Exhibit Magazine India Archives - Page 32 of 37

Usaamah Siddique | Top 100 | Influncex’20

Ex: Tell us about a change you’ve seen in the digital blogging space since you started out your journey? How has this space evolved?

Usaamah: I started off 6years ago, at a time when there were hardly 10 bloggers in the country, of course digital marketing is on a high right now & hence there are more bloggers in the space.

Ex: What would be your calling in a parallel universe? (Alternate career options)

Usaamah: I’d run a restaurant in Greece

Ex: If you were stranded on an island, what are the 3 gadgets you’d take along?

Usaamah: Phone, GoPro & a Drone

Ex: A technology you wished you’d invented?

Usaamah: self driving cars

Ex: What’s been your favorite encounter with a fan so far? (DMs included!)

Usaamah: A reader once tracked me down to a club in London, through my Instagram stories.

Ex: Social Media is known to expose vulnerabilities, with influencers being at the epicenter. How do you deal with the dark side that comes with the medium?

Usaamah: I’m very content with what I do & where I am, obviously this comes with time & understanding your space.

Ex: Social media trolling is seeing an upward rise. Do you think this only increases with the popularity of an Influencer? How does one tackle this situation?

Usaamah: trolling & negativity is very common, one has to really put those things aside & move on with whatever they’re doing. Ofcourse it has a lot to do with an individuals thinking & maturity.

Ex: What does success mean to you?

Usaamah: Being happy is success to me. I don’t think anything monetary necessarily defines success, because that will always be a never ending process.

Ex: Do you think Influencer Marketing is a fad? Where do you see this space in years to come?

Usaamah: influencers do change a perception of a brand. Also proven to be very successful for brands even if they’re doing something already existing in the market. Influencer marketing creates the vibe of the brand on a whole.

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Riya Jain | Top 100 | Influncex’20

Ex: Tell us about a change you’ve seen in the digital blogging space since you started out your journey? How has this space evolved?

Riya: Definitely, this industry has evolved immensely. I mean a few years ago in India people didn’t know how blogging works. My daily routine of adorning stylish clothes & uploading it on the gram paved the way to my career with no clear intentions of course as it was just out of passion. And now we play a key role in marketing the products in the market. Every brand considers this mode as an important tool in receiving organic awareness. It feels great that we are accepting the change and learning each day. Let’s see what’s more in store in the future.

Ex: Can you give us an insight into social media platforms that only an Influencer can know? – That’s a secret you’ll never know!

Riya: What would be your calling in a parallel universe? (Alternate career options) A spy for sure!.

Ex: If you were stranded on an island, what are the 3 gadgets you’d take along?

Riya: My phone for sure i mean who wouldn’t want to capture the moment, powerbank & Alexa

Ex: A technology you wished you’d invented?

Riya: A phone

Ex: Social media trolling is seeing an upward rise. Do you think this only increases with the popularity of an Influencer? How does one tackle this situation?

Riya: I would just say don’t take it to your heart. Dealing with it can be difficult & you might doubt yourself too but just remember this if 10 people dont like you that’s alright because there are 20 people out there who love you for who you are. I believe in this and it truly works out for me.

Ex: What does success mean to you?

Riya: Success at this point in time for me is to be more creative & produce content for my #CIACFam because nothing makes me happier than the appreciation I receive from them.

Ex: Do you think Influencer Marketing is a fad? Where do you see this space in years to come? Yes, a lot of people have started taking this as a serious profession. I just see it evolving and developing.

Riya: As Fashion-Tech is on the rise, what is your take on this new style of couture? Do you think it’s here to stay? – I feel this trend is like a glimpse into the high tech fashion that the upcoming future holds. I’d love trying it out though but can’t predict much. Maybe this is more to be explored.

Ex: How would you define your personal style?

Riya: My personal style is a mix of everything like sometimes I like being dressed up in a casual comfy simple T-shirt & sometimes I like experimenting with crazy trends.

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Rajvee Gandhi | Top 100 | Influncex’20

Ex: Tell us about a change you’ve seen in the digital blogging space since you started out your journey? How has this space evolved?

Rajvee: Digitalisation has changed a lot. Now, influencers, alongside celebrities, are also chosen as brand ambassadors, for lead campaigns, events!

Ex: Can you give us an insight into social media platforms that only an Influencer can know?

Rajvee: Efforts behind the content are a lot more than it seems, which only an influencer would know!

Ex: What would be your calling in a parallel universe? (Alternate career options)

Rajvee: Graphic designer

Ex: A technology you wished you’d invented?

Rajvee: Robot for sure

Ex: What’s been your favorite encounter with a fan so far? (DMs included!)

Rajvee: A male follower tattooed my username on his chest. I received the picture of it from his friend. I was overwhelmed!

Ex: Social media trolling is seeing an upward rise. Do you think this only increases with the popularity of an Influencer? How does one tackle this situation?

Rajvee: It somehow helps. As we’ve heard, “any publicity is good publicity”.

Ex: What does success mean to you?

Rajvee: Whether failure or success, It’s always a process of learning!

Ex: As Fashion-Tech is on the rise, what is your take on this new style of couture? Do you think it’s here to stay?

Rajvee: Fashion is always exciting & fun when experimental! Fashion-tech will definitely level up the game.

Ex: How would you define your personal style?

Rajvee: Easy and comfortable but with an oomph factor!

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Varun Agrawal | Top 100 | Influncex’20

Ex: Tell us about a change you’ve seen in the digital blogging space since you started out your journey? How has this space evolved?

Varun: It has been a beautiful evolution, with people being a lot more thoughtful now about what goes up on one’s feed, both as a creator and as a viewer. It’s not just a creative space now but also a responsible one.

Ex: Can you give us an insight into social media platforms that only an Influencer can know?

Varun: I don’t think there’s any secret to these platforms, it’s all out there. That’s what makes it that easy or that difficult!

Ex: What would be your calling in a parallel universe? (Alternate career options)

Varun: An acoustic jazz sort of a musician maybe.

Ex: If you were stranded on an island, what are the 3 gadgets you’d take along?

Varun: A satellite phone, a lighter and Swiss knife. Yes I’ve thought this through, I’m a Bear Grylls fan!

Ex: A technology you wished you’d invented?

Varun: Internet! At least that’s how I’d know how to fix my everlasting internet issues, haha!

Ex: What’s been your favorite encounter with a fan so far? (DMs included!)

Varun: I’m not sure, I guess we are equally surprised to see each other. Nonetheless, it’s always exciting to bump into them! Social Media is known to expose vulnerabilities, with influencers being at the epicenter.

Ex: How do you deal with the dark side that comes with the medium?

Varun: It’s like having two sides of a coin, you can’t be expecting all love and no criticism. But that’s what keeps you grounded, that’s what brings the need to be responsible for your content. So I think one should always take things positively and constantly try to improve. Social media trolling is seeing an upward rise.

Ex: Do you think this only increases with the popularity of an Influencer? How does one tackle this situation?

Varun: Yes of course, popularity of a person is usually the main cause of spreading troll.

Ex: What does success mean to you?

Varun: I read a quote once, “Work until you no longer have to introduce yourself.”

Ex: Do you think Influencer Marketing is a fad? Where do you see this space in years to come?

Varun: I definitely don’t think it’s a fad. It’s the most descriptive and analytical form of marketing. It’s the platform that’ll get a brand most connected to their consumers, probably the best way to put their brand story across. If used the right way with the right people, this space can take you to places.

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Abhi and Niyu | Changemaker | Influncex’20

Ex: Tell us about a change you’ve seen in the digital blogging space since you started out your journey? How has this space evolved?

We feel right now people are able to focus more on the content rather than the cosmetic aspects of their art. Because of COVID-19 all the creators are stuck at home and they’re compelled to make content from their homes. Yet, the people who are able to surpass these challenges of these tough times are the ones who stand out.

Ex: Can you give us an insight into social media platforms that only an Influencer can know?

You have to keep experimenting. People think that there’s a formula for being successful on social media but we don’t think there is one. A creator has to keep trying new things and listen to their audience.

Ex: What would be your calling in a parallel universe? (Alternate career options)

Niyu: I would love to be a Marine Biologist as I love being near water. Scuba diving and seeing a whale while underwater is my biggest dream.

Abhi: In a parallel universe I would be a vocalist in a band. I have tried singing and learning musical instruments but I didn’t pursue it sincerely. Music transcends languages and it connects hearts. I would’ve loved to be a musician for sure.

Ex: A technology you wished you’d invented?

If you’re asking about a technology that doesn’t exist in the real world then definitely a time machine.

Ex: What’s been your favorite encounter with a fan so far? (DMs included!)

It’s difficult to pick one because there are so many. Last year, we made a video on Eco-Friendly Ganesh Idols and it was the first video that went truly viral. One of the followers had booked an idol with paint on it, which he didn’t know consists of lead. When we informed him about this, he immediately opted for a paint-free idol. We say “Farak Padta Hai” (It makes a difference) and he truly proved it.

Ex: What does success mean to you?

Freedom – to live the life you want to live
Respect – from the people who matter to us
Integrity – because self-respect matters more than any other respect

Ex: What was the thought process behind this journey?

We wanted to have a voice. We wanted to focus on a solution-based approach to everyday living. We are tired of people complaining all the time about things that are wrong in India. Complaining is easy, but going one step beyond and asking “hum kya kar sakte hain” (what can we do) is hard. It needs thinking, it takes time. We wanted to show that small things can make a difference.

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Go2Words | Top 100 | Influncex’20

Ex: Tell us about a change you’ve seen in the digital blogging space since you started out your journey? How has this space evolved?

Go2Words: In the last ten years, digital blogging has become a lot more personalized, focused, analytic-based, and optimized for user demography. Content is now richer to experience.

Ex: Can you give us an insight into social media platforms that only an Influencer can know?

Go2Words: Social media platforms look at success based on various parameters—the quality of feed, the relevance of content, relative quality with global competition, user consumption parameters, ability to use right hashtags, consistency over a long time, and topicality of the content.

Ex: A technology you wished you’d invented?

Go2Words: No wishes. I am inventing something that would revolutionize how we learn the language and find meanings and context around words.

Ex: What does success mean to you?

Go2Words: It has two dimensions. At an external level, doing what you like and being paid for it so that you can do it more and reap rewards. At an internal level, success is having a long-term view of a purposeful life and
staying on the path of it without compromising physical, spiritual, and economic needs.

Ex: Which people or books have had the greatest impact on your growth, and why?

Go2Words: When I was in class VIII, I had read this marvelous book, “The power of the subconscious mind” by Joseph Murphy. This book had an immortal impact on my mind and in my life. It started lettering the
path to where I am and where I feel I am going!

Ex: What was the thought process behind this journey?

Go2Words: I always wanted words to be meaningful, impactful, and purposeful. As a child, I had seen many relationship issues on misfired words. Misfired words represent an ambiguous, unsure, insecure thought process—the beginning of the conflict, chaos, and pain. My life is a play with words; the technology I am building is around words—so it seems my soul knew the purpose before my training reached a scale and mission.

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Ted The Stoner | Top 100 | Influncex’20

Ex: Tell us about a change you’ve seen in the digital blogging space since you started out your journey? How has this space evolved?

Ted The Stoner: Though the statement cannot be generalized, there is a lot of responsibility when it comes to posting anything on the internet now. There is a lot of accountability & that is definitely a good thing. On the contrary, with easy access to the internet, there is also a rise in the number of cases of cyberbullying and incessant trolling towards anybody with a different
opinion.

Ex: Can you give us an insight into social media platforms that only an Influencer can know?

Ted The Stoner: I don’t think influencers have any upper hand when it comes to knowing things about anything that is open to all. The only reason an artist/influencer might have an upper hand over someone would be because they would spend more time researching something about social media since it is an important part of their lives.

Ex: What would be your calling in a parallel universe? (Alternate career options)

Ted The Stoner: I guess I’d be a farmer with a nice little farm and a couple of animals where I can just grow my own food and not worry about the world.

Ex: If you were stranded on an island, what are the 3 gadgets you’d take along?

Ted The Stoner: I’ll have a word with Tony Stark and get back to you.

Ex: A technology you wished you’d invented?

Ted The Stoner: A mind control device that can be used on Mumbai rickshaw drivers who keep rejecting us without even listening to the proposed destination. Social Media is known to expose vulnerabilities, with influencers being at the epicenter.

Ex: How do you deal with the dark side that comes with the medium?

Ted The Stoner: The best way to deal with vulnerabilities as an influencer is to be honest with your audience about your vulnerability. At times, we underestimate the good in the world. The audience you build on your page is like an extended family. The best way is to let them see you for what you are, who you are instead of faking it just because it seems like a cooler option.

Ex: What does success mean to you?

Ted The Stoner: Being happy and helping others be happy.

Ex: Which people or books have had the greatest impact on your growth, and why?

Ted The Stoner: People who have had the greatest impact on my life would be the life of Swami Vivekananda. A lot of good principles to learn.

Ex: What was the thought process behind this journey?

Ted The Stoner: The thought process was very simple. Making people happy and helping them in every possible way. I’m glad and I feel content because I can see that happening everyday.

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Namrata Purohit | Entrepreneur | Influncex’20

Ex: What would be your calling in a parallel universe? (Alternate career options)
Namrata: If I was not a fitness coach, I would be a scuba diving instructor.

Ex: If you were stranded on an island, what are the 3 gadgets you’d take along?
Namrata: My scuba diving computer, compass, air, and depth gauge.

Ex: A technology you wished you’d invented?
Namrata: Technology that I am really trying to work on is teleportation.

Ex: What’s been your favorite encounter with a fan so far? (DMs included!)
Namrata: Honestly I don’t have a favorite as every meet with anyone who knows my work, or follows my journey is extremely special. However, the first time will always hold a special place in my heart! I was at an airport and someone, who seemed really happy to see me came running up to me. She spoke to me about her journey and how my posts have inspired her to transform her life. It felt really great, knowing that I have inspired her in some way and that I am a part of her fitness journey and transformation.

Ex: Social Media is known to expose vulnerabilities, with influencers being at the epicenter. How do you deal with the dark side that comes with the medium?
Namrata: Everything has two sides. There is a day and there is night, it is good and it is bad. All I can do is try my best, give my best and share what I truly believe in and I will continue to

Ex: What does success mean to you?
Namrata: Success is tough to define. I think in one way it is the ability to do what you love. This may sound easy but is something that could keep changing. Success is the ability to constantly adapt to that change, to keep moving, and to always be able to do what you love. And to be able to wake up every day loving what one is doing!

Ex: What does a normal working day look like for you?
Namrata: I start my day early and usually workout before my day starts. I then take 8-9 classes in the day, a study in order to gain new knowledge or learn about the latest research, work on The Pilates Studio at the backend and try to wrap work up by 7 pm.

Ex: Best tip for fitness every day?
Namrata: KISSS every day! Keep It Safe Simple and Smart!

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Madan Gowri | Break Through Talent | Influncex’20

Ex: Tell us about a change you’ve seen in the digital blogging space since you started out your journey? How has this space evolved?

Madan: When I started 4 years ago, YouTube was just a hobby people had. Now, it has become a profession. In the process, everything from camera to content, everything has been upgraded by multi-folds. There is a lot more clutter too but the evolution has been amazing.

Ex: Can you give us an insight into social media platforms that only an Influencer can know?

Madan: The cover picture or thumbnail is equivalent to a movie trailer. Only when the trailer is good will the audience watch the movie. Likewise, a thumbnail invites or repels the viewer to watch the video.

Ex: What would be your calling in a parallel universe? (Alternate career options)

Madan: CEO of Jio. I am in all awe of Mukesh Ambani and the internet revolution he has brought to India.

Ex: If you were stranded on an island, what are the 3 gadgets you’d take along?

Madan: My phone, drone camera (better aerial view of the island), and bluetooth speaker (to scare the wild animals).

Ex: A technology you wished you’d invented?

Madan: Something that will convert my videos into multiple languages of choice.

Ex: What’s been your favorite encounter with a fan so far? (DMs included!)

Madan: I had a bad day in Qatar once when I was on a week-long trip. I got a bouquet full of flowers in my room from a fan. I have never got a bouquet in my life till that very moment. It was very sweet!

Ex: Social media trolling is seeing an upward rise. Do you think this only increases with the popularity of an Influencer? How does one tackle this situation?

Madan: Being part of the meme culture is very important for any creator across the world. It gives a marketing that is worth crores of rupees. Tackling it is simple, blocks toxic people, encourages healthy memes.

Ex: What does success mean to you?

Madan: Going to bed realizing that I did something meaningful today. Nothing feels better than adding some kind of positive value to people’s lives.
Tell us something we don’t know about the influencer’s content strategy?
The strategy is that, there is no strategy, we just ride the wave and believe in our content!

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Pages: 12

The Magical Aura of Nora

While enamoring the world with her mystical moves and magical grace, Nora takes us straight to 2099 to give us a glimpse of how she will be rocking it in the future. Apart from dazzling the world with her dance moves, Nora is also set to take over the music world with her entry into International singing soon.

In conversation with Arshi Naqvi, Nora reveals the source of her magic, but also showed that she is only a human, by revealing her humorous side.

Arshi: You’ve recently reached another milestone by crossing 16 million followers on Instagram, tell us how do you keep your followers stay connected with you & what kind of responsibilities come along with it?

Nora: I have my format which I have been using since day one. I keep them genuinely entertained and I don’t use provocative tactics to do that. I post quality pictures, comedy videos for a good laugh, and amazing dance videos to get people up their feet and join whatever dance challenges are out there. I continuously create real content for my followers both on Instagram and YouTube. I use both Instagram and YouTube as a platform to showcase my crazy fun personality and my artistic traits. I keep things visually appealing and classy. I maintain good and inspiring vibes.

The lockdown period for me was lonely and annoying. I’m a very active person so I can’t stay locked up in Isolation for so long. However, what kept me positive was the planning of my future projects with my international team on FaceTime.

Arshi: Speaking of social media, your version of the WAP challenge is taking all over the internet. Everyone loves this humorous side of yours. We’d like to know the inspiration behind it? Is this somewhat relatable to the bond between you & your mom?

Nora: The inspiration for my comedy is always my life experiences. I know all brown families can relate we all have these experiences in our lives and I think it’s great I can showcase it to my followers to be more relatable to my audience.

Arshi: You’ve had one big hit after the other when it comes to music videos. Are there any plans to take over the Bollywood movies more or maybe web series?

Nora: Of course, the plan is to take over everywhere both the movie industry and the music industry. After acting in Batla house and Street Dancer I have signed a few more acting projects and working on my international singing career simultaneously.

Arshi: Now that we’re getting used to the new normal, tell us how was the lockdown period for you, what kept you positive & what was that one thing that you missed during that period?

Nora: The lockdown period for me was lonely and annoying. I’m a very active person so I can’t stay locked up in isolation for so long. However, what kept me positive was the planning of my future projects with my international team on facetime. And of course, I did use the time to learn new things like cooking new dishes. I missed my family and friends. I also missed traveling which I have been doing non-stop for the last 2 years.

Arshi: Staying home, what new things have you learned?

Nora: I learned how to cook a few Indian and Moroccan dishes.

Arshi: Do you have any fitness apps/gadgets that help you keep track of your fitness regime?

Nora: No, I don’t have any fitness apps or gadgets. But I use YouTube to search for new dance videos that I can learn from at home.

Arshi: What makes you laugh no matter what?

Nora: I have a bunch of hilarious friends and whenever we catch up on a call or even when we meet its a laugh riot.

Quickies

A gadget / App which is keeping you connected?
Instagram keeps me connected and so does facetime
If you had to give 3 fitness tips to a novice, what would they be?
Drink a lot of water to stay hydrated
Chose an activity or sport you enjoy to stay active
Love your self and don’t look up to social media fitness standards
The most expensive gadget you’ve gifted yourself?
My phone would be the most expensive gadget I’ve gifted myself. I might buy myself a mac book very soon.
What would be your superpower?
My superpower would be to control the future
Television show you’ve binged on recently?
Fauda is a Netflix show I binged on recently
What do you first notice about someone when you meet them?
I notice their energy immediately
If you had to describe yourself in a hashtag:
#savage