Nora Fatehi | Behind The Scenes | September 2020

Nora Fatehi casting her spell with our Sept-Oct Issue!

While enamoring the world with her mystical moves and magical grace, Nora takes us straight to 2099 to give us a glimpse of how she will be rocking it in the future.

Love a personalized SUV? Lamborghini’s Graphite Capsule is for you!

Lamborghini has always been known for offering its customers a chance to personalize their cars. Be it the paint scheme or even the stitching on the seats, there are options for every detail. Now, the Italian supercar manufacturer has introduced the Urus Graphite Capsule, creating distinctive new opportunities for expression in color and trim on the Lamborghini Super SUV.
The four new exterior matt colors are on-trend yet subtle, including the white Bianco Monocerus, black Nero Noctis, and grey Grigio Nimbus and Grigio Keres. The lower parts of the car around the front, rear, and side sills are all finished in the matte body color. Four shiny accent colors are offered, that include orange Arancio Leonis and Arancio Dryope, yellow Giallo Taurus, and green Verde Scandal, picking out the distinctive lines of the Urus on the front splitter, door inserts, and rear spoiler and making a bold statement. The 23” Taigete rims, dedicated to the Graphite Capsule, also sport the accent color while on the rear, the exhaust features a new, dedicated black chrome finish. The Urus Graphite Capsule elevates the potential for customization to a higher level with more than 16 different color combinations to delight even the most demanding customers.


The interior highlights the elegant and stylish persona of the Urus Graphite Capsule, introducing dark, anodized aluminum trim on the dashboard and door panels, with new matt-finish carbon fiber inserts. The exterior accent colors are carried over into the Graphite Capsule Urus’ interior, enriching the upholstery with the contrast color featuring in the central tunnel leather trim, seat bolster inserts, Q-citura stitching, and the embroidered Lamborghini logo on the headrests. The ventilated Alcantara seats are an exclusive option only available on the Urus Graphite Capsule and the recently launched Pearl Capsule.

“The new Graphite Capsule endorses the inimitable versatility of the Lamborghini Urus as the original Super SUV: its color and styling is as adaptable and versatile as its presence in every high-performance and lifestyle environment,” said Automobili Lamborghini Chief Commercial Officer Giovanni Perosino. “The inherent design of the Lamborghini Urus, with the DNA of our super sports heritage, lends itself to virtually limitless potential for personalizing color and trim. The Urus Graphite Capsule is the latest collection to offer our growing clientele the opportunity to stamp their individuality and way of life on their Lamborghini.”
The Urus Graphite Capsule is available on the Urus model year 2021.

Ankit Panth | Top 100 | Influncex’20

Ex: Tell us about a change you’ve seen in the digital blogging space since you started out your journey? How has this space evolved?
Ankit: A lot of upcoming gamers who see me as a role model started asking me to stream so that they can learn by watching me play and that’s when I decided to start streaming. It started from one person watching to a few hundred and has kept increasing. Today my live streams and my videos are being shared by fans to convince their parents that gaming can be taken as a career. I feel happy to see that even my fans’ parents have started trusting me.
Ex: What would be your calling in a parallel universe? (Alternate career options)
Ankit: I feel I would become a DJ or an actor. I love music and acting.
Ex: If you were stranded on an island, what are the 3 gadgets you’d take along?
Ankit: My gaming laptop, my wireless gaming headset, and my go pro camera.
Ex: A technology you wished you’d invented?
Ankit: Equipment that needs 1 person to pedal and can create enough electricity to run light, water pump, and basic necessary things for an entire village!
Ex: Social media trolling is seeing an upward rise. Do you think this only increases with the popularity of an Influencer? How does one tackle this situation?
Ankit: I feel people have questions most of the time and if you have the answers, it doesn’t lead to trolling. In my case, I reply to most of the comments and I know my fans. If I see an unknown trying to get attention, I just block them straight away.
Ex: What does success mean to you? –
Ankit: Getting up in the morning and seeing my mom smile because she doesn’t have to worry about anything anymore.
Ex: Do you think Influencer Marketing is a fad? Where do you see this space in years to come?
Ankit: It’s going to keep growing, I feel. Everyone is enjoying it and that’s the reason you see so many platforms and so many influencers. Everyone is growing and in different fields.
Ex: Which three things does someone starting in the gaming industry need to know?
Ankit: It’s not easy, be patient. Getting a gaming pc does not mean that you have arrived. It will take time and a lot of hard work.
Ex: What would you say is the biggest challenge for a gaming influencer?
Ankit: To build his or her community the way he or she wants to and stick with it.

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2020 Mercedes-Benz GLS 400d I Detailed Auto Tech Review

We explored the ultra luxurious 2020 Mercedes-Benz GLS 400d and got into the details of its long list of tech features. Find out more about our detailed auto tech review in the video and let us know which feature you want to try out the most.

Advertisement : Hyundai ‘Click to Buy’ x Ranvijay Singh

We introduced Ranvijay Singh to Hyundai’s online buying platform ‘Click to Buy’ which is meant to make car ownership during these difficult times – contact-less safe convenient and hassle free. Also, all of Hyundai’s models are available for purchase through this platform.

See how he gets his hands on the new wheels in just few steps. So what are you waiting for? Get your hands on the new wheels now!

Ducati Scrambler launched in India. Avengers! Scramble!

Luxury motorcycle brand, Ducati today announced the launch of the all-new Scrambler 1100 Pro and the 1100 Sport Pro for the Indian market. Created for those who love to ride motorcycles even outside the city, perhaps also with a passenger, these new models are a further evolution of the bike that identifies with the Ducati Scrambler “Land of Joy”.

With a complete range of accessories available, the bike comes in two distinct versions – 1100 Pro and 1100 Sport Pro. Both are the ideal choice for those who want to ride a motorcycle with generous torque available right from the bottom of the rev-range. The Scrambler 1100 Pro also features a 15-litre steel tank that, combined with an all-new comfortable seat, ensures that even the longest rides are enjoyed in comfort.

The 1100cc L-twin two-valve engine inside the motorcycle 86 bhp of maximum power at 7,500 rpm and 88.4 Nm of peak torque at 4,750 rpm. It is equipped with a 6-speed gearbox and a servo-assisted slipper function that limits rear-wheel destabilization during down-shifts. Designed to be simple and accessible, this twin-cylinder engine features competitive 12,000 km maintenance intervals.

Mr. Bipul Chandra, Managing Director of Ducati India said, “Scrambler is one of the most characterful, free-spirited, and powerful entry-level Ducati in our portfolio. The new Scrambler 1100 Pro range takes those qualities a notch higher allowing riders to explore endless possibilities on their rides. It’s a mix of style, comfort, and performance that makes Scrambler 1100 Pro versatile and adaptive to everyone’s individual and demanding riding style. The meticulously thought Scrambler 1100 Pro and Sport Pro are designed to provide complete Scrambler experience as soon as you swing a leg over it. Both experienced and new riders will be able to extract the maximum out of this motorcycle considering its friendly nature and we expect them to have a lot of fun!”

The Ducati Scrambler 1100 Pro stands out for its new two-tone “Ocean Drive” colour scheme, combined with a steel trellis frame and a rear aluminum subframe, which are both black. A new right-side dual tailpipe and low-slung number plate holder ensure distinctive rear-end styling and, together with the new livery, give the bike a coiled, compact look. Another hallmark is the framed headlight; inspired by the protective adhesive tape used back in the ‘70s, a black metal ‘X’ has been incorporated inside the headlight: a detail that makes the bike instantly identifiable, even with the lights off. The 1100 Sport Pro also features a Matt Black paint scheme, complemented by side panels sporting a painted 1100 logo.

At the rear, a full-LED taillight assembly emits a soft light, making use of technology unique within the motorcycling world. LED indicators positioned alongside the headlight assembly and the rear mudguard, complete the Ducati Scrambler 1100 Pro-style to perfection.

The Ducati Scrambler 1100 PRO twins are also at the forefront of electronics. They are equipped with Ducati Traction Control (DTC), regulated specifically for these models, and Cornering ABS, which ensures safety on every bend. The three standard riding modes (Active, Journey, and City) help even less experienced riders to find the right balance in the use of electronic components by choosing their riding style. Also, both the models mount a Pirelli MT60 RS 120/80 ZR 18 tyre at the front and the 180/55 ZR17 tyre at the rear, which have been specially developed for the Scrambler.

The Ducati Scrambler 1100 Pro instrument panel has two elements. Like the other bikes in the range, the main one has a round design. Positioned above and to the right of the headlight, this unit is fully digital. It features new multi-function switchgear that lets riders select Riding Modes and modify them. A Ride by Wire throttle is accompanied by hydraulically operated brake pumps and clutch, making the controls modern yet faithful to the classic Scrambler style.

In perfect Scrambler style, the 1100 Pro comes with the new two-tone “Ocean Drive” livery and 1100 Sport Pro in its sporty attitude comes in a “Matt Black” paint scheme. The all-new Scrambler 1100 Pro and the 1100 Sport Pro, priced at ₹ 11.95 lacs and ₹ 13.74 lacs respectively (Ex-Showroom Pan India). Bookings are now open across all Ducati dealerships in Delhi – NCR, Mumbai, Pune, Ahmedabad, Hyderabad, Bengaluru, Kochi, Kolkata & Chennai and deliveries will begin immediately.

Mayank Bhattacharya | Top 100 | Influncex’20

Ex: Tell us about a change you’ve seen in the digital blogging space since you started out your journey? How has this space evolved?

Mayank: It’s a profession now. I mean irrespective of the popular belief, being a full-time blogger or a content creator is an actual job description now. Kids look up to Tanmay Bhat and Felix. People aspire to become a full-time YouTuber or influencer and this wasn’t the case when I was starting out in 2012.

Ex: Can you give us an insight into social media platforms that only an Influencer can know?

Mayank: YouTube builds communities, Instagram is quite personal. Twitter is a great conversation starter. So, don’t let the numbers get to you.

Ex: What would be your calling in a parallel universe? (Alternate career options)

Mayank: A fighter pilot in the Indian AirForce.

Ex: If you were stranded on an island, what are the 3 gadgets you’d take along?

Mayank: My pocket-knife, the beloved Seiko SKX 007 and an electronic lighter to light it up!

Ex: A technology you wished you’d invented?

Mayank: Camera, Maybe

Ex: What does success mean to you?

Mayank: Living in the moment, being balanced and genuinely enjoying the process. Also, did I mention happiness? Happiness is a big principle for me now. Success is happiness.

Ex: What according to you will be the next big trend in the Lifestyle blogging industry?

Mayank: Self-improvement. Real, truthful self-improvement. It has always been a major element of a balanced Lifestyle and I think it will only get bigger and better in the future. Because lifestyle is a way in which a person lives. And living for me, has slowly and steadily transpired a lot into being one’s best self, being balanced and being happy. So I feel charting the path of self-improvement and seeking happiness along with balance will become an evident part of the industry.

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Technology Gyan | Manoj Saru | Top 100 | Influncex’20

Ex: Tell us about a change you’ve seen in the digital blogging space since you started out your journey? How has this space evolved?

Manoj: I still remember when there was no jio internet we bloggers & YouTubers were struggling for views, hardly people used to read a blog or watch videos on the internet because the internet cost was very high but when jio came to market with low-cost internet, it changed the entire digital blogging space completely, so yeah big thanks to jio!

Ex: A technology you wished you’d invented?

Manoj: I think it would be a Brain Computer Interface.

Ex: What does success mean to you?

Manoj: Most people think success is fame & making more money but according to me, success is to produce high-quality work before the deadlines, giving your best on any work complete the task is a success it could be anything.

Ex: Do you think Influencer Marketing is a fad? Where do you see this space in years to come?

Manoj: Some people think influencer marketing is a fad but I don’t think so, influencer marketing is going to be a big business in the coming times.

Ex: What are your three favorite photo/video editing tools?

Manoj: Video Editing: Final Cut Pro, Filmora, Camtasia  Photo Editing: Photoshop, Picsart, Snapseed

Ex: A machine/gadget that you’re obsessing over right now?

Manoj: Smartphone, Laptop, Headphone

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Trakin Tech | Arun Prabhudesai | Top 100 | Influncex’20

Ex: Tell us about a change you’ve seen in the digital blogging space since you started out your journey? How has this space evolved?

Arun: This space is continuously evolving. I got into blogging around 2007 with Trak.in and then in 2016, I started my Youtube Channel. One of the main reasons to get into Youtube was the changing content consumption habits of consumers. As content creators, we need to offer consumers what they want and the current scenario too might change soon!

Ex: Can you give us an insight into social media platforms that only an Influencer can know?

Arun: One insight that I want to offer is – look at your analytics. It tells you what appeals to your audience and what does not. Data Analytics plays a pivotal role in giving you insights into what needs to be done next!

Ex: What would be your calling in a parallel universe? (Alternate career options)

Arun: Radio Jockey! I have been fascinated with RJs all my life.

Ex: If you were stranded on an island, what are the 3 gadgets you’d take along?

Arun: My iPad Pro, the biggest Power bank possible and my smartwatch.

Ex: A technology you wished you’d invented?

Arun: It’s yet to be invented.

Ex: Social Media is known to expose vulnerabilities, with influencers being at the epicenter. How do you deal with the dark side that comes with the medium? 

Arun: Honesty and Transparency. It’s tough to be like that when you have millions of followers. But be honest to yourself and your followers.

Ex: Social media trolling is seeing an upward rise. Do you think this only increases with the popularity of an Influencer? How does one tackle this situation?

Arun: In my view, it is best to ignore because there will always be people who will troll you when you are an influence. Best thing is to develop a thick skin and not respond to trollers.

Ex: What does success mean to you?

Arun: When you change people’s lives positively! Be it inspiring them, saving their money through right guidance, or anything else. If you are able to touch someone’s life and bring about a positive change.

Ex: What are your three favorite photo/video editing tools?

Arun: Snapseed on Android, FCP on MacOS, and Adobe Premiere Pro on Windows

Ex: A machine/gadget that you’re obsessing over right now?

Arun: Samsung Galaxy Note 20 Ultra

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Gagan Choudhary | Top 100 | Influncex’20

Ex: Tell us about a change you’ve seen in the digital blogging space since you started out your journey? How has this space evolved?

Gagan: I started in 2011, in comparison to that things have almost totally changed now. The biggest of then is the way content is being consumed. 

Ex: Can you give us an insight into social media platforms that only an Influencer can know?

Gagan: Only an influencer knows how many of his/her followers are fake.           

Ex: What would be your calling in a parallel universe? (Alternate career options)

Gagan: I think I would be teaching kids lessons of morality and life hacks.

Ex: If you were stranded on an island, what are the 3 gadgets you’d take along?

Gagan: I will take a vintage car, a complete tool kit, and a smartphone.

Ex: A technology you wished you’d invented?

Gagan: I feel so jealous when I see very smart and problem-solving innovations people did a century ago in the Automotive sector. I wish I could contribute to any of those innovations. 

Ex: What’s been your favorite encounter with a fan so far? (DMs included!)

Gagan: I was driving in East UP during my Road Safety drive in Jan 2019. A kid with his younger brother and father waiting for me on the highway during the night with a big placard that read “Gagan Bhai Stop Please“. I, fortunately, saw that despite a lot of truck movement on the highway and stopped there. It was very overwhelming.

Ex: What does success mean to you?

Gagan: I don’t know. Maybe it is the state where people want to listen to whatever you are saying or they start following your footsteps. Or maybe it is the fact that you have won the trust of your viewers. 

Ex: Do you think Influencer Marketing is a fad? Where do you see this space in years to come?

Gagan: Things keep changing, this current form of Influencer marketing will also change. But the fact that humans get influenced by others will keep this sector alive. 

Ex: As the current pandemic has seriously impacted the automotive industry, what does the future hold for automobile bloggers?

Gagan: Not just automobiles but this pandemic has impacted almost everyone. And even to this date, we don’t know if there is any end of this. But the Automotive Industry will bounce back. Maybe the kind of content people like around Automobiles will see a shift but that is again something that we see every 5-6 years. Bloggers just need to adapt to the new situations and deliver their best, things will come on track sooner or later.

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