India Influencer Archives

Rider Girl Vishakha | Top 100 | Influncex’20

Ex: Tell us about a change you’ve seen in the digital blogging space since you started out your journey? How has this space evolved?

Vishakha: I personally believe change is the only constant, talking digital blogging historically since Pyara Lab developed its blogger; it evolved as a primary mode of expression today. The journey of my blogging from mobile phone to action camera witnessed many turns.

Ex: A technology you wished you’d invented?

Vishakha: I wished I would have invented modern-day action cameras. I could have developed them in more friendly ways, sans all difficulties we face while making a travel vlog.

Ex: What’s been your favorite encounter with a fan so far? (DMs included!)

Vishakha: Seriously, it happened a week before when I received an email from a college-going girl. I was highly emotional reading the mail from Siddhi, who was explaining to me how she was preparing herself to become a female moto-vlogger.

Ex: Social Media is known to expose vulnerabilities, with influencers being at the epicenter. How do you deal with the dark side that comes with the medium?

Vishakha: It applies to each and everything under the sky. One must be mentally strong and strategically clear on what to be done and what not. I would rather say the more light you bring, the more darkness you can remove.

Ex: Do you think Influencer Marketing is a fad? Where do you see this space in years to come?

Vishakha: The journey just started and has a long way to go. If you see various recent studies, brands started looking at Influencer Marketing as a vital or topmost strategic priority. We still have to go a long way ahead. I was going through some recent studies which suggest around 75% of brands and agencies started developing independent, separate policies for influential marketing programs as a top priority.

Ex: What is your dream car or motorbike?

Vishakha: My dream car or bike must not be to drive or ride but to keep in a décor place with love and care. I am excited to ride CBR500 or Tiger in the future.

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The Crazy Indian Foodie | Top 100 | Influncex’20

Ex: Tell us about a change you’ve seen in the digital blogging space since you started out your journey? How has this space evolved?

Devashree: I started The crazy indian foodie 5 years ago when digital blogging was quite new. It’s evolved tremendously over the years.

Ex: Can you give us an insight into social media platforms that only an Influencer can know?

Devashree: For me, posting consistently and posting unique, engaging content is the key to succeed on social media. If you have a business account you can see insights and keep track of what posts work best for you and post accordingly.

Ex: What would be your calling in a parallel universe? (Alternate career options) :

Devashree: I’m a lawyer too and I quit my job at a law firm two years ago to pursue blogging full time. If there was a parallel universe, I’d definitely continue my law practice.

Ex: If you were stranded on an island, what are the 3 gadgets you’d take along?

Devashree: My phone, portable charger and laptop.

Ex: A technology you wished you’d invented?

Devashree: A time machine so I can travel back and forth in time to whatever place I want! Also a fresh gourmet food vending machine like the one in the Jetsons.

Ex: What’s been your favorite encounter with a fan so far? (DMs included!)

Devashree: I was in Lonavala for a weekend and posted a story about it. A fan messaged me saying she’d love to meet me so we did and she baked me cupcakes with The crazy indian foodie on them, made me meet her whole family with a lot of excitement and we spent a lovely time together.

Ex: Social Media is known to expose vulnerabilities, with influencers being at the epicenter. How do you deal with the dark side that comes with the medium?

Devashree: Every career has its good and bad side. There will always be trolls and people with lots of free
time on their hands who will pass offensive and derogatory comments but I choose to ignore them as there will be hundreds of others who will post positive, motivating ones. It’s something you learn to deal with over time.

Ex: Which is that one dish or cuisine that you haven’t tried yet but are looking forward to?

Devashree: There are so many on my list! I really want to travel to South America, Japan and Russia to try their local cuisines. Dish wise, In India too, there are a huge number of local dishes from various states that I’d love to try, for example food from North East India.

Ex: What do you do to make your content unique from others?

Devashree: I always add a personal touch to my content, post a mix of everything from street food to restaurants to unique destinations to luxury hotels to some lifestyle content too. There’s something in it for everyone and I always try to create high quality content that stands out.

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Manav Chhabra | Top 100 | Influncex’20

Ex: Tell us about a change you’ve seen in the digital blogging space since you started out your journey? How has this space evolved?

Manav: A lot of change. When I started it was only fashion bloggers I could see on my instagram explore, it was mainly aesthetic photos that were going viral and slowly the videos took over. Now the scope is much much wider and people are making it a primary profession for themselves.

Ex: Can you give us an insight into social media platforms that only an Influencer can know?

Manav: I guess the most important insights are the amount of impressions you get on your posts and the audience you have. Your content should be based on your audience. The age of your audience, region etc. These insights really help us to figure what should be our upcoming content.

Ex: What would be your calling in a parallel universe? (Alternate career options)

Manav: I’m a law graduate. So, lawyer.

Ex: If you were stranded on an island, what are the 3 gadgets you’d take along?

Manav: My phone, My laptop and My Camera

Ex: A technology you wished you’d invented?

Manav: Alexa

Ex: What does success mean to you?

Manav: Making your parents proud.

Ex: Do you think Influencer Marketing is a fad? Where do you see this space in years to come?

Manav: I don’t think so. Apps can be temporary but social media is gonna last forever. It’s a new profession. So many People are earning through it and now it’s one of the most important parts of everyone’s life.

Ex: How do you choose the brands that you want to work with?

Manav: Class over anything. My and my team are really picky about the brands we choose for the collaboration. If the brand may affect my audience in a negative way, we will straight away so NO.

Ex: What according to you will be the next big trend in the Lifestyle blogging industry?

Manav: Big brands collaborating with budding influencers. That’s what i am really looking for.

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Prajakta Koli | Editor’s Choice | Influncex’20

Ex: Tell us about a change you’ve seen in the digital blogging space since you started out your journey? How has this space evolved?

Prajakta: I think the sheer magnanimity of the platform speaks for itself. When I started 5 years ago, we did not see this coming. Nobody knew the digital space would boom like this in every corner of our country. That is the biggest change I have seen. Now there are more consumers and even more creators coming on to the platform everyday.

Ex: Can you give us an insight into social media platforms that only an Influencer can know?

Prajakta: Know what is the best time to post that’ll give you the most engagement. Consistency is key and content is king at the end of the day. Also, engaging with your audience makes all the difference.

Ex: A technology you wished you’d invented?

Prajakta: An app that deletes your account if you baselessly spew hate at people on the internet.

Ex: What’s been your favorite encounter with a fan so far? (DMs included!)

Prajakta: Running into viewers at malls and airports or reading the amazing letters they write to me is by far the best thing about my job. But I remember, a viewer once came up to me at an event to talk about how she gave up on waxing her legs and accepted her body as is after listening to my song ‘SHAMELESS’. That was such an accomplishment!

Ex: What does success mean to you?

Prajakta: Seeing the people that matter to me happy.

Ex: Do you think Influencer Marketing is a fad? Where do you see this space in years to come?

Prajakta: Influencer marketing is definitely not a fad and is here to stay. Over the years brands have seen the connect influencers have with their audience. The brands are keen on tapping this bond and maximising visibility for their brand. So it is definitely here to stay wherein many brands are actively focussing on influencer marketing over mainstream conventional marketing techniques.

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Namrata Purohit | Entrepreneur | Influncex’20

Ex: What would be your calling in a parallel universe? (Alternate career options)
Namrata: If I was not a fitness coach, I would be a scuba diving instructor.

Ex: If you were stranded on an island, what are the 3 gadgets you’d take along?
Namrata: My scuba diving computer, compass, air, and depth gauge.

Ex: A technology you wished you’d invented?
Namrata: Technology that I am really trying to work on is teleportation.

Ex: What’s been your favorite encounter with a fan so far? (DMs included!)
Namrata: Honestly I don’t have a favorite as every meet with anyone who knows my work, or follows my journey is extremely special. However, the first time will always hold a special place in my heart! I was at an airport and someone, who seemed really happy to see me came running up to me. She spoke to me about her journey and how my posts have inspired her to transform her life. It felt really great, knowing that I have inspired her in some way and that I am a part of her fitness journey and transformation.

Ex: Social Media is known to expose vulnerabilities, with influencers being at the epicenter. How do you deal with the dark side that comes with the medium?
Namrata: Everything has two sides. There is a day and there is night, it is good and it is bad. All I can do is try my best, give my best and share what I truly believe in and I will continue to

Ex: What does success mean to you?
Namrata: Success is tough to define. I think in one way it is the ability to do what you love. This may sound easy but is something that could keep changing. Success is the ability to constantly adapt to that change, to keep moving, and to always be able to do what you love. And to be able to wake up every day loving what one is doing!

Ex: What does a normal working day look like for you?
Namrata: I start my day early and usually workout before my day starts. I then take 8-9 classes in the day, a study in order to gain new knowledge or learn about the latest research, work on The Pilates Studio at the backend and try to wrap work up by 7 pm.

Ex: Best tip for fitness every day?
Namrata: KISSS every day! Keep It Safe Simple and Smart!

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Mayank Bhattacharya | Top 100 | Influncex’20

Ex: Tell us about a change you’ve seen in the digital blogging space since you started out your journey? How has this space evolved?

Mayank: It’s a profession now. I mean irrespective of the popular belief, being a full-time blogger or a content creator is an actual job description now. Kids look up to Tanmay Bhat and Felix. People aspire to become a full-time YouTuber or influencer and this wasn’t the case when I was starting out in 2012.

Ex: Can you give us an insight into social media platforms that only an Influencer can know?

Mayank: YouTube builds communities, Instagram is quite personal. Twitter is a great conversation starter. So, don’t let the numbers get to you.

Ex: What would be your calling in a parallel universe? (Alternate career options)

Mayank: A fighter pilot in the Indian AirForce.

Ex: If you were stranded on an island, what are the 3 gadgets you’d take along?

Mayank: My pocket-knife, the beloved Seiko SKX 007 and an electronic lighter to light it up!

Ex: A technology you wished you’d invented?

Mayank: Camera, Maybe

Ex: What does success mean to you?

Mayank: Living in the moment, being balanced and genuinely enjoying the process. Also, did I mention happiness? Happiness is a big principle for me now. Success is happiness.

Ex: What according to you will be the next big trend in the Lifestyle blogging industry?

Mayank: Self-improvement. Real, truthful self-improvement. It has always been a major element of a balanced Lifestyle and I think it will only get bigger and better in the future. Because lifestyle is a way in which a person lives. And living for me, has slowly and steadily transpired a lot into being one’s best self, being balanced and being happy. So I feel charting the path of self-improvement and seeking happiness along with balance will become an evident part of the industry.

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The Vogue Vanity | Top 100 | Influncex’20

Ex: Tell us about a change you’ve seen in the digital blogging space since you started out your journey? How has this space evolved?

The Vogue Vanity: Recognition & acceptance for blogging as a career and a full-time profession.

Ex: What would be your calling in a parallel universe? (Alternate career options)

The Vogue Vanity: By now, our love for social media space and industry has become eternal & for that, we would love to run our own social media marketing agency.

Ex: If you were stranded on an island, what are the 3 gadgets you’d take along?

The Vogue Vanity: Polaroid camera, Phone & Portable charger.

Ex: A technology you wished you’d invented?

The Vogue Vanity: Coffee machine.

Ex: Social media trolling is seeing an upward rise. Do you think this only increases with the popularity of an Influencer? How does one tackle this situation?

The Vogue Vanity: Yes, it definitely increases with the popularity of an individual, be it an influencer or any artist from any industry. The more you grow, the more mouths will speak. But as we said, always know the difference between whose opinions are to be respected and whose here just to seek attention.

Ex: What does success mean to you?

The Vogue Vanity: Success is very subjective. For us, success is to be able to give our parents the best life that they’ve given to us.

Ex: Do you think Influencer Marketing is a fad? Where do you see this space in years to come?

The Vogue Vanity: No, it definitely isn’t a fad. Though, many people haven’t really understood the real meaning and depth of it, which is somewhere because of the lack of knowledge. But then, we definitely see it as the next big thing in the future as everything in the world and every single brand itself is now going digital.

Ex: How do you choose the brands that you want to work with?

The Vogue Vanity: We always try to understand the brand’s value and worth, and how relatable it is to our personality and the purpose it serves to our audiences as well.

Ex: What according to you will be the next big trend in the Lifestyle blogging industry?

The Vogue Vanity: Sustainable fashion and conscious living.

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Kamiya Jain | Top 100 | Influncex’20

Ex: Tell us about a change you’ve seen in the digital blogging space since you started out your journey? How has this space evolved?

Kamiya: I started my journey in the digital space almost 4 years ago and I have to admit that the rules of the game change everyday. Most influencers associate digital with social media but the ban of TikTok is a big example of how we should not rely on social media alone.

Ex: Can you give us an insight into social media platforms that only an Influencer can know?

Kamiya: Position yourself as an expert in one specific area that you are truly passionate about. DON’T BE – Jack of all, master of none.

Ex: What would be your calling in a parallel universe? (Alternate career options)

Kamiya: I was and would probably go back to being a Journalist/News Anchor.

Ex: If you were stranded on an island, what are the 3 gadgets you’d take along?

Kamiya: I will need just one gadget – my mobile phone. He is a smart boy and can fill in for every other gadget that’s missing. But if you insist on three, carrying my laptop and airpods won’t hurt.

Ex: What’s been your favorite encounter with a fan so far? (DMs included!)

Kamiya: It’s very nice to receive sweet DMs from the online community. But there was one that had me in splits. It said, “Dear Kamiya, Tumhara intezaar karu ya dusri ka intezam karu. Aj tum decide karlo” – (his name) I reshared by stating, “Karle bhai karle, Quarantine tak toh koi chance nahi”

Ex: Social media trolling is seeing an upward rise. Do you think this only increases with the popularity of an Influencer? How does one tackle this situation?

Kamiya: There is this dialogue in the film Guru, “Jab log tumhare khilaaf bolne lage, samjh lo tarakki kar rahe ho” So here’s how popular influencers should feel.

Ex: What does success mean to you?

Kamiya: I would like to say, ‘Success means happiness’ but honestly, it’s just a quote in this practical world. Every time I have set a target for myself benchmarking it as success, the bar only got higher once I got there.

Ex: What are the difficulties that you face when you’re on a solo trip?

Kamiya: While travelling solo, sometimes you may find yourself at a place that’s not 100% safe, that’s when you miss having someone around. Although I am a very safe traveller and don’t experiment if I am doubtful of an area. Other than that, I don’t miss anything or anyone. I quite enjoy my own company.

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