Ex: Tell us about a change you’ve seen in the digital blogging space since you started out your journey? How has this space evolved?
Prajakta: I think the sheer magnanimity of the platform speaks for itself. When I started 5 years ago, we did not see this coming. Nobody knew the digital space would boom like this in every corner of our country. That is the biggest change I have seen. Now there are more consumers and even more creators coming on to the platform everyday.
Ex: Can you give us an insight into social media platforms that only an Influencer can know?
Prajakta: Know what is the best time to post that’ll give you the most engagement. Consistency is key and content is king at the end of the day. Also, engaging with your audience makes all the difference.
Ex: A technology you wished you’d invented?
Prajakta: An app that deletes your account if you baselessly spew hate at people on the internet.
Ex: What’s been your favorite encounter with a fan so far? (DMs included!)
Prajakta: Running into viewers at malls and airports or reading the amazing letters they write to me is by far the best thing about my job. But I remember, a viewer once came up to me at an event to talk about how she gave up on waxing her legs and accepted her body as is after listening to my song ‘SHAMELESS’. That was such an accomplishment!
Ex: What does success mean to you?
Prajakta: Seeing the people that matter to me happy.
Ex: Do you think Influencer Marketing is a fad? Where do you see this space in years to come?
Prajakta: Influencer marketing is definitely not a fad and is here to stay. Over the years brands have seen the connect influencers have with their audience. The brands are keen on tapping this bond and maximising visibility for their brand. So it is definitely here to stay wherein many brands are actively focussing on influencer marketing over mainstream conventional marketing techniques.