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Making Ethnic Fashion for Women Easy and Accessible | Ambraee, Jaipur

Ambraee, meaning ethnic and chic according to founder Palak Agarwal, a new-era ethnic label launched in 2016, started with the purpose of celebrating Jaipur prints and styling every woman in them. The idea behind Ambraee is to be inclusive for everyone and to bring heritage back into our daily lives. The clothing Palak Aggarwal and the team designs have significantly styled thousands of women for all their important occasions, from weddings to parties to festivals and even to work. Could ethnic wear be more versatile?

This business keeps in mind the diversity our country offers and is designed according to the needs of every individual. Apart from this, Palak and Keshav also keep in mind to cover fair wages for each of their employees. The team works with not just their skills but their hearts as the founders keep in mind their responsibility as a brand to these workers. At Ambraee, you’ll find as many women workers as men, if not more. The work environment is safe, comfortable, and motivating which makes their clothing even more wearable if you ask us. While we’re talking about how hard the brand works to keep the team in love, they also make sure the environment goes unharmed. They keep it clean in terms of their choice of fabrics and their techniques while they’re always o,f course, keeping up with the trends.

Like every other small business, this team founded their business starting from scratch and scaled it up from ethnic to western to now even nightwear (we hear they’re doing jejewelryoo soon). You’ll often find that the brand has dressed celebrities like Krishna Jackie Shroff, Shweta Tiwari, Amyra Dastur, Karishma Tanna, and many more fashion figures in the industry have been spotted rocking their pieces and setting a trend we can’t keep our eyes off.

Apart from that, Ambraee has achieved various milestones like awards by Jaipur beat for Haute Couture in august, 2020 for honoring Jaipur and its legacy. Don’t forget, Ambraee is available now in Nykaa fashion, which makes it easy to get our hands on it.

If you haven’t shopped your favorite from Ambraee till now, may we remind you that your festivities are going to be glimmering with your favorite look from Ambraee so head them soon before they’re all sold out!

Trell App Review: Treading on Growth With Limits

Coordinate geometry may have been a tussle for many. However, if you ask someone to find a midpoint between two points, they will find it. But what is the midpoint of YouTube and Nykaa? The answer is Trell. Well, it is somewhere less than YouTube and more than Nykaa. Why? You have an app where you can make vlogs and buy your cosmetic products. But, why are you reading about Trell? This app has recently raised 45 million USD (somewhere around INR 335.3 Cr/- ). Wow, that’s a whopping figure. Let’s learn about this Trell app, which was hidden somewhere and got more recognition after the funding news through this article.

About Trell App

The very first time if you search about this app, Wikipedia can serve you with vital information related to it. According to Wikipedia, it is an online portal based on lifestyle socialization. If you want to download it, you need to open the Application Store on your smartphone. Now get info related to food, beauty, personal care, movie reviews, etc., through this platform.

Where is it top-notch?

Trell brings the concept of visualization among the people. There are different sections, using which you can find videos – trending, hashtags, and followers. You can select the language in which you want to see a specific video. I have attached the screenshots of selecting language and choosing a different section for a better app tour. Trell lets you watch a wide range of videos related to anything and everything. So, you may find something quite relevant to you and as per your taste. Trell also provides a space from where you can start making tutorials. If you want to become a vlogger, Trell has provided a 4-stage methodology, ranging from Beginner, Advanced, Pro, and Get Certified. However, you must know that you cannot jump to any stage without finishing the previous ones.

Exploring Videos Through Hashtag Section

It has Lacunae too

Well, here, you may feel some fear. When I thought about downloading this app, I saw the rating as 4. I thought this is what I needed. But, the main complaint is about the delay in delivery if someone is buying any product from the app. In addition to this, there are very limited brands (including Mamaearth, Wow, Lakme, Plum, and Biotique) when it comes to exploring the Trell online store. If you think that there is a section for face, hair, and lips, then halt yourself. Because even here, the products are basically related to these brands. The biggest problem with the app is that you cannot delete your account from the app. What? How to delete a Trell account? Well, for this, you need to write an email to hello@trell.in. And, lastly, you will constantly get notifications that this app is draining out your battery.

Conclusion – Trell App Review

Trell app has no doubt the potential to become a dashing platform that has almost everything. But, considering the years since its inception, it is not easy to digest the fact, they have not empowered and enhanced their store.

Now get fit from home with ‘BoxFit At Home’!

BoxFit, a Delhi based fitness, health & lifestyle brand recently announced the launch of its newly improvised app ‘BoxFit At Home’. The hyper-curated and live content, omnichannel distribution and a truly customer-centric approach provide BoxFit members with a holistic experience from the comfort of their homes.

Founded in 2016, the brand gained steam in its home market by taking a holistic, integrated approach to wellness. The app constitutes of a video-based fitness interface with world-class instructors providing personalized interactive workouts put together to make exercise fun and not just a chore. With the app, BoxFit offers an intrinsic experience that makes fitness entertaining, approachable, effective and convenient. The BoxFit trainers grace the screen as DJs, motivators, and entertainers curate challenges for people to compete with others and themselves in each session. Thus making this 45-50 minute group fitness workout fun and exciting. The app also features a special 1000 calories workout wherein the class will not stop till 1000 calories are burned up by the trainer and with him/her the attendees. The curriculum design allows for the creation of a variety of workouts for both novice and experienced clients alike. From Abs and Cardio to Kickboxing, the wide range of exercises are designed for one’s home-space, catering to all, without the need for any extra equipment.

Speaking on the launch, Rishi Baveja, Co-founder, BoxFit said, “This year, with the new normal, working out at home is becoming a chore that one feels the need to follow. We wish to bridge this very gap between the ‘need’ to work-out and the ‘fun’ in working-out with BoxFit At Home. We want people to feel mentally and physically uplifted on this journey with us and we’re really excited to bring it into people’s lives. We want our members to get rid of all the stress and have fun with us on our app, and well, get fit with the fun.”

Though BoxFit operates in the fitness space, it has an impact of a lifestyle brand which puts content first and is community-focused. With the launch of the ‘BoxFit At Home’ app, dynamic content is produced in rapid iteration cycles to address the constantly changing customers’ wants and needs. With this app, every class is a live event and an experience which is curated in a way that it addresses the mind and body as trainers use motivational psychology to energize the attendees.

The app will predominantly provide its members with:

Fresh Content Library: 150+ classes every single month, access to live classes daily, and an on-demand library – anytime-anywhere.
Interactivity: Real-time response (shout outs, song requests, “custo-live”), virtual locker room, leader boards.
Personalized Goals: Challenges to inspire accountability, curated programmes to help members achieve their fitness goals.
Value-Added Services: More fitness horizontals, Goal-based customized meal planners.
BoxFit At Home is systemized to be the perfect blend of motivation and entertainment with its aforementioned remarkable features. The symphony of a workout is engineered to the beats of mixed hip-hop, house and commercial bangers. The music, the vibe, and the collective heartbeat of a virtual classroom come together like an opera on BoxFit At Home, and the attendees can burn up calories, feel good, and experience an endorphin high for the rest of their day at the ease of their homes with just one click.
Consumers will now be able to purchase the BoxFit At Home experience through the app on Google Play, iOS and the website at special introductory prices. The starter pack for 1-month access is available for 2499. Apart from this, customers can avail other packs: 3-months access for 6,499, 6 months for 9,999, and 12-month access for 14,999 at the best price value of 1250 per month only!

Mayank Bhattacharya | Top 100 | Influncex’20

Ex: Tell us about a change you’ve seen in the digital blogging space since you started out your journey? How has this space evolved?

Mayank: It’s a profession now. I mean irrespective of the popular belief, being a full-time blogger or a content creator is an actual job description now. Kids look up to Tanmay Bhat and Felix. People aspire to become a full-time YouTuber or influencer and this wasn’t the case when I was starting out in 2012.

Ex: Can you give us an insight into social media platforms that only an Influencer can know?

Mayank: YouTube builds communities, Instagram is quite personal. Twitter is a great conversation starter. So, don’t let the numbers get to you.

Ex: What would be your calling in a parallel universe? (Alternate career options)

Mayank: A fighter pilot in the Indian AirForce.

Ex: If you were stranded on an island, what are the 3 gadgets you’d take along?

Mayank: My pocket-knife, the beloved Seiko SKX 007 and an electronic lighter to light it up!

Ex: A technology you wished you’d invented?

Mayank: Camera, Maybe

Ex: What does success mean to you?

Mayank: Living in the moment, being balanced and genuinely enjoying the process. Also, did I mention happiness? Happiness is a big principle for me now. Success is happiness.

Ex: What according to you will be the next big trend in the Lifestyle blogging industry?

Mayank: Self-improvement. Real, truthful self-improvement. It has always been a major element of a balanced Lifestyle and I think it will only get bigger and better in the future. Because lifestyle is a way in which a person lives. And living for me, has slowly and steadily transpired a lot into being one’s best self, being balanced and being happy. So I feel charting the path of self-improvement and seeking happiness along with balance will become an evident part of the industry.

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Fancy a Volvo XC40? Now you can get one hassle-free!

Have you ever thought of buying a Volvo, but hesitated for any reason? Well, now you have a chance to reconsider! Swedish luxury car manufacturer. Volvo today introduced ‘Hassle-Free Offer’ on its luxury SUV, the XC40. Customers can buy the car at a special price of Rs 36.90 lakh and receive complimentary accessories worth Rs 1 lakh as well.

Potential customers can now simply walk into their nearest showroom and buy the car without the feeling of missing out on a better offer at another showroom of the company. The offer provides the freedom to customers from the hassles of a complex buying process and makes it completely transparent for customers as well as dealers.

Volvo has introduced the offer in tune with the 74th Independence Day of India on August 15. Charles Frump, Managing Director – Volvo Car India said, “We want to create an ecosystem where our customers can focus on technology and comfort features of XC40 without worrying about the price. Hassle-Free Offer does that seamlessly by smoothing out their buying experience”

The XC40 T4 R-Design is the company’s first petrol offering in the entry-level SUV segment. It is also the only car in its segment to have radar-based Active Safety features like City Safety with Steering Assist that prevent collision with other vehicles, pedestrians, cyclists, and large animals up to speeds of 50 kmph.

What to expect from the upcoming Kia Sonet?

Korean carmaker Kia is set to launch its latest offering, the Sonet on August 7, in India. With its official rendering in July, the design is expected to set new benchmarks and inject a new dynamism in the compact SUV segment. This is the third product from the Hyundai-owned company in India and will compete with the Hyundai Venue, Maruti Suzuki Vitara Brezza, Ford Ecosport, Mahindra XUV300 and Renault Duster.

The Auto Expo 2020 withholds the memory of the first look of the Sonet concept and hasn’t left the minds of young and aspirational Indians since then. The striking and curvaceous exterior highlights the brand’s dynamic DNA which has been merged with the emotive and bold design to create a strong on-road appearance.

“With the new Kia Sonet, we had the ambition to give this compact SUV a strong and muscular character found only in much larger vehicles. With this in mind, we have designed what we believe is a great SUV with a uniquely sporty attitude, a confident stance and a dynamic silhouette. We also gave the new Kia Sonet an uncompromising attention to detail and a selection of colors and materials that could have only be inspired by the great cultural heritage that our designers found all over India,” said Karim Habib, Senior Vice President and Head of Kia Design Center at Kia Motors Corporation. “As a whole we believe the new Kia Sonet will be a fantastic SUV with a very compelling and attaching character to our young and young at heart, always connected customers in India and beyond…”

Of course, Kia would be incomplete with its signature structures: the tiger-nose grille with a three-dimensional ‘stepwell’ geometric grille mesh giving a pinched profile in the middle. The central air dam should be bounded by fog lamps and large air vents. The sleek headlights fused with LED DRLs merged into the grille, if given, will complete its classic look. The contrast-colored roof, the wing mirrors and the pair of roof rails should provide a unique look to the Sonet, along with dual-tone alloy wheels and the tapered rear windscreen.

Analogous to Seltos, the Sonet too is expected to be available in both Tech line and GT line variants. GT line variant is expected to come in black interiors along with red contrast highlights. On the other hand, the Tech line is expected to get dual-black tone and beige interiors.

The powertrains are expected to be similar to the Hyundai Venue such as 1.2-litre petrol engine with 5-speed manual transmission, a 1.5-litre 100bhp diesel engine and a 1.0-litre GDi turbo-petrol engine. The transmission choices could vary between manual and intelligent manual transmission (iMT) gearbox, which is essentially a clutchless manual gearbox, as well as an automatic option — recently introduced in the Hyundai Venue.

One can also expect the Sonet to have interesting features like wireless phone charging, ventilated seats, automatic climate control, a sunroof, keyless entry and a premium sound system. The Sonet might be first in its segment to offer a 360-degree camera. The compact SUV should be installed with excellent safety features like rear parking camera and sensors, 6 airbags, electronic stability control, vehicle stability management, and tyre pressure monitoring system —like the Hyundai Venue. It is expected to launch with the price tag of Rs 8-13 lakhs (ex-showroom).

40 Years, Two Wheels, One Legacy: The BMW GS

The technological marvels~ BMW GS models are the reason everyone’s been buzzing about BMW Motorrad. The enterprise celebrates 40 years with these models since its first launch of R 80 G/S in the autumn of 1980. It was a legendary concept that brought a revolution in the industry of motorbikes and gave explorers a better chance to discover the world without setting a foot on the ground. Derived from the combined terms – Gelände/Straße (German for Off road/On road), the BMW GS motorcycle made even the most secluded parts of the world explorable on two wheels!

According to the BMW Motorrad Corporate Communications, the BMW Motorrad is known to have sold 1.2 million BMW GS models. A huge number, isn’t it? These flawless and dynamic wonders on two wheels have proved themselves in every aspect including racing. Did you know that the French racing driver, ‘Hubert Auriol’ won the 1981 Paris-Dakar rally aboard the BMW R 80 G/S? The bike is not just assembled mechanical components; it’s an emotion. Its riding dynamics, off-road mastery, comfort and robustness are the major reasons why it has become a sensation in today’s world.

The legacy of the BMW R 80 G/S was carried forward when the enterprise launched its successors in the following years. In 1993, the first-ever single-cylinder BMW F 650 ‘Fundoro’ was launched with different dynamics and boxer engines. BMW Motorrad also went to great lengths while launching the BMW R 1100 GS with a Four-valve technology and a tele lever. The product was equipped with an anti-lock braking system (ABS) for the first time.

Riding these bikes tends to bring a unique sense of joy to the riders, with a promised sense of luxury and comfort. Another fascinating milestone was set when the F 650 GS and F 800 GS models were launched with the high-torque 2-cylinder in-line engine and torsionally stiff tubular frame. In 2010, BMW Motorrad paid tribute to GS models by painting the special models in Motorsport corporate colors. The whole industry took a huge leap with the release of light-weighted BMW G 650 GS, and stood out as an exceptional gem among its competitors.

With ‘old being gold’ as always, the retro-themed R NineT models in 2013 had their moments. The models reflected the 1980 style along with modern technology in the most classic way. Also, in the year 2017, the F 750 GS and the F 850 GS were completely redesigned with the aim of providing more power to the engine. The BMW ShiftCam technology was used for the very first time in the autumn of 2018 with the aim of providing more power, reducing fuel consumption and emission values, making it a perfect ride to discover all the remote parts of the world on just two wheels.

BMW claims that any novice or veteran can enjoy the rides specifying that the models released by their enterprise are the perfect blend of luxury, comfort and sustainable technology. So, what are you waiting for? With a further promise of providing high degrees of refinement, sportiness and luxury, the BMW Motorrad is set to celebrate its 40-year anniversary. The bikes are easily recognizable with the signature blue-white roundel icon on the gas tank!

Electric Cars: The Luxurious Future

Electric cars have gained global recognition over the years, due to the rapid depletion of fossil fuels and the ever-rising demand of personal cars. While it has become important for manufacturers to look for an alternate power source, they’re also looking at adding luxury to the segment.

Electric cars are considered to be the future of the automobile industry, mainly due to their practically unlimited potential. When Mahindra came up with REVA-I for the Indian market, it went quite unnoticed because of its small, diminutive structure, cramped and awkward seating position, and an all-electric drive. This was the first stint of an electric car operating in India. However, the international market is seeing a flooding of electric car across multiple segments, with luxury cars getting special attention.

Tesla’s range of fully electric cars have paved the way for other manufacturers since 2003. The Model S, Model 3 and Model X are some of the most iconic models from the company, while Elon Musk recently confirmed that Tesla’s five-seater Model Y is set to be relaunched as a seven-seater version this year.

Probably early Q4

— Elon Musk (@elonmusk) June 21, 2020

The company is also the manufacturer of the Tesla Roadster, which is the quickest car in the world. Its latest addition, the Cybertruck promises to revolutionize the world of pickup trucks, merging it with the luxury segment.

Though Tesla is widely regarded as the pioneer and most successful electric car manufacturer, it hasn’t dissuaded other manufacturers from trying. Jaguar became the first mainstream manufacturer to break Tesla’s monopoly at high-end luxury SUVs. The Jaguar I-Pace, whose base models sells for Rs 50 lakh while the top trim demands Rs 61 lakh, offers outstanding performance coupled with unmatched luxury. Hyundai too tried their failsafe i20 chassis, giving it the name Hyundai Kona. Indian brands were not to be left out either, with giants like Tata and Mahindra coming up with a fleet of EVs of their own.

Along with Indian conglomerates, international manufacturers have also invested their resources in the research and development of fully electric cars. Porsche’s first-ever electric car, the Taycan is a four-door grand tourer that borrows the looks of a Panamera, but is a whole another deal in terms of performance. Even after being the first electric car of the company, it gets a befitting price range of Rs 1.1 crore to Rs 1.4 crore for the Turbo S version. BMW also has its share of EVs, among them being the two-door sports car, the i8. It gets an additional flair of luxury with butterfly doors.

Not to be left behind, Aston Martin has also declared its entrance in the electric car market. With an all-electric Rapide sedan that is ready for production, the company is looking to redefine electric performance and luxury. While it has not been officially announced yet, it is expected to make its way to the Indian market post launch.

On one hand while IC engines are the best option for cars at the moment, the possibility of a completely electric future of automobiles in India does not seem bleak anymore. Coupled with the ambitious plans to make India an all-electric nation by 2030, we might be looking at the next revolution in automotive history.

Technology Laced with Fashion

The twin industries of fashion and technology are interconnected in more ways today than ever before. We all know of common technology processes being used by fashion retailers and manufacturers worldwide: Corel draw and illustrator to create designs to details like inserting the scanned fabric and trims like buttons labels zip etc to create a tech pack, CAD (computer-aided design) to auto-grade the pattern in different sizes, digital printing, computerised embroidery, blockchain to transparently trace the supply chain,3D printing being one of the newest which enables customisation is less labour intensive as printing on demand saves 30% wastage so it’s sustainable.

But The global outbreak of the COVID-19 pandemic has brought the retail industry to a grinding halt; with every brand is now looking to technology as a saviour of its business! Social distancing will be the ‘new normal’.
Does this mean that the ‘touch & feel’ experience that the retail stores have provided all along will now be a distant memory? Well, it is yet too early to analyse the impact this crisis will have on consumer behaviour; however, there is little doubt that going forward technology will play a key role in revenue generation for the fashion industry.

The holy grail of online shopping; the question that bothers every consumer is “WILL IT FIT ME?” once ordered.
According to studies, between twenty to forty per cent of all clothing purchased online is returned, often due to issues with FIT, costing fashion e-tailers millions. A bevvy of tech start-ups is aiming to solve the problem. In recent years, fashion and apparel have become the fastest-growing e-commerce category and the second largest after consumer electronics, but fit-related returns cost fashion e-tailers millions, not only in terms of lost revenue but also because of the expense associated with to and fro shipping, processing them and some of those items may now be worn and not eligible for resale.

Few names such as TrueFit, which works with Macy’s and Nordstrom, like Metail and Fits.me are offering fit guidance solutions that better match consumers with correctly fitting garments they developed digital fitting rooms that use virtual mannequins to mimic a shopper’s dimensions and display what a certain garment might look like when worn. Still, others rely on shoppers to input their measurements, matching this data with specific garments.

Yet, the challenges remain since returns still account for a large revenue loss to the retailer. Apps like “The Dressing Room” that uses Virtual reality that allows customers to try clothes on their avatar – of their size to help decide before making a purchase decision.
PARIS Fashion Week did an augmented reality show in 2017 conjoining the use of smartphones.

In London, Tissot allows shoppers to try on their luxury watches virtually at Selfridges and Harrods’ windows. Christian Dior developed VR glasses called “Dior Eyes” that give visitors a sneak peek behind the scenes at their ready-to-wear fashion shows. In New York City, the flagship Rebecca Minkoff store features a smart video wall that suggests new styles when people pass by or enter.

Forecast websites & Styling Apps are also using artificial intelligence
Ratatouille an artificial intelligence-based software used by Myntra that’s used insights of shopping patterns so far and tells what designs will sell or be best sellers so quantities on those styles and their positioning can be planned accordingly

Luxury brands have also been following innovative sportswear producers in creating technology-heavy, functionality-focused fabrics. Ralph Lauren’s uniforms for the US Winter Olympic and Paralympic teams feature a heating system made from electronic printed conductive inks, which was printed in carbon and silver ink in the interior of the athletes’ jackets.

While we can’t necessarily predict what the fashion industry will look like in the future, one thing is clear: it will only become more complex. Now is as good a time as ever to prioritise technology investments and, as an industry collective, we should be aiming to establish the kinds of standards and processes, which will enable us to collaborate more effectively in the future.