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Sony India launches the new NW-A306 Walkman

Sony today announced the latest addition to the Walkman® series family, NW-A306. Designed for listeners to enjoy music the way the artist intended with high-quality audio in a compact form factor.

Lightweight and compact design for maximum portability

The new Sony Walkman NW–A306 is a stylish and compact music player, that lets consumers download and stream more of the music they love. Weighing just 199 grams, it is lightweight with the comfort and function of both a 3.6” touch screen and tactile physical music controls, the NW-A306 series delivers exceptional music experiences right from the users’ pocket

Designed for audiophiles with Hi-Res Audio Wireless

The NW-A306 is designed for audiophiles looking for premium sound and style. With the S-Master HX digital amp technology, independently developed for Walkman® is compatible with the native DSD format. It reduces distortion and noise across a wide range of frequencies, for rich and full-bodied sound, further enhanced by new high-quality sound lead free solder. It uses Edge-AI (Artificial Intelligence), DSEE Ultimate™ (Digital Sound Enhancement Engine) which upscales compressed digital music files in real time. Restoring acoustic subtleties and dynamic range provides a deep and rich listening experience.

Long lasting battery life for extended audio experience

The NW-A306 boasts a great battery life compared to previous models so listeners can immerse themselves in more of their music for a longer duration. It has a battery life of up to 36 hours1 of 44.1kHz FLAC playback, up to 32 hours1 of 96kHz FLAC high resolution audio playback, or even up to 26 hours with the streaming service apps to meet the demand of consumers.

Wi-Fi® compatible for direct download and music streaming

Further learning from its predecessor models, consumers can enjoy DSEE Ultimate for upscaling their music in NW-A306, whether it is Wi-Fi® streamed or downloaded. Now listeners can also enjoy DSEE Ultimate with wireless headphones.

Price and Availability

The NW-A306 Walkman will be available across all Sony Centres, major electronic stores, Headphone Zone and e-commerce portals in India from 9th February 2023 onwards. It is priced at Rs 25,990 in the Indian market.

Sunil Nayyar | Top leaders In Tech & Auto

Ex: What are the learnings from the pandemic?
Sunil: Pandemic has been the most interesting journey in 25 years of my career. Everybody’s patience and mental strength were tested at home. I am really sad for everybody who has suffered, though; I feel for them. Thanks to the digital world, I was able to communicate with my team and try to give them hope, a new direction, and how we should adapt to this challenging climate.

Ex: Which is the one gadget you’re using that you wouldn’t want Sony to know about?
Sunil: I am not an ardent tech freak. I use a nice android phone, a Kindle, and of course, a laptop. However, I believe humans are the most interesting and the most complicated gadget on this planet.

Ex: Leadership mantras that you swear by?
Sunil: Ethics, integrity, and insight. I believe vision is not taught, but it is within you which you someday explore. Inclusiveness is also another prominent parameter. It is easier said than done, however, and practicing it is hard.

Ex: Which segment contributes to the biggest market for Sony India?
Sunil: Televisions needless to say contribute to almost 50-60% of the market. That is followed by audio, which is becoming bigger by the day. Lastly, digital imaging. These three comprise a significant chunk of the business as far as consumer electronics are concerned.

Ex: The PlayStation 2 was touted as the first all in one entertainment system which could also play games; do you see it returning in a new avatar with full VR support?
Sunil: A lot of changes happened to the PlayStation during this pandemic. PlayStation consoles were oversold during this time, something which I have never witnessed before. PlayStation is going to be a new culture and a new way of life going forward.

Ex: Virtual reality is gradually blending with augmented reality, what are your plans to integrate AR in your devices?
Sunil: I don’t see the television getting integrated with VR. It will still be family-oriented and will offer better displays with each update. However, I feel VR will have its own universe that is developing rapidly.

Ex: Which is the one Sony product you think that only Indians can make the best use of?
Sunil: Most Indians love most Sony products. However, I feel the most relatable product for Indians will be the TV.

Ex: Elon Musk recently spoke about a neural implant. Do you think that is the future of electronics since all gadgets are getting smaller in size?
Sunil: One thing is for sure, Sony as a corporation is working quite aggressively in the field of artificial intelligence. We have the most evolved imaging chips in the industry and Sony has a lot of patents in the segment. Sony is taking big leaps
in imaging chips, especially for the automobile segment.

Leadership Series | Sunil Nayyar – MD, Sony India

Welcome to our Leadership Series where we get candid with ‘Top Leaders in Tech & Auto’. Mr Sunil Nayyar, young MD of Sony India has a huge responsibility on his shoulders in motivating his entire team while working from home and managing growth and challenges.