Mithilesh Patankar – Mythpat | Top 100 | Influncex’20

Ex: Tell us about a change you’ve seen in the digital blogging space since you started out your journey? How has this space evolved?

Mithilesh: So, I am pretty new to the digital blogging space. It has just been 2 years, but I have seen a lot of content creators who are emerging, and that is something really exciting because this is just the start of the whole internet revolution in India. Lots of content creators are emerging from small towns and cities.

Ex: A technology you wished you’d invented?

Mithilesh: Realistic looking AI robot based on any of your loved ones.

Ex: What’s been your favorite encounter with a fan so far? (DMs included!)

Mithilesh: This happened in the mall where I was shopping and there was a boy who was next to me talking to his sister about me and I heard the conversation and I waited there to see the reaction and after a few seconds he approached me and that was one of my first encounters and it was very special to me.

Ex: What does success mean to you?

Mithilesh: Definition of success for me keeps changing. Right now the definition of success for me is getting the diamond play button, but that is too materialistic. Overall, I want to be happy and should be able to achieve whatever I am dreamt of.

Ex: Do you think Influencer Marketing is a fad? Where do you see this space in years to come?

Mithilesh: Everybody wants to be an influencer these days and there is nothing wrong in that. Lot of them will try and a lot will fail, but that’s who will get good content creators/ influencers in the coming years.

Ex: Which three things does someone starting in the gaming industry need to know?

Mithilesh: 1.Pubg is not everything.
2.It is not just as easy as playing games and enjoying life, it can feel like a job. It takes real efforts.
3.There is a right time for you to start this. This is for all the kids who are in school and are sad because they are not growing on YouTube.

Ex: What would you say is the biggest challenge for a gaming influencer?

Mithilesh: There is always this constant pressure of not staying relevant anymore just because this space is so crowded right now and there are a lot more gaming creators that are going to emerge. So, it’s a big challenge to remain against the top, to co- exist and stay relevant.

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Shivesh Bhatia | Top 100 | Influncex’20

Ex: Tell us about a change you’ve seen in the digital blogging space since you started out your journey? How has this space evolved?

Shivesh: I have seen the influencer and blogging industry completely revolutionize in the past couple of years. When I started off, Instagram was already providing a space to experiment with newer content. Eventually, it bloomed like anything. The digital blogging space enabled brands to have real time engagement and simultaneously increase brand awareness. This space literally becomes more innovative every single day now. We have wonderfully transitioned from static content to more engaging and more dynamic content. People have really started to believe in influencer marketing and it is the new ‘in thing’ in the digital marketing industry. I have loved this process because the creative powers have now shifted from the hands of advertising agencies to independent individuals.

Ex: Can you give us an insight into social media platforms that only an Influencer can know?

Shivesh: Often, people have the perception that being an influencer is an easy task. But, churning out content on a constant basis requires endless hours of ideation with my team, planning shoots, researching about newer and more public-friendly content, endless to and fro with brands and organizations, and so much more. We end up not having a 9 to 5 job but one that requires 24 hours of our energies. But at the end of the day, I absolutely love what I do and love creating, so I do not mind this one bit.

Ex: What would be your calling in a parallel universe? (Alternate career options)

Shivesh: I have always loved anything related to mass communication, media, and related aspects. I even enrolled in Indian Institute of Mass Communication after completing my graduation. So, if I didn’t have Bake with Shivesh, I would definitely be a part of the world of Media.

Ex: If you were stranded on an island, what are the 3 gadgets you’d take along?

 Shivesh: I’d definitely take my phone, a power-bank, and a lighter to help me start some fires! A technology you wished you’d invented? Air pods, I think? They’re uber cool and have really made life 100% easier and convenient!

Ex: What’s been your favorite encounter with a fan so far? (DMs included!)

Shivesh: There was one time when I had a workshop and a 60 year old very sweet woman came from a distance to meet me. She ended up telling me that I remind her of her grandson and this is by far the sweetest encounter I have ever had with a fan. Social Media is known to expose vulnerabilities, with influencers being at the epicenter.

Ex: How do you deal with the dark side that comes with the medium?

 Shivesh: I think Baking is the perfect form of therapy for me. Sometimes, when I need an off from everything, I bake for myself or enjoy some ‘me-time’ with my movies, popcorn, and good food! Social media trolling is seeing an upward rise.

Ex: Do you think this only increases with the popularity of an Influencer? How does one tackle this situation?

Shivesh: Trolling is not limited to influencers with a huge following, it happens with budding bloggers and of course, even with celebrities. The best way to deal with it is to just block out the negativity. In the comments section, even one bad comment can really affect someone. My way is to see the many other positive comments and not allow one to affect me.

Ex: What does success mean to you?

Shivesh: Success to me means always having the opportunity to do what I love and what makes me happy. I feel successful when I post a recipe and I see people instantly trying it out, using the recipe to celebrate occasions and what not!

Ex: Do you think Influencer Marketing is a fad? Where do you see this space in years to come?

Shivesh: Influencer marketing is anything but a fad. It’s the fastest growing space in the digital marketing industry and it promises the greatest ROIs to major organizations. Sure, like every industry, it will take a turn here and there, evolve to become even bigger, but it’s not a fire that can be put out quickly.

Ex: Which is that one dish or cuisine that you haven’t tried yet but are looking forward to?

Shivesh: I really am looking forward to trying some Armenian food! I heard it’s super great and I’d absolutely love to give it a try What do you do to make your content unique from others? I think my style of food photography allows me to make my content unique and appealing. I invest proper time in setting up a particular set for my desserts and give the production process the attention it requires. Besides this, I love how I am able to churn out content on YouTube which has recipes that are super easy yet delicious!

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Ritik Jain | Top 100 | Influncex’20

Ex: Tell us about a change you’ve seen in the digital blogging space since you started out your journey? How has this space evolved?

Ritik: The opportunity in the digital space is seen as a career and has picked up since I started the creator journey, specially in the space of gaming.

Ex: Can you give us an insight into social media platforms that only an Influencer can know?

Ritik: Content Creation is a full time job. In which you are active 24/7 to keep up with the expectation of the audience and provide quality content.

Ex: What would be your calling in a parallel universe? (Alternate career options)

Ritik:  I am passionate about gaming and if not a game streamer I would be doing something in the same field, a game developer or maybe a tester.

Ex: If you were stranded on an island, what are the 3 gadgets you’d take along?

Ritik: 1. Satellite Phone 2. Swiss Knife 3. iPad for offline Gaming.

Ex:  A technology you wished you’d invented?

Ritik: Search Engine.

Ex:  What’s been your favourite encounter with a fan so far? (DMs included!)

Ritik: All the interactions are special, first time fan interaction is something that brought a different experience.

Ex:  Social Media is known to expose vulnerabilities, with influencers being at the epicentre. How do you deal with the dark side that comes with the medium?

Ritik: There are always two sides of the coin and you learn that in the process, we get appreciated for the good deeds and are also bashed for our mess ups. If you stay true to your personality, the audience accepts you for who you are and supports you in your ups and downs.

Ex:  What does success mean to you?

Ritik: Freedom and love from our fans.

Ex:  Do you think Influencer Marketing is a fad? Where do you see this space in years to come?

Ritik: It’s just begun, I am sure it has more to it.

Ex:  Which three things do someone starting in the gaming industry need to know?

Ritik: Consistency is the key. Keep trying to stay true to yourself and you will find that you have created a space for yourself.

Ex:  What would you say is the biggest challenge for a gaming influencer?

Ritik: Gaming demands speed in content creation, one should be able to create quality content daily to keep up with the standards.

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Ujjwal Chaurasia | Gaming | Influncex’20

Ex:  Tell us about a change you’ve seen in the digital blogging space since you started out your journey? How has this space evolved?

Ujjwal: Rise of Mobile gaming as compared to PC gaming and competition.

Ex: What would be your calling in a parallel universe? (Alternate career options) 

Ujjwal:  App Developer/ programming.

Ex:  If you were stranded on an island, what are the 3 gadgets you’d take along?

Ujjwal: Phone, Internet, and computer.

Ex:  A technology you wished you’d invented?

Ujjwal: Mobile Gaming.

Ex:  What’s been your favorite encounter with a fan so far? (DMs included!)

Ujjwal: One of Ujjwals fan started crying on Discord live call.

Ex:  Social Media is known to expose vulnerabilities, with influencers being at the epicenter. How do you deal with the dark side that comes with the medium?

Ujjwal: Always be attentive, think twice before clicking on links from unknown/corrupted sources.

Ex:  What does success mean to you?

Ujjwal: Owning my own gaming company.

Ex:  Do you think Influencer Marketing is a fad? Where do you see this space in years to come?

Ujjwal: Influencer marketing is doing wonders for Brands and Influencers both. It has a great future as digital modernization is rapid.

Ex:  Which three things does someone starting in the gaming industry need to know?

Ujjwal: Consistency, New trend, Content quality.

Ex:  What would you say is the biggest challenge for a gaming influencer?

Ujjwal: Making your identity at the beginning because the competition is too much, a concern of gaining followers and family pressure at the same time.

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Tanmay Singh | Top 100 | Influncex’20

Ex: Tell us about a change you’ve seen in the digital blogging space since you started out your journey? How has this space evolved?

Tanmay:  I’ve been in this community for the past 2 years , people here always had a curiosity of knowing what this is that I do on my PC all the time. With the Internet getting available to almost everyone in the previous years I’ve seen a lot of development here , more people have started to know me, even the ones around me now have a basic idea of what I do.

Ex: Can you give us an insight into social media platforms that only an Influencer can know?

Tanmay:  I don’t think there’s any ‘secret’ that only the influencers know, we are just like the normal crowd, what they know is what we know.

Ex: What would be your calling in a parallel universe? (Alternate career options)

Tanmay:  I’ve always wanted to be a professional football player , so I think it would be that.

Ex: If you were stranded on an island, what are the 3 gadgets you’d take along?

Tanmay:  An internet connection, my smartphone and a laptop maybe.

Ex:  A technology you wished you’d invented?

Tanmay:  Video Games , they are the ones that fascinate me a lot.

Ex: What’s been your favorite encounter with a fan so far? (DMs included!)

Tanmay:  I’ve had a fan who wrote a song and a rap for me , it was the best encounter I would say.

Ex: Social media trolling is seeing an upward rise. Do you think this only increases with the popularity of an Influencer? How does one tackle this situation?

Tanmay:  Yup, surely this increases as the popularity goes up but as i said , believe in yourself , the others dont know what you have gone through to come up at a stage like this , you know you gave your 100% so you stick to it no matter what the haters/trollers say , we have 100 times more supporters and these haters/trollers.

Ex: What does success mean to you?

Tanmay:  When I am happy about what I am doing.

Ex: Which three things does someone starting in the gaming industry need to know?

Tanmay: It might look easy , but you need to know that thousands are already fighting for what you dream to have. You need to develop an extraordinary skill in either Professional or Content making.

Ex: What would you say is the biggest challenge for a gaming influencer?

Tanmay:  The people here in India never consider this as a career , though it has developed in these previous 2-3 years but still they need to know it is just like another JOB.

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Aashna Shroff | Top 100 | Influncex’20

Ex: Tell us about a change you’ve seen in the digital blogging space since you started out your journey? How has this space evolved?

When I started blogging 6 years ago, the term blogging wasn’t very popular in India back then.It was initially blogs with a lot more written information, which then slowly moved to platforms like Instagram and Facebook for images, and then evolved into longer videos on YouTube and IGTV. When I started, I never thought I’d be creating such videos. This would have to be the biggest change for me. 

Ex: Can you give us an insight into social media platforms that only an Influencer can know?

Honestly, I think social media is different for everyone. We all have our different ways of consuming content, we all have our own favourite platform, our own particular time of the day that we like to post, etc. I think the biggest insight would be consistency and interaction.

 

Ex: If you were stranded on an island, what are the 3 gadgets you’d take along?

my phone, portable Wifi & a power bank

Ex: A technology you wished you’d invented?

I would have said the internet but I can’t imagine being even remotely close to inventing that so Netflix, maybe. 

Ex: What’s been your favorite encounter with a fan so far? (DMs included!)

It would have to be the first time someone recognised me in public. She came up to me and brought her mom along too and they both told me how much they love me and what I do. And I was super shy and nervous, but it’s one encounter that I’ll always cherish. 

Ex: What does success mean to you?

For me, doing what I love because it would make me happy and being able to make a living out of it, is success for me. 

Ex: Do you think Influencer Marketing is a fad? Where do you see this space in years to come?

As a creator myself, Influencer Marketing is pretty much what my job entails. And I see first hand what it can do. If you’re a creator who has an organic following that loves your style/content and truly takes your recommendations seriously, influencer marketing can work wonders for the brands that work with you. So it’s definitely not a fad, and given the way social media is growing today, I only see this growing bigger and bigger over the next few years. 

Ex: As Fashion-Tech is on the rise, what is your take on this new style of couture? Do you think it’s here to stay?

I’m not quite sure how I feel about it. I’m the kind of person that takes some time to get used to new changes. It’s definitely very interesting, but maybe I’ll grow to love it if it does stay. 

Ex: How would you define your personal style?

My style is usually pretty experimental. Currently, being at home most of the time, I’ve been loving classic fits. I’m all about basic, well-fitted pieces paired together with statement shoes and accessories right now.

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Rajvee Gandhi | Top 100 | Influncex’20

 

Ex: Tell us about a change you’ve seen in the digital blogging space since you started out your journey? How has this space evolved?

Rajvee: Digitalisation has changed a lot. Now, influencers, alongside celebrities, are also chosen as brand ambassadors, for lead campaigns, events!

Ex: Can you give us an insight into social media platforms that only an Influencer can know? 

Rajvee: Efforts behind the content are a lot more than it seems, which only an influencer would know!

Ex: What would be your calling in a parallel universe? (Alternate career options) 

Rajvee: Graphic designer

Ex: A technology you wished you’d invented?

Rajvee: Robot for sure 

Ex: What’s been your favorite encounter with a fan so far? (DMs included!)

Rajvee: A male follower tattooed my username on his chest. I received the picture of it from his friend. I was overwhelmed! 

Ex: Social media trolling is seeing an upward rise. Do you think this only increases with the popularity of an Influencer? How does one tackle this situation?

Rajvee: It somehow helps. As we’ve heard, “any publicity is good publicity”.

Ex: What does success mean to you?

Rajvee: Whether failure or success, It’s always a process of learning!

Ex: As Fashion-Tech is on the rise, what is your take on this new style of couture? Do you think it’s here to stay?

Rajvee: Fashion is always exciting & fun when experimental!  Fashion-tech will definitely level up the game. 

Ex: How would you define your personal style?

Rajvee: Easy and comfortable but with an oomph factor!

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Somya Luhadia | Top 100 | Influncex’20

Ex: Tell us about a change you’ve seen in the digital blogging space since you started out your journey? How has this space evolved?

Somya: I started my channel in 2018 Unknowing of the fact how big your reach can be if you have a power of good content, I truly believe that digital space is evolving every day with new creators coming up with varied content ideas and audience consuming the same!

Ex: Can you give us an insight into social media platforms that only an Influencer can know?

Somya: Today in light of the internet there is nothing hidden from the audience, everything about every platform is out there. This is why they can relate to us more because they know how it works, how people share their experiences, knowledge and influence each other. 

Ex: What would be your calling in a parallel universe? (Alternate career options)

Somya: I don’t think I need an alternate career, I choose this over my regular job offer because I love to be a part of people’s life, motivating them to have a healthy & fit routine.

Ex: If you were stranded on an island, what are the 3 gadgets you’d take along?

Somya: Phone, Laptop and Airpods

Ex: A technology you wished you’d invented?

Somya: Hehe, Phone For sure, it has changed the game completely so inventing something like this would be a great achievement!

Ex: What’s been your favorite encounter with a fan so far? (DMs included!)

Somya: An ardent follower of my channel, who has made a beautiful fan page, wanted to meet me. At a workshop of mine, she left behind her brother’s wedding to meet me and was all dressed up the way I dress up in my videos. I can never forget that moment, which made me feel so special.

Ex: Social Media is known to expose vulnerabilities, with influencers being at the epicenter. How do you deal with the dark side that comes with the medium?

Somya: It’s all about being honest and being yourself, if you are true to yourself, you remain unaffected by the Dark Side because you truly believe and accept yourself! 

Ex: What does success mean to you?

Somya: For me, success is always about being happy and satisfied with what I am doing, and I am happy helping people get fit and healthy in life, more the merrier!

Ex: Best tip for fitness every day?

Somya: Give it a priority! It’s a matter of lifestyle so eat healthily, exercise to release good hormones that will make u feel wonderful about yourself and a space full of positivity!

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Abhinav Mahajan | Top 100 | Influncex’20

Ex: Tell us about a change you’ve seen in the digital blogging space since you started out your journey? How has this space evolved?

Abhinav: It’s getting unreal! 

Ex: Can you give us an insight into social media platforms that only an Influencer can know?

Abhinav: Stay real! 

Ex: What would be your calling in a parallel universe? (Alternate career options)

Abhinav: Creator 

Ex: If you were stranded on an island, what are the 3 gadgets you’d take along?

Abhinav: Swiss knife, water purifier and flashlight! 

Ex: A technology you wished you’d invented?

Abhinav: Internet 

Ex: What’s been your favorite encounter with a fan so far? (DMs included!)

Abhinav: I met a fan in bali who has the same tattooed arm as mine. 

Ex: Social Media is known to expose vulnerabilities, with influencers being at the epicenter. How do you deal with the dark side that comes with the medium?

Abhinav: I use darkness to create something powerful. 

Ex: Social media trolling is seeing an upward rise. Do you think this only increases with the popularity of an Influencer? How does one tackle this situation?

Abhinav: Focus on your own journey!

Ex: What does success mean to you?

Abhinav: Being able to take care of myself ! 

Ex: Do you think Influencer Marketing is a fad? Where do you see this space in years to come?

Abhinav: Use social media for the right  purpose! 

Ex: What does a normal working day look like for you? 

Abhinav: Yoga, nutrition, work and sleep! 

Ex: Best tip for fitness every day?

Abhinav: Yoga everyday!

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Abhi and Niyu | Changemaker | Influncex’20

Ex: Tell us about a change you’ve seen in the digital blogging space since you started out your journey? How has this space evolved?

We feel right now people are able to focus more on the content rather than the cosmetic aspects of their art. Because of COVID-19 all the creators are stuck at home and they’re compelled to make content from their homes. Yet, the people who are able to surpass these challenges of these tough times are the ones who stand out.

Ex: Can you give us an insight into social media platforms that only an Influencer can know?

You have to keep experimenting. People think that there’s a formula for being successful on social media but we don’t think there is one. A creator has to keep trying new things and listen to their audience. 

Ex: What would be your calling in a parallel universe? (Alternate career options)

Niyu: I would love to be a Marine Biologist as I love being near water. Scuba diving and seeing a whale while underwater is my biggest dream.

Abhi: In a parallel universe I would be a vocalist in a band. I have tried singing and learning musical instruments but I didn’t pursue it sincerely. Music transcends languages and it connects hearts. I would’ve loved to be a musician for sure.

Ex: A technology you wished you’d invented?

If you’re asking about a technology that doesn’t exist in the real world then definitely a time machine.

Ex: What’s been your favorite encounter with a fan so far? (DMs included!)

It’s difficult to pick one because there are so many. Last year, we made a video on Eco-Friendly Ganesh Idols and it was the first video that went truly viral. One of the followers had booked an idol with paint on it, which he didn’t know consists of lead. When we informed him about this, he immediately opted for a paint-free idol. We say “Farak Padta Hai” (It makes a difference) and he truly proved it.

Ex: What does success mean to you?

  • Freedom – to live the life you want to live
  • Respect – from the people who matter to us
  • Integrity – because self-respect matters more than any other respect

Ex: What was the thought process behind this journey?

We wanted to have a voice. We wanted to focus on a solution-based approach to everyday living. We are tired of people complaining all the time about things that are wrong in India. Complaining is easy, but going one step beyond and asking “hum kya kar sakte hain” (what can we do) is hard. It needs thinking, it takes time. We wanted to show that small things can make a difference. 

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