Tech magazine India Archives - Page 12 of 16

Ted The Stoner | Top 100 | Influncex’20

Ex: Tell us about a change you’ve seen in the digital blogging space since you started out your journey? How has this space evolved?

Ted The Stoner: Though the statement cannot be generalized, there is a lot of responsibility when it comes to posting anything on the internet now. There is a lot of accountability & that is definitely a good thing. On the contrary, with easy access to the internet, there is also a rise in the number of cases of cyberbullying and incessant trolling towards anybody with a different
opinion.

Ex: Can you give us an insight into social media platforms that only an Influencer can know?

Ted The Stoner: I don’t think influencers have any upper hand when it comes to knowing things about anything that is open to all. The only reason an artist/influencer might have an upper hand over someone would be because they would spend more time researching something about social media since it is an important part of their lives.

Ex: What would be your calling in a parallel universe? (Alternate career options)

Ted The Stoner: I guess I’d be a farmer with a nice little farm and a couple of animals where I can just grow my own food and not worry about the world.

Ex: If you were stranded on an island, what are the 3 gadgets you’d take along?

Ted The Stoner: I’ll have a word with Tony Stark and get back to you.

Ex: A technology you wished you’d invented?

Ted The Stoner: A mind control device that can be used on Mumbai rickshaw drivers who keep rejecting us without even listening to the proposed destination. Social Media is known to expose vulnerabilities, with influencers being at the epicenter.

Ex: How do you deal with the dark side that comes with the medium?

Ted The Stoner: The best way to deal with vulnerabilities as an influencer is to be honest with your audience about your vulnerability. At times, we underestimate the good in the world. The audience you build on your page is like an extended family. The best way is to let them see you for what you are, who you are instead of faking it just because it seems like a cooler option.

Ex: What does success mean to you?

Ted The Stoner: Being happy and helping others be happy.

Ex: Which people or books have had the greatest impact on your growth, and why?

Ted The Stoner: People who have had the greatest impact on my life would be the life of Swami Vivekananda. A lot of good principles to learn.

Ex: What was the thought process behind this journey?

Ted The Stoner: The thought process was very simple. Making people happy and helping them in every possible way. I’m glad and I feel content because I can see that happening everyday.

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Mumbikar Nikhil | Trendsetter | Influncex’20

Ex: Tell us about a change you’ve seen in the digital blogging space since you started out your journey? How has this space evolved?

Nikhil: Changes which I have seen in the digital blogging space that there are so many opportunities have grown a lot and more and more people are coming onto this.

Ex: Can you give us an insight into social media platforms that only an Influencer can know?

Nikhil: The insight which I can give you is that the Influencer who is more personal about their life has more connection with their audience.

Ex: What would be your calling in a parallel universe? (Alternate career options)

Nikhil: I would have been either a Photographer or probably a DOP.

Ex: A technology you wished you’d invented?

Nikhil: Technology I wish I could have invented the Smartphone, It’s a device on which we all rely on and I think it’s the most popular invention in the history of Mankind.

Ex: What’s been your favorite encounter with a fan so far? (DMs included!)

Nikhil: There are many but one is that when I was traveling from Kolkata to Visakhapatnam two boys were standing just before the toll naka and when I spoke to them, they told me they came 200km from inside a village and they just guessed it I would be passing from there because I didn’t update it anywhere. I was really shocked and felt blessed at that time.

Ex: Social media trolling is seeing an upward rise. Do you think this only increases with the popularity of an Influencer? How does one tackle this situation?

Nikhil: Definitely grows with the popularity or I’d like to say Depends on how deep of a personal connection an influencer have with their audience through their content. When you grow, you gotta have bullies and haters. That’s proof you are growing.

Ex: Tell us something we don’t know about the influencer’s content strategy?

Nikhil: One thing people don’t know about the content strategy is that Influencing is not just about to look good, wear good clothes, It’s about talking what needs to be spoken and doing something which people find it challenging and of course you need to be calculative and futuristic what’s gonna happen in the future and accordingly make a move.

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Namrata Purohit | Entrepreneur | Influncex’20

Ex: What would be your calling in a parallel universe? (Alternate career options)
Namrata: If I was not a fitness coach, I would be a scuba diving instructor.

Ex: If you were stranded on an island, what are the 3 gadgets you’d take along?
Namrata: My scuba diving computer, compass, air, and depth gauge.

Ex: A technology you wished you’d invented?
Namrata: Technology that I am really trying to work on is teleportation.

Ex: What’s been your favorite encounter with a fan so far? (DMs included!)
Namrata: Honestly I don’t have a favorite as every meet with anyone who knows my work, or follows my journey is extremely special. However, the first time will always hold a special place in my heart! I was at an airport and someone, who seemed really happy to see me came running up to me. She spoke to me about her journey and how my posts have inspired her to transform her life. It felt really great, knowing that I have inspired her in some way and that I am a part of her fitness journey and transformation.

Ex: Social Media is known to expose vulnerabilities, with influencers being at the epicenter. How do you deal with the dark side that comes with the medium?
Namrata: Everything has two sides. There is a day and there is night, it is good and it is bad. All I can do is try my best, give my best and share what I truly believe in and I will continue to

Ex: What does success mean to you?
Namrata: Success is tough to define. I think in one way it is the ability to do what you love. This may sound easy but is something that could keep changing. Success is the ability to constantly adapt to that change, to keep moving, and to always be able to do what you love. And to be able to wake up every day loving what one is doing!

Ex: What does a normal working day look like for you?
Namrata: I start my day early and usually workout before my day starts. I then take 8-9 classes in the day, a study in order to gain new knowledge or learn about the latest research, work on The Pilates Studio at the backend and try to wrap work up by 7 pm.

Ex: Best tip for fitness every day?
Namrata: KISSS every day! Keep It Safe Simple and Smart!

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Madan Gowri | Break Through Talent | Influncex’20

Ex: Tell us about a change you’ve seen in the digital blogging space since you started out your journey? How has this space evolved?

Madan: When I started 4 years ago, YouTube was just a hobby people had. Now, it has become a profession. In the process, everything from camera to content, everything has been upgraded by multi-folds. There is a lot more clutter too but the evolution has been amazing.

Ex: Can you give us an insight into social media platforms that only an Influencer can know?

Madan: The cover picture or thumbnail is equivalent to a movie trailer. Only when the trailer is good will the audience watch the movie. Likewise, a thumbnail invites or repels the viewer to watch the video.

Ex: What would be your calling in a parallel universe? (Alternate career options)

Madan: CEO of Jio. I am in all awe of Mukesh Ambani and the internet revolution he has brought to India.

Ex: If you were stranded on an island, what are the 3 gadgets you’d take along?

Madan: My phone, drone camera (better aerial view of the island), and bluetooth speaker (to scare the wild animals).

Ex: A technology you wished you’d invented?

Madan: Something that will convert my videos into multiple languages of choice.

Ex: What’s been your favorite encounter with a fan so far? (DMs included!)

Madan: I had a bad day in Qatar once when I was on a week-long trip. I got a bouquet full of flowers in my room from a fan. I have never got a bouquet in my life till that very moment. It was very sweet!

Ex: Social media trolling is seeing an upward rise. Do you think this only increases with the popularity of an Influencer? How does one tackle this situation?

Madan: Being part of the meme culture is very important for any creator across the world. It gives a marketing that is worth crores of rupees. Tackling it is simple, blocks toxic people, encourages healthy memes.

Ex: What does success mean to you?

Madan: Going to bed realizing that I did something meaningful today. Nothing feels better than adding some kind of positive value to people’s lives.
Tell us something we don’t know about the influencer’s content strategy?
The strategy is that, there is no strategy, we just ride the wave and believe in our content!

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Largely Mini: Meet the MINI Convertible Sidewalk Edition

MINI India has introduced a special edition of its best-selling convertible, the MINI Convertible Sidewalk Edition. MINI has a long history of creating special models with high-quality features and distinct designs. The new MINI Convertible Sidewalk Edition is based on the first special edition of this line which was launched in 2007.

The MINI Convertible Sidewalk Edition combines iconic with contemporary to create aesthetically compelling contrasts. The Deep Laguna Metallic exterior colour that it comes with is specially developed for this edition, while the striking geometric pattern of the soft-top electric roof (that opens within 20 seconds, by the way) makes a lasting impression. The specially designed 43.18 cm/17″ light-alloy wheel Scissor Spoke 2-tone, individual side scuttles in the Sidewalk design, door sill finishers made of brushed aluminum also in Sidewalk design, and the striking bonnet stripes with delicate pinstripes further complement and enhance its unique look.

The interior features a design that is premium as well as harmonious and offers the finest workmanship in every small detail. MINI Yours Leather Lounge Sidewalk leather seats in Anthracite with braided piping in Dark Petrol and accent seams in Energetic Yellow. The new illuminated interior surface features a decorative cockpit and door trim with a Petrol finish. The multi-function Sport Leather steering wheel with a discreet Sidewalk logo and contrast seams in Petrol add touches of individual styling.

Mr. Vikram Pawah, President, BMW Group India said, “MINI was born out of a crisis. It’s a brave and daring brand that is authentic, inventive, and optimistic by nature. It brings people and communities together, offering them unique and unfiltered experiences even in the most extraordinary times. The MINI Convertible Sidewalk Edition is a perfect tribute to the MINI philosophy and the challenges of the current time. MINI has once again created an unmatched combination of the legendary go-kart feeling and open-top driving experience. It celebrates a rich heritage of unfiltered excitement and driving fun. The exclusively crafted elements of this limited edition create moments of pure emotion with unbridled energy. If you’re spontaneous, outgoing, and like to live life unfiltered, this is the car for you.”

At the heart of the new MINI Convertible is a 2-litre, 4-cylinder engine with TwinPower Turbo Technology. It gives a peak output of 192 hp/ 141 kW and a maximum torque of 280 Nm. It is mated to a newly developed 7-speed Steptronic Sport transmission with double clutch and steering wheel paddles. This propels the car from 0-100 km/hr in 7.1 seconds, while the top speed is limited to 230 km/hr.

The MINI Driving Modes enable an individualized vehicle set-up focusing on either ride comfort, sportiness, or efficiency, according to preference. In addition to the standard MID mode, the Sport mode is geared towards active driving fun while the Green mode supports fuel-efficient driving.

The new MINI Convertible Sidewalk Edition is stacked with a range of intuitive safety technologies. The standard safety equipment comprises of Front and Passenger Airbags, Brake Assist, 3-Point Seat Belts, Dynamic Stability Control, Crash Sensor, Anti-lock Braking System, Cornering Brake Control, and Run-flat Indicator.

The standard MINIMALISM technology includes an auto start/stop function, brake energy recuperation, shift point display, and electromechanical power steering. Another cool feature is the MINI Excitement Package, which comprises LED interior and ambient lighting as well as a projection of the MINI logo on the ground on the driver’s side when the door is opened.

Offered as a Completely Built-Up unit (CBU), only 15 units are available and can be booked exclusively on its official website. The new MINI Convertible Sidewalk Edition is available in Deep Laguna metallic exterior colour at an ex-showroom price of ₹ 44,90,000.

The Fluence of Influencers September 2020

The viral issue in the new normal. Last year, we started one of our strongest IPs, where we curated 250 content creators who in their category had been relevant, with a meaningful fan following and put them up for public voting to choose “The Top 100” Class of 2019. Almost immediately, we had a huge spike in our web traffic; touching 500k hits daily as a consequence of these content creators who had influenced their fans to go and vote. This is when realisation dawned that they are real influencers! What came next was our first-ever Influencex awards where the “Top 100” had flown in from different parts of the country for the “Influencex” awards night. The vibe was strictly informal and it soon converted to one big party. The celebration still continues and thereafter we started a dedicated “Influencer marketing Division” which has been busy ever since with curating and executing huge influencer marketing campaigns.

This year we repeated last year’s event, albeit with a twist. Our website continued to spike during the voting days to 5000%. Nothing changed. Only the awards went virtual right from this screen. We fixed one day and all the winners came together one by one. It was a field day chatting on Zoom sessions with 15 winners across – Entertainment, Fitness, Tech, Travel, Fashion, Lifestyle, Social Media ,Beauty, Changemaker, Gaming, Food and Automobile. All of them have a few things in common, they have huge fan bases – If I put all the following of only these 15 of them it would stack up to 50 Million+. Secondly, they are all chilled out and know what they are doing and come up trial and error and thirdly, humble with feet on the ground.

The entire day-long session has been curated and cut to feel like an awards ceremony into a 30-minute session and is resting pretty at our channel youtube.com/exhibitmagazine. The process of choosing the winners is also straight forward. There is no jury round and it’s up for public voting with some tech in play which will map votes to the unique IP and the results have always been “on display” mode since day one of voting.

Here’s to the new era of Infleuncers and marketers to have a new honorific in their blue book which has quickly flipped pages to the fore of their communication strategies and medium.

Nora Fatehi | Behind The Scenes | September 2020

Nora Fatehi casting her spell with our Sept-Oct Issue!

While enamoring the world with her mystical moves and magical grace, Nora takes us straight to 2099 to give us a glimpse of how she will be rocking it in the future.

Ankit Panth | Top 100 | Influncex’20

Ex: Tell us about a change you’ve seen in the digital blogging space since you started out your journey? How has this space evolved?
Ankit: A lot of upcoming gamers who see me as a role model started asking me to stream so that they can learn by watching me play and that’s when I decided to start streaming. It started from one person watching to a few hundred and has kept increasing. Today my live streams and my videos are being shared by fans to convince their parents that gaming can be taken as a career. I feel happy to see that even my fans’ parents have started trusting me.
Ex: What would be your calling in a parallel universe? (Alternate career options)
Ankit: I feel I would become a DJ or an actor. I love music and acting.
Ex: If you were stranded on an island, what are the 3 gadgets you’d take along?
Ankit: My gaming laptop, my wireless gaming headset, and my go pro camera.
Ex: A technology you wished you’d invented?
Ankit: Equipment that needs 1 person to pedal and can create enough electricity to run light, water pump, and basic necessary things for an entire village!
Ex: Social media trolling is seeing an upward rise. Do you think this only increases with the popularity of an Influencer? How does one tackle this situation?
Ankit: I feel people have questions most of the time and if you have the answers, it doesn’t lead to trolling. In my case, I reply to most of the comments and I know my fans. If I see an unknown trying to get attention, I just block them straight away.
Ex: What does success mean to you? –
Ankit: Getting up in the morning and seeing my mom smile because she doesn’t have to worry about anything anymore.
Ex: Do you think Influencer Marketing is a fad? Where do you see this space in years to come?
Ankit: It’s going to keep growing, I feel. Everyone is enjoying it and that’s the reason you see so many platforms and so many influencers. Everyone is growing and in different fields.
Ex: Which three things does someone starting in the gaming industry need to know?
Ankit: It’s not easy, be patient. Getting a gaming pc does not mean that you have arrived. It will take time and a lot of hard work.
Ex: What would you say is the biggest challenge for a gaming influencer?
Ankit: To build his or her community the way he or she wants to and stick with it.

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InfluencEx20 | Top Digital Influencers I Class of 2020

Tune in to watch as we hold our Awards this year virtually with some of the biggest Digital Influencers who are great content creators and who won the title after month-long public voting. Meet the #ClassOf2020, the winners who stood out from all the nominees. Get to know your favorite Influencers in a candid way, set a reminder & don’t miss out the Premiere of the very first Virtual Event of InfluencEx 20 Awards. What to look forward to An easy-going conversation with the top 15 winners, there’ll be fun, laughter, at times some Gyan & maybe some stuff which you didn’t know about them yet! This is just a curated version of our interview, for in depth conversations with the winners, stay tuned & hit the bell icon to get notified whenever we drop a video.

2020 Mercedes-Benz GLS 400d I Detailed Auto Tech Review

We explored the ultra luxurious 2020 Mercedes-Benz GLS 400d and got into the details of its long list of tech features. Find out more about our detailed auto tech review in the video and let us know which feature you want to try out the most.