“Digital Payments Is The Future” Says Paytm CPO Shreyas Srinivasan Addressing UPI Lite

UPI payments have become a conventionally important part of our banking experience. UPI has enabled the country’s people to carry out transactions easily. However, the UPI payment system does come without its cons. One of which is a cluttered bank passbook containing even the littlest transactions like buying a bottle of water or even a piece of chewing gum. Another restriction is the cap on the number of transactions one user can make in a day. To solve the issues related to small UPI transactions, the Reserve Bank of India launched UPI Lite to facilitate faster and easier transactions in September 2022.

Homegrown Paytm Payments Bank was the first digital payments platform to offer UPI Lite with the service crossing 2 million users with over half a million daily transactions recorded in a short amount of time. There are no second thoughts about UPI Lite being a runaway hit, so, what exactly is it? I was lucky enough to get a briefing about UPI Lite from Paytm’s Chief Product officer followed by an interaction where we discussed the challenges and future of digital payments in India. Firstly, here’s everything you need to know about UPI Lite –

What is UPI Lite?

UPI Lite is a digital account designed to make low-value transactions easier and quicker. It comes with a maximum balance limit of 2000. The maximum balance limit can be added to the account twice daily enabling transactions up to 4000 in a day. The maximum value allowed per transaction is Rs 200. It can be regarded as a compressed version of UPI that is designed for low-value transactions from Re 1 to Rs 200.

UPI lite comes with its own sets of advantages above the standard UPI system. Transactions made using UPI Lite do not clutter users’ bank passbooks. The statement only comprises of top-up transactions done during UPI Lite decluttering the passbook. Another main advantage is having no cap on the number of transactions made. Whereas, users are also not required to enter their 4 or 6-digit pins using UPI Lite. During my briefing session, Paytm CPO Shreyas Srinivasan emphasised on banking industry evolving to become a technological industry and UPI Lite seems to lessen the gap between the two. Here’s Exhibit’s exclusive conversation with Paytm CPO Shreyas Srinivasan –

EX: Firstly, congratulations on the success of UPI Lite. Being a spearhead in digital payment technology in India, what challenges does Paytm face on a daily basis?

Shreyas: I think on a daily basis, our challenges are customer challenges. We work hard to make sure our customers don’t face any challenges but since we have millions and millions of people using our payment systems we have issues like failed transactions, soundbox not playing when a transaction is made and similar are some of the issues we grapple with every day. New users who are new to mobile and digital payments not knowing how to activate UPI is also one of the challenges we work on every day.

EX: What is your goal with the UPI Lite service in a country that is as financially diverse as India?

Shreyas: I think more than UPI Lite, our overall motivation is to make sure 100% success rates on all our transactions. I think everything we do is a movement in that direction, UPI Lite increases success rate along with all the work we’ve put in making Paytm banks the first digitally native bank which supports millions of transactions is towards that goal. Every time you want to pay, it should be a successful transaction.

EX: What do you think is the future of digital payments in India?

Shreyas: I think it is the future! I think digital payment is the future, we’ve seen digital payments bring millions of people into the mainstream economy. Users who did not previously have a banking profile or banking history were previously forgotten on the edge of the mainstream economy. We’ve seen millions of them come to the forefront because of digital payments. Tools we’ve built like the soundboxes have now enabled small merchants to become savvy and accept digital payments. Be it a small merchant selling coconut by the street or any merchant selling things on the highway, all of them are now accepting digital payments. Paytm’s mission and vision are to bring 500 million users into the mainstream economy and we’re enabling them with the form of digital payments.

EX: We think digital payments are also bringing the country together…

Shreyas: YES! Trust improves trade and trade improves GDP. In fact, a lot of progress of a country is built on trust and this is the first time that users can see the person they’re paying along with their banks while making a digital payment. I think it really is building a fabric of trust when it comes to payments in the country which definitely brings the country together and makes our growth possible at a faster rate.

Top 5 Technological Advancements in the last 16 years

The world we live in now is completely different from then. Though it’s just a matter of 16 years, it brought many advancements in the world of technology. When Steve Jobs launched the first iPhone on 29th June 2007, he defined it as a ”revolutionary mobile phone” and ”breakthrough internet communications device” as it helped put the internet in everyone’s pocket. Besides iPhones, a lot more happened over the last 16 years, let’s take a brief look at it.

E-Commerce

Earlier, when the concept of e-commerce was introduced in India, people were a little hesitant towards it. Then, in December 2012, Google India partnered with e-commerce companies including Flipkart, HomeShop18, and Snapdeal to launch the Great Online Shopping Festival. The rest is history as nowadays 10 out of 7 people prefer online shopping over offline and the e-commerce market in India is expected to reach US$ 111 billion by 2024 and US$ 200 billion by 2026.

Smart Home Assistants

Gone are the days when people used to depend on alarms to wake up early in the morning. At first, alarms were replaced by phones and, in the last few years, everything has changed, mainly due to smart home assistants. The smart speakers such as Amazon Alexa and Google Assistant acts as virtual assistants and help us to update with the current traffic, weather, latest headlines, play your music and lots more.

Ride Apps

We all have dealt with ignorant cab and auto drivers at least once in our lives, and some of us who were tired of dealing with their pristine attitude developed ride apps. The launch of apps like Ola in 2010 and Uber in 2013 transformed the public transportation industry. The app-based service allows people to book a private or shared car using an app. The concept has set the stage for many other ride apps, such as Savaari and ZoomCar.

UPI Payments

Earlier in the 2000s, people used to stand in a queue to deposit and withdraw money from the bank. Though ATMs were already there yet people were not satisfied with payment options. In India, PhonePe became the first payment based app when it was launched in 2015, and soon, a number of other apps joined the lineup, such as GooglePay, and PayTM. The arrival of several apps helped people to transfer and receive the money within a few seconds.

Smart Wearables

The first Apple Watch turned 7 last September, and over the last few years, smart wearables have replaced the century-old wristwatches. There was a time when people were obsessed with buying expensive wristwatches, but in the modern world, people are more obsessed with their health/fitness, and the thing that keeps them updated with it is smart wearables. No doubt, the smart wearable market is valued at USD 40+ billion.

Redeem Vouchers Without Cards & Apps Using e-RUPI

Ache Din Aayenge. Now, I will not get into this foul debate though I hold huge baggage of political knowledge. But you need to appreciate that the way this government is working towards the digitization of financial transactions, it is commendable. There have been a series of attempts – UPI, FASTag, RuPay, etc. And, now the time has come for e-RUPI. With this, India will enhance its financial networking and payment system. On 2nd August, India will get into the e-RUPI mode. What are the features of e-RUPI? Hold on! Wait! Your tech companion – Exhibit will tell you everything from this blog.

Modi Launching e-RUPI

Sometimes I feel as if I can unveil and unleash the poetic quotient in me. So, I thought to start with this heading – Modi launching e-RUPI. Hon’ble PM of India, Narendra Modi, will launch this electronic voucher-based digital payment system. National Payment Corporation of India (NPCI) has developed this new payment system in collaboration with the Department of Financial Services, MoH&FW, and the National Health Authority (NHA). 

Working Principle of e-RUPI

E-Rupee (shortly, e-RUPI) is a form of the contactless and cashless digital payment system. This e-RUPI will have some sort of SMS string or QR code that mobile beneficiaries will get if they want to redeem vouchers. Remember vouchers? You wait for them to see that you have to pay less for the OTT platforms subscription. Yeah, something like that. But what’s new in it? The best part is that with this new model, you can redeem vouchers without even using your credit or debit card, internet banking, and digital payment app. What? Yes, every word written is true as proclaimed for the compass by Johnny Depp in the Pirates of the Caribbean: Dead Man’s Chest movie. But how is that possible? Well, to be honest, this platform will directly connect service providers and the sponsor of the services.

Application of E-Rupee

Ever thought about why the Ministry of Health & Family Welfare got linked with this new payment model? It means MoH&FW will tap this system for various health schemes that are running in the country currently. For instance, have a look at the PMJAY scheme or TB eradication scheme. Here some sort of cash transfer is attached. Apart from this, this model of payment can widen its outreach by getting into the private sector, where companies have to work upon the social security end of their employees.

Final Word

E-Rupee can gain a lot of recognition for sure due to its functionality and niche. India has grabbed appreciation for its new form payment models that they have introduced in the past few years. But, it’s just the start, and a lot will depend upon the private sector’s acceptance.

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