Urus marks its 100th footprint in India!

Urus, the Lamborghini Super SUV, has reached a prestigious milestone in delivering the 100th Urus in India. Since the first Urus delivery in India in September 2018, Urus has contributed significantly to India’s super sports car brand’s growth.

Commenting on the incredible achievement, Sharad Agarwal, Head of Lamborghini India, said, “The Urus has created a unique position for itself in the super-luxury car segment in India, not just by creating a completely new category but, more importantly, growing the entire segment. Urus has proven to be a game-changer for Lamborghini and currently contributes over 50 per cent of India’s brand’s volumes. While it offers an SUV versatility, it offers a super sports car’s driving dynamics and emotions. It has also, remarkably, helped penetrate tier 1 and 2 cities, gaining significant popularity among our group of clients.”
Embodying the Lamborghini DNA, the Urus opens new doors for customers to experience unprecedented SUV performance with a distinctive dynamic design and versatility for everyday usability. It is multi-dimensional and has a dual personality. Urus provides easy driving in the city, maximum comfort during long journeys, thrilling super sports car dynamics on the road and track, and versatile off-road abilities in various environments.
The Urus is equipped with a new front-mounted, 4.0 litre V8 twin-turbo engine capable of delivering 650 hp (478 kW) at 6,000 rpm, a maximum of 6,800 rpm, and 850 Nm of maximum torque already at 2,250 pm. With 162.7 hp/l, the Urus is one of the highest specific power outputs in its class and the best weight-to-power ratio at 3.38 kg/hp.
The Urus accelerates from 0-100 km/h in 3.6 seconds, 0-200 km/h in 12.8 seconds and with a top speed of 305 km/h, it is the fastest SUV available. Braking is no less impressive: the Urus decelerates from 100 km/h to 0 in 33.7 m.
Urus has up to six driving modes. The Tamburo driving mode selector on the centre console controls all dynamic vehicle systems and allows the selection of driving dynamics according to surface conditions or drivers’ preference, via STRADA, SPORT and CORSA as well the additional NEVE (snow) mode. As an option, two further off-road settings are offered: TERRA (off-road) and SABBIA (sand).

Love a personalized SUV? Lamborghini’s Graphite Capsule is for you!

Lamborghini has always been known for offering its customers a chance to personalize their cars. Be it the paint scheme or even the stitching on the seats, there are options for every detail. Now, the Italian supercar manufacturer has introduced the Urus Graphite Capsule, creating distinctive new opportunities for expression in color and trim on the Lamborghini Super SUV.
The four new exterior matt colors are on-trend yet subtle, including the white Bianco Monocerus, black Nero Noctis, and grey Grigio Nimbus and Grigio Keres. The lower parts of the car around the front, rear, and side sills are all finished in the matte body color. Four shiny accent colors are offered, that include orange Arancio Leonis and Arancio Dryope, yellow Giallo Taurus, and green Verde Scandal, picking out the distinctive lines of the Urus on the front splitter, door inserts, and rear spoiler and making a bold statement. The 23” Taigete rims, dedicated to the Graphite Capsule, also sport the accent color while on the rear, the exhaust features a new, dedicated black chrome finish. The Urus Graphite Capsule elevates the potential for customization to a higher level with more than 16 different color combinations to delight even the most demanding customers.


The interior highlights the elegant and stylish persona of the Urus Graphite Capsule, introducing dark, anodized aluminum trim on the dashboard and door panels, with new matt-finish carbon fiber inserts. The exterior accent colors are carried over into the Graphite Capsule Urus’ interior, enriching the upholstery with the contrast color featuring in the central tunnel leather trim, seat bolster inserts, Q-citura stitching, and the embroidered Lamborghini logo on the headrests. The ventilated Alcantara seats are an exclusive option only available on the Urus Graphite Capsule and the recently launched Pearl Capsule.

“The new Graphite Capsule endorses the inimitable versatility of the Lamborghini Urus as the original Super SUV: its color and styling is as adaptable and versatile as its presence in every high-performance and lifestyle environment,” said Automobili Lamborghini Chief Commercial Officer Giovanni Perosino. “The inherent design of the Lamborghini Urus, with the DNA of our super sports heritage, lends itself to virtually limitless potential for personalizing color and trim. The Urus Graphite Capsule is the latest collection to offer our growing clientele the opportunity to stamp their individuality and way of life on their Lamborghini.”
The Urus Graphite Capsule is available on the Urus model year 2021.

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