With his soulful voice, catchy tunes, and engaging lyrics, Guru Randhawa has taken the Punjabi music industry by storm and has won the hearts of millions of fans not just in India but across the globe. Besides being a musician, he is a tech-savvy individual who has leveraged the power of technology to reach out to his fans and grow his fan base, along with experimenting with new-age music production techniques.
His ability to blend traditional Punjabi folk music with contemporary pop beats is a testament to his innovative spirit and willingness to embrace new technologies. In this exclusive interview, we delve deeper into Guru Randhawa’s journey as a musician and his thoughts on the intersection of music and technology. We explore the various aspects of his work that have made him a household name in the Indian music industry.
Exhibit: What was it like working with Kapil Sharma on your latest song?
Guru Randhawa: It is always great working with artists whom you admire. Kapil Paaji has been a dear friend since I’ve known him. I love his work, and it was great to collaborate with him on his debut song. While I was shooting for Kapil Sharma’s show, we discussed the idea of making a song together, and I’m glad to see it come to life. The response has been really great as well.
Ex: How do you think the driving experience has changed over the years as technology and electric vehicles have become more prevalent?
Guru: I think advances in fields of technology are happening at a rapid rate, and the future of cars is electric. In fact, we see a lot of that in developed countries, and it’s making its way to IndiGuru: Driving cars has indeed become a seamless experience with assistance like ADAS and many more.
Ex: Out of all your songs, which one holds the most emotional value for you?
Guru: My recent song, “Alone”, is very emotional, and I’m currently enjoying that.
Ex: Are there any songs or albums you think are particularly suited for driving, and why?
Guru: I like listening to soundtracks of Hans Zimmer, I enjoy Weekend’s music on drives, some Punjabi legends, and trying out new artists as well.
Ex: You’ve been in the music industry for over a decade now. How has the journey been? And what advice would you give to aspiring musicians who are just starting out?
Guru: Yes. I’m grateful for everything. God has been kind, and it’s all a blessing! I’m thankful to my fans for their undivided support. Honestly, I’ve grown so much as an individual and artist. Overall, it’s been an enriching experience for me and very special too. As I said, I started my career as an independent artist and always kept at it. I believe one should never give up, keep putting in that effort, and love what you do, even if it is challenging. Consistency transcends into success.
Ex: How does the experience of driving a car compare to performing on stage or recording music?
Guru: Yes, both activities involve adventure and thrill. Sometimes both are really relaxing as well. Each day is a new experience that I look forward to.
Ex: You’ve collaborated with many different artists over the years, from Pitbull to Jay Sean. Who would you like to work with next, and why?
Guru: I would love to collaborate with Bruno Mars because I absolutely love his music.
Ex: Your music often blends traditional Punjabi sounds with modern beats and rhythms. How do you balance these two influences in your work?
Guru: I think it comes to me naturally, maybe because I was born in a village in Punjab and later moved to Delhi for higher studies. So I think both places have had their influences on my music and style.
Ex: Your song “Lahore” became a massive hit, with over 1 billion views on YouTube. Did you expect it to become so popular, and what do you think made it resonate with so many people?
Guru: Well, I think it is the simplicity of the song that makes it easier for people to connect.
Ex: You’re known for your energetic live performances. How do you prepare for a show, both mentally and physically?
Guru: Yes, of course, we work hard on our live shows regarding a set list, rehearsals and production. Not just for live shows, but otherwise, on a regular basis, I take care of my health.
Ex: Do you think there is a connection between music and driving, and if so, how would you describe it?
Guru: Yes. Music has a connection with everything. It’s the rhythm of life. It enhances the state of mind and is the best company while driving. I like listening to my songs first in the car, which gives me the right feel about them.
What is a unicorn startup? The term unicorn refers to privately held companies valued at over $1 billion. India’s startup ecosystem is home to a number of well-known and emerging unicorn startups, out of which Flipkart is the most notable and most successful unicorn startup. The success of Flipkart has been driven by the rapid adoption of online shopping in India and the company’s ability to adapt quickly to the changing market.
Besides Flipkart, there are about 108* unicorn startups in India, but here, we’re only focusing on the 17 unicorns, which are a mix of already emerged and a few emerging ones, as we’re focusing more on the behind-the-scenes stories. Over the last 10-15 years, India’s unicorn startups have not only made a significant impact in their respective sectors but also have become a symbol of the country’s rapidly growing technology and startup ecosystem.
Byju’s
Industry – EdTech
Founded in – 2011
Entered the Unicorn Club in – 2018
Tagline – Fall in love with learning
Valuation – $22 billion
Founders – Byju Raveendran and Divya Gokulnath
Parent Organization – Think and Learn Private Ltd
The Story –
Byju Raveendran, a B.Tech graduate from a small town in Kerala, was working in a multinational shipping firm as a service engineer. In 2023, he started helping his friends prepare for the CAT entrance exam, as he had a burning desire to make a difference in the field of learning and teaching. While preparing, out of curiosity, he decided to appear in the exam and scored 100%.
Later, he started conducting free mathematical workshops but realised there had to be a better way to teach and learn. Determined to make a change, Byju and his co-founder wife, Divya Gokulnath, started working on a new learning platform, where he offered interactive video lessons on a wide range of subjects, from mathematics and science to history and geography.
The platform they created was designed to make learning more fun and engaging and to help students easily understand complex concepts. Today we call that platform, Byju’s, and it has over 150 million registered students and is valued at $22 billion. With its strong focus on technology, innovation, and scalability, Byju’s is well-positioned for continued growth in the future.
A quote from the founder that can change your perspective
“Education is the single most powerful tool that can shape the way our youth thinks” – Byju Raveendran
When you’re determined to make your dreams come true, you work tirelessly to build them, and Kunal Shah is one such hard-working individual. He began his career as a software engineer before venturing into the world of entrepreneurship with PaisaBack and FreeCharge. After the acquisition of FreeCharge, he founded CRED in 2018, as he wanted to offer more privileges and benefits to people having good credit scores.
The company was started with a mission to make credit card payments simple and transparent for consumers as the industry was plagued by hidden charges and confusing terms and conditions. CRED was always focused on building a strong brand, and one of the key factors that contributed to the company’s success was its focus on customer experience, which helped the company earn over 7 million users.
What’s next?
To enable a good life for creditworthy individuals.
A quote from the founder that can change your perspective
‘If you look at history, nobody has been rewarded for paying back on time. We want to fix that.’ – Kunal Shah
Dream11
Industry – Fantasy Sports Platform
Founded in – 2008
Entered the Unicorn Club in – 2019
Tagline – Jab Dream bada ho, toh koi akela nahi hota. Dream Big, Dream11!
Valuation – $8 billion
Founders – Bhavit Sheth & Harsh Jain
Parent Organization – Sporta Technologies
The Story –
Every sports fan likes to spend a lot of time discussing their favourite teams and players, but not everyone ends up founding an app for fans to participate in fantasy sports. Harsh Jain and Bhavit Sheth are two such sport-packed souls who saw an opportunity to create a platform that would allow sports fans to create their own teams and compete against each other for prizes.
Without hesitation, Harsh and Bhavit quit their jobs and started their own company in 2008, Dream11. The company has always ensured that it complies with all laws and regulations related to fantasy sports in the countries it operates, which has helped to build trust with users and regulators. Along with cricket today, the platform allows users to play fantasy hockey, football, kabaddi, basketball, volleyball, etc.
To stay on the success path, Dream11 made strategic partnerships with major sports leagues and teams, such as the Indian Premier League and the Pro Kabaddi League. Currently, the company has a presence in many countries, including the United States, Canada, and the United Kingdom, while the founders have inspired countless individuals to pursue their own dreams of entrepreneurship.
Swiggy
Industry – Online Food Ordering and Delivery Platform
Founded in – 2014
Entered the Unicorn Club in – 2018
Tagline – Swiggy karo, phir jo chahe karo!
Valuation – $10.7 billion
Founders – Sriharsha Majety, Nandan Reddy and Rahul Jaimini
Parent Organization – Bundl Technologies
The Story –
By the time you’ve reached here, you might have ordered something on Swiggy, which speaks volumes about its popularity. The start-up was founded in 2014 by Sriharsha Majety, Nandan Reddy, and Rahul Jaimini, who saw a gap in the market for an efficient and reliable food delivery service in India. On one hot summer day, Sriharsha and Nandan realised the need for better online food delivery options in India as the existing options were slow, unreliable, and the food often arrived cold.
They developed a food delivery app and named it ‘Bundl’ in 2013 but decided to shut it down within a year as they wanted to brainstorm more on the delivery process. While brainstorming, they met Rahul Jaimin and decided to start the Start-up with the name Swiggy. The user-friendly app gained a lot of engagement in a short period, made good returns and significantly changed the food delivery industry. Today, besides India, Swiggy is also operational in Sri Lanka and Bangladesh.
What’s next?
To elevate the quality of life of urban consumers by providing unparalleled convenience.
Some start-ups take a couple of years to achieve what they’re looking for, while some take decades to achieve the same. Fractal Analytics is an AI company that provides consumer packaged goods, insurance, healthcare, life sciences, retail, and technology services. It was founded in 2000 by five graduates from IIM Ahmedabad in Mumbai when the word start-up was less mainstream than it is today. Due to internal conflict, it took Fractal over 20 years to earn a unicorn tag.
In 2005, the company decided to move the business to the US, as the country was home to a massive number of clients. However, in a couple of years, two of the co-founders took an exit from the company. Things took a turn when along with two co-founders, the company lost one of its key clients. The circumstances attempted to stop Fractal from getting a tag of a unicorn for over a decade, but the company continued to evolve over the years and improved its platform until it became a unicorn in 2022.
Tata 1mg
Industry – E-pharmacy Platform
Founded in – 2015
Entered the Unicorn Club in – 2022
Tagline – Bringing care to health
Valuation – $1.25 billion
Founders – Prashant Tandon, Gaurav Agarwal and Vikas Chauhan
Parent Organization – Tata Digital Limited
The Story –
Where there’s a will, there’s a TATA, but the backstory of Tata 1mg is something you should know and take notes on. The startup was initially launched as Healthkartplus in 2013, the time when people, especially Indians, started trying their hands at online shopping, be it for books, gadgets, etc. The journey of 1mg began as a consumer awareness platform, helping them learn about their medicines while also comparing prices of the various alternatives for the brand that they were prescribed.
Initially, there were just three employees (only the founders), Prashant Tandon, Gaurav Agarwal, and Vikas Chauhan, but today 1mg has over 200 members across multiple locations throughout India. Back then, there were very few trustworthy online pharmacies in India, which helped 1mg become the most trusted name in the industry in a short time. In June 2021, Tata Digital acquired a majority stake in 1mg, and the company got a new name – Tata 1 mg.
A quote from the founder that can change your perspective
“We must learn to survive, and then we will thrive – Prashant Tandon”
LivSpace
Industry – Home Renovation & Interior Designing
Founded in – 2014
Entered the Unicorn Club in – 2022
Tagline – Hassle-free dream home interiors for any budget
Valuation – $1.2 billion
Founders – Anuj Srivastava & Ramakant Sharma
The Story –
You might have seen the TVC of Livspace starring Virat Kohli (in a TURBAN) and Anushka Sharma. The story of Livspace began when the founders set out to design their dream homes and discovered the industry needed to be more integrated. The omnichannel home interior and renovation company was founded by a Google veteran, Anuj Srivastava & his IIT-Kanpur classmate Ramakant Sharma in 2014. Shagufta Anurag, the founder of Space Matrix, was also the company’s co-founder.
The start-up saves you from all the hustle and bustle you have to deal with, from carpenters to plumbers and confusing rates to unreliable schedules. The designers at Livspace create a mock-up for the customer using Livspace’s proprietary software, and once accepted by the client, they hire third-party contractors to get the job done. Livspace earned the title of a unicorn when it successfully raised $180 million in a round led by KKR, taking the value of the firm to over 1$ billion.
OYO Rooms
Industry – Hospitality
Founded in – 2013
Entered the Unicorn Club in – 2018
Tagline – #AurKyaChahiye
Valuation – $9 billion
Founders – Ritesh Agarwal
Parent Organization – Oravel Stays Limited
The Story –
How often have you stayed at the hotel while on vacation or outing? The chances are at least 10-15 times in your lifetime. Well, the founder of OYO rooms, Ritesh Agarwal, used to travel a lot from the age of 17 and every time he stayed at the hotels, he experienced the scarcity of quality hotels, especially in the budget segment. To help people from having such a horrible experience, he launched Oravel Stays, an online portal for vacation rentals.
The platform collapsed in a short time, but two fortunate things happened. First, the relationships Ritesh had formed with hotel owners helped him a lot and secondly, he got an opportunity of the Thiel Fellowship, a two-year program from PayPal co-founder Peter Thiel. During his stay fellowship in California, he relaunched Oravel Stays as OYO Hotels & Homes to create India’s largest chain of affordable, standardised hotels.
As soon as he arrived in India, he started reaching out to the hotel owners he had worked with earlier during his days at Oravel Stays. With all the hard work, he managed to acquire rooms in hotels across the country and transformed them into OYO, which boosted the hotel’s occupancy rates from 19% to 90% in the first month only. Today, Oyo rooms are widely distributed all over India, in more than 800 cities, with more than 23,000 hotels and 850,000 rooms.
A quote from the founder that can change your perspective
“Start small, nail it and then make it big – Ritesh Agarwal”
Meesho
Industry – Retail and E-commerce
Founded in – 2015
Entered the Unicorn Club in – 2021
Tagline – Not just a homemaker, a Meesho Entrepreneur
Valuation – $4.9 billion
Founders – Vidit Aatrey and Sanjeev Barnwal
Parent Organization – Meesho Inc
The Story –
Another startup co-founded by IITians. Now a unicorn, Meesho started as a reseller platform allowing users to resell products via their social channels such as WhatsApp, Instagram etc. The founders, Vidit Aatrey and Sanjeev Barnwal started the company with the goal of empowering the next generation of entrepreneurs in India. In the early days, the team focused on building a solid product and acquiring users through word-of-mouth and referral marketing.
Within a few months, they realised that their target market was primarily women in Tier 2 and Tier 3 cities looking for flexible and low-cost ways to earn income and decided to tailor their product and marketing strategies to serve this demographic better. In 2017, the startup raised $3.4 million in a seed funding round, which allowed them to expand and invest in team, technology and infrastructure. Today, Meesho has over 15 million registered sellers and reaches over 200 million customers.
What’s next?
A quote from the founder that can change your perspective
“For growth, focus on your customers. Nothing else matters. – Vidit Aatrey and Sanjeev Barnwal”
upGrad
Industry – EdTech
Founded in – 2015
Entered the Unicorn Club in – 2021
Tagline – A journey as dynamic as us
Valuation – $2.25 billion
Founders – Ronnie Screwvala, Mayank Kumar, Phalgun Kompalli, and Ravijot Chugh
Parent Organization – UpGrad Education Pvt. Ltd
The Story –
We’ve various e-learning options for students, but what about professionals looking to upgrade their careers? Yes, the same thought was the base of upGrad, an EdTech startup founded in 2015 by Ronnie Screwvala, Phalgun Kompalli, Mayank Kumar, and Ravijot Chugh. The journey of upGrad began with the goal of providing quality education to working professionals and students in India looking to upskill and advance their careers.
Like the rest of the startups, upGrad faced several challenges, including a need for more awareness and understanding of online education in India but managed to conquer all the crises that came in way. The company started with just a single program, in digital marketing and within a short while but quickly expanded its offerings to include programs in data science, software engineering, and business management.
A quote from the founder that can change your perspective
“Failure never stopped anybody who didn’t want to be stopped – Ronnie Screwvala”
Zomato
Industry – Online Food Ordering and Delivery Platform
Founded in – 2008
Entered the Unicorn Club in – 2015
Tagline – Every meal matters
Valuation – $5.4 Billion
Founders – Deepinder Goyal, Gaurav Gupta, and Pankaj Chaddah
The Story –
Back in the 2000s, writing a food review was rare, as people only used to follow word of mouth instead of looking for the review on the internet. The founders of Zomato were working at Bain & Co in New Delhi when they came up with the idea of Foodiebay, now known as Zomato. At first, it started as a food blog, providing information about restaurants in the Delhi region and by providing restaurant information, including menus, prices, and user reviews, through its website and mobile app.
In only nine months, FoodieBay became Delhi’s most preferred restaurant directory, and the founders decided to start the services in Mumbai and Kolkata. In 2010, the name Foodiebay was officially changed to ‘Zomato’, and since then, the company has grown to become one of the most popular food delivery apps in India and across the globe. The company also faced major hurdles during their decade-long journey and always bounced back with a better solution to thrive the crises.
Info Edge (India) played a huge role in the formation of Zomato as they were the first to invest about US$ 1 million when the startup did not have enough funds to start the app. By 2013, Zomato expanded its business in foreign countries such as Sri Lanka, UAE, Qatar, South Africa, the UK, the Philippines, New Zealand, Turkey, and Brazil. Since 2014, Zomato has acquired Poland’s Gastronauci, Italy’s Cibando, and US-based online table reservation platform NexTable.
A quote from the founder that can change your perspective
“When you are still building an organization, don’t be defensive about your culture – Deepinder Goyal”
Ola Electric
Industry – Automotive
Founded in – 2017
Entered the Unicorn Club in – 2019
Tagline – Ready or not, a revolution is coming
Valuation – $5+ Billion
Founders – Bhavish Aggarwal
Parent Organization – Ola Cabs
The Story –
EVs are the key to a sustainable future, and Ola Electric wanted to take the lead. The company was founded by the electric vehicle arm of Indian ride-hailing giant Ola with an aim to make electric mobility accessible and affordable for all by deploying a fleet of electric vehicles (EVs) and building a network of charging infrastructure across the country.
The journey of Ola Electric began with the launch of a pilot project in Nagpur, Maharashtra, in 2017. Ola Electric, which started making two-wheelers in 2021, will introduce the sportiest car ever manufactured in India with an electric vehicle that has a range of more than 500 km and even accelerates from 0-100 in less than 4 seconds.
Ola Electric also entered into a partnership with leading automakers such as Mahindra and Tata Motors to develop and manufacture electric vehicles in India. Today, Ola Electric has a fleet of thousands of electric vehicles on the road and more than 100 charging stations in multiple cities across India and is valued at over $5 billion.
A quote from the founder that can change your perspective
“Don’t take shortcuts while building your company, keep trying for the best – Bhavish Aggarwal”
Bangalore has been a fortress of EdTech platforms, and in the case of Vedantu, it all began with private lessons to a handful of students in their local community. The online tutoring platform was initially founded in 2011 but launched for the public in October 2014. The EdTech platform was founded by four friends from the IITs who were passionate about education and wanted to make a difference in the lives of students – Vamsi Krishna, Pulkit Jain, Saurabh Saxena, and Anand Prakash.
Vedantu provides services to students from grades 4th to 12th for the Indian Certificate of Secondary Education (ICSE) & Central Board of Secondary Education. The EdTec platform uses an innovative Whiteboard Audio Video Education (WAVE) program for their 1-1 student-teacher live sessions. The EdTech company provides education to students with both free and paid classes options and aims to provide test preparation courses for the JEE, NTSE, and PSA exams in the future.
PharmEasy
Industry – Pharmaceutical
Founded in – 2015
Entered the Unicorn Club in – 2021
Tagline – Take it easy, PharmEasy
Valuation – $5.6 Billion
Founders: Dharmil Sheth and Dr Dhaval Shah
Parent Organization – API Holdings Private Limited
The Story –
Back in 2014, when people were experiencing door-to-door delivery services from the brands like Zomato, Flipkart, Swiggy, and Amazon, the founders of PharmEasy thought, why not deliver health care items right at the door in the same way? The pharmaceutical industry in our country is one of the poorly organised industries, but no one was complaining about it until you’re travelling hundreds of kilometres to buy one tablet.
Dharmil Sheth and Dr Dhawal Shah co-founded PharmEasy in 2014 with the goal of making healthcare a lot more accessible in India. The duo created a healthcare delivery platform to simplify and modernise the healthcare setup in India. Thanks to the digitisation of the pharmaceutical industry, we can now order our medicines online from the comfort of our homes, without any hustle and with the most budget-friendly rates.
A quote from the founder that can change your perspective
“Your belief in yourself will drive everything around you. – Dharmil Sheth”
Razorpay
Industry – FinTech
Founded in – 2014
Entered the Unicorn Club in – 2020
Tagline – #Powering Disruptors
Valuation – $7.5 Billion
Founders: Dharmil Sheth and Dr Dhaval Shah
The Story –
Seeing an Indian company leading the pack is rare, but Razorpay has achieved it in the payment sector. It started as a project to solve the problem of online payments and has since grown into one of the prominent members of the coveted unicorn club. Before co-founding Razorpay, Harshil Mathur and Shashank Kumar decided to work on a crowdfunding platform, but soon, the duo realised that online payment was a problem for small & medium-sized (SME) businesses, particularly e-commerce platforms.
The founders of Razorpay, Shashank and Harshil, studied Mechanical Engineering at NIT Allahabad and IIT Bombay, respectively. They first met on a train journey, and while conversing, they both got stuck on one question – how to accept payments online. They offered lower fees than their counterparts as they wanted to revolutionise payment options and access to several online payment methods for business entities, including credit & debit cards, net banking, and UPI.
A quote from the founder that can change your perspective
“Throwing things around in the calendar does not help… maintain a to-do list – Harshil Mathur”
Groww
Industry – FinTech
Founded in – 2017
Entered the Unicorn Club in – 2021
Tagline – There’s just one right way
Valuation – $5 Billion
Founders: Lalit Keshre, Harsh Jain, Neeraj Singh, and Ishan Bansal
Parent Organization – Nextbillion Technology
The Story –
Spending time with the right people can take you to the right places. Earlier, when it came to investing, people had to do a lot of paperwork and bank visits and stand in long queues, but now we have various options. Today, with startups like Groww, to begin investing and managing your wealth, you need a few things – a bank account, some disposable income, and a smartphone. Groww is one of several startups that have aroused the curiosity of investors.
The startup was founded in 2016 by four former Flipkart workers, Lalit Keshre, Harsh Jain, Neeraj Singh, and Ishan Bansal. The platform was started to make investing more accessible to young people by simplifying the process, and it uses technology to reach the right audience, reducing its operational expense. Groww offers various services to consumers by providing investment offerings in mutual funds, stocks, IPO, and digital gold.
A quote from the founder that can change your perspective
“Always try to understand the business first and then the price of the stock – Ishan Bansal”
Urban Company
Industry – Household Services
Founded in – 2014
Entered the Unicorn Club in – 2021
Valuation – $2.1 Billion
Founders: Abhiraj Singh Bhal, Raghav Chandra and Varun Khaitan
Parent Organization – UrbanClap Technologies India Pvt. Ltd.
The Story –
Who empowered professionals from the industries like massage, cleaning and salon? A startup founded by three great minds, Abhiraj Singh Bhal, Raghav Chandra and Varun Khaitan, named Urban Company. Before founding Urban Company, Abhiraj and Varun launched Cinemabox, a service that allowed travellers to stream movies on their phones on planes, trains or buses, which lasted for only 6 months.
Later on, they met Raghav and during one of their intense conversations, they understood the country was lying behind the in-home services market, like finding the right plumber, electrician, or beautician. Right then, they decided to work on the idea and founded Urban Company, formerly UrbanClap, in 2014. Today, it has more than 40,000 service partners across 50+ cities in India, the UAE, Singapore, Australia and the Kingdom of Saudi Arabia.
What’s next?
The company plans to expand and train and upskill 5 lakh service partners, of which 2 lakh will be women partners, by 2030.
Hyundai has become a popular brand among automobile lovers. When one thinks of Hyundai, they unanimously agree on an impressive feature list, the absolute unit of value propositions on roads and a reliable customer service network. Let’s not forget the era demands larger, sassier-looking cars that meet not just one’s demand but eventually everyone connected with the one. Adhering to modern automotive demands, Hyundai’s global best-selling product is now available in India – Hyundai Tucson. A question arises, what makes this product an international bestseller? What other way to find out than driving this beauty on a road trip? Where are we headed? We’re heading towards the answers.
Is it the bold, premium and sporty design?
Hyundai designers were briefed to make Tucson an iconic and bold design. Thanks to the brief, Tucson now feels angular, humongous and beautiful. The front fascia feels like a sizeable smiling grille. Kudos to the clever engineering covering the five-point dark chrome parametric DRLs with nickel metal coating. Turn them on, and Tucson gets a distinct identity like no other car on Indian roads. Sharp creases on the body neatly camouflage the enormous length of the Tucson and bring a contemporary design language familiar to supercar manufacturers making a large vehicle. If that was not enough, the tail section is a piece of art with connected LED taillamps finished in mesmerising lit textures and a neatly hidden rear wiper underneath the spoiler. Complementing the design are 18-inch diamond-cut alloy wheels, purpose-built for tackling any road. Overall the new Tucson feels refreshing and eye-pleasing from the outside.
The ivory-clad interior and plush ventilated seats with unique metal accents add a sense of space and splendour, coupled with a voice-enabled panoramic sunroof. The lines inside the cabin flow in a minimalistic design, adding to the definition of opulence. The LWB enables oodles of legroom and headroom with deep recline angles for the rear passengers and a boss mode found in premium sedans a segment or two above Tucson’s asking price. The interior of the Tucson makes it a comfortable, spacious abode with a focus on comfort, the luxury of a serene driving experience and class-leading safety features, including ADAS level 2 aided by front and rear radars with a front camera. This makes Tucson one of the safest cars available in India.
Is it the features, performance, luxury, safety or something else?
Available in multiple engine options – a 2L petrol (156PS and 192Nm) and a 2L diesel (186PS and 415Nm) with an AWD variant featuring multi-terrain modes (snow, mud and sand), the Tucson offers versatility. The transmission options include a 6-speed automatic on the petrol, while the diesel variants have a sleek shifting 8-speed automatic. The engines and transmission options offer linear, smooth power delivery, with the diesel tickling the enthusiast’s senses. The NVH levels are so darn impressive; they’re unlike any Hyundai we’ve experienced. Couple that with the ivory-clad spacious interiors, customisable seat positions on the front row and deep recline angles on the rear along with passenger walk-in mode, amplifying the sense of sumptuousness, unlike most competitors. With 4 disc brakes on all 4 tyres, level 2 ADAS with 19 class-leading features safeguard you, pedestrians, other cars and the precious Tucson from any nuances on the road. The braking performance is also linear despite all discs on all tyres and adds to the overall experience of plushness.
Hyundai Tucson is one of the safest cars on Indian roads. The level 2 ADAS makes it almost impossible to collide the car with anything on the road. There are tonnes of customisations to customise the ADAS aids as per personal preference. Here’s a list of all the advanced driving-assistance system safety features for your reference. Forward Collision-Avoidance Assist (FCA), Car/Pedestrian/Cyclist + Junction Turning, Front collision warning (FCW), Lane Keeping Assist (LKA), Lane Departure Warning (LDW), Blind-Spot Collision-Avoidance Assist (BCA), Blind-Spot Collision Warning (BCW), Blind-Spot View Monitor (BVM), Safe Exit Warning (SEW), Driver Attention Warning (DAW), Smart Cruise Control with Stop & GO (SCC with S&G), Lane Following Assist (LFA), High Beam Assist (HBA), Leading Vehicle Departure Alert (LVDA), Rear Cross-Traffic Collision-Avoidance Assist (RCCA), Rear Cross-Traffic Collision Warning (RCCW) and Surround View Monitor (SVM). The 360-degree cameras offer high resolution and enable dynamic parking assist lines for added convenience. The considerable safety net with numerous features cocooned in luxury makes this car seem much more valuable than its asking price.
Why is Tucson Hyundai’s global bestseller?
We scouted out with the Tucson, searching for answers to why it is Hyundai’s global bestseller. Tucson’s unaccountable features, extensive safety net with the best-in-class package, and plush feel of the ivory-clad interiors make it a fantastic premium SUV for anyone looking to upgrade their driving experience into grandeur daily drives. Hyundai designers and engineers have hit the ball right out of the park regarding the new Tucson. No wonder this car is a global bestseller featured in blockbuster cinemas and is now available as a blockbuster in our daily drives.
India is a country known for its diverse and delicious cuisine. The cuisine dates back over 5000 years, and over the centuries, it has been influenced by many foreign arrivals, such as Persians, Mongols, British, Portuguese, and Chinese, among others.
In India, people take long routes only to munch on their favourite dishes. Be it the spicy street food of the north to the coastal seafood of the south, no matter what type of cuisine you’re in the mood for, you’re sure to find something to delight your taste buds.
Today, we have many modernised restaurants and cafes throughout the country where you can find various celebrated dishes, but one can not get a touché of heritage at these newbies. To get that feeling of nostalgia and heritage, you must have to get into these eateries in India.
Britannia and co.
Being a Mumbaikar, starting off the heritage list of eateries without Britannia and co. would be a sinful move for me. The city is home to various iconic Irani cafes, and currently, these are the only places in Mumbai where you can have a dose of heritage.
The restaurant was established in 1923 by Boman Kohinoor, and the place where it is located will surely remind you of the old times. When in the city, don’t miss out on having a cup of Irani chai with Bun Maska at the Britannia and co.
Cost for Two: ₹2,000
Address: 16, Ballard Estate, Fort, Mumbai
Recommended Dishes: Berry Pulao, Dhansak, Patra ni Machi, Salli Boti, and Caramel Custard
Tunday Kababi
Every time I had meat with Lucknowis, all they had to say was, “Kabhi Lucknow Aao”, as the city is best known for its kebabs and nawabs. I haven’t got lucky to have a taste of meat in Lucknow, but I can recommend you a great place to have a feast of kebabs.
Established in 1905, Tunday Kababi is an affordable place to have a variety of kebabs that have no match. The founder of the place, Haji Murad Ali fell from the terrace when he was young and lost his left arm; that’s how the eatery got its name, Tunday Kababi.
Cost for Two: ₹400
Address: 168/6, Old Nazirabad Rd, Mohan Market, Lucknow
Recommended Dishes: Mutton Tunday Kebab, and Mutton Biryani
Moti Mahal
Do you like butter chicken or dal makhani? Please move ahead if you don’t! The delicious dishes were invented in the 1950s by Kundan Lal Jaggi, Thakur Dass, and Kundan Lal Gujral, the founders of the world-famous Moti Mahal restaurants.
One day, while experimenting, they added tomato sauce to their chicken curry, and the dish they made that day came into existence as butter chicken. The heritage restaurant has been serving people since 1947 and is one of the favourite places to eat amongst Delhites.
Cost for Two: ₹1200
Address: 3704, Netaji Subhash Marg, Old Dariya Ganj, Daryaganj, New Delhi
Recommended Dishes: Butter Chicken, Dal Makhani, Tandoori Chicken, and Keema Naan
Central Tiffin Room / Shri Sagar Restaurant
The first filtered coffee I ever had was from the Ram Ashraya, a simple restaurant located in the serene locality of Matunga, Mumbai. Since then, I’ve drunk down a lot of filtered coffee and was looking for the best version of it, which I had in CTR Shri Sagar, Bangalore.
Y. V. Subramanyam established the iconic restaurant in the 1920s, where they serve authentic South Indian delicacies. The place is heaven for dosa lovers, and one should not leave the city without having a scrumptious breakfast at the CTR Shri Sagar.
Recommended Dishes: Benne Masala Dosa, Kesari Chow Chow Bhath, and Crispy Vadas
Shaikh Brothers Bakery
The capital of Assam, Guwahati, is not only home to the famous Kamakhya Temple, but the city also nests one of the oldest bakeries in India, Shaikh Brothers Bakery. The place was a favourite amongst British officials as well as Jawaharlal Nehru and Indira Gandhi.
The place was established in 1885 by Shaikh Ghulam Ibrahim when he realised the potential of setting up a bakery in Assam when he was on a work tour in Assam. Even after 135+ years, the bakery hasn’t lost its pre-independence charm.
Cost for Two: ₹300
Address: 195, Hem Baruah Rd, Pan Bazaar, Guwahati
Recommended Dishes: Dry Cake, Hot Dog, and Chicken Pastry
Indian Coffee House
Situated on the busy college street of Kolkata, the Indian Coffee House is a place that brings nostalgia and heritage out of you. The place is not popular for its delicious food but known for being a part of our heritage.
The coffee house was established in 1876 and has been a favourite place to hang out and a renowned meeting place (adda) for intellectuals and students, such as Satyajit Ray, Amartya Sen, Ritwik Ghatak, and Aparna Sen.
Cost for Two: ₹300
Address: 15, Bankim Chatterjee St, College Street, Kolkata
Recommended Dishes: Chicken Kabiraji, Hot Coffee, and Mutton Afghani Cutlet
Kesar Da Dhaba
The heritage list of eateries wouldn’t be complete without including a dhaba from the Indian state of Punjab, a place known for its foodies and roadside dhabas. Kesar Da Dhaba is a place where you can have authentic Punjabi food soaked in ghee.
The dhaba was established in 1916, and since then, it has been serving a great variety of Punjabi dishes to us. The dhaba will not provide you with a luxury ambience, but the food you’re going to get here will make a place of its own in your heart.
Cost for Two: ₹500
Address: Chowk Passian, Shastri Market, Near Town Hall, Amritsar
Recommended Dishes: Lacha Paratha, Malai Kofta, Punjabi Chhole, Dal Makhani, and Lassi
Artificial intelligence (AI) leapt forward in 2022, reaching the masses. It’s everywhere! In 2023, a wide variety of AI tools will be available for exploration, each with unique capabilities and applications. With the right approach, these AI tools are significant for businesses and individuals. This article will look at 17 AI tools worth exploring in the upcoming year.
TensorFlow: This open-source software library is one of the most popular tools for machine learning and deep learning. It’s widely used for image recognition, natural language processing, and other tasks.
Keras: Another popular open-source library, Keras, is a high-level neural networks API that can run on top of TensorFlow. It’s easy to use and is well-suited for prototyping and experimentation.
PyTorch: This open-source machine learning library is similar to TensorFlow but is more focused on research and experimentation. It’s often used for computer vision and natural language processing tasks.
Scikit-learn: This library is built on top of NumPy and SciPy and is one of the most popular tools for traditional machine-learning tasks. It’s well-suited for regression, classification, and clustering.
OpenCV: This library focuses on computer vision and is widely used for object detection, image classification, and video analysis.
NLTK: The Natural Language Toolkit is a library for natural language processing tasks such as tokenisation, stemming, and sentiment analysis.
Gensim: This library is designed explicitly for topic modelling and document similarity analysis. It’s widely used for natural language processing tasks.
spaCy: This library is similar to NLTK but is focused on speed and efficiency. It’s often used for natural language processing tasks such as named entity recognition and part-of-speech tagging.
Hugging Face: This company provides a wide variety of pre-trained models for natural language processing tasks such as sentiment analysis and question answering.
DeepMind: This company, now a subsidiary of Alphabet (Google), is one of the leading research organisations in AI. They are known for creating AlphaGo, the AI that defeated the world champion of the Go game.
OpenAI: This company is also a leading research organisation in AI, focused on developing and promoting friendly AI. They released Chat GPT-3, one of the most powerful language models.
IBM Watson: This suite of AI tools from IBM is focused on natural language processing, computer vision, and other cognitive computing tasks.
Microsoft Azure: This cloud-based platform provides a wide variety of AI services, including machine learning, computer vision, and natural language processing.
Amazon SageMaker: This platform is specifically designed for machine learning and provides a wide variety of data preparation, model training, and deployment tools.
Google Cloud AI: This platform provides a wide variety of AI services, including machine learning, natural language processing, and computer vision.
Alibaba Cloud AI: This platform provides a wide variety of AI services, including machine learning, natural language processing, and computer vision, and is especially popular in Asia.
Baidu AI: This one is for people from China. This platform provides a wide variety of AI services, including machine learning, natural language processing, and computer vision, and is especially popular in China. China might not allow other AI tools, but Baidu AI is impressive. These are just a few of the many AI tools available today. As AI continues to evolve, it’s essential to stay up-to-date on the latest tools and technologies to take full advantage of AI opportunities. By exploring these tools and others, businesses and individuals can gain a competitive edge and stay at the forefront of the AI revolution.
Every year, the world gathers for the Consumer Electronics Show (CES), which is kind of like the Auto Expo for electronics and technology. Although we typically get a sneak peek at upcoming technology, several automakers frequently use CES to reveal their newest technology, concepts, and even new models. The top auto news stories from CES 2023 are listed here. This year’s CES is no exception when it comes to some crazy mind boggling concepts and other automotive news.
Sony Afeela
The Japanese technology behemoth Sony will produce EVs, although this is not really surprising given that Sony has already shown off two prototypes at prior CES conferences. The Afeela, however, is a brand-new sedan that was created in collaboration with Honda this time. Although the Afeela’s technical specifications are all secret, we do know that deliveries will start in 2026 and that the sedan will come equipped with cutting-edge technology, including AI assistance and autonomous capabilities.
Volkswagen ID.7
The ID.7, Volkswagen’s first electric sedan, has been presented with its camouflage still on. It will join the brand’s wide range of electric vehicles in 2023. The vehicle will compete against Hyundai’s Ioniq 6 and Tesla Model 3 with a potential range of about 700 kilometres. The ID.7 will have the longest range of any Volkswagen EV when it is introduced. In addition to these technologies, the sedan has augmented reality heads-up and a 15-inch touchscreen with all the necessary functionality.
BMW i Vision Dee
One of the most daring proposals from the German company has been introduced by BMW. According to BMW, the I Vision Dee (Digital Emotional Experience) is a car that can converse with its owners and even convey feelings. It also has body panels that can instantly change colours, enormous kidney grilles with built-in displays, and a windscreen that serves as a sizable display. The new concept car is packed with features, and it may represent the direction the company will take in terms of technology and design.
Volvo EX90
At CES 2023, Volvo unveiled the EX90 flagship electric SUV and said that deliveries will start in early 2024. It will be available with a 111kWh battery pack that has a 600 km maximum range and 517 PS maximum output (WLTP). It has a 14.5-inch touchscreen inside that supports 5G and has Google OS preinstalled. The EX90 receives a variety of safety features like eight cameras, a radar system, and LiDAR in typical Volvo flair and as the company’s flagship EV.
Nvidia GeForce Now Cloud Gaming For Cars
We’re not sure how to react to the news that cars will soon be able to use Nvidia’s GeForce Now cloud gaming services. To offer a complete gaming experience to cars, the brand is collaborating with automakers including Hyundai, BYD, and Polestar. Technical details are being kept under wraps, but Nvidia claims that while waiting inside the car or while the car is charging, passengers may use a controller to play more than 1000 games, including AAA titles. In essence, this implies that you can play The Witcher 3 while your car is charging.
Dodge Ram 1500 Revolution BEV Concept
Dodge unveiled its Ram 1500 Revolution Battery-electric Vehicle (BEV) Concept at CES 2023, which offers a view into the future and highlights how the sector’s top truck brand can once more transform the pickup truck business. Innovative features that will be found in future Ram trucks, and in particular on Ram’s electrification journey, are on full display in the cutting-edge Ram 1500 Revolution BEV Concept.
In order to better serve its customers, Ram will distinguish itself by delivering a variety of fully electric alternatives, including the Ram 1500 BEV in 2024, which will redefine the market. In the upcoming years, the complete Ram line-up will provide electrified solutions with ground-breaking, cutting-edge technology.
Mercedes has been a leader in the luxury car segment in India for a long time. Challengers like BMW and Audi have always been close seconds. Despite the sales chart buzz, the only 7-seater car in Mercedes-Benz India has been the Mercedes GLS. The GLS demands and commands a presence, but its sheer size and price could be intimidating. A glimpse of Mercedes-Benz’s positive sales figures in India comes from their immense pool of over 7000 pre-orders, including a sold-out GLC.
Not only is this company successful at making luxury cars, but it also commands one of the largest fleets of premium SUVs. Adding versatility, Mercedes has launched a new platform. Bringing back the B series cars, meet the new Mercedes-Benz EQB and GLB. For the first time in India, Mercedes offers a modular 7-seater platform in three fuel types and multiple SKUs.
Mini-GLS and Mini-EQS
Mercedes-Benz does not shy away from admitting the B segment launches are highly inspired by the S series. The GLB is also globally termed as the mini-GLS for the design elements, while the EQB looks similar to the global EQS SUV. What’s missing is the sheer size of their elder sibling inspirations. Both these cars are substantial in presence, almost as long as the best-selling GLC. The front fascia might look different on both cars, giving them a unique identity. The side panels on both vehicles are more or less the same, encompassing an overall length of 4,646mm, liberating a healthy 2,829mm wheelbase. The GLB also gets an optional AMG Kit accessory allowing 19-inch AMG rims with AMG steering wheel, Alcantara goodness, metal pedals and more. Thanks to the elder siblings, the GLB and EQB look friendly and welcoming without the domineer dimensions.
While the GLB follows the GLS split lamp design with neat-looking DRLs similar to the GLS, the EQB is unmistakably an EQ platform from Mercedes-Benz with a connected LED design front and rear. Sharing platforms, the EQB and GLB share the interior design with subtle changes based on the model. Our first drive cars were the top-of-the-line GLB 220d 4-Matic and EQB 300 4-Matic. Featuring AMG-styled flat-bottom steering wheels, turbine-styled AC vents, an ambient lighting package, Alcantara seats with lumbar-lateral support and more, these cars are loaded to the brim considering the segment. Based on the A-series limousine platform also featured on the GLA, the GLB and EQB stand longer than most of its competitors, including the Audi Q5!
Familiarly Merc on the inside
Mercedes-Benz uses different quality materials and textures with soft-touch leather, metal accents and LED elements on hard plastic, albeit in better quality. The centre console features a floating 10.25” touch infotainment system loaded with MBUX (connected car features and voice commands – Hey Mercedes) and a 4-Matic info-clad 10.25” MID. The functional centre column also brings rollable shutters to reveal a wireless charging pad, 12V connector, USB Type-C port, drive select metal knobs, HVAC controls in see-through design, a touch panel with wrist rest and a deep powered pocket that doubles as the arm-rest. There are multiple bottle holders, and the cabin feels functional yet sumptuous, thanks to the quality materials and ambient LED treatment. The GLB gets a matte aluminium finish on the AC vents, while the EQB features a body-coloured matte finish on the front AC vents.
The middle-row and third-row seats get USB Type-C charging ports with additional recline angles and adjustments for leg space on the middle row. The middle-row armrest also houses rollable cup holders in a 40,20,40 split-seat configuration. The 50-50 third-row seats are best suited for preteens and pets when required. With all the seats up, the powered tailgate liberates 130L boot space, 500L on folding the third row and up to 1055L on folding both rear rows. Limited by space, Mercedes includes a puncture repair kit instead of a spare wheel for emergencies. Breathing more space into the interiors is a two-way panoramic sunroof.
Impressive when steady and rolling
Safety first, the entire line-up gets seven airbags, with curtain extensions for the third-row passengers. Apart from a 5-star global NCAP rating, these cars also feature TPMS, HAC, lane keep, brake and driving assists with two high-resolution cameras. Mercedes offers the GLB in 200(P), 220d(D) and 220d 4-Matic(D) + AMG Kit. The EQB 300 receives the top-tier GLB treatments as standard for the electric powertrain. The 1332cc Petrol engine churns 163HP and 250Nm mated to a 6-Speed AT in front-wheel drive. The 2.0L Diesel variants 220d and 4-Matic bring healthy 400Nm and 190HP on tap for a livelier driving experience. The GLB 220d sprints 0-100Km/h in 7.6 secs while the EQB achieves the same in 8 secs despite the battery weight gains.
Drivers can choose from Eco, Sport, Comfort and Individual settings. We prefer the Individual settings as it allows versatile setup, like setting the engine and steering response to Sport mode, while the suspensions soak bad roads in Comfort mode. The seats are positioned in a commanding position, and the split A-pillar adds a good view of the road. While the GLB offers a round steering wheel, our top-tier unit featured the AMG flat-bottom steering wheel with paddle shifters, a standard on the EQB. Shifts are precise on the GLB 220d, while the exact change between various recuperation options on the EQB. The suspensions and ground clearance of 155mm make the drive comfortable and relatively carefree in normal driving conditions.
The GLB 220d like to be ringed around, and the satisfactory performance is on tap throughout the rev bands. There is some body roll movement, but the overall rigid architecture of the chassis allows for reasonable body control. Despite the additional weight of 469 kg batteries, the EQB with single-gear ASM on the front wheels and PSM driving the rear wheels churns a healthy 229HP and 390Nm of relatively instant torque compared to the GLB. Compare this figure with a better centre of gravity due to the batteries in the floor; the EQB feels nimble.
Mercedes-Benz has bought one of their B series best NVH levels on the market. The GLB gets audible when driven enthusiastically, but the engine and cabin are satisfactorily refined. The EQB gets additional motor insulation, cabin insulation and noise-reduction tyres to make the electric cabin feel silent enough to meditate. What also helps relax are the tonnes of advanced driver assistance features on both the GLB and EQB. From lane keep assist to emergency braking and more, the driving assist feature list can easily rival cars boasting an ADAS level 2 system. The EQB’s 66.5kWh battery is rated up to 423 Km (WLTP) range. Driving the EQB through twisties and highways, it has decent regenerative capabilities, and real-world figures will easily touch upwards of 350 km. This car also supports 100kW DC and 11kW AC charging. Mercedes provide the latter as a complementary accessory for initial buyers. Mercedes claims a 10-80% charge at 100kW in 32 mins. Expect our 50kW chargers to charge this car to the same levels in about an hour. An 11kW AC charger will charge the car from 10-100% in 6 hours and 25 mins. Not bad!
Verdict
Overall, the use of materials, utility options, insulation, and driving dynamics on the 7-seater Mercedes GLB and EQB make them a surprising addition to the already populated Mercedes SUV line-up. Mercedes-Benz India provides an eight-year warranty on the batteries of EQB and the engine + transmission of the GLB series. This warranty is also transferable, and this platform, offered in petrol, diesel and electric, seems like a good filler in the 7-seater luxury car segment. Indian units will be imported from Mexico and sold as CBU. We expect pricing for the GLB and EQB to start from 65L, and despite that price tag, the GLB and EQB are unique value luxury propositions.
Smartphone launches have been a never-ending epidemic for the past few years. Smartphones have become so good that most phones, irrespective of their price tag, are sufficient for most users. The number of smartphone users is still astounding in China at 865.04M. India is the second largest smartphone market in the world, with 606.57M active users. This makes smartphone manufacturers value our shores more than ever. Here is a list of all recommended smartphones under each price category.
Under INR 10K
Redmi A1
Performance
Quad Core, 2 GHzMediaTek Helio A22 2 GB RAM
Display
6.52 inches (16.56 cm)269 PPI, IPS LCD
Camera
8 MP Primary CameraDual LED Flash5 MP Front Camera
Canon’s latest super tank printers have been a favourite amongst small & medium-sized business users. Keeping this demography as the main focus point, Canon has introduced its MAXIFY GX6070 series with a lot of ink, enough for around 6000 mono and 14000 colouring pages.
Moreover, this printer can print on various textures and print surfaces and ensures businesses do not need to buy different printers when there is a need to switch between envelopes, labels, glossy paper, and banner paper. Equipped with an ADF (Automatic Document Feeder), it can easily hold up to 100 documents at a time to process. Also, the convenience of not just printing but even scanning, copying and faxing makes it a versatile all-rounder printer to have.
How are the overall Design and Build quality?
Weighing close to 11.6kgs, it definitely isn’t a small device which restricts its portability, knowing that a printer’s placement is hardly changed in a corporate environment. The white boxy look is pretty contemporary with room for 250 sheets in the main paper tray, 100 sheets in the tray at the rear and another 100 sheets in the ADF.
It is sturdy and well-built with a tiltable touchscreen to control all its functions. The translucent ink tanks are large enough to hold a substantial amount of ink, which eliminates downtime as compared to its cartridge alternative. Even the paper output tray is comparatively larger than usual and is capable of holding 100 sheets of paper.
How well is the Connectivity?
A USB Host port has been given for walk-up printing from a flash memory drive, which is a convenient option, but this printer has built-in Wi-Fi, broadening its connectivity horizons. It misses out on an NFC module but is compatible with all of the popular wireless protocols such as Apple AirPrint, Wireless Direct, Mopria and of course Canon’s own PIXMA Cloud Link. It also works with Google Assistance and Amazon Alexa, but the most I enjoyed most was by printing directly using my smartphone and being connected via wi-fi to the printer. What makes the Canon Maxify, even more, user-friendly is the tilting touchscreen which offers quick and easy access to the printer’s host of features.
What’s the Performance like?
The Canon MAXIFY GX6070 surpassed our expectations without any paper jams or misprints. It’s printing speed is quite quick when printing just in black and white. It functions quietly too at just 49dB. Printing monochrome pages like that of a textbook, look consistently sharp and crisp.
Colour documents and photos on photo paper also appear clean and unblemished by horizontal lines or any other disturbances. However, higher resolution images with too much detail, colour and shadows can look grainy, even at the highest print quality.
Should you consider it?
There’s not much to pin-point about the Canon MAXIFY GX6070. It is well built, user-friendly, comprehensively feature packed and has an all-rounded performance which packs enough for domestic or business purposes. The icing on the cake is those big refillable ink tanks which can store a generous amount of ink, which eliminates the need for you to buy more for a long time. And when you do happen to excruciate every drop of it, you’ll be pleasantly surprised by the cost of the bottled ink and the price you pay per print. For its price, yes, it’s high for an inkjet printer in today’s scenario, but you’ll end up saving money in the long term.
Reasonable: Cost of printing and connectivity
Bad: Form factor is obsolete
Ugly: High price for an ink tank printer
Rating: 3.5 star
Price: Rs.48,000 /- ( Approx as online )
Specifications :
Print, Scan, Copy
ISO standard print speed (A4): up to 24.0 images per minute black / 15.5 images per minute colour
Wireless, Wired LAN, Mopria, AirPrint, Direct Wireless
Recommended monthly print volume: 300 to 2 500 pages (A4 (21.0 x 29.7cm))
Instagram is an addictive yet entertaining app. TikTok and other apps popularised the vertical short-form video format. Instagram soon followed as an update to keep up with the consumer demands of our generation. Instagram calls this feature Reels. Reels are arguably one of Instagram’s most consumed forms of video content. Long-term Instagram users may know that Instagram was a picture-sharing platform, but as nerds call it, each video is either 24/30/60 frames of pictures per second.
Instagram influences music trends
Instagram reels are all about trending music and music suitable for content uploading. Adhering to the needs of Instagram users, reels have a built-in music selection for your video content on Instagram. TikTok is no longer available in India, so many content creators have switched to what is available, Instagram. A new trend is emerging involving music consumed by the masses in the form of short video content on Instagram.
Maximum reach is achieved when one selects music on the Instagram app for reels. Reels allow user content audio to play alongwith trending music for the reels, followed by many people hopping on the latest trending music to make their content. A new trend witnessed due to this approach is how the selection of music on trending reels influences consumption of that particular song or music on other streaming and download platforms.
Anatomy of music trends
The song that trends on Instagram as a story or reels directly impacts the song’s consumption in other apps like Spotify, Gaana, Saawan, YT Music, etc. This is a recent phenomenon and is genuinely impacting the music industry. What was once possible for products and services as a form of entertainment through influencer marketing now applies to the music industry. For example, Duke & Jones, Louis Theroux – Jiggle Jiggle song was released on 13th May 2022 and was introduced by the duo as a form of music on TikTok on 14th May 2022. Thanks to the platform, this music saw 2.6 million views on just one platform by 17th May 2022. As the world trend followed, it was soon popularised on Instagram, and millions of views are pouring in as you read this article. A direct influence has this song trending on top charts across music streaming platforms. We believe that as the short form of video consumption popularises new and old music, it will shape and transform the music industry.
