Tag: TikTok

TikTok shines as the first app to achieve $10 billion in-app spending in 2023

2023 unveiled a fascinating narrative of financial ascent, especially in the dynamic world of app economics. As reported by Bloomberg’s incisive analysis, app spending experienced an exhilarating 11% surge in revenue, with a noteworthy shift in preferences shaping the digital landscape.

The propulsion in revenue was spearheaded by an insatiable appetite for video platforms, orchestrating an ascendant trajectory. Conversely, the gaming domain witnessed a marginal dip of 2% on an annual scale, marking a nuanced dichotomy in user preferences.

TikTok, the omnipresent social media phenomenon under the ByteDance umbrella, etched its name in history by surpassing the coveted $10 billion threshold in in-app spending. This milestone wasn’t a stroke of luck; rather, it was the culmination of an innovative system that empowered users to financially appreciate their beloved content creators and live streamers. Market pundits proclaimed that TikTok had cracked the enigma of mobile monetisation, setting a benchmark for its counterparts.

While games took a back seat in revenue generation, app spending experienced a transformative surge, fueled by users investing in streaming, user-generated content, and dating platforms. However, the undisputed heavyweight champion of mobile revenue remained advertising, claiming two-thirds of mobile sales and surging to an impressive $362 billion, an 8% increment from the previous year.

In tandem with escalated spending, users globally found solace in their smartphones for more extended periods. Indonesia emerged as the vanguard, boasting an astounding average of over 6 hours per person daily. The top 10 markets weren’t far behind, clocking in at an average of 5 hours daily, accompanied by a concurrent 3% surge in spending.

TikTok Adds New Privacy Features For Teenagers

TikTok is the largest growing video platform. It has a large audience, primarily teenagers, who either uploads short creatives or consumes them as fans. TikTok has recently announced a new privacy feature for teens to protect them from exploitative DMs and harassment. 

TikTok, through a blog post, said that the platform will now automatically switch off direct messaging for new users aged between 16 and 17. Teens can now easily switch their DMs on in the settings, but it will be their choice. 

The app will also prompt the current users in the same age range to review and confirm their privacy settings when using DM for the first time. The new feature will be an automated one but draws more attention to privacy concerns. 

TikTok has previously disabled direct messaging for all users under the age of 16. Users aged 16 to 17 will now get a popup when someone tries to download their videos, asking them to confirm that and warning them that their content could be shared on other platforms.

On the other hand, the download feature is already disabled for users under the age of 16. However, they will get an alert too. When children of this age group go to publish a video, TikTok will ask them to select what users will see their video: followers, followers that they follow back, or just themselves. Accounts under 16 are already private by default, meaning that they do not have the option to allow everyone to see their videos. 

TikTok is also curbing nighttime push notifications since children need to get a good sleep. 

“We want to help our younger users in particular develop positive digital habits early on, and we regularly consult with leading paediatric experts and youth well-being advocates,” TikTok wrote. “Accounts aged 13 to 15 will not receive push notifications from 9 p.m., and accounts aged 16 to 17 will have push notifications disabled starting at 10 p.m.”

Children under the age of 13 are not allowed to be on TikTok, and the company deleted over 7 million accounts that were suspected of falling under this range. 

TikTok’s new feature will go global over the next few months. 

 

Make a Job Application with TikTok Resume

Copy That. An epic line by Akshay Kumar in the movie “Mission Mangal” tells many things. There are hardly any instances when we say others copy us. But, here’s a time again where a foreign company has tried to copy our trend. The social video app TikTok is coming up with its resume section platform that one can use as a job application. An Indian firm, Naukri, already has such a feature, but with TikTok adopting it will surely get worldwide coverage. What’s more there and what new will be coming with this TikTok Resume will get covered with this Exhibit blog.

I Need A Job

Creating a job gets more recognition than finding a job. Remember such similar lines from the movie ‘The Social Network.’ But, there will be some like us who want to get a job rather than creating it. And, to cater to this requirement, you will need someone else who is running a company. Several job portals are floating all around that can help you in landing a good designation. TikTok can also be their name among these platforms. TikTok Resume will now help people like you who just love to create quirky videos and get a fascinating life where you can feel employed.

What will this TikTok Resume mean to the people?

Now please don’t take a stand considering that you are sitting in the opposition panel of the Parliament seeking a reply from me about the number of jobs lost in recent times. Honestly, I am not a minister who is bound to give such replies. It’s well known about the aggravated situation as the economy got shut for some months. Hence, TikTok Resume is no less than a golden opportunity for those who posted about their unemployment status on social media profiles like LinkedIn. And, yes, many of you may curse such platforms with a job section, but you cannot tap the same. Well, it’s all about the day and suitability of you and the company where you got an interview offer. So, sit tight and showcase your best look and best of yours to express why you will be a perfect match for any employer. 

Can TikTok Resume be successful?

Once again, I want to say that I am not Cybill Trelawney of Harry Potter, who predicted the birth of a boy in July. Predicting the success of TikTok Resume is not possible as of now. However, one should expect to raise the question of the relevance of this application of TikTok. I mean, considering TikTok’s niche and outreach, such applications and moves may look irrelevant. But, there’s one thing that will happen for sure: this feature and functionality will push other job portals to add such quotients. 

TikTok Tests TikTok Story Feature On Its Platform

Almost every major social media app now has one thing in common; Stories. It is TikTok’s turn to experiment with the story feature on its platform. Matt Navarra confirmed the new feature on Twitter.

 

‘TikTok Stories’ appears to work similarly to that on other platforms such as Instagram and Snapchat, where users will be able to see content posted by accounts they follow for 24 hours before it gets deleted.

 

This comes just after messaging app Whatsapp rolled out a feature for users to post photos or videos that vanish once they are opened. Whatsapp has named it a ‘View Once’ feature.

 

The new TikTok feature lives in a newly-added slide-over sidebar, where you will get to see the disappearing stories. Users will be able to react and comment on your story, too, and you will also be able to tap on the user’s profile picture to load a story.

 

TikTok, which ByteDance owns, told the BBC,

 

“We’re always thinking about new ways to bring value to our community and enrich the TikTok experience. Currently we’re experimenting with ways to give creators additional formats to bring their creative ideas to life for the TikTok community.”

 

TikTok describes this feature as a new way to interact with your fans. Users can create stories and add the usual captions, music, and text. Considering TikTok’s video-first nature, it seems you can add videos to the stories and not still images.

 

However, the company did not provide any further details on how extensively it is testing TikTok stories, or when we can witness its wider release. For now, this feature has been rolled out for selected users.

 

Stories have been constants in all major social media platforms such as Instagram, Facebook, Linkedin, Pinterest, Netflix, and Youtube. It is not surprising that Tiktok decided to experiment with the feature. The Story Feature was initially rolled out on Snapchat back in 2013.

 

However, Twitter is the latest example of why Stories aren’t always successful since the platform was forced to shut down its feature called Fleets just eight months after its launch.

TikTok is The Best Social Platform for THIS Reason

So what’s trending? That’s what everyone wants to know about, especially on TikTok. While a lot of you use it, the ones who don’t might possibly have some preconceived notions about it. By that we mean the ‘not very good’ notions. The platform has been judged by many and while that has been for all the right reasons, there’s something about TikTok that no other platform has. Let’s figure out what that is.

We have Instagram, YouTube, Facebook and the not-so-popular-anymore Twitter when we want to post content. We love to portray a specific image of ourselves in order to be ‘liked’, literally. Here’s why TikTok is the breath of fresh air amidst all the ‘good looking’ social media platforms. 

  • It breaks stereotypes

Not only is the platform very unique with it’s 15 sec and 60 sec short video format but is also unique in its audience. It is open to ALL and the audience literally welcomes ALL. The platform is used as much by a rickshaw puller as is used by a doctor. It is used as much by a fitness model as is by those with imperfect bodies who promote a message against ‘body shaming’. While a lot of people are of the opinion that the platform is full of generation Z showing off their multicolored hair and grooving an odd move to a sexually explicit song, you need to dive in to actually see what the generation Z is actually doing. They’re promoting messages of anti-racism, love for the LGBTQ community and a lot more that we all can learn from. There’s no other platform that authentically breaks stereotypes without any pretence than TikTok.

  • EVERYONE is the audience

From 14 year olds to 80 year olds and everything in between can be seen doing their thing. There’s an audience for everyone because literally, everyone is the audience. This makes TikTok’s content very very broad and there’s always something for everyone. From makeup artists to phenomenally talented dancers from small villages in some corner of the world, everyone has a voice that can be heard by everyone. Isn’t that a really good thing? 

  • EVERYONE is allowed to be who they are?

While there’s so much pretence and so much care taken about how you look and appear before you switch on your expensive DSLR to capture one picture for Instagram, TikTok audience doesn’t care. They only want to see good content. If you’re talented or have something good to offer, they don’t care how you look or if you’re rich or poor. That makes the platform free of judgement. Status, gender, appearance no bar. You’re free to be who you are and you’ll not be shamed but accepted with open arms. Makes you feel at home, doesn’t it? 

  • The Talent you see will put your Judgements to Shame

While most platforms are about pictures and videos, the formats, sound effects, music and filters you see on TikTok allow you to do much more. So if you thought a Rashmi from Jaunpur can’t rap because ‘Does she even know English?’, you’re so wrong. This is one place where you’ll see so much talent from every corner of the world that it will urge you to showcase what you can do too! The energy and positivity is phenomenal. 

These are the four major reasons why you should download TikTok and check it out. Now before you think ‘TikTok is for kids who want to show the new pair of red and yellow sneakers they bought’, read point number 3 again. It’s only when you put your judgement aside will you be able to see all that we just told you. After all, it’s not only unfair but also dangerous to live with assumptions! 

Apple Appears on TikTok | Lockdown Boredom or Competition?

This could be a classic case of boredom considering the current lockdown situation in the whole world, but Apple has officially opened a TikTok account. 

It seems like the premium smartphone manufacturer could not keep itself from being far away from all social media platforms and hence joined one of the most popular social media platforms. TikTok has not only been doing well in China (it’s home country) but also in other countries like India where it has amassed millions of users and is enjoying unparalleled popularity. 

While Apple is yet to post any content on its official TikTok id, we speculate it is most likely to be for advertising, just like it uses Instagram for. TikTok is slowly but steadily claiming the social space and has already put the likes of apps like Instagram, Facebook, YouTube and WhatsApp on a question. The iPhone/iPad maker is another joined to its user database. 

The official Apple id in question is quite blank as of now and the number of followers is currently at 5562 at the time of writing. Not only this, but Apple has also received the verified badge which can be identified by the blue tick mark on the side of its username and hence confirming of its official involvement. Apple will most likely use this TikTok id to connect with its users and also share its updates with the community, just like it does with Instagram where it is very active and Apple also shares a lot of images, competition updates and it’s Shot on iPhone’ series.

It would not be very wrong to say that Apple could not post any content on the TikTok profile at all, just like its Twitter account which has a total of 4.2 million but the company has never tweeted. So what comes at the end of the spectrum is yet to be seen.

TikTok has been under a lot of heat recently, both for good and bad reasons. While TikTok’s global user database is growing like a balloon which won’t burst, the social media platform has also been under the radar for various misleading content, rabble-rousing that has been specifically targetted at communities and certain situations; especially here in India. YouTube is already out with it’s ‘Shorts’ platform, which is expected to compete with TikTok. 

Either way, it is interesting to see the American smartphone maker join TikTok and how they would go about with it. If you are interested in following Apple, you might as well click on this link.

 

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