Conversations With – Devita Saraf, VU India

Q1. Describe yourself in three sentences.

I’m a Marwari, and there is a business in my blood. I believe in the equality of women and opportunities for all because I’m a Mumbaikar. Lastly, I’m an Indian, so I believe humanity and kindness are above money and power.

Q2What is the one subject you think aspiring leaders should learn?

Sociology. You need to learn more about society and people to find opportunities for change and improvement. 

 Q3. One thing you believe is essential for sustained growth.

Good health and stable wealth. 

 Q4. One book that you love and the one you’ve bookmarked?

The Contrarian’s Guide to Leadership by Steven Sample.

 Q5. Leadership quotes that inspire you

“It is better to be feared than to be loved if one cannot be both.” – Niccolò Machiavelli

 Q6. What is your unique way of maintaining a work-life balance?

Hang out with the people who expand your mind and your heart. 

 Q7. Significant learning in the past couple of years?

Being open-minded to reinventing yourself and being relevant to newer generations. 

 Q8. Some productivity apps and technologies you use in your daily life?

I want to try the Notion app for OKRs.

 Q9. What is your technology detox?

Deleting social media apps from my phone from Monday to Friday.

 Q10. If money was not a bar, what piece of tech and automobile would you own?

I believe in owning tech and automobile companies, not just the product.

Price is Right? The most expensive TVs to buy

COVID times brought upon a big surge in home entertainment and how films are consumed. The mainstream entertainment industry globally is now adapting to the changing audience behaviour when it comes to stepping into the cinemas to watch a film. This major change in consumer behaviour has been enabled by OTT platforms going mainstream during the outbreak. Now, the audience can be seen walking in for only event films like a Marvel project or the recently released Brashmastra which was yet another addition to the crowded superhero genre of films. Whereas,  other films are quickly being directed to OTT platforms from the cinemas due to a lack of audience. One major reason for this shift in audience behaviour is being credited to people now having access to OTT platforms via televisions which provide a premium viewing experience.

The emerging pattern of changing audience behaviour suggests that people now are more than just happy to enjoy a film on their television as opposed to walking in the cinema halls. Televisions on the other hand have also upped their game by providing multiple features and high resolutions which enables users to enjoy the content in the best form. While smart televisions in India are available at multiple price points starting from as low as Rs 8K, we wanted to have a look at the flip side of the coin to find the most expensive television in the country. 

Be it Samsung, LG, or Xiaomi, various tech players have introduced their offerings in the premium television market. All the below-listed televisions are the best the company has to offer at an expensive price point. Here are the most expensive televisions to buy in India: 

  • Samsung The Wall Luxury 292-inch Ultra HD 8K Smart MicroLED TV

The Wall television series is in a class of its own. Designed specifically for either business or luxury living, The Wall TV comes with a massive 292-inch form factor. The price of the television is as big as the form factor it comes with. Samsung’s The Wall is priced at a colossal 88 lakhs, making it one of the most expensive televisions around the world. While there are overkill televisions which come at the pricepoint of crores only cause they have gold and diamonds on them, I am keeping this list exclusive to TVs priced at expensive rates for what they offer. 

The Wall TV is titled such due to its microLED technology. The microLED technology transfers micrometre-scale LEDs into LED modules which resemble wall tiles. The company claims that The Wall’s microLED technology can provide two times superior colour purity and a vast colour gamut as compared to other LED displays. The 292-inch TV produces a one-of-a-kind colour output with vibrant yet natural colours. The main attraction of the television for me is the depth of less than 30 mm and the bezel-free infinity design which can blend into its surrounding like a giant frame. Not to forget that the company also manufactures a TV lineup titled ‘The Frame’, however, ‘The Wall’ is the perfect title for this gigantic 292-inch TV. 

Price:  ₹88,00,000

  • LG Signature OLED R 65

To the unversed, the ‘R’ in the title of the LG Signature OLED R 65 stands for ‘Rollable’. This is the first TV ever to come with a rollable 65-inch display. The TV with the flexible display is priced at… wait for it… a MASSIVE ₹75 lakhs! So what do you get for paying the price for a TV you can get a house for? For me, it is the futuristic form factor. 

Imagine waking up in the morning and pressing a button to make your television emerge from a table-like speaker set-up! It will surely make me feel like Tony Stark aka Iron Man. The USP of the rollable TV is the flexible display itself, of course. The display can be ‘rolled into’ three different modes namely, Full View Mode, Line View Mode, and Zero View mode where the display can be entirely rolled down just to use the speaker. It comes with the support of Dolby Vision IQ and Dolby Atmos. While the television is not 8K, something one would expect in TV after spending a quarter less than a crore, the 4K self-lit panel provides crisp details and an immersive experience. Would I be interested in spending that amount on television? Hear me out, if I can feel like am living in the future with a rollable TV, why not? The LG Signature OLED R 65 is available only in offline stores and not on any online shopping portals. 

Price:  ₹75,00,000

  • LG Z2 88 (223cm) 8K Smart Signature OLED TV

the LG Z2 88-inch 8K Smart Signature OLED TV, This television is clearly the best you can get for your money and is priced at a massive amount of ₹23.50 lakhs on LG’s official website. The ultra-premium TV was an honoree of the CES 2022 Innovation Award which is a big achievement. Well, if you’re willing to shell out over 20 lakhs for your television then you must know if it is actually worth shelling out the big bucks. The simple answer is ‘Heck yeah!’ 

The TV comes with a vibrant self-lit 8K OLED panel. It provides deep and rich colours as 33 million pixels illuminate independently for optimum entertainment. It comes with LG’s α9 Gen 5 AI 8K processor that includes body and object-enhancing capabilities to sharpen people and objects in the frame. The TV does not come with a backlight as all pixels are self-illuminating, providing deeper blacks and the right contrast for every light setting. The presence of Dolby Vision IQ and Dolby Atmos brings the cherry on the top with immersive details. Gamers can also call this television their primary gaming screen easily as it comes with the support of NVIDIA G-Sync, AMD FreeSync and VRR Support. This allows ultra-fast action in the games to appear smooth. It has the audio prowess of 80W in the front firing setting. Wi-Fi 6 and Bluetooth 5.0 are also present on the premium television. 

Price:  ₹23,50,000

  • Samsung QA85Q950TSK 85 inch QLED 8K UHD TV

You cannot talk about expensive TVs and not include Samsung as it is one of the key players. The Samsung QA85Q950TSK 85-inch comes with a Quantum 8k processor. Before I tell you about all the cool features this TV comes with, let me tell you that this Samsung TV is priced at a whopping ₹14.50 lakhs. The 85-inch TV came with an 8K panel with AI upscaling capabilities. The quantum 8K processor can upscale various sources and resolutions in 8K which always gives the viewer a premium experience. Besides the stunning 8K upscaling prowess, the Samsung TV also comes with object Object Tracking Sound+ technology. This feature tracks motion in the video and creates an immersive sound using the up-firing and down-firing speakers. 

The Samsung QA85Q950TSK QLED TV also comes with Ultra Viewing Angle capabilities. This enables the viewer to see consistent pictures from every angle. Another useful feature of the TV is the ‘Multi View’ option which splits the TV screen in two, allowing viewers to watch films/shows on one side, and mirror their mobile device on the other. Apple users have an added benefit with this TV as it comes with AirPlay 2 built-in. This enables users to share content from Apple devices to the TV with ease. The 75-Inch variant of the device is priced at ₹10.50 lakhs. 

Price:  ₹14,50,000

  • LG Nano99 8K NanoCell TV

The next television on the most expensive list is all about colours! While consuming content on television, viewers can often see some colour disparities. While the blacks aren’t deep enough in some TVs, the colour saturation or production is just not right in others. LG tried to tackle this issue in their NanoCell TV series which comes with technology capable of emitting the right colours. The LG NanoCell technology, according to the company operates on Pure RGB wavelength which removes impure colours from the picture. 

The company claims that NanoCell technology produces ‘Close To Perfection’ colours having a contrast modulation rate of 97.8%. The highest in its class when it comes to accurate colour production, if you wish to buy the LG NanoCell 8K TV then you’ll have to shell out ₹10,99,990. Using deep learning algorithms, the NanoCell TV can transform 2K and 4K content into 8K, enhancing the detail and definition. Talking about the definition, the TV provides optimal HDR picture quality by making several adjustments. Sports fans also have something for their interest as it can send sports alerts before, during and after games. It comes with a 60W speaker output with a 20W sub-woofer output. 

Price:  ₹10,99,990

  • Samsung 75-inch Frame QLED 4K TV

When it comes to the blend of style and technology, the Samsung 75-inch Frame QLED 4K TV definitely takes the cake. The TV comes with a swappable, snap-on picture frame which gives it a different touch altogether. The TV is marketed more as a lifestyle product which comes with a matte display designed to showcase art at its best. The Samsung Frame 75-inch QLED television was initially launched at the price of ₹4,24,900 but is currently priced at ₹2,99,990 on Samsung India’s official website. 

The feature which makes it stand out from the lot is as the name suggests, the frame itself. The TV comes equipped with the ‘Art Mode’ where the frame transforms into an art display whenever you are not watching TV. viewers can choose from a library of over 1,400 artworks or add their own art pieces to reflect their unique personalities. The screensaver mode in all typical Android TV does not stand anywhere near the Art mode in Samsung’s The Frame. 

Price: ₹2,99,990

  • Vu The Masterpiece Glo Series 4K 

After going through a number of ultra-expensive television sets, I would like to acquaint you with a TV which won’t burn as big a hole in your pocket. The Vu Masterpiece Glo Series is priced at ₹1,59,990 for the 75-inch variant. While this definitely is expensive, the feature-rich TV provides an overall experience which bangs for the buck. The cinephile in me wonders at the ‘Filmmaker Mode’ feature present in the TV. The company claims to have collaborated with filmmakers like Christopher Nolan to build the feature which displays the content exactly how it was intended to be portrayed by Hollywood well-knowns. 

The Vu Masterpiece Glo Series 4K comes with an Armani Gold 4.1 speaker with a subwoofer built in. The 100W sound system coupled with the subwoofer makes the additional requirement of sound systems obsolete. Another key feature of the TV comes with a far-field microphone for hands-free voice searches. The TV can be given commands from a distance as opposed to having a remote nearby to give voice commands. 

Price: ₹1,59,990

  • Xiaomi Mi QLED Q1 4K 

The final TV in the list comes from Xiaomi. The Xiaomi Mi QLED Q1 TV is touted by the company as the ‘Theatre of Tomorrow’, and looking at the powerful specs priced at just ₹1,29,999, it is definitely worth having a look at. The 75-inch TV comes with a 4K Ultra resolution with a refresh rate of 120Hz. For connectivity, there are 3 HDMI ports which can connect to the latest gaming consoles and set-top boxes. 2 USB ports and Bluetooth 5.0 are also present here. 

Xiaomi had disrupted the Indian TV market by saturating it with 4K televisions at a competitive price. With the QLED TV, the company has attempted to do the same by pricing it a little lesser than the competition. The Quantum Dot display is coupled with a powerful sound system. It comes with a 6-speaker set-up with 30W output. The picture quality is also top-notch as it comes with support for Dolby Vision, HDR10+ and HLG. 

Price: ₹1,29,999

Devita Saraf’s best TV launch of 2022 is here – The VU Masterpiece Glo QLED

Devita Saraf, Chairman and CEO, Vu Group, at the best TV launch of 2022, said, “Vu Televisions launches the Vu Masterpiece Glo QLED and this TV is the ultimate showcase of how Vu has blended every aspect of luxury in technology – from Quality, Innovation, Design, Technology, Software, Hardware, Customer Experience and more”. She further added on the inspiration behind the TV saying, “In this universe of NFTs and Metaverse, art is also becoming digital and you require a platform that really showcases it in a mesmerizing manner and for that what you need is a Masterpiece. This isn’t just a TV, this is the Vu Masterpiece Glo QLED!”

Vu Televisions is the first and only brand in India to be associated with an alliance of Top Hollywood Directors like Martin Scorsese and Christopher Nolan to enable Filmmaker Mode in the TV. The Vu Masterpiece Glo QLED TV with the Filmmaker Mode shows content exactly in the vision that the director created. In most large or small screens, there are a lot of overlays and filters that are added, which take away the essence of how it was intended to be shown by the directors and Filmmaker mode ensures the content reproduction is true to format, colours and effects it was shot in.

The Vu Masterpiece Glo QLED TV has 800 nits of brightness with Full Array Local Dimming and is the only QLED with a 120 Hz screen refresh rate. For the surround sound experience, Vu has created the World’s first Built-in 100W Sleek Armani Gold 4.1 Sound System with Sub-woofers that bring a home theatre effect without cluttering your space. Most importantly, what matters in a high-end TV is the type of content you want to play on it.

With the successful innovations by Vu like the AI Mode, the Cricket Mode and the Cinema Mode, The Vu Masterpiece Glo QLED is now the first television that has Spotify, and with a click on the remote, it will play your playlist, and your TV goes from being from theatre to a DJ in like a minute! The Vu Masterpiece Glo QLED comes with advanced GPUs with a Quad-Core Processor and 3GB RAM, and 16GB storage, making it the perfect TV for Gaming.

The Vu Masterpiece Glo QLED is crafted in Armani Gold Premium Aluminum Alloy with a bezel-less display and complimenting metal stands with the same sleek design and precision that used in luxury cars and watches, which makes it a true Masterpiece even when you look at it. Additionally, the TV is equipped with a Built-in Far-Field Array Microphone for Hands-free voice search, which enables the user to command the TV with searches like Show the Movie, Fast forward, Increase the volume, change the input and many more.

Vu Televisions has been the experts in television for over a decade and have their R&D where the product is built from scratch to masterpiece considering that the content will be played on a big screen which has a real estate of 140 mobile phones and makes sure that every corner of the television is able to showcase the perfect picture quality suitable for every viewing angle. To enable this, Vu has created the FractalVu technology. FractalVu is inspired by the naturally occurring pattern called fractals.

Something as simple as a leaf and look at it under a microscope you see a smaller version of the same leaf, and the pattern repeats itself to infinity. Learning from how nature creates detail, Vu took this idea and built a screen mosaic of multiple micro screens, each with its fractal intelligence in which the blacks look deeper, and colours look truer. The brand had launched the Vu Masterpiece 85″ QLED in 2020 and is the highest selling 85″ TV in India. The Vu Masterpiece Glo QLED will be available on Amazon and Vustore.com at Rs. 74,999 for 55-inch, Rs. 99,999 for the 65inch and Rs. 179,999 for the 75-inch.

Vu Televisions wins ‘4K TV of the year’ at Exhibit Tech Awards 2021

Vu Televisions is on a winning spree, with their Chairman and CEO, Miss Devita Saraf winning the tech leader of the year 2020 at Exhibit Tech Awards 2020. Post the launch of their D2C brand store – vustore.com, Vu Televisions was also recognised under the category 4K TV of the Year at the 8 th edition of Exhibit Tech Awards 2021, held at Sofitel, BKC, Mumbai on the 16 th December 2021 and won this award. This was a commendable win for Vu, considering it won against nominations like Realme Smart TV 4K 50″, LG C1 Series, Samsung Crystal 4K UHD and Mi TV 5X 55″. Exhibit Tech Awards also had this category for the first time, and winning under a new category was noteworthy.

Devita Saraf, Chairman and CEO, Vu Televisions, said, “Ever since we started the company, Vu has been a youth favourite! However, during the lockdown, I received hundreds of messages on social media from young people across the country asking to make our products more affordable and accessible. Today’s Gen-Z and Millennial buyers are the most informed, intelligent and connected generation in history. We’ve taken their requests seriously and launched a platform that addresses their needs without compromising the luxury brand experience Vu is famous for. Our hardworking youth deserves the best brand, product and service, and we at Vu take this as our motivation to launch our D2C platform www.vustore.com and build it into an Rs.500 Cr business in 2022.”

Followed by this achievement, Vu announces the addition of their 50-inch, 55-inch and 65-inch Vu Cinema TV Action Series to their list of products on sale at Vustore.com. A public and jury favourite coming on the brand store is excellent news for potential buyers for the Vu Cinema TV Action Series. What is so special about Vu Cinema TV Action Series? For starters, it comes equipped with a 100W JBL soundbar with six speakers and DTS Virtual X Surround Sound processing. JBL speakers with four master speakers and two tweeters. One of the brightest 4K HDR 10, Dolby vision capable 500Nits crisp Pixelium glass display on a bezel-less frame. Pixelium glass with 40% enhanced brightness than most other televisions in its category.

Vu Cinema TV Action Series also stands true to its name with Gaming Zone – MEMC technology. A technology that ensures fast action games and video sequences are displayed at a smooth motion rate whilst maintaining high picture quality. Believe it or not, this TV suits the made for India approach thanks to a dedicated Cricket Mode, making you the perfect third umpire of any cricket match. Built-in Google Chromecast and Android TV UI run flawlessly on the quad-core processor and ample storage. Dual-channel WiFi connectivity with Bluetooth 5.0, HDMI CEC and ARC, connecting a host of wireless and wired I/O to the television. Connecting gaming consoles, streaming devices and media units are aided with 3 x HDMI ports and 2 x USB Type-A ports. Vu Cinema TV Action Series is a perfect do-it-all television range for an entire family. Considering that the Vu D2C approach has already started to expand its portfolio in its first month of inception looks compelling for the brand and customers.

Vu becomes Flipkart’s Big Billion Days’ highest-selling big television brand 7 years in a row

Vu Televisions continues to dominate India’s Luxury TV market as it once again becomes the highest-selling TV brand at Flipkart’s Big Billion Days sale. Riding high on this success and ushering in the festive season, Vu has introduced an upgraded line of its most popular luxury TVs.

  • The company’s large-screen TVs have witnessed incredible success at the Big Billion Days sale, with Vu TV being bought every 19 seconds on Flipkart.
  • The company’s luxury television lineup that includes their Vu Premium TV, the Vu Cinema TV Action Series, and The Vu Masterpiece TV will be introduced this festive season with upgraded features.
  • New features include AI picture boost technology, Dolby surround sound, Cricket mode, and an anti-glare screen with a matte glass finish.

Over the last few years, Vu has experienced an incredible response from customers in India, with a large-screen Vu TV being bought every 19 seconds on Flipkart since the beginning of its Big Billion Days sale. With a response nearly 4 times faster than other big premium brands (Sony, LG, and Samsung), Vu Televisions has come out on top as the largest selling TV brand in the 55″ or larger category for the 7th year in a row.

Vu Televisions continues to innovate with a slew of updated features across its range of large-screen luxury televisions with such exceptional market performance. With this new range, Vu introduces:

  • The world’s first TV entirely powered by artificial intelligence, AI Picture Booster technology enables the best picture output.
  • An immersive surround sound experience, with special Dolby certified box speakers.
  • Intelligent pixel technology in Cricket Mode enhances each pixel, particularly while watching a match, putting you ahead of the umpire!
  • And finally, Matte glass finish, an anti-glare display that guarantees the best visual experience while protecting your eyes.

Commenting on the launch, Devita Saraf, Chairman and CEO, The Vu Group, said, “Vu’s continued success is a clear reflection of the fact that Indian customers are truly intelligent buyers who don’t opt for the lowest costing TV and are willing to pay the right price for quality brands. Audiences today are much more discerning and are looking for better experiences from both the products as well as the brand. And with the response we’ve seen so far, it is safe to say that Vu Televisions has hit the mark on both counts. Also, the fact that more than 80% of the customers who purchased Vu TVs were returning customers or recommended to do so by a friend, shows how a good product speaks for itself.”

The festive season product range includes; the incredibly successful range – Vu Premium TV (in 65″, 55″ and 43″) that now has a set of upgradable features, as well as the Vu Cinema TV Action Series (in 65″, 55″ and 50″) in an all-new avatar. The crown jewel of the Vu portfolio, The Vu Masterpiece QLED TV (85″), will also be a part of the festive range and will feature its signature Armani Gold colour finish along with an in-built home theatre.

Website: www.vutvs.com 
Facebook: www.facebook.com/vutvs 
Instagram: www.instagram.com/vutelevisions 
Youtube: www.youtube.com/thevugroup

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