News About Lifestyle | Auto | Technology Exhibit.tech

40 Years, Two Wheels, One Legacy: The BMW GS

The technological marvels~ BMW GS models are the reason everyone’s been buzzing about BMW Motorrad. The enterprise celebrates 40 years with these models since its first launch of R 80 G/S in the autumn of 1980. It was a legendary concept that brought a revolution in the industry of motorbikes and gave explorers a better chance to discover the world without setting a foot on the ground. Derived from the combined terms – Gelände/Straße (German for Off road/On road), the BMW GS motorcycle made even the most secluded parts of the world explorable on two wheels!

According to the BMW Motorrad Corporate Communications, the BMW Motorrad is known to have sold 1.2 million BMW GS models. A huge number, isn’t it? These flawless and dynamic wonders on two wheels have proved themselves in every aspect including racing. Did you know that the French racing driver, ‘Hubert Auriol’ won the 1981 Paris-Dakar rally aboard the BMW R 80 G/S? The bike is not just assembled mechanical components; it’s an emotion. Its riding dynamics, off-road mastery, comfort and robustness are the major reasons why it has become a sensation in today’s world.

The legacy of the BMW R 80 G/S was carried forward when the enterprise launched its successors in the following years. In 1993, the first-ever single-cylinder BMW F 650 ‘Fundoro’ was launched with different dynamics and boxer engines. BMW Motorrad also went to great lengths while launching the BMW R 1100 GS with a Four-valve technology and a tele lever. The product was equipped with an anti-lock braking system (ABS) for the first time.

Riding these bikes tends to bring a unique sense of joy to the riders, with a promised sense of luxury and comfort. Another fascinating milestone was set when the F 650 GS and F 800 GS models were launched with the high-torque 2-cylinder in-line engine and torsionally stiff tubular frame. In 2010, BMW Motorrad paid tribute to GS models by painting the special models in Motorsport corporate colors. The whole industry took a huge leap with the release of light-weighted BMW G 650 GS, and stood out as an exceptional gem among its competitors.

With ‘old being gold’ as always, the retro-themed R NineT models in 2013 had their moments. The models reflected the 1980 style along with modern technology in the most classic way. Also, in the year 2017, the F 750 GS and the F 850 GS were completely redesigned with the aim of providing more power to the engine. The BMW ShiftCam technology was used for the very first time in the autumn of 2018 with the aim of providing more power, reducing fuel consumption and emission values, making it a perfect ride to discover all the remote parts of the world on just two wheels.

BMW claims that any novice or veteran can enjoy the rides specifying that the models released by their enterprise are the perfect blend of luxury, comfort and sustainable technology. So, what are you waiting for? With a further promise of providing high degrees of refinement, sportiness and luxury, the BMW Motorrad is set to celebrate its 40-year anniversary. The bikes are easily recognizable with the signature blue-white roundel icon on the gas tank!

Microsoft is Replacing Employees with AI

Until yesterday (not literally but almost) AI was a fancy word that was too far fetched to be true so soon. I mean robots and the likes were only a thing in the movies, right? Replacing humans? You must be kidding me!

No, we aren’t kidding you because not only has Artificial Intelligence – AI started rooting itself in our minds but has also begun to create waves in the real work world. Now, these waves are pleasant for some while a Tsunami for many others.

For instance and for news, Microsoft has taken over the job of taking everyone’s job. We mean that they’ve replaced dozens of journalists with artificial intelligence. This means that journalists have been fired. We are talking about the employees who maintained the homepages on Microsoft’s MSN website and its Edge browser. They have been told (indirectly, of course) that robots will most definitely do a better job than them. Is there really a subtle way to say this? We aren’t sure.

Around 27 employees at PA Media were told that they have only a month’s time to say goodbye after Microsoft decided to make AI the star employee of the month, year, decade and so on.. and to stop employing real people to select, edit and curate news articles on all the homepages.

Is this notice too short? Of course. Besides the fact that AI has been in the news since quite some time now and there has been a lot of talk around how it will replace humans in so many ways, employees didn’t expect it to happen this fast. They also didn’t expect Microsoft to give such a short notice. They’re not surprised as they knew this would come sooner or later but they’re startled because it’s too sudden.

Humans over Artificial Intelligence AI

In defense of humans over Artificial Intelligence, one employee deemed the decision extremely risky, as the AI might not be able to deliver results as per the “very strict editorial guidelines” which can only be adhered to by humans at all possible times. Use of AI could lead to violent or inappropriate content being presented on opening the browser and there could be an underage person sitting on the other end of the screen.

Well, only time will tell who beats whom but we know one thing for sure. The fight is real. With so much happening across the world where we have a fight against racism and a pandemic, here we are in a fight against tech too! Human beings or AI? Who do you think will be the real winner here?

Smartphone Launches during Lockdown

While the lockdown put a stop to everything in India, 5 Smartphone makers didn’t let the virus affect their plans. While on-ground events and gatherings were of course, a big ‘no’, the online world was ready to be the platform and the audience.

If purchasing a new Smartphone is on your to-do list right now, here’s a list of recent launches that could help you make a quick decision.

1. OnePlus 8 and OnePlus 8 Pro

The launch of the much awaited 8 was a global online event on 14th of April. On 19th, the pricing for India was announced. OnePlus has never disappointed with the quality and with the 8, it has only gone a step further with the premium feel and smooth experience. If you’re willing to shell out 41,999 INR and up, then the OnePlus 8 series is good for you.

2. Xiaomi Mi 10

Who doesn’t love Xiaomi? With great quality and affordable pricing, Xiaomi has always kept its fans happy and increasing in number with every new launch. Xiaomi Mi 10 is no exception. It was launched on 8th of May and directly competes with the OnePlus 8 series. The biggest plus with Xiaomi Mi 10 is that it offers 5G support too. So, it is future-ready! It could set your bank balance back by 49,999 INR which is the starting price. If budget is your constraint, OnePlus 8 is worth considering but if the features are what you’re looking at and are willing to shell out the extra bucks, Mi 10 is worth every penny.

3. Apple iPhone SE

Nothing has ever stopped Apple from doing its thing, then how could the lockdown ruin its plans to launch the SE? The Apple A13 Bionic chipset is what Apple fans have been waiting for and the wait got over on 15th of April. The display is quite small at 4.7 inches only so if you’re okay with that, then the size won’t be any problem. A budget iPhone is rare so this is for grabs if you’re wanting an Apple iPhone but can’t afford the other variants. The price of the SE starts at 42,500 INR and is quite a steal for an Apple product.

4. RealMe Narzo Series

RealMe has so many fans. There are plenty of reasons for that. Great quality and features at very affordable prices. Who wouldn’t want to bet their money on RealMe Smartphones? The Narzo 10 series is the latest one that you can set your eyes on. The prices start at only 8,499 INR and the Smartphones are too good for the price. The Narzo series was launched on the 11th of May. Both, the Narzo 10 and the Narzo 10A are available for purchase. Take a pick!

5. Poco F2 Pro

The newfound love Poco has been popular ever since the very first release. When everyone knows that the brand has been derived from Xiaomi, it becomes easy to assume that the quality will always be top-notch. It has been true and the new Poco F2 Pro that was launched globally on 12th of May lives up to all the expectations. It is all set to launch in India on the 19th of June. While everyone is eagerly waiting for it to be available for purchase, let us tell you that for all that it offers, it is quite affordable. The expected price is around 41,000 INR. Just like the F1, the F2 fails to disappoint. If you haven’t made up your mind yet, wait for this one to launch and then you can make your final decision.

Not Everything Chinese is a Virus

Well, the halt of Chinese products and the promotion of ‘Make in India’ was not just a hype after all. Looking at the current scenario, who would want to invest in Chinese businesses? We’d rather sustain our own economy right now. Since, China is very much the centre of attention for all the wrong reasons right now, we have another legit reason for you to say good bye to all things Chinese. These Chinese apps could be spreading a pandemic in your phone right now. Get rid of them, we suggest. It’s not only us but the government agrees too.

Caution: There’s not five or ten of them. There’s a whopping 42 Chinese apps that could be spyware or malware.

There are also some alarming and ironic facts that we will talk about but first let’s see which are the apps in your phone that need to go to trash right now.

Weibo (Time to say ‘We Go’)
WeChat (Time to sing We don’t Chat anymore)
SHAREIt (Shares more than you want it to)
UC News (gives your news to spies)
UC Browser (knows what’s happening in your house while you browse)
BeautyPlus (Minus privacy of course)
NewsDog (Don’t be the dog)
Viva Video (We ‘no’ video)
Parallel Space (And parallel spying)
APUS browser (Read again. It’s not ASUS)
Perfect Corp (with imperfect intentions)
Virus Cleaner (more like virus installer?)
CM Browser (Chief Malware browser?)
Mi Community (Of spies!)
DU Recorder (Ewww Recorder)
Vault-Hide (Sensitive Details SHOW)
YouCam MakeUp (You CAN’T)
Mi Store (of Malware)
CacheClear DU Apps Studio (Cash clear?)
DU Battery Saver (Data drainer?)
DU Cleaner (Wiping out your private data!)
DU Privacy (not so private after all)
360 security (against your info!)
DU Browser (click bait!)
Clean Master – Cheetah Mobile (Maybe, as fast as a Cheetah when it comes to compromising your data?)
Baidu translate (translating your data for cyber attacks)
Baidu Map (tracking all your moves)
Wonder Camera (makes you wonder where your info got leaked)
ES File Explorer (ES File Destroyer)
Photo Wonder (All those selfies aren’t private to you)
QQ International (International spies)
QQ Player (playing with your data)
QQ NewsFeed (feeding someone else with your news)
WeSync (Your data with our intentions)
QQ Security Centre (Securing Malware on your device)
SelfieCity (Selfish City?)
Mail Master (Malware Master)
QQ Launcher (Launching viruses on your phone)
Mi Video call (Your and everyone else’s video call is in trouble)

That’s a very long list there. These Chinese apps aren’t banned but it is advisable to delete them if you have installed them on your phone. If you haven’t, we have you reasons enough to not install them.

Do you see a strange and ironic finding?

Most of these apps are anti-virus apps. It definitely makes you less suspicious of them. Who can imagine that an app that’s supposed to rid your phone of viruses will end up infecting it instead? Now that you know that these apps could be a threat, there shouldn’t be a doubt.

The one that’s caught off guard in this controversial and factual news is Xiaomi. We all love Xiaomi and all its offerings to us but since this has instilled some amount of fear against the use of Mi apps, it could mean ‘crisis’ management time for Xiaomi. For those who trust the brand, continuation of use will be seen but it will be hard to instill the same trust in new buyers. Let’s see how Xiaomi handles the situation.

Another brand that everyone was shocked to see on the list is TrueCaller. However, before things got out of hand, Sweden based TrueCaller said in their defense: “In response to certain reports, we would like to clarify that we are a Sweden based company. We are not sure why the app is on this list, but we’re investigating. Truecaller is not a malware, and all our features are permission-based and are disabled by default.” This statement is believable because TrueCaller is a Swedish brand but it does make everyone wonder why it was on the list.

As of now, there’s no concrete evidence or proof for the public at least. However, the government has listed these as threats and we must avoid the risk unless we want our phones to also be hit by a pandemic. Just saying. I mean it isn’t that important to take Selfies with a SelfieCity, right?

What is 5G? How does 5G technology work?

There is so much talk about 5G across the globe. It has been in the tech news for quite some time but a lot of us still don’t know all the details. What is this 5G technology? How does it work? Let’s decode this next-gen tech and see how it will revolutionize forthcoming mobile phone generations.

For a simple start, 5G is the fifth generation of mobile networks. It is an evolution of the current 4th generation LTE networks. With the growing connectivity in the world, imagine billions of devices connected to each other with a network and mind of their own. The existing 4G network is fast enough already. Now imagine something faster than that, that too with a faster response time. Sounds cool! Doesn’t it? Now let’s see how all of it works.

First, let’s understand a term called latency. It is the time taken by devices to respond to each other over a wireless network. Now if you thought all the celebration and hype around 5G isn’t worth your while, check this out:

3G network response time – 100 milliseconds.
4G network response time – 30 milliseconds.
5G network response time – 1 millisecond.

Read that again. 1 MILLISECOND. Imagine an almost zero wait time, zero lag and everything happening in actual real time.

So what will this ultra small wait time help us with?

Internet of Things! Machine to machine communication will become unbelievably fast and imagine a whole world of machines interacting with each other without any human intervention!
Unbelievably reliable low latency communications.
Enhanced mobile broadband.

Imagine a world of smart farms, cities, schools, villages. 5G is about to shrink the world further and it seems to provide comfort to lives, businesses and communities like one has never imagined before.

Now with so much to offer, how do 5G networks work?

Initially, 5G networks will have to work with 4G networks to ensure a continuous connectivity.

Getting deeper into the technical aspects; a mobile network has two main components, the ‘Radio Access Network’ and the ‘Core Network’.

The Radio Access Network –

It comprises of an array of facilities that include small cells, towers, masts and home systems that connect mobile users and wireless devices to the main core network.

Small cells are a major feature of 5G networks especially at the new millimetre wave (mmWave) frequencies. Here, the connection range is very short. Small cells will be distributed in clusters to provide a continuous connection.

5G Macro Cells will use MIMO (multiple input, multiple output) antennae which have multiple connections in order to send and receive more data simultaneously. The benefit to us is that more people can connect to the network at the same time while getting the same, rich output.

The Core Network

This is the mobile exchange and data network which has the job of managing all of the mobile voice, data and internet connections. Most of the advanced features of 5G including network slicing for various applications and services will be managed in the core.

Network Slicing

This enables a smart way to segment the network for a particular business or application.

Network Function Virtualization (NVF)

This is the ability to instantiate network functions in real time for any location within the operator’s cloud platform. Network functions that used to run on dedicated hardware will now be able to operate on software on a virtual machine. NVF is extremely important for speed efficiency to support new business applications.

This is all the basic tech that goes into operations of 5G networks.

Now imagine a world where you don’t have to wait for a page to load. That’s just the tip of the iceberg and that’s the least of the best that 5G can do for you. Let our imagination dream big. Now imagine a world where you don’t have to operate anything in your house and all of those machines work on their own as and when needed. That’s what we’re talking about. Maybe even bigger and better things are in store for us with 5G. Only time will tell if it’s a boon or a bane. After all, we are all going to become super lazy with so much tech at our disposal. However, with all those perks, we aren’t really complaining. Are we?

Touchless Technology Saves the Day

Since everything is revolving around Coronavirus, it’s treatment and the ‘new normal’, let’s think about what the world might look like if technology was to evolve too. I mean, if besides social distancing, we were to maintain a distance from gadgets too, yet operate them at the same time, how would it be?

While touchscreen technology has been around for more than a decade now, we can hardly imagine life without it. Touchscreen phones, tabs, laptops, everything. Since viruses (especially Coronavirus) and other microorganisms tend to live on surfaces, can we really control a breakout of the same by coming up with ‘touchless’ technology?

Fast-forward to 2025 and I’m leaving to buy some groceries. I simply wink at my car door to open it. A ‘wink and blink’ technology. Cool, quick and efficient. Isn’t it? I remember registering my eyelid for anti-theft certification. It was a long process and my eye did hurt but we have to be cautious. It is better to have my eye hurt than contract Coronavirus. Now I can be sure that neither will my car be stolen nor will I contract Coronavirus (at least not by touching the surface of my car). What a relief.

I am back home and it is time to check my phone. It is at my work desk and I only have to wave ‘hello’ to it for its screen to appear on my TV – the big screen experience! I feel super lazy for not even lifting my hand to touch the phone but that’s what all of this new Touchless technology is about! Besides, my hand already hurts from waving ‘hello’. And now that the display is on the big screen, I’d finish a few tasks and enter a Zoom call for my official meeting. Let’s go with checking my social media accounts first. To enter my Instagram account, I simply make a ‘duck face’, for TikTok I need to make an exaggerated dance move and for Twitter, I need to speak a strong opinion for a ’cause’. Touchless technology is that simple! Crazy, isn’t it? For the Zoom call thereafter, I simply make an ‘It’s Monday again’ face and there we go. I’m beginning to think that why wasn’t Touchless technology always a way of life?

The whole of my face and body hurt right now by making all those expressions and gestures so it’s a free workout session every day too! That’s quite a bonus. I’m not complaining. What I’m thinking about is just this, that if we were winking at our cars without this ‘touchless’ technology, it would be so odd. Think about making that ‘it’s Monday again’ face to login to Zoom meetings and getting fired by your boss.

Well, so much for avoiding pandemics. We’re afraid of the touch but I guess we should be more afraid of the ‘touchless’ unless we want to get weirder, looted by tech companies for the new technology and well, more susceptible to a mental care rehabilitation centre. We’re okay with building herd immunity for now, I guess?

Half of 2020 just drove by – Impacting the Automobile industry

It looks like the whole world is under a crunch right now and the automobile industry is equally shook. Being ‘not an asset anymore’, cars are more of an economic burden on the buyer, considering the current scenario. Let’s take a look at what this means for the automobile industry.

The maximum adverse impact of the pandemic can be seen in the following industries:

Travel
Tourism
Hospitality
Financial Markets
Automotive

The impact on Indian Car industry

While on the buyer’s side, financial crunch will be a problem, on the business side, the supply chain will be heavily affected. A large amount of raw materials are sourced from various regions and one of the biggest suppliers is China. The Coronavirus crisis has seriously impacted the process of car making. Therefore, there’s not just a problem with demand but supply as well. The complete impact will only be known once the ‘new normal’ becomes regular and the economy starts taking baby steps again.

From hindered production and sloppy logistics to depleting consumer demand, the makers need to be prepared for everything that goes into making a car to selling it. Furthermore, most manufacturing plants will remain shut or will run with reduced capacity which will add to the depletion of supply. This isn’t just for India but the automobile industry across the globe will feel the negative impact of the process. Slumped demand for vehicles will be a big hurdle to overcome and add to it the environmental factors that are bound to make things worse.

What could be the revival strategy in such a scenario?

While one size fits all isn’t going to be possible, there are certain ways in which the automobile industry can minimise the adverse effect of the pandemic.

While China will struggle to keep up it’s collaboration as far as supplying materials is concerned, other countries can pitch in for the same and replace China. India is definitely a very good contender for the same. This can be looked at as a great opportunity for India to attract business from those who are withdrawing from China. However, since global markets emphasise on quality, India will have to step up it’s hygiene and cleanliness levels at these supply plants in order to deliver world-class materials of unmatched quality.
Electric vehicles have already been admired and after the environmental disaster we have been facing, the governments will push the use of EVs even more. It is time for the automobile industry to focus on electric vehicles and leverage this opportunity.

While the automobile industry can brace itself for a whopping 40% drop in car sales this year as compared to 2017-18, it can also think of managing the crisis by devising strategies based on the changing world and economy. After all, evolution breeds success. Keep driving!

Unlockdown 1.0 – The 3 Cs – China, COVID & Cure!

So, the forced party is finally over. Yes, the “party” because we all were confined to our homes and the commerce and business had stopped. It was universal so we had a sense of being together in this. The plight of migrants walking on the highways and sheer mismanagement of their home journey can bring tears to your eyes at the same time put curse words for all stakeholders responsible for this. But now the economy is slowly getting the green light, while the red and orange zones are waiting in the lurch. Finally, good sense prevailed and we now have only two zones – Containment & Non-containment. Of course, the sentiments will be down to the graveyard, moving around will be cautiously done. For me, how do we open the office without being sure if the housekeeping who comes to clean the office is not COVID positive? That’s the starting point. Then comes your office boy travelling in local transport, milkman to replenish the coffee machines and other staff members who travel publicly. Will we endanger their lives and others? How long can #WFH actually work out? An ocean of difficult questions with no easy answers.

I was trying to analyze all possible scenarios which will unfold as we open our gates considering all angles. But universally, whichever country cracks the vaccine first will be the king, just praying it’s not the Chinese. “Dua” and “dard” both from China will make the world dance to the dragon.

Scenario 1 – Idealistic

Everyone wears a mask, maintains social distance, WFH continues, offices work on 10 -30% capacity, our hospitals, and medical facilities keep pace with the no’s of COVID Cases and slowly we limp back to normal. One confirmed news break from any of the 110 pharma companies globally of a possible vaccine or cure will push the economy into full throttle. If that happens to be an Indian pharma company – Serum Institute of Adar PoonaWala, for Example [haven’t you seen him suited in news channels these days?] will really put India on a SpaceX rocket which will take us towards the “superpower” colony – just like Elon Musk has successfully sent the two NASA astronauts to ISS.

And yes, China retreats from the borders and a pact is achieved wherein there’s no more claiming of Indian land in return of no more uninstall of TikToks.

Scenario 2 – Most Likely

As we open up, our COVID cases will surge through the roof – 10 lakh, maybe 20 lakh with 2-3 % succumbing to it. We will develop herd immunity and develop antibodies and by September or October, the virus will mutate and give us a real Diwali. Yes, hospital beds will be scarce, there will be mismanagement, the political blame game will be all time high, the economy and job losses will be so deep that everyone will be willing to work at 30-50% of their income with loans and defaults rising at alarming rates. By October, we get a grip and things tread back to the new normal and most likely vaccine developments show impressive results. Meanwhile, China and India continue their dog fight. Maybe a few tanks fire cannons, sorties by fighter jets on each other, show of muscle and nothing significant.

Just like when you have those street fights “Hath Laga kar Dekh” and by July end, Indo x China Bhai Bhai T-shirts begin to sell again. TikTok uninstalls continues and Micromax, Intex, Xolo, Karbonn and other earlier versions of Vivo & Oppos of the world start relaunching their smartphones. It’s possible.

Scenario 3 – Extreme Situation:

It’s July 15, 2020 and the COVID-19 scoreboard reads 50 lakh cases in India. Lockdown 5.0 gets implemented, doctors and nurses are taking the hard decision of whom to save. China versus India intensifies its fight and Pakistan, Nepal & Russia joins the party while the rest of the world backs India to corner China. There’s tension at the border and nerves are stretched. It’s a cold war but nothing happens at the end. Deaths and infections are everywhere, our medical facilities begin to collapse and there are protests and riots everywhere.

Those who lose their loved ones because of callousness, in all likelihood will lose their sanity. It’s grim news and madness everywhere and illegal sales of guns blossom.It’s the Economy which is now to be saved because suicides and poor mental state are killing more people than COVID-19.

In all of the above scenarios, by October either we will have a vaccine announcement or we will have herd immunity. Now comes the lawlessness, going outside, walking will be dangerous snatching, kidnappings will be frequent. Joblessness and poverty will push the dragon in people to fend for themselves. Now comes the Phishing scenarios – we recently faced a situation where a concentrated effort was taken to get money transferred. My accountant – Tanaya Ghosh received a fraudulent mail from my name, [E-mail ID was different] asking her to transfer. Normally, no one will check the Email-ID, just the name but her good sense prevailed and she double-checked with me. In most businesses, CFOs and Accountants are powered to make transactions of up to a capped amount.

We have to tread the next 3-4 months with caution and sanity. I have had friends who in spite of being financially well off get panic attacks even now. Our belief in the human spirit must be reinforced that’s supreme and believe in the supernatural power above you. Maybe it’s his way of resetting the climate, so we don’t have to travel to other planets to set up shop. Are you still seeing Toronto or New York from your bedroom anywhere in India?

Also Read:
COVID-19 Could Beat All But One
Gary Shapiro Talks About How CTA Is Preparing for CES 2021

Driving NASA to Space – Elon Musk’s SpaceX

While you all were thinking of all the controversies and downfall that Elon Musk must’ve seen in the last two years, he launched yet another milestone, literally. SpaceX successfully launched NASA astronauts into space!

Elon Musk and the team have been working on this dream for the last 18 years and on 30th May of 2020, the automobile tycoon’s SpaceX launched astronauts beyond the skies. The Falcon 9 rocket left Launch Complex 39A carrying two astronauts, Bob Behnken and Doug Hurley. This marked history for Elon Musk as SpaceX became the very first private company to have launched astronauts for NASA.

With all of this, if all goes well, SpaceX will also begin launching astronauts not only for NASA but other space agencies and private companies. The first operational Crew Dragon mission, called Crew-1, is expected to launch to the ISS on or around Aug. 30, with 3 NASA astronauts and 1 astronaut from the Japanese Aerospace Exploration Agency.

A test dummy named Ripley was onboard Demo-1 that was launched previously in March 2019 with no real astronauts on board. This was for a week-long test. Elon Musk has been extremely overwhelmed with emotion and when someone’s hard work does pay off, it definitely is a victory worth all the emotions and celebrations.

While the return is more important than entry, Musk and team are geared up to ensure that the reentry is safe and only then will he consider it to be a true victory. Elon Musk has earned quite a reputation over the years. Tesla fans are many and now SpaceX is all set to create a wave of new fandom. He has shown remarkable resilience even during tough times and his crisis management skills have proven to be unparalleled. After all, courage is the true virtue that one must live by.

Amidst all the Coronavirus chaos that the world has been hit really hard with, there’s consolation here in this huge achievement that showcases what all a human being can do. It is all about setting goals and following through to achieve them. Elon Musk has set an example for all to follow.

Leaving you with a positive note by Adidas – ‘Impossible is nothing’.

Apple Appears on TikTok | Lockdown Boredom or Competition?

This could be a classic case of boredom considering the current lockdown situation in the whole world, but Apple has officially opened a TikTok account.

It seems like the premium smartphone manufacturer could not keep itself from being far away from all social media platforms and hence joined one of the most popular social media platforms. TikTok has not only been doing well in China (it’s home country) but also in other countries like India where it has amassed millions of users and is enjoying unparalleled popularity.

While Apple is yet to post any content on its official TikTok id, we speculate it is most likely to be for advertising, just like it uses Instagram for. TikTok is slowly but steadily claiming the social space and has already put the likes of apps like Instagram, Facebook, YouTube and WhatsApp on a question. The iPhone/iPad maker is another joined to its user database.

The official Apple id in question is quite blank as of now and the number of followers is currently at 5562 at the time of writing. Not only this, but Apple has also received the verified badge which can be identified by the blue tick mark on the side of its username and hence confirming of its official involvement. Apple will most likely use this TikTok id to connect with its users and also share its updates with the community, just like it does with Instagram where it is very active and Apple also shares a lot of images, competition updates and it’s Shot on iPhone’ series.

It would not be very wrong to say that Apple could not post any content on the TikTok profile at all, just like its Twitter account which has a total of 4.2 million but the company has never tweeted. So what comes at the end of the spectrum is yet to be seen.

TikTok has been under a lot of heat recently, both for good and bad reasons. While TikTok’s global user database is growing like a balloon which won’t burst, the social media platform has also been under the radar for various misleading content, rabble-rousing that has been specifically targetted at communities and certain situations; especially here in India. YouTube is already out with it’s ‘Shorts’ platform, which is expected to compete with TikTok.

Either way, it is interesting to see the American smartphone maker join TikTok and how they would go about with it. If you are interested in following Apple, you might as well click on this link.