Ex : How did your content creation journey kick start?
Content Creation wasn’t even a concept when I started my journey 11 years ago. I simply posted YouTube videos and photos on Instagram because I loved it! While I did that, I also started an e-commerce brand called We Love Customade at the age of 19. These eventually became a source of understanding my direction going forward, and with consistency and the passion to keep doing it is what started my content journey.
Ex : What is your most viral reel/short? How did the idea come, and how long did it take to shoot?
My recent viral reel was a video I shot on my trip to Kerala. I was skateboarding alongside a beach in a Kasavu saree! That got the masses speaking because it was something that changed the narrative of how one should be skateboarding.
Ex : Any 4 creators you want to collaborate with in the future.
Ankush Bahuguna.
Ex : What piece of tech is your favourite.
My iPad lets me explore my creativity with digital art since that’s where I began.
Ex : Assuming Instagram is shutting down in 24 hours, what will you do?
I guess Im good if that happens. I have multiple ventures running on the side, and I have a lot of experience and ideas regarding marketing and branding. The ability to transition is what counts, and I believe I have that in me.
Ex : Tell us about a project that you are the most proud of.
It’s hard to put a finger at it, but when I launched my IP ‘Creator Masterclass’ in 2019 – it made an impact. Apart from that, all my brand deals are well thought out and executed. Im proud of all the work I put into every project. It’s really hard to pick one.
Ex : Give us one or more hashtags describing you.
#ChangeTheNarrative
Ex : Can you describe a BTS / blooper that happened during a shoot but didn’t make it into the final content piece?
I once burned my hair while shooting a self-shot photo. It was during COVID-19, and I had a good laugh at myself and cried later for losing a lot of my hair, but it was too funny because the moment it happened, I was curious to know if I recorded it instead of checking my hair.
Ex : What’s the first-ever trend that you hopped on?
I’m not a fan of all trends, but the spotlight self-shot photoshoot is the first one I hopped on during COVID-19.
Ex : What will the creator landscape look like in 10 years from now?
My advice and prediction is: keep making quality, and only follow trends sometimes. Making unique IPs and making an impact will count.
Ex : What are the platforms you are active on – how do you decide what goes where?
Youtube and Instagram.
Ex : What’s the next big thing in the pipeline for you?
There are a lot of things Im working on behind the scenes of what people see. I don’t need to disclose yet, but it only gets bigger and larger from here.
Ex : What is your dream project?
My dream project is the next big thing I’m working on, so let’s not disclose it and keep our fingers crossed.
Ex : Advice you would like to give to budding creators.
Stop running the race. Take time to understand yourself and do what makes you “YOU”. Do not imitate others or follow trends mindlessly – that shuns your creativity, and you just become ‘one from among the billion’ and not ‘one in a billion’
