Ex : How did your content creation journey kick start?
My content creation journey began on YouTube in 2010, where I initially shared cover videos of songs. With the advent of Instagram, I transitioned into creating original content, which eventually became a consistent endeavor.
Ex : What is your most viral reel/short? How did the idea come, and how long did it take to shoot?
My content journey notably took off with my video titled “Rasode Mein Kaun Tha,” released in 2020, which has amassed over 90 million views on YouTube. The creation process spanned approximately 4-6 hours, divided across two days. The idea for this video was inspired when I encountered the content on a meme page, sparking my creativity.
Ex : Any 4 creators you want to collaborate with in the future.
I’ve had the privilege of collaborating with many of my favorite content creators. However, if we consider Charlie Puth a content creator due to his social media presence, I would be immensely thrilled to collaborate with him in the future.
Ex : What piece of tech is your favourite.
I rely on my MacBook Pro, and I’m continually amazed by its exceptional design and the multitude of tasks it can effortlessly handle within its compact frame. It empowers me to create music tracks that are release-ready, all using just the MacBook Pro, showcasing its remarkable capabilities.
Ex : Assuming Instagram is shutting down in 24 hours, what will you do?
I’ll download all my archives and drafts from the app, and capture screenshots of the most memorable comments and direct messages I’ve received. And then go back to my studio to make more music.
Ex : Do you have an industry mentor?
Tanmay Bhat is my primary go-to for feedback; his skill in providing constructive input is invaluable. Additionally, I greatly admire Zakir Khan, who consistently shares his expertise in a manner that I find highly beneficial and inspiring.
Ex : Tell us about a project that you are the most proud of.
One collaboration I’m particularly proud of is an acapella cover of “Insaaf” from Talvar with Rekha Bharadwaj. We didn’t use any instruments, and the outcome was fantastic – something I’m really proud of. for my shade, they would always tell me it’s impossible to get it in India. But after getting into this industry, I was the face of one of the foundation colours.
Ex : Give us one or more hashtags describing you.
#Lover
Ex : Can you describe a BTS / blooper that happened during a shoot but didn’t make it into the final content piece?
In the majority of my videos, I’m recording solo in my studio. Consequently, a significant portion of the time is spent conversing with myself while meticulously planning my next shot. It often amuses me when I review the footage later.
Ex : What’s the first-ever trend that you hopped on?
I typically refrain from following popular trends because I firmly believe that when numerous creators adopt the same trend template, the risk of the video becoming lost amidst the crowd significantly increases. My objective is to minimize this possibility.
Ex What will the creator landscape look like in 10 years from now?
To be honest, it’s tough to say. The internet changes so quickly, and I get asked this a lot, but I can’t give a clear answer because things keep shifting all the time.
Ex : What are the platforms you are active on – how do you decide what goes where?
I primarily engage with my audience through Instagram and YouTube. I use Instagram for short-format content, typically under 1 minute, and reserve YouTube for longer-format content.
Ex : What’s the next big thing in the pipeline for you?
I wish I could spill the beans, but I’m officially bound to keep it hush- hush. I’m super pumped about it though – it’s a project for an OTT platform that’s got me really excited!
Ex : What is your dream project?
My lifelong dream project is to create a song bank that spans over years, a collection that people will revisit and cherish time and time again.
Ex : Advice you would like to give to budding creators.
For new creators, my advice is simple: Watch lots of different content. The more you watch, the better you’ll understand what’s been done before and what fresh ideas you can bring to the table.
