Exhibit Tech Magazine Archives - Page 8 of 14

Ritik Jain | Top 100 | Influncex’20

Ex: Tell us about a change you’ve seen in the digital blogging space since you started out your journey? How has this space evolved?

Ritik: The opportunity in the digital space is seen as a career and has picked up since I started the creator journey, specially in the space of gaming.

Ex: Can you give us an insight into social media platforms that only an Influencer can know?

Ritik: Content Creation is a full time job. In which you are active 24/7 to keep up with the expectation of the audience and provide quality content.

Ex: What would be your calling in a parallel universe? (Alternate career options)

Ritik: I am passionate about gaming and if not a game streamer I would be doing something in the same field, a game developer or maybe a tester.

Ex: If you were stranded on an island, what are the 3 gadgets you’d take along?

Ritik: 1. Satellite Phone 2. Swiss Knife 3. iPad for offline Gaming.

Ex: A technology you wished you’d invented?

Ritik: Search Engine.

Ex: What’s been your favourite encounter with a fan so far? (DMs included!)

Ritik: All the interactions are special, first time fan interaction is something that brought a different experience.

Ex: Social Media is known to expose vulnerabilities, with influencers being at the epicentre. How do you deal with the dark side that comes with the medium?

Ritik: There are always two sides of the coin and you learn that in the process, we get appreciated for the good deeds and are also bashed for our mess ups. If you stay true to your personality, the audience accepts you for who you are and supports you in your ups and downs.

Ex: What does success mean to you?

Ritik: Freedom and love from our fans.

Ex: Do you think Influencer Marketing is a fad? Where do you see this space in years to come?

Ritik: It’s just begun, I am sure it has more to it.

Ex: Which three things do someone starting in the gaming industry need to know?

Ritik: Consistency is the key. Keep trying to stay true to yourself and you will find that you have created a space for yourself.

Ex: What would you say is the biggest challenge for a gaming influencer?

Ritik: Gaming demands speed in content creation, one should be able to create quality content daily to keep up with the standards.

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The Crazy Indian Foodie | Top 100 | Influncex’20

Ex: Tell us about a change you’ve seen in the digital blogging space since you started out your journey? How has this space evolved?

Devashree: I started The crazy indian foodie 5 years ago when digital blogging was quite new. It’s evolved tremendously over the years.

Ex: Can you give us an insight into social media platforms that only an Influencer can know?

Devashree: For me, posting consistently and posting unique, engaging content is the key to succeed on social media. If you have a business account you can see insights and keep track of what posts work best for you and post accordingly.

Ex: What would be your calling in a parallel universe? (Alternate career options) :

Devashree: I’m a lawyer too and I quit my job at a law firm two years ago to pursue blogging full time. If there was a parallel universe, I’d definitely continue my law practice.

Ex: If you were stranded on an island, what are the 3 gadgets you’d take along?

Devashree: My phone, portable charger and laptop.

Ex: A technology you wished you’d invented?

Devashree: A time machine so I can travel back and forth in time to whatever place I want! Also a fresh gourmet food vending machine like the one in the Jetsons.

Ex: What’s been your favorite encounter with a fan so far? (DMs included!)

Devashree: I was in Lonavala for a weekend and posted a story about it. A fan messaged me saying she’d love to meet me so we did and she baked me cupcakes with The crazy indian foodie on them, made me meet her whole family with a lot of excitement and we spent a lovely time together.

Ex: Social Media is known to expose vulnerabilities, with influencers being at the epicenter. How do you deal with the dark side that comes with the medium?

Devashree: Every career has its good and bad side. There will always be trolls and people with lots of free
time on their hands who will pass offensive and derogatory comments but I choose to ignore them as there will be hundreds of others who will post positive, motivating ones. It’s something you learn to deal with over time.

Ex: Which is that one dish or cuisine that you haven’t tried yet but are looking forward to?

Devashree: There are so many on my list! I really want to travel to South America, Japan and Russia to try their local cuisines. Dish wise, In India too, there are a huge number of local dishes from various states that I’d love to try, for example food from North East India.

Ex: What do you do to make your content unique from others?

Devashree: I always add a personal touch to my content, post a mix of everything from street food to restaurants to unique destinations to luxury hotels to some lifestyle content too. There’s something in it for everyone and I always try to create high quality content that stands out.

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Aashna Shroff | Top 100 | Influncex’20

Ex: Tell us about a change you’ve seen in the digital blogging space since you started out your journey? How has this space evolved?

When I started blogging 6 years ago, the term blogging wasn’t very popular in India back then.It was initially blogs with a lot more written information, which then slowly moved to platforms like Instagram and Facebook for images, and then evolved into longer videos on YouTube and IGTV. When I started, I never thought I’d be creating such videos. This would have to be the biggest change for me.

Ex: Can you give us an insight into social media platforms that only an Influencer can know?

Honestly, I think social media is different for everyone. We all have our different ways of consuming content, we all have our own favourite platform, our own particular time of the day that we like to post, etc. I think the biggest insight would be consistency and interaction.

Ex: If you were stranded on an island, what are the 3 gadgets you’d take along?

my phone, portable Wifi & a power bank

Ex: A technology you wished you’d invented?

I would have said the internet but I can’t imagine being even remotely close to inventing that so Netflix, maybe.

Ex: What’s been your favorite encounter with a fan so far? (DMs included!)

It would have to be the first time someone recognised me in public. She came up to me and brought her mom along too and they both told me how much they love me and what I do. And I was super shy and nervous, but it’s one encounter that I’ll always cherish.

Ex: What does success mean to you?

For me, doing what I love because it would make me happy and being able to make a living out of it, is success for me.

Ex: Do you think Influencer Marketing is a fad? Where do you see this space in years to come?

As a creator myself, Influencer Marketing is pretty much what my job entails. And I see first hand what it can do. If you’re a creator who has an organic following that loves your style/content and truly takes your recommendations seriously, influencer marketing can work wonders for the brands that work with you. So it’s definitely not a fad, and given the way social media is growing today, I only see this growing bigger and bigger over the next few years.

Ex: As Fashion-Tech is on the rise, what is your take on this new style of couture? Do you think it’s here to stay?

I’m not quite sure how I feel about it. I’m the kind of person that takes some time to get used to new changes. It’s definitely very interesting, but maybe I’ll grow to love it if it does stay.

Ex: How would you define your personal style?

My style is usually pretty experimental. Currently, being at home most of the time, I’ve been loving classic fits. I’m all about basic, well-fitted pieces paired together with statement shoes and accessories right now.

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Somya Luhadia | Top 100 | Influncex’20

Ex: Tell us about a change you’ve seen in the digital blogging space since you started out your journey? How has this space evolved?

Somya: I started my channel in 2018 Unknowing of the fact how big your reach can be if you have a power of good content, I truly believe that digital space is evolving every day with new creators coming up with varied content ideas and audience consuming the same!

Ex: Can you give us an insight into social media platforms that only an Influencer can know?

Somya: Today in light of the internet there is nothing hidden from the audience, everything about every platform is out there. This is why they can relate to us more because they know how it works, how people share their experiences, knowledge and influence each other.

Ex: What would be your calling in a parallel universe? (Alternate career options)

Somya: I don’t think I need an alternate career, I choose this over my regular job offer because I love to be a part of people’s life, motivating them to have a healthy & fit routine.

Ex: If you were stranded on an island, what are the 3 gadgets you’d take along?

Somya: Phone, Laptop and Airpods

Ex: A technology you wished you’d invented?

Somya: Hehe, Phone For sure, it has changed the game completely so inventing something like this would be a great achievement!

Ex: What’s been your favorite encounter with a fan so far? (DMs included!)

Somya: An ardent follower of my channel, who has made a beautiful fan page, wanted to meet me. At a workshop of mine, she left behind her brother’s wedding to meet me and was all dressed up the way I dress up in my videos. I can never forget that moment, which made me feel so special.

Ex: Social Media is known to expose vulnerabilities, with influencers being at the epicenter. How do you deal with the dark side that comes with the medium?

Somya: It’s all about being honest and being yourself, if you are true to yourself, you remain unaffected by the Dark Side because you truly believe and accept yourself!

Ex: What does success mean to you?

Somya: For me, success is always about being happy and satisfied with what I am doing, and I am happy helping people get fit and healthy in life, more the merrier!

Ex: Best tip for fitness every day?

Somya: Give it a priority! It’s a matter of lifestyle so eat healthily, exercise to release good hormones that will make u feel wonderful about yourself and a space full of positivity!

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Abhinav Mahajan | Top 100 | Influncex’20

Ex: Tell us about a change you’ve seen in the digital blogging space since you started out your journey? How has this space evolved?

Abhinav: It’s getting unreal!

Ex: Can you give us an insight into social media platforms that only an Influencer can know?

Abhinav: Stay real!

Ex: What would be your calling in a parallel universe? (Alternate career options)

Abhinav: Creator

Ex: If you were stranded on an island, what are the 3 gadgets you’d take along?

Abhinav: Swiss knife, water purifier and flashlight!

Ex: A technology you wished you’d invented?

Abhinav: Internet

Ex: What’s been your favorite encounter with a fan so far? (DMs included!)

Abhinav: I met a fan in bali who has the same tattooed arm as mine.

Ex: Social Media is known to expose vulnerabilities, with influencers being at the epicenter. How do you deal with the dark side that comes with the medium?

Abhinav: I use darkness to create something powerful.

Ex: Social media trolling is seeing an upward rise. Do you think this only increases with the popularity of an Influencer? How does one tackle this situation?

Abhinav: Focus on your own journey!

Ex: What does success mean to you?

Abhinav: Being able to take care of myself !

Ex: Do you think Influencer Marketing is a fad? Where do you see this space in years to come?

Abhinav: Use social media for the right purpose!

Ex: What does a normal working day look like for you?

Abhinav: Yoga, nutrition, work and sleep!

Ex: Best tip for fitness every day?

Abhinav: Yoga everyday!

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Manav Chhabra | Top 100 | Influncex’20

Ex: Tell us about a change you’ve seen in the digital blogging space since you started out your journey? How has this space evolved?

Manav: A lot of change. When I started it was only fashion bloggers I could see on my instagram explore, it was mainly aesthetic photos that were going viral and slowly the videos took over. Now the scope is much much wider and people are making it a primary profession for themselves.

Ex: Can you give us an insight into social media platforms that only an Influencer can know?

Manav: I guess the most important insights are the amount of impressions you get on your posts and the audience you have. Your content should be based on your audience. The age of your audience, region etc. These insights really help us to figure what should be our upcoming content.

Ex: What would be your calling in a parallel universe? (Alternate career options)

Manav: I’m a law graduate. So, lawyer.

Ex: If you were stranded on an island, what are the 3 gadgets you’d take along?

Manav: My phone, My laptop and My Camera

Ex: A technology you wished you’d invented?

Manav: Alexa

Ex: What does success mean to you?

Manav: Making your parents proud.

Ex: Do you think Influencer Marketing is a fad? Where do you see this space in years to come?

Manav: I don’t think so. Apps can be temporary but social media is gonna last forever. It’s a new profession. So many People are earning through it and now it’s one of the most important parts of everyone’s life.

Ex: How do you choose the brands that you want to work with?

Manav: Class over anything. My and my team are really picky about the brands we choose for the collaboration. If the brand may affect my audience in a negative way, we will straight away so NO.

Ex: What according to you will be the next big trend in the Lifestyle blogging industry?

Manav: Big brands collaborating with budding influencers. That’s what i am really looking for.

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Malini Agarwal | Top 100 | Influncex’20

Ex: Tell us about a change you’ve seen in the digital blogging space since you started out your journey? How has this space evolved?

Malini: Over the last decade, I have seen it change and evolve so much. People have gone from bloggers influencers to content creators and there are so many different kinds of creators now. It’s quite fantastic to see the range and I’m very happy to have carved a path into this as an actual viable career.

Ex: Can you give us an insight into social media platforms that only an Influencer can know?

Malini: I think the main thing about social media platforms that every influencer should know is that authenticity is absolutely crucial.

Ex: What would be your calling in a parallel universe? (Alternate career options)

Malini: Growing up I always thought I’d be a criminal lawyer because my sister’s a lawyer too!

Ex: A technology you wished you’d invented?

Malini: Pretty much everything but it would be really cool to have invented the internet.

Ex: What’s been your favorite encounter with a fan so far? (DMs included!)

Malini: I was once at this bar called Rasta and a girl came up to me who I’ve never met before and said thank you for Malini’s Girl Tribe because it really helped her get out of was depression after 3 weeks!

Ex: What does success mean to you?

Malini: To me success is happiness there’s no amount of money or fame that can get you happiness so if you’re truly happy then I think that means you are successful in every way.

Ex: Do you think Influencer Marketing is a fad? Where do you see this space in years to come?

Malini: I think influencer marketing is a new reality and I think it’s really resonating with people. I don’t see it going away anytime soon but I do see it evolving.

Ex: What was the thought process behind this journey?

Malini: You know the great thing is that I had no idea and people always ask me how did I build this brand or this career. I actually tried a lot of different things; being a dancer, being an RJ working at MTV and Channel V, and digital content which actually now looking back were all the tools that I needed to be able to start my own entrepreneurial journey. I love this Japanese concept of ‘ikigai’ which means your true passion lies at the center of 4 things: what you love to do, what you’re good at doing, what you can get paid to do and what the world needs.

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Prajakta Koli | Editor’s Choice | Influncex’20

Ex: Tell us about a change you’ve seen in the digital blogging space since you started out your journey? How has this space evolved?

Prajakta: I think the sheer magnanimity of the platform speaks for itself. When I started 5 years ago, we did not see this coming. Nobody knew the digital space would boom like this in every corner of our country. That is the biggest change I have seen. Now there are more consumers and even more creators coming on to the platform everyday.

Ex: Can you give us an insight into social media platforms that only an Influencer can know?

Prajakta: Know what is the best time to post that’ll give you the most engagement. Consistency is key and content is king at the end of the day. Also, engaging with your audience makes all the difference.

Ex: A technology you wished you’d invented?

Prajakta: An app that deletes your account if you baselessly spew hate at people on the internet.

Ex: What’s been your favorite encounter with a fan so far? (DMs included!)

Prajakta: Running into viewers at malls and airports or reading the amazing letters they write to me is by far the best thing about my job. But I remember, a viewer once came up to me at an event to talk about how she gave up on waxing her legs and accepted her body as is after listening to my song ‘SHAMELESS’. That was such an accomplishment!

Ex: What does success mean to you?

Prajakta: Seeing the people that matter to me happy.

Ex: Do you think Influencer Marketing is a fad? Where do you see this space in years to come?

Prajakta: Influencer marketing is definitely not a fad and is here to stay. Over the years brands have seen the connect influencers have with their audience. The brands are keen on tapping this bond and maximising visibility for their brand. So it is definitely here to stay wherein many brands are actively focussing on influencer marketing over mainstream conventional marketing techniques.

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Namrata Purohit | Entrepreneur | Influncex’20

Ex: What would be your calling in a parallel universe? (Alternate career options)
Namrata: If I was not a fitness coach, I would be a scuba diving instructor.

Ex: If you were stranded on an island, what are the 3 gadgets you’d take along?
Namrata: My scuba diving computer, compass, air, and depth gauge.

Ex: A technology you wished you’d invented?
Namrata: Technology that I am really trying to work on is teleportation.

Ex: What’s been your favorite encounter with a fan so far? (DMs included!)
Namrata: Honestly I don’t have a favorite as every meet with anyone who knows my work, or follows my journey is extremely special. However, the first time will always hold a special place in my heart! I was at an airport and someone, who seemed really happy to see me came running up to me. She spoke to me about her journey and how my posts have inspired her to transform her life. It felt really great, knowing that I have inspired her in some way and that I am a part of her fitness journey and transformation.

Ex: Social Media is known to expose vulnerabilities, with influencers being at the epicenter. How do you deal with the dark side that comes with the medium?
Namrata: Everything has two sides. There is a day and there is night, it is good and it is bad. All I can do is try my best, give my best and share what I truly believe in and I will continue to

Ex: What does success mean to you?
Namrata: Success is tough to define. I think in one way it is the ability to do what you love. This may sound easy but is something that could keep changing. Success is the ability to constantly adapt to that change, to keep moving, and to always be able to do what you love. And to be able to wake up every day loving what one is doing!

Ex: What does a normal working day look like for you?
Namrata: I start my day early and usually workout before my day starts. I then take 8-9 classes in the day, a study in order to gain new knowledge or learn about the latest research, work on The Pilates Studio at the backend and try to wrap work up by 7 pm.

Ex: Best tip for fitness every day?
Namrata: KISSS every day! Keep It Safe Simple and Smart!

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Madan Gowri | Break Through Talent | Influncex’20

Ex: Tell us about a change you’ve seen in the digital blogging space since you started out your journey? How has this space evolved?

Madan: When I started 4 years ago, YouTube was just a hobby people had. Now, it has become a profession. In the process, everything from camera to content, everything has been upgraded by multi-folds. There is a lot more clutter too but the evolution has been amazing.

Ex: Can you give us an insight into social media platforms that only an Influencer can know?

Madan: The cover picture or thumbnail is equivalent to a movie trailer. Only when the trailer is good will the audience watch the movie. Likewise, a thumbnail invites or repels the viewer to watch the video.

Ex: What would be your calling in a parallel universe? (Alternate career options)

Madan: CEO of Jio. I am in all awe of Mukesh Ambani and the internet revolution he has brought to India.

Ex: If you were stranded on an island, what are the 3 gadgets you’d take along?

Madan: My phone, drone camera (better aerial view of the island), and bluetooth speaker (to scare the wild animals).

Ex: A technology you wished you’d invented?

Madan: Something that will convert my videos into multiple languages of choice.

Ex: What’s been your favorite encounter with a fan so far? (DMs included!)

Madan: I had a bad day in Qatar once when I was on a week-long trip. I got a bouquet full of flowers in my room from a fan. I have never got a bouquet in my life till that very moment. It was very sweet!

Ex: Social media trolling is seeing an upward rise. Do you think this only increases with the popularity of an Influencer? How does one tackle this situation?

Madan: Being part of the meme culture is very important for any creator across the world. It gives a marketing that is worth crores of rupees. Tackling it is simple, blocks toxic people, encourages healthy memes.

Ex: What does success mean to you?

Madan: Going to bed realizing that I did something meaningful today. Nothing feels better than adding some kind of positive value to people’s lives.
Tell us something we don’t know about the influencer’s content strategy?
The strategy is that, there is no strategy, we just ride the wave and believe in our content!

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