India Magazine Archives - Page 2 of 4

Ritik Jain | Top 100 | Influncex’20

Ex: Tell us about a change you’ve seen in the digital blogging space since you started out your journey? How has this space evolved?

Ritik: The opportunity in the digital space is seen as a career and has picked up since I started the creator journey, specially in the space of gaming.

Ex: Can you give us an insight into social media platforms that only an Influencer can know?

Ritik: Content Creation is a full time job. In which you are active 24/7 to keep up with the expectation of the audience and provide quality content.

Ex: What would be your calling in a parallel universe? (Alternate career options)

Ritik: I am passionate about gaming and if not a game streamer I would be doing something in the same field, a game developer or maybe a tester.

Ex: If you were stranded on an island, what are the 3 gadgets you’d take along?

Ritik: 1. Satellite Phone 2. Swiss Knife 3. iPad for offline Gaming.

Ex: A technology you wished you’d invented?

Ritik: Search Engine.

Ex: What’s been your favourite encounter with a fan so far? (DMs included!)

Ritik: All the interactions are special, first time fan interaction is something that brought a different experience.

Ex: Social Media is known to expose vulnerabilities, with influencers being at the epicentre. How do you deal with the dark side that comes with the medium?

Ritik: There are always two sides of the coin and you learn that in the process, we get appreciated for the good deeds and are also bashed for our mess ups. If you stay true to your personality, the audience accepts you for who you are and supports you in your ups and downs.

Ex: What does success mean to you?

Ritik: Freedom and love from our fans.

Ex: Do you think Influencer Marketing is a fad? Where do you see this space in years to come?

Ritik: It’s just begun, I am sure it has more to it.

Ex: Which three things do someone starting in the gaming industry need to know?

Ritik: Consistency is the key. Keep trying to stay true to yourself and you will find that you have created a space for yourself.

Ex: What would you say is the biggest challenge for a gaming influencer?

Ritik: Gaming demands speed in content creation, one should be able to create quality content daily to keep up with the standards.

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Ujjwal Chaurasia | Gaming | Influncex’20

Ex: Tell us about a change you’ve seen in the digital blogging space since you started out your journey? How has this space evolved?

Ujjwal: Rise of Mobile gaming as compared to PC gaming and competition.

Ex: What would be your calling in a parallel universe? (Alternate career options)

Ujjwal: App Developer/ programming.

Ex: If you were stranded on an island, what are the 3 gadgets you’d take along?

Ujjwal: Phone, Internet, and computer.

Ex: A technology you wished you’d invented?

Ujjwal: Mobile Gaming.

Ex: What’s been your favorite encounter with a fan so far? (DMs included!)

Ujjwal: One of Ujjwals fan started crying on Discord live call.

Ex: Social Media is known to expose vulnerabilities, with influencers being at the epicenter. How do you deal with the dark side that comes with the medium?

Ujjwal: Always be attentive, think twice before clicking on links from unknown/corrupted sources.

Ex: What does success mean to you?

Ujjwal: Owning my own gaming company.

Ex: Do you think Influencer Marketing is a fad? Where do you see this space in years to come?

Ujjwal: Influencer marketing is doing wonders for Brands and Influencers both. It has a great future as digital modernization is rapid.

Ex: Which three things does someone starting in the gaming industry need to know?

Ujjwal: Consistency, New trend, Content quality.

Ex: What would you say is the biggest challenge for a gaming influencer?

Ujjwal: Making your identity at the beginning because the competition is too much, a concern of gaining followers and family pressure at the same time.

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Ted The Stoner | Top 100 | Influncex’20

Ex: Tell us about a change you’ve seen in the digital blogging space since you started out your journey? How has this space evolved?

Ted The Stoner: Though the statement cannot be generalized, there is a lot of responsibility when it comes to posting anything on the internet now. There is a lot of accountability & that is definitely a good thing. On the contrary, with easy access to the internet, there is also a rise in the number of cases of cyberbullying and incessant trolling towards anybody with a different
opinion.

Ex: Can you give us an insight into social media platforms that only an Influencer can know?

Ted The Stoner: I don’t think influencers have any upper hand when it comes to knowing things about anything that is open to all. The only reason an artist/influencer might have an upper hand over someone would be because they would spend more time researching something about social media since it is an important part of their lives.

Ex: What would be your calling in a parallel universe? (Alternate career options)

Ted The Stoner: I guess I’d be a farmer with a nice little farm and a couple of animals where I can just grow my own food and not worry about the world.

Ex: If you were stranded on an island, what are the 3 gadgets you’d take along?

Ted The Stoner: I’ll have a word with Tony Stark and get back to you.

Ex: A technology you wished you’d invented?

Ted The Stoner: A mind control device that can be used on Mumbai rickshaw drivers who keep rejecting us without even listening to the proposed destination. Social Media is known to expose vulnerabilities, with influencers being at the epicenter.

Ex: How do you deal with the dark side that comes with the medium?

Ted The Stoner: The best way to deal with vulnerabilities as an influencer is to be honest with your audience about your vulnerability. At times, we underestimate the good in the world. The audience you build on your page is like an extended family. The best way is to let them see you for what you are, who you are instead of faking it just because it seems like a cooler option.

Ex: What does success mean to you?

Ted The Stoner: Being happy and helping others be happy.

Ex: Which people or books have had the greatest impact on your growth, and why?

Ted The Stoner: People who have had the greatest impact on my life would be the life of Swami Vivekananda. A lot of good principles to learn.

Ex: What was the thought process behind this journey?

Ted The Stoner: The thought process was very simple. Making people happy and helping them in every possible way. I’m glad and I feel content because I can see that happening everyday.

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Prajakta Koli | Editor’s Choice | Influncex’20

Ex: Tell us about a change you’ve seen in the digital blogging space since you started out your journey? How has this space evolved?

Prajakta: I think the sheer magnanimity of the platform speaks for itself. When I started 5 years ago, we did not see this coming. Nobody knew the digital space would boom like this in every corner of our country. That is the biggest change I have seen. Now there are more consumers and even more creators coming on to the platform everyday.

Ex: Can you give us an insight into social media platforms that only an Influencer can know?

Prajakta: Know what is the best time to post that’ll give you the most engagement. Consistency is key and content is king at the end of the day. Also, engaging with your audience makes all the difference.

Ex: A technology you wished you’d invented?

Prajakta: An app that deletes your account if you baselessly spew hate at people on the internet.

Ex: What’s been your favorite encounter with a fan so far? (DMs included!)

Prajakta: Running into viewers at malls and airports or reading the amazing letters they write to me is by far the best thing about my job. But I remember, a viewer once came up to me at an event to talk about how she gave up on waxing her legs and accepted her body as is after listening to my song ‘SHAMELESS’. That was such an accomplishment!

Ex: What does success mean to you?

Prajakta: Seeing the people that matter to me happy.

Ex: Do you think Influencer Marketing is a fad? Where do you see this space in years to come?

Prajakta: Influencer marketing is definitely not a fad and is here to stay. Over the years brands have seen the connect influencers have with their audience. The brands are keen on tapping this bond and maximising visibility for their brand. So it is definitely here to stay wherein many brands are actively focussing on influencer marketing over mainstream conventional marketing techniques.

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Madan Gowri | Break Through Talent | Influncex’20

Ex: Tell us about a change you’ve seen in the digital blogging space since you started out your journey? How has this space evolved?

Madan: When I started 4 years ago, YouTube was just a hobby people had. Now, it has become a profession. In the process, everything from camera to content, everything has been upgraded by multi-folds. There is a lot more clutter too but the evolution has been amazing.

Ex: Can you give us an insight into social media platforms that only an Influencer can know?

Madan: The cover picture or thumbnail is equivalent to a movie trailer. Only when the trailer is good will the audience watch the movie. Likewise, a thumbnail invites or repels the viewer to watch the video.

Ex: What would be your calling in a parallel universe? (Alternate career options)

Madan: CEO of Jio. I am in all awe of Mukesh Ambani and the internet revolution he has brought to India.

Ex: If you were stranded on an island, what are the 3 gadgets you’d take along?

Madan: My phone, drone camera (better aerial view of the island), and bluetooth speaker (to scare the wild animals).

Ex: A technology you wished you’d invented?

Madan: Something that will convert my videos into multiple languages of choice.

Ex: What’s been your favorite encounter with a fan so far? (DMs included!)

Madan: I had a bad day in Qatar once when I was on a week-long trip. I got a bouquet full of flowers in my room from a fan. I have never got a bouquet in my life till that very moment. It was very sweet!

Ex: Social media trolling is seeing an upward rise. Do you think this only increases with the popularity of an Influencer? How does one tackle this situation?

Madan: Being part of the meme culture is very important for any creator across the world. It gives a marketing that is worth crores of rupees. Tackling it is simple, blocks toxic people, encourages healthy memes.

Ex: What does success mean to you?

Madan: Going to bed realizing that I did something meaningful today. Nothing feels better than adding some kind of positive value to people’s lives.
Tell us something we don’t know about the influencer’s content strategy?
The strategy is that, there is no strategy, we just ride the wave and believe in our content!

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Pages: 12

Largely Mini: Meet the MINI Convertible Sidewalk Edition

MINI India has introduced a special edition of its best-selling convertible, the MINI Convertible Sidewalk Edition. MINI has a long history of creating special models with high-quality features and distinct designs. The new MINI Convertible Sidewalk Edition is based on the first special edition of this line which was launched in 2007.

The MINI Convertible Sidewalk Edition combines iconic with contemporary to create aesthetically compelling contrasts. The Deep Laguna Metallic exterior colour that it comes with is specially developed for this edition, while the striking geometric pattern of the soft-top electric roof (that opens within 20 seconds, by the way) makes a lasting impression. The specially designed 43.18 cm/17″ light-alloy wheel Scissor Spoke 2-tone, individual side scuttles in the Sidewalk design, door sill finishers made of brushed aluminum also in Sidewalk design, and the striking bonnet stripes with delicate pinstripes further complement and enhance its unique look.

The interior features a design that is premium as well as harmonious and offers the finest workmanship in every small detail. MINI Yours Leather Lounge Sidewalk leather seats in Anthracite with braided piping in Dark Petrol and accent seams in Energetic Yellow. The new illuminated interior surface features a decorative cockpit and door trim with a Petrol finish. The multi-function Sport Leather steering wheel with a discreet Sidewalk logo and contrast seams in Petrol add touches of individual styling.

Mr. Vikram Pawah, President, BMW Group India said, “MINI was born out of a crisis. It’s a brave and daring brand that is authentic, inventive, and optimistic by nature. It brings people and communities together, offering them unique and unfiltered experiences even in the most extraordinary times. The MINI Convertible Sidewalk Edition is a perfect tribute to the MINI philosophy and the challenges of the current time. MINI has once again created an unmatched combination of the legendary go-kart feeling and open-top driving experience. It celebrates a rich heritage of unfiltered excitement and driving fun. The exclusively crafted elements of this limited edition create moments of pure emotion with unbridled energy. If you’re spontaneous, outgoing, and like to live life unfiltered, this is the car for you.”

At the heart of the new MINI Convertible is a 2-litre, 4-cylinder engine with TwinPower Turbo Technology. It gives a peak output of 192 hp/ 141 kW and a maximum torque of 280 Nm. It is mated to a newly developed 7-speed Steptronic Sport transmission with double clutch and steering wheel paddles. This propels the car from 0-100 km/hr in 7.1 seconds, while the top speed is limited to 230 km/hr.

The MINI Driving Modes enable an individualized vehicle set-up focusing on either ride comfort, sportiness, or efficiency, according to preference. In addition to the standard MID mode, the Sport mode is geared towards active driving fun while the Green mode supports fuel-efficient driving.

The new MINI Convertible Sidewalk Edition is stacked with a range of intuitive safety technologies. The standard safety equipment comprises of Front and Passenger Airbags, Brake Assist, 3-Point Seat Belts, Dynamic Stability Control, Crash Sensor, Anti-lock Braking System, Cornering Brake Control, and Run-flat Indicator.

The standard MINIMALISM technology includes an auto start/stop function, brake energy recuperation, shift point display, and electromechanical power steering. Another cool feature is the MINI Excitement Package, which comprises LED interior and ambient lighting as well as a projection of the MINI logo on the ground on the driver’s side when the door is opened.

Offered as a Completely Built-Up unit (CBU), only 15 units are available and can be booked exclusively on its official website. The new MINI Convertible Sidewalk Edition is available in Deep Laguna metallic exterior colour at an ex-showroom price of ₹ 44,90,000.

Love a personalized SUV? Lamborghini’s Graphite Capsule is for you!

Lamborghini has always been known for offering its customers a chance to personalize their cars. Be it the paint scheme or even the stitching on the seats, there are options for every detail. Now, the Italian supercar manufacturer has introduced the Urus Graphite Capsule, creating distinctive new opportunities for expression in color and trim on the Lamborghini Super SUV.
The four new exterior matt colors are on-trend yet subtle, including the white Bianco Monocerus, black Nero Noctis, and grey Grigio Nimbus and Grigio Keres. The lower parts of the car around the front, rear, and side sills are all finished in the matte body color. Four shiny accent colors are offered, that include orange Arancio Leonis and Arancio Dryope, yellow Giallo Taurus, and green Verde Scandal, picking out the distinctive lines of the Urus on the front splitter, door inserts, and rear spoiler and making a bold statement. The 23” Taigete rims, dedicated to the Graphite Capsule, also sport the accent color while on the rear, the exhaust features a new, dedicated black chrome finish. The Urus Graphite Capsule elevates the potential for customization to a higher level with more than 16 different color combinations to delight even the most demanding customers.

The interior highlights the elegant and stylish persona of the Urus Graphite Capsule, introducing dark, anodized aluminum trim on the dashboard and door panels, with new matt-finish carbon fiber inserts. The exterior accent colors are carried over into the Graphite Capsule Urus’ interior, enriching the upholstery with the contrast color featuring in the central tunnel leather trim, seat bolster inserts, Q-citura stitching, and the embroidered Lamborghini logo on the headrests. The ventilated Alcantara seats are an exclusive option only available on the Urus Graphite Capsule and the recently launched Pearl Capsule.

“The new Graphite Capsule endorses the inimitable versatility of the Lamborghini Urus as the original Super SUV: its color and styling is as adaptable and versatile as its presence in every high-performance and lifestyle environment,” said Automobili Lamborghini Chief Commercial Officer Giovanni Perosino. “The inherent design of the Lamborghini Urus, with the DNA of our super sports heritage, lends itself to virtually limitless potential for personalizing color and trim. The Urus Graphite Capsule is the latest collection to offer our growing clientele the opportunity to stamp their individuality and way of life on their Lamborghini.”
The Urus Graphite Capsule is available on the Urus model year 2021.

Ankit Panth | Top 100 | Influncex’20

Ex: Tell us about a change you’ve seen in the digital blogging space since you started out your journey? How has this space evolved?
Ankit: A lot of upcoming gamers who see me as a role model started asking me to stream so that they can learn by watching me play and that’s when I decided to start streaming. It started from one person watching to a few hundred and has kept increasing. Today my live streams and my videos are being shared by fans to convince their parents that gaming can be taken as a career. I feel happy to see that even my fans’ parents have started trusting me.
Ex: What would be your calling in a parallel universe? (Alternate career options)
Ankit: I feel I would become a DJ or an actor. I love music and acting.
Ex: If you were stranded on an island, what are the 3 gadgets you’d take along?
Ankit: My gaming laptop, my wireless gaming headset, and my go pro camera.
Ex: A technology you wished you’d invented?
Ankit: Equipment that needs 1 person to pedal and can create enough electricity to run light, water pump, and basic necessary things for an entire village!
Ex: Social media trolling is seeing an upward rise. Do you think this only increases with the popularity of an Influencer? How does one tackle this situation?
Ankit: I feel people have questions most of the time and if you have the answers, it doesn’t lead to trolling. In my case, I reply to most of the comments and I know my fans. If I see an unknown trying to get attention, I just block them straight away.
Ex: What does success mean to you? –
Ankit: Getting up in the morning and seeing my mom smile because she doesn’t have to worry about anything anymore.
Ex: Do you think Influencer Marketing is a fad? Where do you see this space in years to come?
Ankit: It’s going to keep growing, I feel. Everyone is enjoying it and that’s the reason you see so many platforms and so many influencers. Everyone is growing and in different fields.
Ex: Which three things does someone starting in the gaming industry need to know?
Ankit: It’s not easy, be patient. Getting a gaming pc does not mean that you have arrived. It will take time and a lot of hard work.
Ex: What would you say is the biggest challenge for a gaming influencer?
Ankit: To build his or her community the way he or she wants to and stick with it.

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Shehrezade Shroff | Top 100 | Influncex’20

Ex: Tell us about a change you’ve seen in the digital blogging space since you started out your journey? How has this space evolved?

Shehrezade: I started out about 8- 9 years ago when there were very few creators in the country. Now, we’ve grown drastically and there’s content for everyone. Now it’s an actual career option for people which I think is amazing.

Ex: What would be your calling in a parallel universe? (Alternate career options)

Shehrezade: I think it would have to be law. I’ve studied law, I’m a B.A LLB.

Ex: If you were stranded on an island, what are the 3 gadgets you’d take along?

Shehrezade: I would take my iPad, my vlog camera to document it all, and amazon echo for entertainment.

Ex: A technology you wished you’d invented?

Shehrezade: Anything that’s Apple. I feel like I am a complete Apple geek!

Ex: What’s been your favorite encounter with a fan so far? (DMs included!)

Shehrezade: One which I will always remember and cherish is my relationship with Ruchi who is a subscriber that I met at my very first meet and greet at the first YouTube fanfest and she was a cancer survivor then. She told me that she watched my videos through chemo and a couple of years later she also won a makeover contest on my channel and I got to spend the day with her and give her a makeover which is amazing!

Ex: Social media trolling is seeing an upward rise. Do you think this only increases with the popularity of an Influencer? How does one tackle this situation?

Shehrezade: So I think that my approach with trolling is pretty similar. I usually respond to any kind of trolling. I never let it slide. I always tell them that this is not cool, that there’s always a polite way of putting a point forward.

Ex: What does success mean to you?

Shehrezade: I think success means to me being happy you of doing what I do and being good at my job.

Ex: What according to you will be the next big trend in the Lifestyle blogging industry?

Shehrezade: It’s hard to say, but I feel like after Covid you will be seeing a lot more in terms of content creation. I feel like there will definitely be a boon and a surge in the industry once things start to open up.

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Mayank Bhattacharya | Top 100 | Influncex’20

Ex: Tell us about a change you’ve seen in the digital blogging space since you started out your journey? How has this space evolved?

Mayank: It’s a profession now. I mean irrespective of the popular belief, being a full-time blogger or a content creator is an actual job description now. Kids look up to Tanmay Bhat and Felix. People aspire to become a full-time YouTuber or influencer and this wasn’t the case when I was starting out in 2012.

Ex: Can you give us an insight into social media platforms that only an Influencer can know?

Mayank: YouTube builds communities, Instagram is quite personal. Twitter is a great conversation starter. So, don’t let the numbers get to you.

Ex: What would be your calling in a parallel universe? (Alternate career options)

Mayank: A fighter pilot in the Indian AirForce.

Ex: If you were stranded on an island, what are the 3 gadgets you’d take along?

Mayank: My pocket-knife, the beloved Seiko SKX 007 and an electronic lighter to light it up!

Ex: A technology you wished you’d invented?

Mayank: Camera, Maybe

Ex: What does success mean to you?

Mayank: Living in the moment, being balanced and genuinely enjoying the process. Also, did I mention happiness? Happiness is a big principle for me now. Success is happiness.

Ex: What according to you will be the next big trend in the Lifestyle blogging industry?

Mayank: Self-improvement. Real, truthful self-improvement. It has always been a major element of a balanced Lifestyle and I think it will only get bigger and better in the future. Because lifestyle is a way in which a person lives. And living for me, has slowly and steadily transpired a lot into being one’s best self, being balanced and being happy. So I feel charting the path of self-improvement and seeking happiness along with balance will become an evident part of the industry.

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