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CODE RED: Celebrate Valentine’s with these Heartbeats

This Valentine’s Day, why not try something new and innovative to show your affection? Embrace the world of tech-infused gifts that will speak to modern sensibilities and help you express your love in a unique way. We’ve curated a selection of heartbeats that redefine the art of gifting in the digital age.

Apple iPhone 14 Red

This Valentine’s Day, why not surprise your loved one with an exceptional gift that combines sophistication and technology? The Apple iPhone 14 is more than just a smartphone. It represents your commitment to staying connected and creating extraordinary moments together. With its innovative camera system, you can capture and preserve precious memories. Plus, its stunning display allows you to enjoy immersive entertainment experiences. The iPhone 14 is the perfect way to impress and delight your Valentine this year.

Beats Solo3 Wireless On-Ear Headphones

Make Valentine’s Day special this year by gifting your loved one with an incredible audio experience in the form of Beats Solo3 Wireless On-Ear Headphones. These headphones are not only stylish and sleek, but they also deliver exceptional sound quality, allowing your partner to enjoy their favorite music with unparalleled clarity and depth. With up to 40 hours of battery life, these headphones ensure that your significant other can groove to their favorite playlists all day and night without interruption. The seamless integration with Apple devices makes pairing effortless, while the Class 1 Bluetooth technology provides a reliable wireless connection. Not only do Beats Solo3 headphones deliver outstanding sound quality, but they also boast a fashionable design that complements any Valentine’s Day outfit.

Nike Dunk Low Valentine’s Day

Nike is coming up with new Dunk Low Valentine’s Day sneakers. These sneakers are not just a stylish accessory but a symbol of your affection and thoughtfulness. The Nike Dunk Low Valentine’s Day edition features a vibrant and romantic colour, with red and pink hues that perfectly capture Love’s spirit. The premium leather construction ensures durability and comfort, making them suitable for everyday wear and special occasions. With their classic silhouette and eye-catching design, these sneakers will turn heads and make a statement wherever your partner goes. Whether they’re hitting the streets, hanging out with friends, or going on a romantic date, the Nike Dunk Low Valentine’s Day sneakers will add a touch of flair to any outfit.

Skagen Aaren Kulør Analog

If you’re looking for the perfect Valentine’s Day gift that will stand the test of time for your loved one, consider gifting them the Skagen Aaren Kulør Analog watch, designed with Danish principles in mind. This sleek and minimalist timepiece is an elegant and charming accessory for any occasion. For a bold statement, choose the passionate red colour that symbolizes love and affection. The watch features a durable silicone strap and lightweight construction that provides comfort all day long, allowing your partner to carry a piece of your love wherever they go. Whether it’s a new romance or years of love and companionship, the Skagen Aaren Kulør Analog watch is ideal for showing your partner how much they mean to you. It’s timeless, chic, and effortlessly stylish, making it a treasured keepsake for years to come.

Ralph Lauren Leather Crossbody Turn-Lock Tech Case

Looking for a stylish yet practical gift for your tech-savvy partner? The Ralph Lauren Leather Crossbody Turn-Lock Tech Case is a perfect choice. Crafted from supple leather, it can accommodate smartphones, tablets, and other tech devices while keeping them secure on the move. With its vintage-inspired charm and adjustable strap, this crossbody tech case is a versatile and functional accessory for everyday use. Surprise your loved one with this exquisite gift and show them your appreciation for their style and sophistication.

Bose SoundLink Color Bluetooth Speaker II

The Bose SoundLink Color Bluetooth Speaker II is a portable and compact speaker that comes in a vibrant and stylish package, delivering impressive sound quality. With its wireless Bluetooth connectivity, your partner can easily stream their favorite songs, podcasts, or audiobooks from their smartphone or tablet, letting them enjoy their music no matter where they are. Whether they’re relaxing at home, having a picnic in the park, or spending a romantic evening under the stars, the Bose SoundLink Color Bluetooth Speaker II ensures they can set the mood with their favorite tunes. Whether your partner is a music lover, a podcast enthusiast, or simply enjoys listening to audio on the go, the Bose SoundLink Color Bluetooth Speaker II is the perfect Valentine’s Day gift to enhance their listening experience and show them how much you care.

Sneak into the Sneakerland – Feb 2024 Edition

Hold onto your laces, Sneakerheads! This isn’t just another stroll through fashion; it’s a pulse-pounding odyssey into the stratosphere of hype, exclusivity, and pure sneaker ecstasy. We’ve cranked up the excitement with the freshest releases, mind-blowing collaborations, and untold tales behind the soles that define cool. Get ready to lace up and step into a feverish fusion of fashion and frenzy – because, in Sneakerland, we don’t just walk, we stride on the edge of the extraordinary!

Swarovski x Converse Chuck 70 De Luxe Squared

Slay your sneaker game with the Swarovski x Converse Chuck 70 De Luxe Squared! These kicks are pure elegance, rocking 1,300 crystals per pair with a revamped “All-Star” emblem. This collab nails the sweet spot between modern and classic styles, instantly upgrading your look. Crafted with mad skills, these Chuck 70s are a statement in your fashion arsenal. Trust me, every style buff needs these – the perfect blend of chic and casual with a touch of crystal glam!

Nike Dunk Low “City of Love”

Meet the Dunk Low “City of Love” – rocking burgundy red suede with patches of cool brown leather. The chunky laces? Yep, they’re brown too, keeping the whole vibe fresh. Slide into these kicks for a customisable fit that’s as smooth as the streets of Paris. Oh, and don’t trip – the lugged rubber outsole in sassy red’s got your back, giving you stability with a side of style. The Dunk Low “City of Love” is not just an ordinary sneaker; it’s a stroll through the city, one step at a time.

New Balance 530 “White Blue Oasis”

Let’s run into the past with these chic kicks, blending retro vibes with modern comfort. Crafted from a fusion of airy mesh and sleek leather in pristine white, they set the stage for striking blue highlights on the sides, collar, heel tab, and sole. The midsole, in a rich brown rubber, promises a plush feel and superior impact resistance. Topping it off, a black non-slip rubber outsole adds stability and climbs gracefully up the sneakers for a bold finish.

Puma Palermo x Sorayama

Slide into style with Palermo x Sorayama kicks! The sneakers boast silver and light gray synth leather, and a sleek translucent gum sole, sounds like a pure vibe. The brand logo is subtly embossed in off-white on the sides. Grab them on the brand’s online spot, and your feet will thank you for the upgrade!

Nike Dunk High “Grain Light Pumice”

Step into style with these suave high-cut sneakers, donned in chic brown and blue leather. The sneakers flaunt cool details like the sleek black swoosh logo, creamy-toned laces, and soles, along with the pop of orange on the tongue, making these kicks effortlessly blend fashion and comfort. So, to elevate your casual look with a touch of sophistication, add the Dunk High “Grain Light Pumice” to your sneaker collection.

Jordan 4 Retro “Bred Reimagined”

Meet the revamped cool in the Jordan 4 Retro “Bred Reimagined.” These fresh kicks sport a sleek black leather upper, jazzed up with pops of gray and red vibes at the eyelets, sole, pull tab, and tongue. Elevating the classic black base, these iterations are a nod to style evolution for the street-smart sneaker enthusiast.

New Balance WRPD Runner “Grey Matter”

Introducing the WRPD Runner “Grey Matter” – a fusion of style and comfort. These robust kicks feature a sophisticated gray suede upper resting on a breathable black mesh foundation, ensuring a cool breeze for prolonged wear. Tonal laces complement the sleek exterior, while a plush beige midsole delivers superior cushioning. To top it off, a white furry lining adds a touch of luxury, enveloping your feet in cozy, soft bliss with every step.

Sneaker Nirvana – A Close Encounter with the Hottest 7 of the Year

2023 is quite in a hurry to meet 2024, and it’s time to sneak peek into the most coveted kicks of the year and take your sneaker game to new heights with our list of the Top 7 Sneakers. And, oh, the top brands? Think of them as the superheroes of the shoe world, swooping in to save your fashion day with a dash of flair. So, pull off your current kicks and prepare to step into a world where comfort meets style.

Tiffany and Co. x Nike Air Force 1 Low “1837”

The Tiffany and Co. x Nike Air Force 1 Low “1837” is the fusion of elegance and street swagger. The long-awaited rendezvous between the iconic jewellery powerhouse and the swooshed maestros has finally unfolded, and it’s a spectacle for the sneakerhead chronicles. Harking back to the legendary “Tiffany” Dunk Low era, this Air Force 1 Low takes the legacy a notch higher, or shall we say, a sneaker-stride further. The “1837” pays homage to Tiffany and Co.’s inception year with a nod so subtle, that it’s like a secret handshake between fashion and history.

The design is a celestial convergence of craftsmanship, the leather is smoother than a Tiffany proposal, and the attention to detail is sharper than a diamond cutter’s precision. It’s like walking on clouds made of solid gold, or in this case, Tiffany Blue dreams. And for those who thought the marriage of luxury and streetwear was a mismatch made in some celestial sneaker realm, think again. The “1837” is the Cinderella slipper of the sneaker world, fitting seamlessly into both the glass slipper ball and the gritty urban dance floor. So, lace up to throw a party for your feet!

Satisfy x HOKA U Clifton LS

Satisfy and HOKA have joined forces to create a sneaker so dapper it’s practically tired of having more attention than star kids. The Satisfy x HOKA U Clifton LS kicks are sleek, sophisticated, and ready for action, but probably too busy saving the world to break a sweat. They’re crafted with waterproof panelling on the upper, and HOKA, being true to form, sprinkles in its signature practical magic.

The Clifton LS upgrades are like the Swiss Army knife of sneakers world – dependable, versatile and prepared for whatever the road throws at you. It’s like having a personal running assistant strapped to your feet, minus the coffee runs. So, whether you’re conquering marathons or sprinting to catch the bus, the Satisfy x HOKA U Clifton LS is the running shoe that says, “I’m here to break records and look darn good doing it.”

Adidas Samba

Step aside, mundane kicks, The Adidas Samba has arrived! The reigning monarch of 2023’s foot fashion fiesta sports a timeless silhouette that has been in the game forever. The Adidas Samba is a status symbol, a celeb magnet, and the hottest topic on every sneakerhead’s lips. In a short time, the Samba has become a cultural phenomenon, as ubiquitous as your favourite meme on the internet and as essential as that first sip of coffee in the morning.

Celebrities are falling head over heels (literally) for the Samba, and it has become the Hollywood darling you didn’t know you needed until you saw it everywhere. The Samba isn’t just having a moment, it’s building a legacy with its time-travelling fashion statement, bridging the past, present, and future. It’s the sneaker equivalent of being front-row at a star-studded event, and you don’t need a ticket – just a pair of Sambas laced up tight.

Adidas Stan Smith Homer Simpson

The Adidas Stan Smith Homer Simpson edition – where memes and sneakers engage in a legendary collision! It’s not your regular shoe; it’s a stroll down the internet’s memory lane, a tribute to the animated hilarity of Homer Simpson immortalised on the iconic Stan Smith canvas. Now, for the uninitiated, if the image on the heel doesn’t instantly trigger your inner meme archive, we’re talking about that glorious GIF of Homer Simpson gracefully retreating into a bush, straight from The Simpsons’ classic episode “Homer Loves Flanders.”

Adidas, being the sneaker alchemist that it is, decided to crank up the meme-o-meter and etch this iconic moment onto the back of the Stan Smith. It’s a wearable meme, a nod to internet hilarity that follows you with every step. Adidas went full fan mode, slapping Homer’s face on the box like a proud parent displaying their child’s art on the fridge. So, lace up these Stan Smith Homer Simpsons, and step into the world of Homer, where the only thing backing into bushes is your sense of fashion – and it’s absolutely legendary!

Patta x FC Barcelona x Nike Air Max Plus

Nike and Patta have pulled off the ultimate plot twist by teaming up with none other than the football juggernauts, FC Barcelona, for a collaboration that’s turning heads faster than Lionel Messi on a breakaway. The Patta x FC Barcelona x Nike Air Max Plus – a trifecta of style, sportsmanship, and sheer audacity is a kind of collab like a secret play from a playbook no one saw coming, and it’s rewriting the rules of sneaker partnerships with the finesse of a last-minute goal.

Now, let’s talk colours – we’re not just talking about any red and blue; we’re talking about the hues that echo through the veins of FC Barcelona’s iconic home shirts. The Air Max Plus throws those colours into a fashion blender, creating a gradient effect on the upper that’s more mesmerising than a perfectly executed bicycle kick. But here’s the kicker: two swooshes, one red and one blue – a symphony of swooshes, a visual goal celebration on your feet that even Ronaldo would give a nod of approval.

ASICS x OTTO958 Gel-Flexkee Pro

The retro football shoe revolution is here, and it’s kicking harder than Beckham’s India tour. A shoe that can ask Adidas Samba to move aside, a lineup that’s funkier than a disco ball at a ’70s dance-off. The show-stealer ASICS x OTTO958 – a collab that’s about to make your inner football nostalgia do the Macarena.

Now, let’s talk style inspiration – with these shoes, you’re not just dipping your toes into the past, you’re time-travelling back to the early 2000s, where Astro-turf ruled the football universe, and flappy tongues were as essential as post-match energy drinks. The ASICS x OTTO958 is a full-blown love letter to those glory days of funky footwear.

Don’t overlook the asymmetric lacing system – because who needs symmetry when you’re rocking a pair of kicks that redefine the game? So, lace up those ASICS x OTTO958 and step onto the retro football runway. It’s a groove-inducing blast from the past, and a reminder that in the world of footwear, sometimes the flappier, the better.

Proto Iris-D

The Proto Iris-D Sneaker is the sultan of style and the maestro of comfort! The Iris-D kicks turn your ordinary stroll into a runway strut that even fashion models would envy. The Proto Iris-D takes the classic colour palette and cranks it up to 11, creating a print so eye-catching that it’s practically a wearable piece of art.

Comfortwise, it’s like walking on marshmallow clouds made from the dreams of well-rested sheep. And the best part? It’s eco-friendly and made from factory waste. The Proto Iris-Ds is a masterpiece, a comfort revolution, and a reminder that style doesn’t have to sacrifice comfort – it can have its cushy cake and wear it too!

Sneakers for Starters – The Comeback of the 80s Sneakers

Every time I stroll around with my eyes wide down, I only see sneakers, sneakers and sneakers. Believe me, as an introvert, I do that a lot, almost 11 out of 10 times. Sneakers have played a significant role in the world of fashion, and that’s the reason celebrities started launching their versions by collaborating with popular shoemaking brands.

Kanye West is one such celebrity, and since he ventured into the sneaker world in 2009, he has changed the concept of sneakers. However, in the last few years, brands have overcome the trend of unorthodox sneakers and have launched redesigned versions of the popular 80s sneakers with a modern twist to tickle your inner sneakerhead.

Adidas / Where Stripes Never Go Out of Style

Adidas, a brand renowned for its iconic three stripes, is pulling out all the stops with its ’80s nostalgia. It’s like they raided your cool uncle’s closet from 1986. The Superstar sneakers are back, and they’re as fresh as ever. With their unmistakable shell toes, these kicks are perfect for breakdancing battles or, you know, just heading to the office. Along with Superstar sneakers, they’ve got the Continental 80s, bringing that preppy, ’80s tennis court vibe into your daily life.

Nike / Just Did It, Again

Ah, Nike, the brand that believes in “Just Do It.” Well, Nike just did it again by resurrecting their classic ’80s sneakers. The Nike Air Force 1 is back with a vengeance, reminding us all that there’s no such thing as too many pairs of white sneakers. Seriously, you can never have enough! And if you want to embrace your inner Steve Harrington from Stranger Things, check out the Nike Cortez. With its iconic air cushioning, you’ll feel like you’re walking on clouds.

Puma / Meow-tastic Comeback

Puma, not to be outdone, is paw-sitively making a comeback with its classic ’80s-inspired styles. The Puma Cali is all about those chunky soles and pastel colours that will have you feeling like you’re in an episode of “Saved by the Bell.”But the real showstopper is the Puma Future Rider. With its vibrant colours and retro design, these sneakers are perfect for anyone looking to add a dash of ’80s flair to their wardrobe. It’s like the ’80s threw up on your feet and in the best way possible!

Reebok / Pumping Up the Nostalgia

Reebok, the brand that brought us the unforgettable Pump technology, is diving deep into the ’80s time capsule. Their classic Reebok Classic Leather sneakers are back and more stylish than ever. It’s like a reunion with an old friend who’s aged like fine wine. And speaking of the Pump, Reebok is bringing it back in all its inflatable glory. Yes, you can now customise the fit of your sneakers with a few squeezes of the pump. It’s like having a personal shoe butler at your service.

New Balance / The Coolest Dad Shoes Around

New Balance is joining the ’80s revival party with their iconic dad shoes. If you’ve ever wondered where your dad got his unbeatable sense of style, it’s probably from his trusty New Balance sneakers. These shoes are like a time machine that transports you back to the days when mullets were all the rage. The New Balance 990 series is back, and it’s cooler than ever. These kicks are so comfortable you could run a marathon or spend an entire day binge-watching ’80s sitcoms in them. It’s the best of both worlds!

The Bottom Line

The ’80s are back, and they’re here to remind us that fashion should always be fun and never taken too seriously. Whether you’re a die-hard ’80s fan or just looking to add a splash of retro to your wardrobe, these revamped sneakers from Adidas, Nike, Puma, Reebok, and New Balance have got you covered. So, get ready to rock and roll through the streets with these awesome sneakers on your feet. Your fashion sense just hit rewind, and it’s groovier than ever!

Get Your Summer Body – Best Fitness and Wellness Apps for Summer Vacation

Summer is a time to relax and have fun, but it’s also the perfect opportunity to focus on your health and fitness goals. With the help of technology, staying fit and healthy during your summer vacation has never been easier. Whether you’re travelling or staying at home, there are a variety of fitness and wellness apps available to help you achieve your goals. Here are some of the best fitness and wellness apps to consider for your summer vacation:

Nike Training Club

Nike Training Club is a free app that offers a wide range of workouts designed by professional trainers. The app includes over 200 workouts, ranging from bodyweight exercises to full-body routines requiring equipment. You can customise your workout based on your fitness level, goals, and preferences. The app also includes personalised training plans, workout reminders, and a motivating community.

MyFitnessPal

MyFitnessPal is a popular app that helps you track your food intake, set calorie goals, and monitor your progress. The app has an extensive database of foods, including restaurant meals, and allows you to scan barcodes to log your meals quickly. MyFitnessPal includes a recipe calculator, water tracker, and personalised recommendations based on your goals and activity level.

Headspace

Meditation and mindfulness are crucial for overall wellness, and Headspace is an app that can help you. The app offers guided meditations, breathing exercises, and sleep sounds to help you reduce stress and improve your mental well-being. Headspace also includes personalised plans for different aspects of your life, such as relationships, work, and sports.

FitOn

FitOn is a free fitness app that offers a variety of workout videos, including dance cardio, yoga, and HIIT. The app also allows you to join live classes and work out with friends. FitOn includes personalised workout plans, progress tracking, and a community to keep you motivated and accountable.

Sworkit

Sworkit is an app that offers customisable workouts that can be done anywhere without equipment. The app includes pre-made workout plans and allows you to create workouts by selecting exercises and setting the duration. Sworkit also includes a customised warm-up and cool-down, progress tracking, and personalised recommendations based on your fitness level and goals.

Calm

Calm is an app that offers guided meditations, sleep stories, and relaxing music to help you reduce stress and improve sleep quality. The app also includes breathing exercises and mindfulness techniques. Calm offers personalised plans for different aspects of your life, such as stress reduction, focus, and creativity.

Aaptiv

Aaptiv is an audio-based fitness app that offers guided workouts, including running, cycling, and strength training. The app includes music playlists and allows you to customise your workouts based on your fitness level and goals. Aaptiv also includes progress tracking, personalised recommendations, and a community to keep you motivated.

Sneak Peak – Top Sneakers of 2022

Hey, sneakerheads! We hope you all are taking good care of your sneakers and brightening up your shoe rack (cupboard, in some cases), no matter how crowded it becomes. Sneakers are not only limited to sneakerheads, as they are made to spread joy, and even a non-sneakerhead can have them in their rack.

The sad thing about loving sneakers is that the sneakers you are planning to buy might run out of stock if you don’t buy them when you see them first. Also, one can not compile the list of top 10 sneakers as the market they’re in is pretty sneaky, and after every launch, you’ll fall for a new one. To date, these 10 are the best sneakers.

Nike Blazer Low ‘77 Jumbo – ₹8,595

Nike Blazers were originally designed as basketball shoes but have earned the status of street-smart shoes in the last few years. The iconic sneakers are all-time classics and offer you a cool look. The shoes feature an oversized Swoosh design, jumbo laces and thicker stitching and allow you to slay in an old-school look.

Nike Waffle One SE – ₹9,695

Inspiration can come from anywhere. The designer of the Nike Waffle, Bill Bowerman, sewed the waffle sole to a pair of running shoes after getting inspired by a breakfast waffle iron and then offered the shoes to the runners, who ran like a rabbit. Since then, the Waffle franchise has become a favourite for runners as it offers a stunning appearance and good running properties.

Adidas Retropy F2 – ₹8,999

What happens when your sneakers offer a retro vibe with a modern design? You stay one step ahead. The Adidas Retropy F2 have taken inspiration from classic ’80s running styles and upped the game with a fresh design. The supremely comfortable sneakers are techie and available in various futuristic colours that take cues from gaming consoles.

Puma PWRFRAME OP-1 Nature Knit – ₹11,999

Quite a long name for a sneaker, right? The Puma PWRFRAME OP-1 sneakers stand out in the crowd as they have progressive design and futuristic 3D embroidery. The cutting-edge sneakers are inspired by elements of street style and tech culture. If you’re into football by weekends, these sneakers could be your best companion as they’re developed for the football pitch.

Adidas Adizero Boston 11 – ₹13,999

Adidas Adizero Boston 11 arrives with a maximal stack height and a firmer uptempo trainer. The shoes are best suited for workouts and people who love a firm ride while taking medium to long-distance running. The sneakers are made of recycled materials and bring a race-day feel to training with a propulsive feel from ENERGYRODS.

Top 3 Sneakers for Women

Nike Dunk High – ₹9,295

How could you ignore the ‘80s basketball icon? The classic hoops design sneakers return with crisp leather on the upper ages, retro colours, and foam midsole that offers lightweight and responsive cushioning. In short, they match any outfit.

Puma Mayze Breaking News Sneakers – ₹8,999

The Puma Mayze Breaking News Sneakers are made for the hype girls and draw inspiration from the ‘90s basketball and soccer culture. The sneakers arrive with a luxurious leather upper, sleek suede overlays and have a double PUMA formstrip to double up your PUMA love.

Nike Air Max 90 – ₹10,795

The most comfortable retro runners are here! The Air Max 90 sneakers arrive with an attractive design and have a thick, wedge-shaped midsole which adds about 3 cm to your actual height. Go for it if you are a fan of music and culture.

Luxury is in the AIR

Nike Zoom Mercurial Superfly 9 Elite FG – ₹24,995

With the ongoing FIFA 2022, many football fanatics and even non-fanatics will surely try their legs (in this particular case) at the game. They are loaded with a Nike Air Zoom unit in the heel for the best comfort. The football sneakers from Nike are available in flamboyant colours, and one can even customise them according to their choice.

How Big Is Nike?

Your shoes are the first thing people subconsciously notice about you, which means it’s important to have a pair of high-quality shoes and when it comes to high-quality shoes, who’s going to beat Nike, the undisputed leader in the shoe market. The company started off with a shoemaking business, and currently, Nike, Inc. is engaged in the design, development, manufacturing, and sales of footwear, apparel, equipment, accessories, and services.

How Was Nike Started?

Nike, originally known as Blue Ribbon Sports (BRS) from 1964–78, is the world’s most popular and biggest sportswear company headquartered in Beaverton, Oregon, America. The company was founded by a track athlete Phil Knight and his track-and-field coach at the University of Oregon, Bill Bowerman, on January 25, 1964.

The company initially operated in Eugene, Oregon as a distributor for Japanese shoemaker Onitsuka Tiger and sold 1,300 pairs of Japanese running shoes grossing $8,000 during its first year of business. In the next couple of years, the sales reached above $20,000, and with that, BRS inaugurated its first retail outlet in 1966, at 3107 Pico Boulevard in Santa Monica, California.

Blue Ribbon Sports expanded retail and distribution operations on the East Coast after a tremendous boost in sales, and shortly by 1971, the relationship between BRS and Onitsuka Tiger came to an end. After parting, BRS prepared to launch its footwear line, rebranded as Nike, which was named after a goddess from Greece. The company launched the first Nike brand shoe and showcased its newly designed Swoosh logo on June 18, 1971.

Top 5 Nike Products:

No matter what people around you think of who you are, your hair or skin colour, Nike convinces consumers that you’re beyond all these materialistic things and you can do whatever you want to. The shoe-making legend respects the consumer and the importance of providing a quality product. The brand is creating top-notch products for athletes as well as everyday customers that help them perform better.

Apart from shoes, the company makes other sports-related products like T-shirts, tracksuits, jackets, gloves, hats, socks, and glasses. Nike produces a wide range of sports equipment and apparel, but the company started its journey with track running shoes, and within a couple of years of establishment, brought jogging as a regular exercise to America. Let’s take a look at some of the best shoes produced by Nike over the 50 years.

The Cortez:

The Cortez shoes manufactured by Onitsuka Tiger and distributed by BRS were one of the best-selling shoes in 1968, and most of its credit goes to the 1968 Olympics, held in Mexico. The product was so successful that they couldn’t keep up with the demand, and Onitsuka Tiger was fulfilling the local demand first and was sending only leftovers to America. The fact is Bill Bowerman designed them, but back then, BRS wasn’t an established brand, and till the contract date, all the rights belonged to Onitsuka Tiger. Only during these times, Bill & Phil thought about evolving beyond a simple distributor. The Cortez shoes paved the path of Nike as the founder duo understood what they could do if they started their own shoe-making business single-handedly.

Nike Air Max:

Nike Air Max shoe lineup was first released in 1987 and was conceptualized by Tinker Hatfield. They are identified by their midsoles incorporating flexible urethane sacks filled with pressurized gas, noticeable from the shoe’s exterior and designed to provide cushioning underfoot. The Air Max lineup holds consistent popularity, especially among sneakerheads, hip-hoppers and gabbers. The latest product in the lineup was released in 2019, named Air Max 720.

Nike Air Jordan:

Nike signed the ever-popular basketball player Michael Jordan in 1984 to promote the brand, which proved to be one of the biggest boosts to Nike’sNike’s publicity and sales. The massively successful collaboration between Nike & Michael Jordan resulted in the creation of the unique Air Jordan brand. The Nike Air Jordan shoes were built and designed by keeping the basketball environment in mind. The Air Jordan shoes represent hard work, determination, swag, and drive to accomplish whatever you put your mind to.

Nike SB:

Nike SB or Nike Skate Boarding is a lineup of shoes, clothing, and other skateboarding equipment. Nike began production of its line of skate shoes in 1997 but failed to create an impact on the market during its initial years due to other established skate shoe-making companies like DC, Globe, and Vans. Later on, Nike signed popular American street skateboarder Paul Rodriguez as a figurehead for the brand, and it helped the brand gain people’s attention. Over the years, the Nike SB lineup has created many products, including a few special edition shoes.

Nike Air Force:

The Nike Air Force is an athletic shoe range, and Air Force 1 was the first product from the lineup which designer Bruce Kilgore created in 1982. It was the first basketball shoe to use the Nike Air technology and was offered in low, mid and high-top. The Nike Air Force shoes were named after the plane that carries the President of the United States.

Acquisitions:

Currently, Nike is one of the bestselling shoe manufacturers in the world and since its establishment back in 1964, the shoemaking giant has acquired a number of companies. Nike acquired upscale footwear company, Cole Haan, in 1988; it was Nike’s first Acquisition. Later in the years, Nike purchased Bauer Hockey in 1994, Bob Hurley’s surf apparel company Hurley International in 2002, and paid US$309 million to acquire once-bankrupt rival Converse in the year 2003. Acquiring other companies and handling their businesses somehow distracts Nike from its core business, and to concentrate more on its own brand, Nike sold Bauer Hockey in 2008 and Cole Haan in 2013. Currently, Converse is the only subsidiary owned by Nike.

Valuation:

Currently, Nike is the world’s leading athletic shoes and sports apparel company. The company has claimed the title of World’s Most Valuable Apparel Brand in 2021 (it’s seventh in a row) and has maintained a considerable lead over second-ranked Gucci. Nike has a market valuation of about $244 billion, and the Oregon-based company has over 1100 stores all over the world. The Nike co-founder Phil Knight and his family control about 20% of the business entity, and they are the world’s 23rd richest with a net worth of $58.8 billion.

Did You Know?

Billy Bowerman, the co-founder of Nike, used to make prototypes from kangaroo leather, deer hide, and fish skin during the company’s initial days.
Nike was formed because Phil Knight, the co-founder of Nike, was challenged to come up with a business plan for a college assignment.
The popular Nike slogan ‘Just Do It’ was inspired by a serial killer, Gary Gilmore’s last words ‘Let’s Do It’, which he said before his execution.
Nike sells over 900 million items in one year and takes up approximately 62% market share of athletic shoes.
Graphic Designer Carolyn Davidson is best known for designing the Nike Swoosh logo, but the company paid her only $35 for her work. Currently, the Swoosh logo is worth $26 billion alone, not a fair deal for Carolyn.
Nike has recently created electronically paired-up shoes that can connect with a smartphone of whoever is wearing the shoes through a computing device embedded into the footwear.
The largest Nike store spans over 42,000 square feet and is situated on Oxford Street in London.
Romanian tennis player Ilie Nastase was the first athlete to endorse Nike, and Jeff Johnson was the first employee of Nike; yes, Jeff is the guy who came up with the name “Nike.”

How Advertisements & Marketing Strategies Boost Nike’s Brand Value?

Nike is one of the most popular shoe-making brands globally, and a lot of its credit goes to its advertisement campaigns and marketing strategies. The company created its first brand advertisement called ‘There is no finish line’ without showing a single product. The company was renamed Nike, Inc. in 1978 and went public after two years. Nike’s colourful shoes and sneakers were already in great vogue among teenagers. Around 1980, to attract American youth, Nike launched items like tracksuits, shell suits and baseball caps to its business, which helped the company expand its business. By the end of the ’70s, Nike had accomplished more than a 50% market share in the U.S. athletic shoe market.

The Birth Of ‘Just Do It’ Slogan:

Good shoes take you to good places, and Nike shoes take you to incredible places, thanks to the innovative and motivational slogans. Being an athletic focused brand, Nike worked with Wieden+Kennedy to create many print and television advertisements which remain Nike’s primary ad agency. The founder of the Wieden+Kennedy agency, Dan Wieden, coined the famous slogan “Just Do It’ in 1988. The ‘Just Do It’ campaign was highly successful, where the company defines the meaning of ‘Just Do It’ as both universal and deeply personal. The slogan helped Nike increase its share of the North American domestic sport-shoe business from $877 million to $9.2 billion during the years 1988 to 1998.

Brand Promotion – The Nike-way:

Nike believes in building meaningful stories and taglines for brand promotions, and that’s one reason the brand is one of the leading and successful shoe-making brands in the world. Currently, Nike is the 13th most valuable brand globally, and most of its success credit goes to its marketing with compelling ads and brilliant campaigns.

Nike spends over $3 Billion in advertisements and campaigns a year, and currently, no one in the shoe market spends as much money on sports sponsorships as Nike. The shoe-making giant always focuses on building a loyal fanbase by telling them meaningful stories and attracting customers’ attention through emotional branding.

The purpose of these advertisements and campaigns is simple, making people talk about the brand, which eventually helps the brand generate mouth publicity and expand customers. In 1982, Nike produced their first TVC, and since then, the company has won many awards for innovative TVC’s, including two Emmy awards for best commercial and Advertiser of the Year in 1994 and 2003.

In many Nike advertisements, the company focuses more on the benefits of exercise instead of its products, which directly impacts customers’ minds. Nike incorporated a number of people from varying ethnicities/races and various notable athletes to attract customers and promote the brand as being reliable for everyday customers and professional athletes. In 1984, the company signed famous basketball player Michael Jordan for its brand promotion.

In the later years, the company signed contracts with famous players like Tiger Woods, Roger Federer, Rafael Nadal, Kobe Bryant, Serena Williams, and Cristiano Ronaldo. Along with players, Nike is the official kit sponsor for many sports teams, including the Indian cricket team, which helps the company to promote its brand into various parts of the world.