Ex : How did your content creation journey kick start?
My content creation journey started with a very hesitant corporate girl, one day, deciding to post a picture on IG with the hashtag #FashionBlogger – all because this girl got tired of answering (for free!) all questions related to fashion and travel thrown at her. Little did I know that my work would be so well received. It’s been 5 years since, and every day is as new as day one in content creation.
Ex : What is your most viral reel/short? How did the idea come, and how long did it take to shoot?
When I was on a trip to Shimoga, I shot this one reel showing how peaceful and tranquil the place was, and it went viral, amassing millions of views.
Ex : What piece of tech is your favourite
My laptop.
Ex : Assuming Instagram is shutting down in 24 hours, what will you do?
I would feel sad because I’ve amassed a tremendous audience over the last 5-6 years, and I post all of my work here. I do have a YouTube channel for backup, although I’m primarily active on Instagram instead of other platforms. Also, any smart person in today’s age would have multiple sources of income, and I am no different. I would find an opportunity to thank all my audience and beat them a good farewell till we meet again on another platform.
Ex : Tell us about a project that you are the most proud of.
Well, not a project, but a series of projects. I was one of the first influencers; in hindsight, I was the first influencer who started travelling with followers. I created this whole Travel with Banjara series where I would take my audience along with me to different cities or different countries. I’ve made such trips to Nagaland, Meghalaya, Kerala, Bali, Bhutan, Kasol, and Khirganga, which were huge successes. And now, this has become such a huge trend, but back in 2018, when I started, nobody else was doing it.
Ex : Give us one or more hashtags describing you
#Banjara #BanjaraTravels #BanjaraStyles #TravelWithBanjara
Ex : What’s the first-ever trend that you hopped on?
If reels can be called a trend, that could be something I hopped onto; otherwise, I’m not someone who follows trends. I’m a slow creator as I believe in eternal style and fashion rather than hopping onto trends. So, I don’t easily hop onto trends.
Ex : What will the creator and scape look like in 10 years from now?
Ten years down the line, the type and quality of content that you are producing will become even more important than it is now.
Ex : What are the platforms you are active on – how do you decide what goes where?
Instagram and YouTube.
Ex : What’s the next big thing in the pipeline for you?
That is something that I will disclose on my Instagram profile pretty soon.
Ex : What is your dream project?
I don’t have a particular project in mind, but I would love to work in a luxury segment, as that is something I haven’t explored much yet.
Ex : Advice you would like to give to budding creators.
If you are interested in the field, you can only get subpar success if you wing it. Treat it like any other career – devise a plan, execute it properly and be consistent.