If you want to really thrive on social media, merely being present is not enough!
It is important to employ requisite measures to improve your user interactions and experience. In this regard, tech-touch strategies can prove to be instrumental. These strategies are a blend of technology and personalized interactions to improve engagement and provide customers with a smooth experience.
Unlike high-touch strategies that involve direct human interactions, tech-touch strategies make use of tools and automation. These strategies can hence, help facilitate user engagement without losing that personal touch. In this article, I have outlined a few tech strategies that can help you optimize your social media.
Employing The Omnichannel Approach
While it is important to choose the right platform to promote your brand, it may also be helpful to maintain a presence across multiple platforms that your target audience uses. Since different channels cater to varying demographics and content, this approach can help you reach out to a wider audience.
At the same time, it is important to monitor and facilitate customer conversations and interactions across every channel you use. Analyze how your audience perceives your brand, products, and services and what are their preferences and pain points.
Employing this approach helps you reach out and cater to your audience’s needs proactively. You can use various social listening tools like BuzzSumo, Brandwatch, or SproutSocial for this purpose.
Segmentation For Personalized Marketing Approach
Your audience may comprise various groups with varying interests and preferences. If you want to create a more targeted marketing strategy to boost your engagement, it is a must to employ a segmented approach. You can divide your existing and potential audience into segments based on demographics and psychographics to address their needs and pain points better.
In this regard, Google Analytics is the most commonly used tool. However, there are other segmentation tools as well, like Mixpanel, Segment, and Active Campaign. Using these tools helps you refine your content strategies and campaigns based on customer interest and previous interactions.
Using AI And Chatbots
Since interactions are a valuable part of a user’s experience with your social media, it is important to ensure satisfaction. Chatbots and AI tools are proving to be highly valuable in facilitating interactions and providing customer support.
You can use chatbots to address common queries quickly. These usually include inquiries related to product or service features, shipping times, return policies, etc. Similarly, advanced chatbots can help analyze user behavior and preferences and recommend products according to their requirements. Chatbots can also help gather feedback after purchase, which may help you gauge customer perception and improve your products accordingly.
Using Tech Tools To Manage Customer Service
One concern with the use of AI and chatbots is excessive automation and lack of personal touch. If you share a similar concern, you can consider using a social media automation tool to personalize your interactions.
For instance, Buffer is one such tool that can help you make a meaningful connection with your audience. It helps you monitor your social media conversations and interactions with users. If a certain user interacts with your posts, Buffer shows you the history of interactions you may have had earlier with the individual. This allows you to have meaningful conversations with the person at the other end and add to your engagement.
Automating Content And Social Media Tasks
With so much to do, it often becomes hard to manage all your social media tasks on your own. At the same time, it is important to be consistent with your efforts and the strategies you use.
To resolve this dilemma, you can use social media automation tools. These tools can be used to automate your content scheduling and posting, analyze data to assess performance, and even manage your conversations.
For instance, tools like Sprout Social help you schedule content and campaigns to help you remain consistent and relevant on social media. You can track a customer’s entire experience with your for better customer relationship management and even gather competitor data to assess and refine your strategies.
Similarly, tools like Sendible help you schedule content and even streamline your tasks by managing workflows for the team.
Final Thoughts
When it comes to optimizing your social media with tech touch strategies it must be an ongoing effort. Since technology is evolving quickly, it is important to stay updated, adapt to the new, and consider how you can employ these tools to improve your social media presence.
Employing the strategies mentioned in this post can help you provide your customers with a gratifying experience and enable you to boost your social media presence to drive growth. The key is to embrace these tech touch strategies and remain open to changes so you can continue to flourish