boAt made a significant mark at the Consumer Electronics Show (CES) 2025 in Las Vegas, USA. As a top Indian audio wearable brand, boAt showcased a groundbreaking lineup of audio products and technological collaborations, highlighting the company’s vision for blending innovation with health. The products showcase at CES underscored boAt’s continued commitment to delivering state-of-the-art, “Designed & Engineered in India” audio products that catered to a global audience.
Debuting the Nirvana X TWS
At the heart of boAt’s CES 2025 showcase was the debut of the Nirvana X TWS, a premium true wireless stereo (TWS) product designed and engineered in India. The Nirvana X TWS promised an audiophile-level experience focused on health-conscious listening, featuring the advanced Knowles Balanced Armature drivers and Mimi’s personalized audio technology.
The Nirvana X TWS is designed to offer a completely personalized audio experience by adjusting the sound to the user’s unique hearing profile. This advanced feature is made possible by integrating Mimi’s audio technology, adapted to the wearer’s auditory characteristics, providing tailored audio for each listener. The product will set new standards in the audio wearables market, offering superior performance alongside health benefits.
Nirvana Product Range for FY26
Alongside the Nirvana X TWS, boAt also offered an exclusive preview of its upcoming Nirvana product range for FY26. This included the much-anticipated Nirvana Crystl, another premium, Made in India product. The Nirvana Zenith Pro and Nirvana Ivy Pro further raised boAt’s audio offerings, creating more options for audiophiles and audio enthusiasts looking for next-gen, high-quality products.
A Global Showcase of Technological Partnerships
boAt’s presence at CES 2025 not only spotlighted its innovative products but also highlighted its collaboration with leading global technology partners. The company’s partnership with Ceva RealSpace brought the cutting-edge spatial audio rendering engine to boAt products, offering users an immersive experience through precise head tracking. Dolby Atmos also delivered superior sound quality, while LDAC technology ensured high-resolution audio streaming for a premium listening experience.
Further enhancing boAt’s offerings, the products also featured Hi-Res Audio certification from the Japan Audio Society, ensuring top-tier sound clarity and performance. Using Balanced Armature drivers by Knowles, the boAt’s products delivered optimized sound, upgrading the user experience.