Sachin Tendulkar Joins Reddit as New Brand Ambassador

Reddit India announced on Instagram that u/SachinTendulkar is officially active.

With this partnership, Reddit aims to seize the cricket fanbase, and Sachin aims to connect more personally with fans.

Why Sachin?

This announcement came as a surprise to most, and while fans are happy, they are still perplexed as to why an American social network company would choose an Indian cricketing legend as their brand ambassador.

Reports show that this could be Reddit’s ongoing efforts to capture the sports fanbase, more specifically, the cricket fanbase, which is growing faster than any other.

r/Cricket, r/IndiaCricket and r/ipl are some of the fastest-growing communities on Reddit. r/cricket has grown tremendously from just 120 thousand members in 2024 to 1.7 million members in 2025, demonstrating a YoY growth of +1,316%.

r/IndiaCricket has 1.4 million members and r/ipl has 800 thousand members, both rapidly growing since their inception.

This partnership introduces u/SachinTendulkar on Reddit, meaning that users will be able to have personal interactions with Sachin on the various cricket and sports communities.

Sachin Tendulkar has over 50 million followers on Instagram, making him one of the most followed sportspersons on Instagram, with many followers who may join Reddit to get closer to their favourite player.

Reddit’s Growing Interest in Sports

With this partnership, it is clear that Reddit is highly interested in bringing sports fans together on their platform.

Earlier this year, Reddit announced a partnership with the Serie A, which is the Italian football league.

Last year, Reddit also announced a partnership program with US professional sports leagues such as the NFL, NBA, MLB, PGA Tour, and NASCAR.

On Reddit, sports is one of the fastest-growing interest groups with a growth of +30% YoY, with over 1000 communities.

What This Means for The Future of Reddit

Clearly, Reddit has begun its campaign to get more Indian users and sports fans to the platform.

This is an extremely important move, seeing as this gives Reddit a more global reach and enters one of the fastest-growing fan bases: sports.

Partnering with Sachin will bring a flood of users to Reddit, drastically increasing their user base.