As Chairperson and CEO of Vu Group, Devita Saraf has built a reputation for blending technology with premium design, proving that consumer electronics can be as elegant as they are intelligent. Taking charge of the business at a young age, she has championed a vision where innovation isn’t measured by specifications alone, but by how seamlessly it fits into people’s lives. In this edition of Tech Titans, Saraf talks about the value of slowing down before making big decisions, why Gen Z’s authenticity is reshaping leadership, and the misconception that AI alone defines innovation. She also reflects on earning trust as a young leader, closing the gap between opportunity and access, and the legacy she hopes to leave behind, one that transforms technology from a functional tool into an empowering everyday experience.
What’s a personal habit or ritual that quietly shapes how you make big decisions?
Stillness before speed. Every major decision is preceded by a deliberate pause — stepping away from noise to align with long-term vision over short-term pressure. Power lies in decisiveness. Poise lies in clarity.
What’s one childhood incident that shaped who you are today?
Growing up in a business family, I was invited into conversations well beyond my years. Being encouraged to voice my opinion at the table — and being taken seriously — built both confidence and a sense of responsibility that continue to define my leadership.
What are your thoughts on Gen Z work culture, and how do you shape your work style to align with them?
Gen Z brings authenticity, speed, and a refusal to accept outdated hierarchies. I respect that deeply. My approach is to create environments where agility meets accountability — where innovation thrives, but standards are never compromised.
What’s the biggest lie the industry is telling itself about AI right now?
That AI alone is innovation. Technology without human intuition, taste, and responsibility is incomplete. The real advantage lies in how intelligently you apply AI — not merely in adopting it.
What problem in the world still frustrates you enough to keep you awake at night?
The gap between potential and access — in education, technology, and opportunity. We live in an era of abundance, yet distribution remains deeply uneven. That imbalance is something I care about profoundly, and I believe those of us with platforms have a responsibility to address it.
What’s a decision you made that looked risky at the time but turned out?
Taking on leadership at a young age came with its share of scepticism. But I believed in my vision for the brand — and more importantly, in my ability to evolve. That leap defined everything that followed.
What brands of gadgets do you use every day?
I gravitate toward technology that blends performance with design — Apple, naturally, Sharp products that reflect our commitment to precision and quality, and of course Vu, because I build what I believe in.
When people look back at your work decades from now, what do you hope they say you changed?
That I redefined how technology is experienced — not as utility, but as something elegant, intuitive, and empowering. That I brought power with poise into everyday living.
What’s harder: taking a bold decision or sticking with it when things go wrong?
Sticking with it. Anyone can take a bold step in a moment of conviction, but resilience is tested in the aftermath. That’s where leadership truly reveals itself.
What part of AI genuinely excites you — and what part quietly worries you?
What excites me is its ability to enhance human capability — making us faster, smarter, more efficient. What worries me is over-dependence. AI must augment human judgment, not replace it.
Rapid Fire
- Books you swear by: The Effective Executive — Peter Drucker · Shoe Dog — Phil Knight · The Almanack of Naval Ravikant
- Current car: Mercedes-Benz
- Dream car: Rolls-Royce Spectre
- Fitness gadget: Apple Watch
- Go-to AI tool: SansC
- Quote you live by: “Excellence is a habit, not an act.”
- Podcast recommendations: DRS × Ankur Warikoo