Devita has built Vu into a homegrown technology brand that thinks beyond the screen. With a flair for luxury, design and innovation, she’s challenging the status quo and changing how India experiences television and entertainment.
What did you have to embrace about yourself to become the leader you are today?
With my personality, I would probably be the world’s worst employee. So the only career option I have ever had is to be boss and so I have been a CEO for nearly half my life now.
Tell us about a room you walked into that felt like a defining moment in your career and what made you realise you belonged there.
Going for meetings with Intel, Microsoft, NVIDIA etc when I was just 16 years, under the tutelage of my father.
What is a quality in you that was once misunderstood, but has become one of your greatest strengths?
As a policy, we don’t rehire anyone who has left the company. Now we are not a team, we are an army!
What is one important boundary you’ve learned to set in your career, and how has it shaped your leadership?
Avoid doing business at a loss, even in the smallest transactions. If something requires me to lose money, I will step away from it and financial strength is paramount to being a strong leader.
What is one career decision you took that changed the trajectory of your journey?
Doing my first magazine cover with Exhibit in April 2016, following it with being the first entrepreneur showstopper on the ramp at Tech Fashion Tour 2016.
What is one unique challenge women leaders navigate today, and what do you think will change that narrative?
Women in India especially have too much household responsibilities, which need to be shared by men. This is important to make the men in India more independent and self-reliant themselves.
As technology makes the world smarter and faster, what is one deeply human quality you believe we must never lose?
Think twice, before you prompt once!
What part of your success has required the most resilience, discipline or persistence behind the scenes? Working 6 days a week, 9 hours a day, for 20 years.
What is something you are excited to learn, explore or build next?
Working on an Al business, will give an exclusive to Exhibit first!
If PowHER STRIKERS is about women who don’t simply enter the room but change it, what is the change you want to create next?
Once Exhibit does a PowHIM series, we women know that equality has come.
Google knows the highlights of your career. What are the defining choices, lessons and moments behind those highlights that truly shaped the woman and leader you are today?
BEING THE VISION BEHIND TELEVISIONS.