Pure motorcycling. That has been Royal Enfield’s tagline as well as a phrased Bible verse when it comes to how they function as a company. This has started reflecting in their recent products as well as their flagship rides. However, where it all culminates and makes absolute sense is Rider Mania – now dubbed MotoVerse. A celebration of biking brotherhood where Royal Enfield riders and other motorcyclists flock to Goa every year, in either wolfpacks or as solo voyagers. This time around, RE took the rebranding to a whole different level where the term ‘MotoVerse’ took the centre stage. A…
