Author: exhibitstaff

Evolution of OTT Platforms

With the advancement of technology and the emergence of the digital era, on-demand video streaming services have snowballed in recent years. With the Covid-19 outbreak and the ensuing shutdown, OTT services among Indian customers has increased. Unlike most businesses, the Covid-19 outbreak changed the media and entertainment industry forever. If the previous decade saw the rise of movie theatres, 2020 proved to be the year of OTT culture, with cineplexes and movie theatres closing for most of the year. The pandemic caused widespread devastation throughout the world.

People were forced to stay home and enjoy entertainment and other media through over-the-top (OTT) services when sporting events, theatres, and other public places were closed. These service companies experienced tremendous growth during the lockdown. Despite the sluggish return to normalcy, this expansion will continue for many years. According to industry and internet search statistics, viewing on OTT platforms grew in April 2020, particularly in smaller towns and cities. Although net viewing has been significantly more significant than in the months preceding the epidemic, the initial effect has not been successfully sustained across all platforms.

People are drawn to social media and OTT services to keep themselves occupied. According to industry analysts, the lockdown has increased the viewing of OTT players like Netflix, Amazon Prime, Voot Select, Hotstar, and Eros Now. The number of new consumers has also risen. There are now over 30 OTT players and 10 music streaming applications available to meet various entertainment and media interests.

As the internet streaming viewership grew beyond millennials and urban centres, and homemakers and retirees became OTT consumers, regional streaming applications that cater to non-Hindi and non-English markets proliferated. Many regional portals, such as Oho Gujarati, Hoichoi, Aha, and NeeStream, have witnessed a significant increase in demand for regional content.

Dil Bechara, starring Sushant Singh Rajput, had the highest opening ever on Disney+ Hotstar in July. This was just one of several web platform success stories this year. Similarly, Kay Kay Menon’s Special OPS, Sushmita Sen’s Aarya, and Scam 1992: The Harshad Mehta Story, Manoj Bajpayee’s Family Man were among the most popular web series on OTT. The Indian OTT market is estimated to reach Rs 237.86 billion (US$3.22 billion) by FY25, up from Rs 42.50 billion (US$576.73 million) in FY19.

Redmi Launches Redmi Note 11 Series

Xiaomi launches the Redmi 11 Pro series in India. Pro 11 and Pro Plus are the successors of the previously launched Redmi 11. The series will be starting from a range of Rs.17,999/-.

Body and Display

The phone will have a super AMOLED display with Gorilla Glass 5, which offers 1200 nits of peak brightness and a 360Hz touch sampling rate. The screen size is 6.67 inches with IP53, dust, and splash protection. 11 Pro will have an operating system of Android 11 and MIUI 13.

Camera

Redmi Note 11 Pro has 108MP Main, 2MP macro, and 8MPultra wide camera. The front camera is 16MP. Along with it has features like LED flash, HDR, panorama.

Battery

Redmi Note 11 Pro and the 11 Pro Plus come loaded with a 5000mAh battery that is complemented with a 67W rapid charging thru a USB Type C interface. And the most remarkable element is Xiaomi imparting the charger within the box.

Processor and Storage

The Redmi Note 11 Pro is a 4G device with a MediaTek Helio G96 processor with 6GB and 8GB RAM options. Storage options are limited to the 128GB variant of the Pro model. The Redmi Note 11 Pro Plus 5G has a Snapdragon 695 chipset available with 8GB of RAM and 256GB of storage. 

10 Must-have Apps to Make Your Travel Easier

Oscar Wilde right quoted, “Live with no excuses and travel with no regrets”. Just the mere fact of going on a trip gives the adrenaline rush that none of us can deny. Especially a day before the journey commences. That restive night pondering the thoughts on missing our trains or flights if we do not get up on time. One of the primary concerns on a journey is good quality food. Thanks to the technological revolution, you can pre-book your favourite meal, which will be delivered to you on your seat. But it is a remarkable fact that nothing can beat the pooris and aloo ki sabji packed by our beloved mothers with a pinch of your favourite achaar. Planning a trip is not science but is enough to panic attacks. Thanks to our dads for being so particular about overseeing every minute detail of the journey. Sincere mentions the technology to make planning easy by breaking it down into a step-by-step  process.

For that, we can use these suggested mobile apps.

1. Make My Trip: This app is a one-stop place to make all your travel bookings as well as to book your hotels, homestays, rent a car, and fun activities at your destination. They have a chatbot that helps you plan the trip and gives suggestions regarding the
destination.

2. IRCTC: The Indian Railway Catering and Tourism Corporation is the go-to railway ticket booking site all Indians have been using. The Indian government powers it. It also lets customers book flight tickets, hotels, meals on the train, buses.

3. Google Maps: This app needs no introduction. We all have been using it in our daily lives, and it is a helpful app while travelling to lesser-known and unknown destinations. Google maps let you know the nearest petrol filling stations, restaurants, medical shops, real-time traffic updates, hotels.

4. Google Translate: Communicating in the local language of the place you are travelling to can make your stay easier and help you mix with the locals. Google translate is available across 100 languages and translates words, phrases, and web pages.

5. Ola / Uber: Having a smooth commute inter and intra city can make so much of a difference when you are on holiday. Both are the leading cab services in India, providing 24*7 cabs at our doorstep.

6. Paytm/ Phone Pe: After covid, everyone has shifted to online payments, which are more accessible and cash-free. All that you need to do is link your bank account and start with your transactions. Sending and receiving money from others has also been made easy; it is done with one click on our mobile apps.

7. Red Bus: Booking inter-city buses are made easy with the red bus. It gives you plenty of options to choose from and your preferred location to board the train. Complete information regarding the bus, facilities and stops is given to the customer before booking the bus ticket.

8. Audio Compass: This mobile app turns your mobile into a personal audio tour guide. Having over 1200 attractions across countries like India, Oman and Singapore. Audio compass is the official audio partner with Incredible India.

9. Spotify: Music is a great companion while travelling, whether solo or with someone. Having your playlist can make you feel more comfortable while travelling and avoid unnecessary noises.

10. Couchsurfing: on a solo trip and want to make new friends at your destination? Well, this is for you. It tells you verified hosts in your city, fellow travellers, events happening around you.

Music, The Travel Buddy

Travelling and music are synonyms to each other. Travelling cannot come to a pass without music. Centuries have passed, but music is regarded as the jewel of the crown of any journey to date. Reminiscing my personal experience, no travel, especially by a car or a train, was ever considered complete without a fulfilling game of “Antakashri”. Before the evolution of technology, people sang folk songs or bhajans on long journeys. It also acted as a perfect way of relaxation during the tiresome journey. With the evolution of technology in the 21st Century, travelling has been more enjoyable because we can bring music with us everywhere we go.
A good playlist will undoubtedly be your ultimate travelling companion if you’re a solo traveller. When shared with your travel companions, music also increases the energy and excitement of the journey. Thanks to technological evolution, everyone wants to have the most pleasing music system in their automobile, which has resulted in a surge in music system sales and market. It’s a unique sensation to listen to music while travelling. You may not return to a location after you have visited it.

Why do we listen to music while travelling?

Research elucidated that music may transport you back in time to a specific location or occasion in the same way that images can. Now at a touch of a button and as per your mood, you can get your favourite playlist for working out, travelling, rainy days, cold evenings, house parties, meditating, and other activities.

Medically also it is proven that if you suffer from motion sickness while travelling, music might help keep your mind occupied. According to thorough research, music is one of the most effective treatments for nausea and motion sickness. The manner and duration of the trip may be uncomfortable, in which case music might come in hand.

To insulate oneself from the environment and unexpected noises, all you need is a pair of good headphones. We can use music to de-stress after a hard and exhausting day at work. Reduced stress levels also result in a better sleep pattern and a more enthusiastic start to the next day. While listening to music, chemicals such as dopamine and serotonin are naturally released in the body.

Some benefits of listening to music while travelling include:

  • While travelling, music may help you create relationships and memories with your loved ones.
  • Music makes long car rides more tolerable.
  • Music can help you make new friends.
  • Music helps to divert one’s attention away from anxious thoughts when travelling.
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