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LOTUS ELETRE | The first electric hyper-SUV

The Eletre is a new icon from Lotus. It is the latest in a long line of Lotus road cars whose name begins with the letter “E”, which means ‘Coming to Life’ in some Eastern European languages. It’s an appropriate link as the Eletre marks the start of a new chapter in the history of Lotus – the first accessible EV and the first SUV.

The ongoing transformation of Lotus to a truly global performance car brand has reached its most significant milestone yet.

The all-new and all-electric Lotus Eletre is a striking and progressive Hyper-SUV – the first of a new breed of pure electric SUVs. It takes the Lotus DNA from more than 70 years of sports car design and engineering, evolving them into a desirable all-new lifestyle car for the next generation of Lotus customers.

The company’s famed expertise in the fields of ride and handling, steering, and optimized aerodynamics has been carefully and respectfully evolved. The Eletre takes the heart and soul of the latest Lotus sports car – the Emira – and the extreme aero performance of the all-electric Evija hypercar and reinterprets them as a Hyper-SUV.

Known only two days ago by its Lotus codename, Type 132, the Eletre is a globally relevant product, a shining halo of sustainable mobility for a worldwide audience. Embodying emotion, intelligence and prestige, it extends the reach of the Lotus name, badge and renowned driver engagement to a new audience.

A bold new dimension to the Lotus performance car portfolio, the Eletre delivers many firsts for Lotus – the first five-door production car, the first model outside sports car segments, the first lifestyle EV, the most ‘connected’ Lotus ever. And yet it remains an actual Lotus, a beautiful car ‘carved by air’, packed with pioneering technology, sporting performance and simplicity of purpose, designed and developed by a passionate global team. The Lotus Eletre is alive with character and personality.

The Eletre is 4WD, has a battery capacity that’s over 100kWh and with power from 600hp. A 350kW charger will deliver a 400km (248 miles) range in just 20 minutes. The car’s target maximum WLTP driving range is c.600km (c.373 miles). It also comes with the ability as standard to accept 22kW AC charging which, where available, reduces the time plugged in.

Technology includes the most advanced active aerodynamics package on any production SUV, and intelligent driving technologies such as the world’s first deployable Light Detection and Ranging (LIDAR) system in a production car. Add in a dynamic walk-up sequence that delivers a moment of theatre every time the driver approaches the car, and it’s clear the Eletre is making a simple statement – this is Lotus reinvented, the birth of a new icon into the Lotus stable.

The immersive experience with the Lotus Eletre begins before the driver has reached the car. Pressing the button on the key or smartphone app activates a unique moment of theatre in the automotive world. The car’s exterior lights run through a short sequence, the active front grille ‘breathes’, and the illuminated flush door handles deploy. The experience is repeated inside the car as the door closes behind the occupant.

The infotainment experience in the Eletre sets new standards in the automotive world, with pioneering and innovative use of intelligent technologies. The result is an intuitive and seamless connected experience. It is a collaboration between the design team in Warwickshire and the Lotus team in China, who have huge experience in the fields of User Interface (UI) and User Experience (UX).

The Eletre is the first in a new range of premium lifestyle performance electric vehicles to be built at an all-new state-of-the-art production facility in Wuhan, China. The car has been ‘Born British, Raised Globally’, with design led by the UK, supported by collaborative work with teams in China, Sweden and Germany. The overall exterior and interior design has been led by an international team based at the Lotus Tech Creative Centre (LTCC) in Warwickshire, UK.

The Eletre is built on Lotus’ all-new and highly versatile Electric Premium Architecture (EPA). The low-to-the-ground design means outstanding handling, and the EPA can easily adapt to accommodate C+ to E+ vehicle class battery sizes, motors, component layouts and intelligent driving technologies.

The platform will be the basis for an all-new range of premium lifestyle performance electric vehicles from Lotus. Led by the Eletre, these cars will catapult Lotus into a new era of higher retail volumes and significant revenues.

Matt Windle, Managing Director, Lotus Cars, commented: “The Eletre is a bold and revolutionary new car, delivering on our commitment to move Lotus into completely new automotive segments as we widen our global appeal and accessibility. This is a momentous point in our history and a clear signal of our ongoing desire to transform our business. It is a true Lotus, and we’re confident it will delight performance car customers and offer a distinct alternative to the segment’s established players. The Eletre has the soul of a Lotus and the usability of an SUV. Alongside the Emira sports car, this is the perfect two-car garage from Lotus.”

Qingfeng Feng, CEO, Group Lotus, added: “The Eletre, our Hyper-SUV, is a new performance car from an iconic performance car brand and it will appeal to independent-minded and adventurous driving enthusiasts – those who love the thrill of driving. It is a unique combination of beautiful design, exceptional dynamic performance and everyday usability, for those who dare to look beyond the conventional, and marks a turning point for our business and brand.”

He added: “While the worldwide critical acclaim for the Emira has reaffirmed Lotus’ position as a respected sports car marque, the Eletre will make Lotus accessible to a whole new audience. It is a compelling alternative for those who desire a true driver’s car but whose lifestyle demands something more practical than a traditional sports car. And it is only the start for Lotus – there is much more to come.”

 

About author

Automotive journalist and tech fanatic. Take him out for a drive, and you will notice him nit-picking even the minutest of details in a car.
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