Fujifilm captures nostalgia
FUJIFILM India reignited nostalgia with two back-to-the-future film-based products, QuickSnap FLASH Superia X-TRA 400 and Consumer Film FUJIFILM 200 & FUJIFILM 400, at the Consumer Electronic Imaging Fair (CEIF) 2024. Held at Jio World Convention Centre, Mumbai and organised by the All-India Photographic Trade and Industry Association, CEIF is one of the largest global imaging exhibitions that attracts participation from leading brands in the industry.
Within the niche film photography market, a stable consumer base actively seeks alternative visual experiences of analogue photography. This audience includes a diverse combination of users looking for a retro look, photography enthusiasts eager to experiment with film-based products and occasion-based users utilising film for events, travel or family occasions. Therefore, the newly launched products align perfectly with these nostalgic yet unique market demands. The QuickSnap FLASH Superia X-TRA 400 introduces a disposable camera pre-loaded with Fujifilm’s Superia X-TRA 400 film for instant photography. With its hassle-free functionality, this easy-to-use camera requires no manual settings, making it perfect for capturing everyday moments or special events. Its standout features include reliable image quality, disposable convenience and a built-in flash for low-light conditions.
The company’s 35mm consumer film rolls are now available for FUJIFILM 200 and FUJIFILM 400 ISO. These films cater to general-purpose photography, delivering clear and detailed images despite the lighting conditions. Films are versatile and capture the true essence with details of the memory.
Despite the rise of high-quality photos in today’s digital age, a youthful movement towards the authentic and timeless allure of film has emerged in the photography communities worldwide. Hence, fulfilling the current market needs, FUJIFILM India’s move involves a multifaceted approach: first, embracing the charm and authenticity of traditional analogue photography; second, undertaking awareness initiatives such as workshops, tutorials and exhibitions to showcase the unique artistry behind film-based photography; and third, maintaining a sustainability focus by highlighting the eco-friendliness and reduced waste prospects associated with film-based photography. The QuickSnap FLASH Superia X-TRA 400 camera will be available from January 2024 for only INR 2499, and the Consumer Film FUJIFILM 200 & FUJIFILM 400 from April across online e-commerce platforms.