Ex : How did your content creation journey kick start?
I used to be a journalist and television news anchor before this. So, I was always a content creator but for a different medium. However, I quit my media job in 2017 and started documenting my travels and visits to new restaurants and publishing on Facebook. People started liking it, and the rest is history.
Ex : What is your most viral reel/short? How did the idea come, and how long did it take to shoot?
Viral content is always evolving and keeps changing, but I will share the most recent one. We usually create viral reels now with celebrities involving a food angle, which helps in higher reach. We were interviewing both Naga Chaitanya and Rahul Gandhi for our food-based shows and created this, keeping their personal food choices in mind.
Ex : What piece of tech is your favourite
Laptop. I cannot survive without one.
Ex : Assuming Instagram is shutting down in 24 hours, what will you do?
I would keep recording my videos and photos on my phone without posting them. I barely spend time on Instagram, I use it only for posting.
Ex : Do you have an industry mentor?
My co-founder and husband, Samar Verma, is my mentor. He understands the content industry like no one else and is always ahead of the curve. I often reach out to him for all the advice I want.
Ex : Tell us about a project that you are the most proud of.
I recently shot a documentary about preserving India’s culture and honouring India’s heritage. The film “Dharohar Bharat Ki” featured PM Modi’s contribution and also had his interview bytes. The film was published on JioCinema and his YouTube channel, too.
Ex : Give us one or more hashtags describing you
#CurlyTales #TravelTales
Ex : Can you describe a BTS / blooper that happened during a shoot but didn’t make it into the final content piece?
My editors have a great laugh, but there is so much of me tripping, spilling food, dirtying clothes, mispronouncing words, etc
Ex : What will the creator landscape look like in 10 years from now?
There will be social media apps as per your interests. We recently launched an app only for those interested in food and travel – CurlyTales App.
Ex : What are the platforms you are active on – how do you decide what goes where?
Every platform demands a different kind of content packaging. All content goes on all platforms, but we package it a little differently.
Ex : What’s the next big thing in the pipeline for you?
Creating travel series for Indian and international tourism boards. Interviewing celebrities in more and more candid ways.
Ex : What is your dream project?
Travelling and creating content with celebrities.
Ex : Advice you would like to give to budding creators.
Don’t quit your job for content creation.