Sustainable fashion is increasingly gaining traction globally, and India is no exception. The climate crisis needs to be addressed urgently, and one of the major ways they could turn it around is through sustainable fashion. This would mean zero-waste, eco-friendly resources, organic materials, and ethical practices. Here are some notable sustainable fashion brands based in India that prioritise eco-friendly practices, ethical production, and social responsibility.
Anita Dongre Grassroot
Anita Dongre’s Grassroot initiative focuses on sustainable and eco-friendly fashion. It uses organic fabrics and traditional Indian artisanal techniques and supports rural artisans to create contemporary clothing and accessories.
Bodice Studio
Founded by Ruchika Sachdeva, Bodice Studio is known for its minimalist and gender-neutral designs. They prioritise sustainable materials, ethical production practices, and transparency throughout the supply chain.
Doodlage
Doodlage is a sustainable fashion brand that upcycles textile waste into stylish clothing and accessories. They promote zero-waste fashion by using scraps and surplus fabric to create unique and eco-friendly pieces.
No Nasties
No Nasties is an organic, fair-trade clothing brand that produces ethically made and sustainable clothing. They use organic cotton and eco-friendly dyes to create comfortable and stylish apparel while supporting small-scale farmers and artisans.
Ka-Sha
Ka-Sha, short for Karishma Shahani Khan, is a sustainable fashion brand known for its eclectic and vibrant designs. They incorporate traditional Indian crafts and sustainable materials to create contemporary clothing with a focus on ethical production.
Eka
Eka is a sustainable fashion label by Rina Singh that celebrates handcrafted textiles and slow fashion. They use natural fabrics, handwoven textiles, and traditional techniques to create timeless and elegant clothing.
Upasana
Upasana is a sustainable fashion brand that emphasises ethical production, fair trade practices, and environmental sustainability. It works closely with local artisans and farmers to create ethical and eco-friendly clothing and accessories.
Kanelle
Kanelle is a sustainable fashion brand that combines contemporary design with traditional Indian craftsmanship. They use organic and handwoven fabrics, natural dyes, and eco-friendly practices to create ethical and stylish clothing for women.
