As content creation continues to surge, one thing that remains constant is the need for powerful video editing before uploading content online. While Instagram has built-in editing tools for Reels, these have historically lacked advanced functionality. To bridge this gap, Instagram has rolled out a brand-new app called Edits designed to simplify video editing on mobile while offering professional-grade tools.
The Instagram Edits app brings a host of new features such as clip-level editing, green screen effects, cinematic transitions, and seamless sharing directly to Instagram and Facebook.
Instagram Edits: How It Works
Upon opening the Edits app, users are prompted to log in using their Instagram account. If the Instagram app is already installed on the device, you’ll likely see a ‘Continue with Instagram’ option for easy sign-in. The app is now available for download on both the Google Play Store and the Apple App Store.
Once inside, the app offers a wide range of editing tools, including:
- Trim clips
- Adjust volume
- Modify video speed
- Apply green screen effects for educational and explainer videos
The app supports basic color grading, allowing adjustments to brightness, contrast, saturation, temperature, highlights, shadows, and more. It also comes preloaded with Instagram’s popular filters, including New York, Los Angeles, Jaipur, Melbourne, and others, helping creators instantly stylize their content.
Additional built-in effects such as film grain, flicker, and hue shift can be customized using creative presets like Helium, Low Intercom, Dreamy Echo, Monstrous, Alien, Swirl, Lo-fi, and more.
Users can also:
- Extract audio clips from videos
- Edit or delete audio tracks as needed
Advanced Features: Meta AI-Powered Cutout Tool
One standout feature of the Edits app is the Cutout tool, powered by Meta AI. This tool automatically detects, masks, and tracks objects in your video enabling you to isolate subjects and creatively place them over other footage. What was once a time-consuming, professional editing technique is now accessible to everyone through a few taps.
Also Read: Instagram Uses AI to Catch Teens Impersonating Adults, Meta Announces
Instagram Edits: What More Can It Do?
Beyond editing, the Edits app allows users to:
- Shoot content directly from within the app
- Choose between various focal lengths, frame rates, and resolutions
- Adjust recording speed and backgrounds in real time
This functionality is ideal for creators shooting explainers, effects-heavy videos, or creative skits.
Once shooting is complete, the app enables seamless transition into editing mode, allowing users to instantly begin post-production on their clips.
Insights and Analytics Integration
The Edits app doesn’t just stop at creation and editing. It also integrates Instagram insights, showing performance metrics like:
- Reach
- Reel views
- Net followers
- Likes
- Comments, and more
This makes it easier for creators to not only craft compelling content but also track its performance directly from within the app.
Final Thoughts
The launch of the Instagram Edits app is a significant step forward for mobile creators. With pro-level editing tools, AI-powered features, and built-in insights, it empowers users to create, edit, and publish high-quality Reels and videos all from a single app.