PUNEET RAO - Fitness Influencer Of The Year (Male) | Exhibit Tech Influencers

PUNEET RAO – Fitness Influencer Of The Year (Male)


Ex : How did your content creation journey kick start?
Content creation was never really a part of my plan. I started posting my workout videos and some fitness content I believed in and followed. I positively brainwashed a handful of people to start their fitness journey the right way, and seeing that made me happy and gave me a sense of satisfaction. So, I have never stopped since that day, and I only want to create more content that adds value to someone’s life.

Ex : What is your most viral reel/short? How did the idea come, and how long did it take to shoot?
My most viral reel is with my daughter, which took 10 mins to make. I just recorded it to capture a moment and had no intention of posting it, but then, eventually, I posted it anyway. Now, it has around 8.4 million views. I know mostly all of those are for her and not me!

Ex : Any 4 creators you want to collaborate with in the future
Gary Vaynerchuk (@GaryV), Ranveer Allahbhadia(@Beerbiceps), Nicole Concessao (@nicoleconcessao) and Sonal Devraj (@bhaiyajiismile).

Ex : What piece of tech is your favourite
Just my mic and my DSLR. I’m pretty basic that way.

Ex : Assuming Instagram is shutting down in 24 hours, what will you do?
I will ensure that the 2000+ people who are currently working out with me, never stop moving. The platform matters for sure, but my community matters more. But having said that, Instagram shutdown would be nothing less than a doomsday, haha!

Ex : Tell us about a project that you are the most proud of.
The project I am the most proud of is my brand – WOLF. It started with the intention of simplifying fitness for everyone. Any stage and any age. Also, we are building a solid set of like-minded people through WOLF – both online and offline. I would want to continue to make fitness uncomplicated and accessible to everyone!

Ex : Give us one or more hashtags describing you
I’d say #unstoppable is something I’d describe myself as. Along with #disciplined #patient #driven

Ex : What’s the first-ever trend that you hopped on?
It was an outfit transition reel with my wife.

Ex : What will the creator landscape look like in 10 years from now?
Well, for starters, technology is going to have a significant role to play in the creator landscape. AI, VR, etc., can completely change the current content formats. Content creation will continue to grow as per the trend, but meaningful connection with the audience and value-adding content will keep gaining more and more importance. Engagement will be important and not just the followership of the creator.

Ex : What are the platforms you are active on – how do you decide what goes where?
I’m only active on Instagram. I wanted to start YouTube but never got into it. Maybe I’ll start someday.

Ex : What is your dream project?
Haha, will it be corny if I say I’m already living my dream project? I started out with a simple dream of wanting to positively impact people’s lives with fitness because it did wonders for my mind and body. I started with just 2 clients, and now I’ve coached 10,000+ people, and I couldn’t be happier. So, I am still living this dream every single day and only want to make it bigger and better.

Ex : Advice you would like to give to budding creators.
Keep it real, Keep it simple – Never stop gaining more knowledge – Make this world a better place to live in – Be honest no matter how hard it sounds

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