Ex : How did your content creation journey kick start?
Back in 2011, I started using Instagram as a platform to chronicle my personal travel experiences, my passion for watches, and my running journey through photographs. Over time, my consistent posting caught the attention of an international sports brand in 2015. They invited me to join their running community in Mumbai and contribute to its growth by sharing my experiences on social media and participating in on-ground running initiatives. This also led to engaging in product reviews. My fascination for luxury cars and watches further expanded my horizons, allowing me to collaborate with renowned brands in these spheres. In essence, my content creation journey emerged as a natural progression driven by my genuine interests.
Ex : What is your most viral reel/short? How did the idea come, and how long did it take to shoot?
My content often centers around the realm of luxury, particularly focusing on cars and opulent travel escapades. The ideas for my viral reels usually unfold spontaneously, considering my preference for keeping things authentic and relatable.
Ex : Any 4 creators you want to collaborate with in the future.
@Qmike, @Supercarblondie, @Khabby and @zachking
Ex : What piece of tech is your favourite
Ex : Assuming Instagram is shutting down in 24 hours, what will you do?
I would quickly focus on preserving the connections I’ve built. I’d gather contact information for fellow creators, collaborators, and followers to continue engaging and building the community in the real world and probably through other platforms. Additionally, I’d use this opportunity to reflect on my journey, save my favourite posts, and consider how lucky we have been to be a part of a platform that built millions of careers.
Ex : Tell us about a project that you are the most proud of.
I’ve been fortunate to participate in several exhilarating projects within my niche. Some of them that stand out include driving a car alongside Sachin Tendulkar at the Buddh Circuit in Noida during the BMW M2 launch in 2018. Additionally, I participated in a charity football match with MS Dhoni on behalf of a prestigious watch brand. On a personal note, completing international marathons achieving a 42-kilometer distance annually fills me with immense pride every time I cross the finish line.
Ex : Give us one or more hashtags describing you
Ex : Can you describe a BTS / blooper that happened during a shoot but didn’t make it into the final content piece?
While I don’t remember any specific incident, most of the time, while shooting in the city, behind-the-scenes moments involve being unexpectedly interrupted by law enforcement. It’s safe to say that this is a relatable occurrence for many content creators.
Ex : What’s the first-ever trend that you hopped on?
While I haven’t necessarily jumped onto many trends, I vividly recall a creative phase during the lockdown. Before Reels were introduced, I began crafting my own transition videos and fun content using chroma key technology.
Ex : What will the creator landscape look like in 10 years from now?
In a decade, the creator landscape is poised to be a dynamic fusion of technology and human connection. We can anticipate immersive experiences through augmented reality, personalised AI-generated content, and deeper engagement with global audiences. Creators will continue shaping culture, emphasising authenticity, and collaborating across borders.
Ex : What are the platforms you are active on – how do you decide what goes where?
Instagram and Twitter.
Ex : What’s the next big thing in the pipeline for you?
Exciting travel endeavours await me in September 2023, although I’m unable to share specific details just yet. Moreover, I’m focused on expanding my personal brand beyond Instagram with captivating updates set to roll out soon.
Ex : What is your dream project?
While not a project per se, I’ve always nurtured a dream of attending a live Formula 1 race in Monaco, ideally from one of the exquisite yachts, or experiencing the Wimbledon finals at the iconic centre court.
Ex : Advice you would like to give to budding creators.
For aspiring creators, my paramount advice is to stay authentic, capitalise on your strengths, and cultivate both online and offline communities. Exceptional content is essential, but it’s the supportive community that truly fuels growth on this creative journey.