Ex : How did your content creation journey kick start?
Artists have their unique medium(s) of expression. Mine are cooking and writing. Blogging about the food stories I discover in my culinary journey has always been a passion. With visual media taking over in the past few years, the mode of putting forth those stories changed. It caught more momentum during the lockdown when keeping people connected and motivated was important. That thought encouraged more content ideas. And what better motivation than food!
Ex : What piece of tech is your favourite.
My cameras. I have absolutely no guilt in indulging in them!
Ex : Assuming Instagram is shutting down in 24 hours, what will you do?
First things first, I’ll download all my content, given so much effort went into creating them!
Ex : Tell us about a project that you are the most proud of.
During the 2nd year of lockdown, when we started opening our doors again (figuratively and literally, too), I had the honour of being associated with NASVI. Together, we orchestrated a #BringThemBack campaign to train and help reinstate street food vendors, key in our culinary ecosystem.
Ex : Give us one or more hashtags describing you.
#Ranveerism (one of the first I created for myself) and #FoodSufi (how I like to describe myself)
Ex : Can you describe a BTS / blooper that happened during a shoot but didn’t make it into the final content piece?
Lots of them! But one from the recent past was during the shoot of the Peanut Butter video. I had made a Smoothie as well. Unfortunately, while plating it, the glass toppled over, and the smoothie didn’t make it to the final photo session! But we did honour the smoothie that wasn’t. We made a reel and short with the spilling sequence.
Ex : What’s the first-ever trend that you hopped on?
Again, this was during the lockdown. Everyone was doing the ‘Passing’ trend, wherein you pass on food or a gift to a friend in the following video frame, and all those frames are stitched into a single video. I did a similar one with all the chefs, passing the Belan (to each other); the idea was to keep ourselves motivated. With the hospitality industry coming to a grinding halt and being among the worst affected during the lockdown, we told each other and the world that we might not have a kitchen to cook in right now, but we have our cooking skills intact. We called that video – Belan Hai Na.
Ex : What will the creator landscape look like in 10 years from now?
AI will feature ample time. I am excited to see how creators will use tech to come up with compelling and unique content.
Ex : What are the platforms you are active on – how do you decide what goes where?
I have my digital presence across the Metaverse, X (Twitter), Youtube, LinkedIn and Pinterest. Something for everyone!
Ex : What’s the next big thing in the pipeline for you?
I’ve been busy with my maiden venture in the UAE, a restaurant called Kashkan in Dubai that opened its doors to the public on the 1st of September. Next up is everybody’s favourite, Masterchef India.
Ex : Advice you would like to give to budding creators.
Stay true to yourself and share stories you feel have value. In this vast digital universe, unique content is the winning factor.