Ex : How did your content creation journey kick start?
I have been an active viewer of YouTube for a long time. And when I was done with my college, I thought, why not share some of the stuff that I have learned with the masses? That’s how it all started in 2015, as a new way to keep myself busy during my free time and a new hobby to explore. I had studied electronics, and that’s the reason I chose the tech domain. The idea was to simplify some of the complex tech terms and to make them easy to understand for the masses.
Ex : What is your most viral reel/short & how did the idea come, and how long did it take to shoot?
My most viral reel is the one where I’m packing a Nothing Phone 2. It’s got over 65 million views with over 3.6 million likes. So, at the end of the reel, I said I made Nothing; it was with a quirk because the name of the phone was Nothing, and all it took was a minute to shoot. Then, for YouTube, it’s a short where we recreated Akshay Kumar’s iconic dialogue, “ek tera, ek mera”. We replaced the pile of money with the pile of iPhones, and it got more than 25 million views.
Ex : Any 4 creators you want to collaborate with in the future?
Internationally, it would be CrazyRussianHacker – Taras Kulakov. He is an OG YouTuber who makes different kinds of quirky videos. Now, he is doing something unique, but he used to do survival hacks, gadgets, and cool stuff back in the day. Then, A. R. Rahman Sir – he is not a content creator, but the reason I’m saying A. R. Rahman is because I feel that he is too inclined towards technology. I have seen a few of his videos where he is using some high-tech gadgets to produce music, where he is producing music with hand gestures. So, if I ever get a chance to collaborate with A. R. Rahman, it would be amazing to see his take towards technology and how exactly we can blend tech and art.
Ex : Tell us about a project that you are proud of.
So, it is the entire journey of Technical Guruji, the project TG. I’ve been producing a video daily for the last 8 years, and along with YouTube, many things are happening, like Instagram, Radio, TV, and multiple things coming together, including meeting people, travelling, and covering everything, so the entire project TG would be something I am proud of.
Ex : Give us one or more hashtags describing yourself.
#chill #cool #fun #tech #technicalguruji #chaliyeshurukartehain #TGfamily
Ex : What’s the first-ever trend that you hopped on?
Honestly, I never really hopped on to any trend because I don’t consider myself a social media-friendly person. Sometimes, I’m late to the table, but I have been in a position to start a few trends, and without knowing, I’ve done numerous.
Ex : How the creator landscape will look like 10 years from now?
So, this is just the beginning that we have right now. What I feel is that with each passing day, multiple new creators are coming online across different platforms, and all these platforms are going to flourish in 10 years. Then, we’ll see the real scenario with the likes of Metaverse and everything coming in, changing the entire industry landscape.
Ex : What’s the next big thing in the pipeline for you?
I’ve got two of my shows coming on the NDTV network and Gadgets 360. So the next big thing for me would be to have something wherein I’m able to reach more and more eyeballs with each passing day, and it could be via TV, offline, online, or a mix of it.
Ex : Advice you would like to give to budding creators?
Have your own personality, and do not try to be like someone. Do it if you want to do it, add some more value from your side, and think about what’s missing on the table. Also, never go for numbers, and never have high expectations. It will take time – it might happen in two months, two years, five years, or two nights.