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    Home >> Interviews >> Leaders >> Ashim Mathur Vice President Marketing Dolby – Leaders In Tech & Auto
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    Ashim Mathur Vice President Marketing Dolby – Leaders In Tech & Auto

    By Exhibit StaffJune 26, 20253 Mins Read
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    Ashim Mathur - Vice President- Marketing, Asia Pacific, Dolby Laboratories
    Ashim Mathur - Vice President- Marketing, Asia Pacific, Dolby Laboratories
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    1. What’s your leadership mantra in the fast-evolving tech landscape?

    My leadership mantra in today’s fast-moving tech world is all about empowering my team to think creatively and build solutions that really bring immersive experiences to life. We are focused on creating experiences that enhance how we connect with others, communicate ideas, and experience entertainment, making each of these interactions more engaging and immersive for everyone. I believe in working openly with others and creating a culture that’s driven by passion and a commitment to doing great work.

     2. How do you inspire and motivate your team during challenging times?

    During challenging times, I find that reminding the team of our shared purpose makes all the difference. At Dolby, our work impacts millions by making entertainment more meaningful and immersive. That sense of purpose—knowing that what we do truly matters—helps keep us focused, motivated, and moving forward together. It is what grounds us and guides us, even when the path gets tough.

    3.  In an era of AI and automation, how do you see the role of human leadership evolving?

    In a time when AI and automation are rapidly transforming industries, I believe the role of human leadership is more important than ever. It’s human leadership that brings ethical judgment, empathy, and creativity that technology can’t replicate. Our focus is on guiding teams through change, encouraging innovation, and ensuring that everything we build continues to serve a meaningful purpose.

    4. Tell us about a major screw-up in your career—what went wrong and what did you learn?

    I wouldn’t point to one big screw-up because in reality, mistakes happen all the time. What matters is how you respond to them. Each one has taught me something new, helped me build resilience, stay grounded, and adapt quickly. These moments are never easy but being open to learning through them has been key for my growth. 

    5. What’s a mistake you see many young tech entrepreneurs making?

    One mistake I often see young tech entrepreneurs make is focusing too much on building flashy features or chasing the latest trends, without fully understanding the real needs of their users. At Dolby, we’ve always kept the customer at the center of everything we do. 

    6. How do you handle failure, and how do you encourage a failure-friendly culture?

    When you’re pushing boundaries and aiming to create truly transformative experiences, setbacks are bound to happen – and I see them as an important part of the learning process. At Dolby, we encourage a culture where people feel free to innovate without fear, while also taking thoughtful, calculated risks. When something doesn’t go as planned, we create space for open conversations, where teams can openly discuss challenges, share learnings, and collaborate across functions to find solutions.

    7. What’s the next big disruption you foresee in the tech industry?

    I think it’s going to be all about immersive tech like Dolby Atmos and Dolby Vision becoming increasingly widespread. People want that theatre-like experience wherever they are, so we’re bringing immersive audio and vivid visuals to more places—on phones, in games, even in cars. The future of entertainment will be personal, mobile, and completely immersive.

    8.  Podcasts and inspiring quotes you’d recommend to our readers.

    I regularly listen to various content pieces that offer great insights into digital culture, technology, and evolving audience mindsets. I also make it a point to tune into the Dolby Creator Talks podcast, which dives into how creators across film, TV, and gaming are using technology to tell more powerful, immersive stories.

    Dolby Tech & Auto Leaders 2025
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