Mobile photography is an ever-growing landscape in the tech industry. over the years, we have seen a number of smartphone brands collaborating with mainstream camera makers worldwide to take mobile photography to the next level. There is no denying that mobile photography in its current state does not compare to the quality of DSLR cameras and there is a big gap to bridge. However, smartphone manufacturers making efforts to make phone photography better with collaborations with camera pioneers is definitely a step in the right direction. Xiaomi India has now announced a long-term strategic partnership with German camera maker Leica to develop innovative solutions in the smartphone camera module segment.
Xiaomi x Leica
Xiaomi India and Leica Camera have announced a long-term partnership revolving entirely around mobile imaging. According to an official statement, the aim of this collaboration “is the joint development of innovative solutions in the smartphone camera module segment as well as the optimization of optical performance. The strategic alliance between Xiaomi and Leica Camera AG demonstrates the passion to continuously push the limits of what is technologically possible. In addition to innovative strength and premium standards, the two companies are united by the commitment to uncompromising quality. The collaboration between Xiaomi and Leica provides fantastic opportunities. Both are global brands with a clear focus on the entire customer journey and successfully engage with their customers across multiple languages, cultures, channels, and devices.”
According to the official statement, Xiaomi and Leica’s partnership aims at bringing advanced camera capabilities to the smartphone photography arena. The partnership aims at pushing the boundaries of mobile photography with Leica providing expertise in optical engineering, design, imaging software, and consumer experience to help Xiaomi achieve the best imaging prowess. The statement reads – “Xiaomi has been making breakthroughs in the smartphone photography space and has extensive experience in the research and development of imaging systems and AI algorithms. Leica brings its comprehensive expertise in optical engineering, design, imaging software and consumer experience related to the art of photography to the partnership. Leica supports Xiaomi in its efforts to achieve the best possible imaging results in the field of smartphone photography – and to take it to the next level of quality. The globally recognised expertise of Leica is based in large parts on its ability to guarantee the tightest tolerances on the market. This justified claim to excellence is of course also an integral part of the technology partnership with Xiaomi and is implemented in the production processes of the camera modules to ensure supreme quality.”