Twitter was undoubtedly one of the strongest brands in the world. The brand was so significant that the Oxford dictionary included the word ‘Tweet’ in it, no other social media platform has been able to do that yet. However, under the leadership of Elon Musk, Twitter came crashing down literally. It started off with major layouts followed by user complaints about the new leadership. The introduction of the paid verified check mark titled ‘Twitter Blue’ (now known as X Premium) changed the face of social media entirely. The verified check mark was considered a status symbol which is now also sold by Zuckerberg’s Meta.
The evolving phase of Twitter and Elon Musk’s leadership changed the face of the platform entirely, from Twitter to X! Before you jump in to understand what the change means, here’s why Musk decided to change the iconic brand name shared by the man himself on X –
“Twitter was acquired by X Corp both to ensure freedom of speech and as an accelerant for X, the everything app. This is not simply a company renaming itself, but doing the same thing. The Twitter name made sense when it was just 140-character messages going back and forth – like birds tweeting – but now you can post almost anything, including several hours of video. In the months to come, we will add comprehensive communications and the ability to conduct your entire financial world. The Twitter name does not make sense in that context, so we must bid adieu to the bird.”
So… what will the app do now?
Elon Musk has been nothing but vocal about his goal of Turning X (fka Twitter) into an all-purpose platform. China’s WeChat can be considered a goal Musk is trying to achieve as there is no American or global equivalent to such a versatile application. X already allows users to engage in live audio conversations in the form of Spaces, longer posts and broadcasting live videos have also become a thing on the platform.
In simple terms, Musk envisions X to be your go-to platform for everything ranging from news to entertainment. While many users including me believe that the change of brand from Twitter to X is downright unnecessary, one cannot overlook the fact that the platform is indeed evolving for the good. However, the term ‘X Premium Subscription’ reflected in my bank balance sheet does not sit well with my parents!
What about Twitter?
To put it nicely, it’s dead!
The tech billionaire has done away with Twitter and its familiar blue bird logo. Several parts of the platform have also made a switch like X Premium and the Twitter Help Center changing to X Help Center.
Musk has wiped his hands clean from the Twitter branding to the point where more than 580 items of the former Twitter brand will be auctioned off in mid-September. So, whether we agree with Musk or not, we all have to bid goodbye to the iconic Twitter brand forever. Rest it peace little blue bird!