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Elista has further strengthened its Smart TV portfolio. The brand has launched its new QLED Google TV range, available in 55” (4K UHD), 43” (Full HD), and 32” (HD) screen sizes. The new lineup brings together immersive visuals, intuitive connectivity, and modern aesthetics. Commenting on the launch, Mr. Pawan Kumar, CEO, Elista said, “Smart TVs have emerged as one of our top-performing product categories, and we’re focused on staying ahead by delivering meaningful innovation. Aligned with our new brand tagline – ‘built for U’, our new QLED Google TV lineup is designed to meet evolving consumer needs and their aspirations combined with cutting-edge tech and elegant design while keeping affordability at the core. In a market crowded with choices, we stand out by making global-quality entertainment truly accessible to Indian households, across metros and smaller cities alike.” At the core of Elista’s new QLED TVs is the Google TV interface. It consolidates content from various platforms into one personalized home screen. With built-in Google Assistant and Chromecast, users enjoy hands-free control and voice-based search. Smart home integration and effortless screen mirroring from mobile devices add convenience. Preloaded apps like Netflix, Prime Video, Disney+ Hotstar, SonyLIV, and YouTube offer instant access to top entertainment. This makes the new Smart TVs a true connected multimedia hub. Equipped with QLED display panels, the new Elista Smart TVs deliver richer colours, deeper contrasts, and more vibrant brightness levels. This ensures cinematic picture quality from any angle. The 55” model supports 4K UHD resolution and HDR10. The 43” and 32” models offer crisp Full HD resolution. Custom picture settings let users fine-tune colour, brightness, contrast, and sharpness. Select models include a powerful 48W in-built soundbar backed by Dolby Audio. This provides a theatre-like sound experience to match the stunning visuals. The edge-to-edge display with a sleek bezel-less frame enhances the décor of any living room or bedroom. Built using premium materials, the design balances aesthetics with durability. The new Elista Smart TVs support dual-band Wi-Fi (2.4GHz & 5GHz) for smoother, faster streaming and reduced buffering. This is ideal for high-definition content streaming. With 2x HDMI ports, users can connect consoles, set-top boxes, or additional sound systems easily. Built-in Chromecast allows quick casting of videos, photos, and apps from smartphones or tablets. Multi-device integration is seamless. Pricing & Availability The new QLED Google TV range is available at major retail outlets across India at following prices: QLED-32”: ₹ 23,990.00 QLED- 44”: ₹ 35,990.00 QLED-55” : ₹ 69,990.00

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