Lamborghini Revuelto with V12 hybrid engine launched in India at ₹8.9 crore

Lamborghini Revuelto, the first-ever V12 plug-in hybrid supercar, is gearing up for its grand debut in India on December 6. Buckle up for a thrill, as this powerhouse can go from 0 to 100 km/h in a mere 2.5 seconds, hitting the 200 km/h mark in just 7 seconds flat. Hold onto your nerves because Revuelto, with its 3 electric motors (2 electric motors up front and 1 petrol motor at rear), can achieve a staggering top speed of 349.2 km/h.

Draped in the legacy of the revered Aventador, the Revuelto is not just a successor; it’s a revolutionary force. Breaking new ground, it proudly flaunts the title of the first in the Lamborghini series to sport a plug-in hybrid powertrain. Beneath its sleek exterior lies a roaring 6.5-litre V12 engine, harmonizing seamlessly with a 3.8-kWh battery pack, delivering an awe-inspiring total power output of 1,015 bhp.

The heart-stopping Revuelto is not for the faint-hearted, with an ex-showroom price tag of ₹8.9 crore in India, and whispers suggest the on-road spectacle could hover around ₹10 crore. The demand for the supercar is so intense that bookings are locked and loaded till 2026. The luxury car is set to redefine the game with its exclusive plug-in hybrid system, a rarity within the Lamborghini lineup.

While the Revuelto pays homage to the Aventador’s aesthetic roots, it’s not just about looks; it’s about a unique allure that captivates onlookers. With its assertive stance and silhouette that cuts through the air like a precision blade, the Revuelto dons an aggressive appearance, accentuated by Y-shaped design elements.

Royal Adventure in the Land of Maharajas: Lamborghini Esperienza Giro India 2023 Celebrates 60 Years of Excellence

The Lamborghini Esperienza Giro India, a pinnacle of opulence and lifestyle experiential driving, has successfully concluded in the grandeur of Rajasthan. Marking the brand’s 60th anniversary, this year’s theme immersed Lamborghini owners in the regal splendor of Rajasthan, enabling them to explore India’s royal heritage in their beloved Lamborghinis. Exclusively tailored for Lamborghini owners, Esperienza Giro India 2023 unfolded as an exceptional adventure, guiding participants through the resplendent royal palaces, awe-inspiring sand dunes, and the most breathtaking locations and roads in the mesmerizing Golden City of Rajasthan.

The convoy, consisting of over 60 Lamborghini cars, awakened participants’ senses with meticulously curated routes that traversed the heart of India’s royal heritage, offering a picturesque view of the Thar Desert. The journey commenced at the magnificent Jodhpur and concluded at the enchanting Palace in Jaisalmer. Throughout this expedition, participants relished the thrill of driving, savouring the authentic Lamborghini driving experience.

This year, Esperienza Giro India embodied the essence of Lamborghini, granting customers an unparalleled opportunity to immerse themselves in Rajasthan’s rich cultural heritage while reveling in the unmatched performance and luxury of their Lamborghinis. The event underscored Lamborghini’s commitment to delivering exceptional experiences that transcend mere driving, fostering enduring connections between the brand, its owners, and the enchanting world they explore together.

“Esperienza Giro India 2023 was a celebration of Lamborghini’s 60 years of excellence, a journey that allowed our cherished customers to experience the opulence and majesty of Rajasthan, which resonates with Lamborghini’s own heritage of luxury and performance. We are delighted to have created memories that will last a lifetime and strengthen the bond between Lamborghini and its loyal enthusiasts,” remarked Sharad Agarwal, Head of Lamborghini India.

Lamborghini Esperienza Giro India made its debut in 2019, with its inaugural edition featuring a convoy of over 30 cars journeying from Bengaluru to Coimbatore and onwards to Ooty. In its second edition, organized in 2021, the brand witnessed increased participation, with over 50 Lamborghini owners travelling from Delhi to NH48, passing through the picturesque city of Chandigarh en route to Shimla. At this year’s Esperienza Giro, while celebrating 60 years of excellence, the brand continued to lead in innovation and passion, inspiring fans and dreamers across the country with its extraordinary cars and offering unique experiences that only Lamborghini can guarantee.

Lamborghini’s BULL Connection and the list of top cars from the brand

Lamborghini was named after the founder’s surname, and its logo featured a bull, a reference to Ferruccio Lamborghini’s zodiac sign, Taurus, the bull. However, that’s not the only reason Ferruccio decided to go on with the bull logo. As a Taurus-born, he was more fascinated by bullfights, and in the early sixties, he spent some time with Don Eduardo Miura, a renowned breeder of Spanish fighting bulls in Seville.

The large, fierce, and cunning bulls from the Miura lineage have a fearsome reputation, and matadors could not dare turn their backs on them. These bulls have been referred to as individualists with strong personal characters. When Ferruccio learned about the characteristics of these bulls, he got impressed and decided to place the raging bull on the front of all his cars as an identity of the brand.

The early stable of the Lamborghini

Lamborghini 350 GT

The Lamborghini 350 GT was the first-ever production vehicle produced by Lamborghini. The car was well-received at the March 1964 Geneva auto show, which became the reason the company began the production of the car immediately in May 1964. The success of the Lamborghini 350 GT ensured the company’s survival, establishing it as a viable competitor with the sports car maker Ferrari.

The Lamborghini 350 GT was based on the earlier Lamborghini 350 GTV and originally fitted with Pirelli Cinturato 205VR15 tyres and had an all-aluminium alloy V12 engine mated to a five-speed ZF manual transmission. The car had an aluminium body, a Salisbury differential, four-wheel independent suspension, and vacuum servo-assisted Girling disc brakes all around.

Production – May 1964 – 1966 (120 built)

Designer – Carrozzeria Touring 

Body Style – 2 door coupé 

Engine – 3,464 cc (211.4 cu in) 60° aluminium V12 DOHC

Power output – 280 bhp and 325 Nm of torque

Transmission – 5-speed ZF manual[2]

Dimensions : Wheelbase – 2,550 mm, Width – 1,730 mm, Height – 1,220 mm

0 to 100 kms – in 7.5 seconds 

Top speed – 249 kms/hour

Lamborghini 400 GT

In 1966, Lamborghini launched their first mid-engined supercar called the Miura, which featured a new V12 engine, which was then placed in the 350 GT, and so the Lamborghini 400 GT was born, with 2+2 seating with the revised roofline. The 400 GT 2+2 also had a Lamborghini-designed gearbox, with Porsche-style synchromesh on all gears, which greatly improved the drivetrain.

Production – May 1966 – 1968 (247 built)

Designer – Carrozzeria Touring 

Body Style – 2 door coupé 

Engine – 3,929 cc V12

Power output – 324 PS / 320 bhp / 239 kW @ 6500 rpm

Transmission – 5-speed manual

Dimensions: Wheelbase – 2,550 mm, Width – 1,727 mm, Height – 1,257 mm

0 to 100 kms – in 6.1 seconds

Top speed – 250 kms/hour

Lamborghini Miura 

As mentioned above, Ferruccio Lamborghini was highly impressed with the Miura-bred bulls and decided to name his third car Miura after producing two cars with alphanumeric designations. The Miura car was a trendsetter, and with its high performance, it was a mid-engined sports car. At the time of the launch, it was the fastest production road car, with a top speed of 280 km/h.

The Miura was originally conceived by Lamborghini’s engineering team, which designed the car in its spare time against the wishes of the company founder. Ferruccio always favoured powerful yet sedate grand touring cars over the race car-derived machines produced by local rival Ferrari. However, he changed his mind when he got to see the result, and the rest is history.

Production – May 1966 – 1973 (764 built)

Designer – Marcello Gandini 

Body Style – 2 door coupé 

Engine – 3,929 cc V12 

Power output – 385 PS / 380 bhp / 283 kW @ 7000 rpm 

Transmission – 5-speed manual 

Dimensions: Wheelbase – 2,500 mm, Length – 4,360 mm, Width – 1,760 mm, Height – 1,050 mm

0 to 100 kms – in 5.8 seconds

Top speed – 273 kms/hour

Lamborghini’s love for bulls never ends here; take a look at the cars and their bull connection – 

1968 – Espada

The car was named after the sword that torero – the bullfighter, uses to kill the bull. 

1968Islero

The car was named after a Miura bull Islero, who killed then-famous bullfighter Manolete.

1970 – Jarama

The car was named to recall the fighting bulls bred in the Jarama river area in Spain.

1972Urraco

The car was named after a line of Miura-bred fighting bulls, which translates to little bull.

2002 – Murciélago

The car was named after a bull called Murciélago, who was a fighting bull that survived a matador’s 28 sword strokes.

2003 – Gallardo

The car was named after a historic breed of fighting bulls called Gallardo. It was one of Lamborghini’s best-selling cars. 

2012 – Aventador LP700-4 

The car is named after an award-winning fighting bull, Aventador, who fought valiantly in the bull ring of Zaragoza, Spain, in 1993.

2015 – Huracan LP610-4

The name Huracán comes from a Spanish fighting bull from 1879 that was known for its ‘ outstanding courage and strong sense of attack’.

2018 – World’s 1st Super SUV, Urus

The name comes from the ancestor of modern domestic cattle, also known as the aurochs.

A little about the latest one, Lamborghini Urus

When Lamborghini launched Urus, everyone was awestruck and asked the same question, A Lamborghini SUV? Really? Yes, and not only that, over the last 5-years, the Urus has turned out to be a game-changer for the Italian carmaker. After many years of teasers and leaks, Lamborghini finally revealed their new 641 horsepower Urus 4×4, a car they called the ‘Super SUV’ in 2018.

Production – February 2018 to present 

Designer – Filippo Perini ( concept ) & Mitja Borkert (production version)

Body Style – 5-door SUV

0 to 100 kms – in 3.6 seconds

Top speed – 305 kms/hour 

The debut SUV from the house Lamborghini has become its best-selling model not only in India but globally. Until now, the company has launched three special variants of the car Urus Pearl Capsule, Urus ST-X and the most recent Urus Performante,  which arrives with a drastic change in design and performance specifications compared to the previously launched special variants.

How Big is Lamborghini? – The outcome of revenge

How Big is Lamborghini? Big enough to get all the attention of the people passing by and fit persons as tall as 6’2″ with the exception of the Convertible Lamborghini Huracán. The company came into existence as a challenge and emerged within a short period as a luxury car maker that manufactures expensive cars that offers luxury style, high speed, and advanced technology.

If there was no Ferrari, there would be no Lamborghini

Ordinary people think only about how much they will hurt others in revenge, but very few people think first about how much they will benefit from revenge and then take steps. Ferruccio Lamborghini, the founder of Automobili Lamborghini, was one of the few. The visionary behind Lamborghini cars was born on 28th April 1916 in a farming family in Renazzo So Cento, Ferrera, Italy.

Since early childhood, he has been keenly interested in mechanical equipment used for farming rather than agriculture. Later on, when World War II was at its peak, Ferruccio was drafted into Italy’s Royal Air Force, where he served as a mechanic. He was posted at the Italian garrison on the island of Rhodes, an isolated area where he learned to repair broken-down cars, motorcycles and trucks with reused parts.

After the end of World War II, he was taken prisoner when the island fell to the Englishmen. He returned to his home after a year and opened a garage in Pieve di Cento. In 1947, he recognised the emerging market for farming equipment and developed the first-ever Lamborghini tractor, named Carioca, which he made from parts of a former military vehicle and engines and differentials from ARAR centres.

Ferruccio founded Lamborghini Trattori in 1948 to design and build tractors, and soon it became one of the largest agricultural equipment manufacturers in Italy. The tractor company helped Ferruccio to become a successful entrepreneur in the midst of Italy’s post-economic boom, and his increasing wealth granted him an opportunity to purchase expensive cars such as Maserati, Mercedes-Benz and even FERRARI.

Here comes the revenge!

In 1958, Ferruccio Lamborghini bought his first expensive car, the Ferrari 350, and in the next few years, he bought a few more Ferrari cars. However, for a long period, he was not satisfied with the performance of the Ferrari cars as they were noisy and rough to handle. He was fond of the Ferrari, and out of concern, he decided to meet Enzo Ferrari, the founder of the Ferrari cars.

Back in the 1960s, Ferrari was one of the few car manufacturers in the world who were popular for making the best sports cars, and its founder was infamous for his pride. When Ferruccio met Enzo Ferrari in person and talked about a few design suggestions and the pitfalls of the Ferrari cars, he received a notorious reply from a Ferrari owner “Let me make cars. You stick to making tractors.”

Ferruccio Lamborghini felt insulted as well as humiliated; who would not? The back-answer encouraged Lamborghini, and he decided to start his car manufacturing company along the lines of “to make a perfect car”. He hired Giotto Bizzarrini, who had designed some of Ferrari’s most recent engines at the time, and engineers Giampaolo Dallara and Giampaolo Stanzani. And this is how the great rivalry began.

The G in the Lamborghini stands for Guts

The man behind the Lamborghini established the Automobili Lamborghini in 1963 to prove Ferrari wrong and manufactured the first-ever Lamborghini car – the 350 GTV in a mere four-month time. The car was unveiled at the 1963 Turin motor show without an engine as the engineers encountered a problem with the planted engine and decided to place bricks under the hood. Gutsy, isn’t it?

Valuation

Being a fan of Lamborghini, people always think working at Lamborghini would be an outstanding achievement, but it’s fun and games until you know the rules of working with Lamborghini. Definitely, Lamborghini is one of the most attractive employers in the world, and the employer takes good care of its employee’s well-being in and outside the workplace.

The company assembles around 20 cars daily and has delivered over 5,090 cars worldwide (Urus SUV contributes half) in the first half of 2022. Being particular, Lamborghini has seen massive growth in the Indian car market, with sales of 69 cars in 2021 alone. Thanks to Urus, which accounts for over 80% of first-time Lamborghini buyers in India.

Lamborghini employs over 1800 people who work in 3 shifts to keep up with tight deadlines. The ownership of the company has been changed three times since 1973, and currently, it is owned by the Volkswagen Group through its subsidiary Audi. The ex-President of Bugatti Automobiles, Stephan Winkelmann, has been the CEO of Lamborghini since 2018, and the company is currently valued at $11 billion.

Lamborghini Unveiled The Exclusive Space Key – Its First NFT

NFTs have been in trend for over the last couple of months, and every company wants to be a part of it. The latest company joining the lineage of NFTs is Lamborghini, which just unveiled its first NFT dubbed Lamborghini Space Key. The artist behind the space-themed artwork is not disclosed yet, and it is limited to five units.

What is NFT?

NFT stands for Non Fungible Tokens, and they can be traded or exchanged but only with an equivalent item. NFTs are unique identifiers recorded on a distributed ledger known as Blockchain and tied to a digital asset such as pictures, videos, music, or other records. 

Technically all NFTs are collectibles and allow their buyers to own the original copy of a digital file, which means you do not own or receive anything physically. Each token is unique, allowing its owners to guarantee asset authenticity, scarcity, programmability and trackability over the internet.

The artwork is a piece of advanced carbon fiber composite material that Lamborghini sent to the International Space Station (ISS) in 2019 as part of a joint research project. After returning from space, the carbon fiber composite becomes a part of the Space Key. These materials mark yet another milestone for the company, this time as a gateway into the NFT world.

Each of the five Space Keys is linked to an exclusive and purely digital artwork by the same artist through the QR code on the backside of the carbon fiber. Stephan Winkelmann, Chairman and CEO of Automobili Lamborghini, said, Being a leading company for carbon fiber composite materials within the automotive sector, Lamborghini pushed boundaries two and a half years ago with the joint research project in space.

He further added, “the NFT world has been calling to us, and we are excited about engaging with this very passionate and innovative community.” The company has entered the NFT world in cooperation with NFT PRO™, and soon the company will share further details, including the name of the artist of the Space Key and the link to the auction registration.

NFT PRO™

NFT Pro™ is the top-notch enterprise white-label NFT solution for global brands, making NFT campaigns seamless, easily executed, and on-brand. They offer an enterprise-grade platform, proprietary methodology and enterprise-level support. They help global enterprises with strategies, creations, sales, and the distribution of NFT-based digital authentic assets.

Love Lamborghini and Lego? Here’s Best Of Both Worlds!

In collaboration with the Lego Group, Automobili Lamborghini has built a life-size replica of the Lamborghini Sián FKP 37, using over 400,000 Lego Technic elements. Following the launch of the 1:8 scale Lego Technic Lamborghini Sián FKP 37 last year, this life-size model replicates the limited-edition Italian super sportscar on a much grander scale. Using 154 different types of Lego elements, including 20 moulded specifically for this project, the 2,200 kg model embodies the unmistakable design of the Lamborghini Sián down to the most minute details, perfectly mirroring the car’s dimensions to the millimetre.

“Lamborghini is a dream for people around the world, and Lego products provide creative inspiration for millions,” said Stephan Winkelmann, President and CEO of Automobili Lamborghini. “We’re delighted to have collaborated on this unique edition of the Lamborghini Sián, that will catch the imagination of Lamborghini and Lego fans alike.”

The collaboration between the two companies’ designers, engineers and technicians, took a team of 15 people 8,660 hours of development work. The chassis is identical to the real-life Sián at 4,980 mm long, 2,101 mm wide and 1,133 mm high. The body panels are comprised of an intricate fabric of bespoke interconnecting hexagonal Lego Technic elements, paying homage to the six-sided shape that is integral to Lamborghini’s design language. The Sián’s name, meaning ‘flash’ or ‘lightning’ in Bolognese dialect, is honoured by the Group’s experts who have ensured that the lights, built entirely from Technic elements, and the sleek lightning bolt that flashes along the body, reflect how the real Sián’s epsilon headlights and hexagonal taillights power up and down. Inside the cockpit, the detail continues with a brick-built steering wheel featuring the Lamborghini emblem and Italian flag, Lego built dashboard controls and racing seats.

This is the first large-scale model from the Group to have a paintbrush-effect UV colour coating. The colour is a perfect match to the 1:8 scale Lego Technic model and was applied by Automobili Lamborghini’s paint shop.

Lena Dixen, Senior Vice President of Product and Marketing at the Lego Group, said: “Our designers love a challenge, so you can imagine their delight when we tasked them to think slightly larger than normal with this model. They jumped at the chance of teaming up with our amazing designers and engineers who build these impressive life-sized models at our Kladno factory’s model production workshop in the Czech Republic, and really pushing the boundaries of what can be done with Lego Technic. The creativity that the system allows meant it was possible to really do justice to the exceptional design of the Lamborghini Sián FKP 37.”

In a first-of-its-kind virtual unveiling from the Lego Group, the model has been rebuilt in a virtual Lego workshop to give Lamborghini enthusiasts and Lego lovers the chance to get up close and personal with the full-scale version. Viewers can make their dreams come true by getting behind the wheel of the 1:8 scale edition before being ‘transformed’ along with the model into the full-scale replica revealed today. They can sit virtually in the driver’s seat and hear from the Automobili Lamborghini and Lego Group designers who made this model a reality.

 

Lamborghini Huracán EVO in India: A Spyder With RWD!

Lamborghini recently unveiled the Huracán EVO Rear-Wheel Drive Spyder in India. The new V10 model brings the freedom of open-air driving and lightweight engineering, with rear-wheel drive and a specially tuned Performance Traction Control System (P-TCS). With a 0-100 km/h acceleration of just 3.5 seconds and a top speed of 324 km/h, like its coupé stablemate, the Spyder is an intuitive driver’s car, delivering a fun-to-drive experience via hardware rather than software. India’s first Huracán EVO Rear-Wheel Drive Spyder in Blu Sideris was delivered today.

Francesco Scardaoni, Regional Director for Automobili Lamborghini in the Asia Pacific, said, “Huracán EVO RWD Spyder is an instinctive driver’s car, engineered for individuals who prefers to experience the feedback and engagement from the set-up of a rear-wheel drive car where electronic intrusion is minimized. As Huracán EVO RWD Spyder features a fun-to-drive experience, it definitely adds vitality to the super sports cars market in India as reflected in the increasing number of supercar aficionados.”

Sharad Agarwal, Head of Lamborghini India, said, “India is one of the strategic markets for Lamborghini and we consistently invest to create unique bespoke experiences for our customers. Today is no exception as we deliver the Huracán EVO Rear-Wheel Drive Spyder to one of our discerning clients. The Huracán EVO Rear-Wheel Drive Spyder truly doubles the driving fun and we look forward to see our customer and prospects in India enjoying the sense of freedom and spirit of life that open-top driving provides.”

The Huracán EVO RWD Spyder’s design optimises the integration and function of the extremely lightweight soft top. The Spyder is a true Lamborghini with a roof open and closed, sporting inimitable lines from every profile that confirm its dynamic in both looks and performance. The Spyder’s exterior lines ensure drag reduction and downforce match that of the coupé without requiring additional aerodynamic appendages while enhancing the rear-wheel-drive car’s balance and dynamism with roof both up and down.

The Spyder’s aluminium and thermoplastic resin body sit on a lightweight hybrid chassis in aluminium and carbon fibre, with a dry weight of 1,509 kg and a weight-to-power ratio of 2.47 kg/hp. The high-performance fun is accompanied by the inimitable sound of the V10 aspirated power plant, delivering the same 610 hp (449 kW) and 560 Nm of torque as the coupé version. The specially tuned P-TCS traction control system is designed for a thrilling performance in all conditions, consistently delivering torque and assuring traction even as the Spyder is realigning after sharp cornering or drifting.

The Huracán EVO Spyder’s ANIMA button on the steering wheel puts the pilot in control of driving modes, with the P-TCS calibrated to suit. STRADA provides stability and safety in all conditions by minimising rear-wheel slippage and more proactively managing torque delivery on low-adhesion surfaces. In SPORT mode, the driver enjoys drifting fun, allowing the rear wheels to slide and skate during acceleration, with torque limited when oversteer angles increase rapidly so the driver can stabilise and control the car. CORSA mode optimises the car’s traction and agility when exiting a corner in high-performance conditions, maximising dynamics and speed.

In a range of colour options, the soft-top closely complements the rear-wheel-drive car’s body lines and colour options while ensuring a quiet cockpit for easy conversation and entertainment with the roof up or down. With a soft top both up and down, the driver can also electronically open the rear window, which functions as a windshield when up and highlights the V10 engine’s unique sound when down. Two removable lateral windshields dampen lateral aerodynamic noise in the cabin, permitting conversations even at high speeds.

The Lamborghini Huracán EVO RWD Spyder price starts from Rs 3.54 Cr (Ex-Showroom) PAN India.

 

Lamborghini Countach: The Charming Viscount

Lamborghini’s journey over the last half-century has been nothing less than legendary. Lamborghini has produced some genuinely gorgeous masterpieces, from being taunted by a pride-filled Modenan for the lack of knowledge of luxury cars to being one of the best luxury carmakers in the world. Although its first model was the 350 GT, the Countach propelled Lamborghini into its current star status. The distinctively contemporary lines of the Lamborghini Countach, which is celebrating its 50th anniversary this year, shaped the design of all subsequent Lamborghinis even up to today’s models, including the Aventador, Huracán, Sián, as well as the Urus.

 

 

Lamborghini Design DNA

It made its first public appearance on March 11, 1971, at the Geneva Motor Show. Draped in yellow, The Countach project was unveiled in Carrozzeria Bertone’s space. The Lamborghini stand also featured the Miura SV, while the Countach had the internal code number LP112. LP stands for the rear longitudinal position (“Longitudinale Posteriore” in Italian) of the 12-cylinder engine, which stemmed from Ferruccio Lamborghini’s desire to maintain the image of a company at the forefront of style and technology following the Miura.

“There are works of art that always remain relevant, and the form of the Countach is one of them.” These are the words that Mitja Borkert, Head of Design at Lamborghini, uses to describe the style of this automotive icon. “Its design,” adds Borkert, “is comprised of perfect proportions, characterized by a very pure and essential approach. Its distinctive feature is the single longitudinal line that visually connects the front and rear parts. From a stylistic point of view, it’s a perfect inspiration because, even when the rest is modified, the line is an element of visual continuity between past and present. It’s the epitome of the DNA in all Lamborghini design, the tradition of the stylistic language from the origins to the present day.”

Mitja Borkert – Head of Design Lamborghini

Low and wide, the front view of the Countach is characterised by diagonal lines on the hood, which are also repeated on the engine compartment, making it immediately recognisable even from a distance. The shape of the passenger compartment, low and squared, combined with the typical slope of the windscreen, influenced the design of the various models that have followed the Countach. It is precisely these shapes that have remained unchanged over the years, along with the particular and characteristic cut of the side windows, which make a Lamborghini easily identifiable at first glance. 

The Countach LP400

The Countach introduced a futuristic style ahead of its time during the 1970s, an era of explosive creativity and one of the most significant moments for design. These were years of critical social achievements reflected in significant changes that would inspire designers and creatives worldwide. The space race; the advent of high tech with the development of modern computers; the trends in fashion linked to geometric patterns, extravagant choices, and the explosion of bright colours; the advent of individualism and the Jet Age; are all elements that influenced the stylistic choices of the Countach’s designer, Marcello Gandini. The Countach is also due to the vision of Ferruccio Lamborghini, who believed right from the start in the revolutionary project that today is still influencing the style of future Lamborghini models.

 

Driven by Passion with Ananya Birla | Lamborghini Urus

Facing new challenges every day requires a special kind of power. Lamborghini celebrates this Women’s day with Ananya Birla and all the other women trying to change the world for the better. As a strong, bold and powerful woman herself, Ananya possesses the capabilities to unlock any road in her life, just like the Urus.

Driven By Passion


Today, we have a Lamborghini Urus and one self-made star to accompany us, the star who swam against the flow to prove herself, and of course, she conquered it gracefully.
If you’re a fan of pop music, then you might have known her by name. We are talking about the first Indian artist with a platinum single in English. She is also a songwriter and the founder of Svatantra Microfin, a company that provides microfinance to women in rural and semi-urban India. She is Ananya Birla.

Ex: It was an epic year, so tell us, what have you been doing?
Ananya: I was in LA for the entire year when Covid hit. I never imagined that something like this would ever happen, and I think it has been a year full of learnings. I made a lot of music and grew a lot as an individual.

Ex: What has been your learning? Tell us something that you learned during the pandemic.
Ananya: To be more in the present moment. We work so hard, and we want to succeed so much, but we forget to be happy in the middle of all of that, and that’s what I think I learned. That’s what I have been doing and just enjoying the journey more than worrying about anything else.

Ex: During the lockdown, did you learn how to make the Dalgona coffee, cooking or any other #lockdowntrend?
Ananya: I feel terrible as everyone used to say they learnt cooking or found some hobby during the lockdown. But I still did not learn cooking as my best friend was with me, who cooks. I used to wash the dishes after eating excellent meals made by her, so I think its a fair fight?

Ex: You are the first Indian to be trending on the top 40 radio stations in the US, national icon and international icon, so how does it feel?
Ananya: It’s been a good run, and I think I made the most of 2020, and I am proud of it. I also launched the Ananya Birla foundation, giving back to society in this challenging time.
How do I feel? No matter what, I think it’s still the start, and I have to do more. It has been a good run till now. We’ve hit significant milestones this year, and that’s about it.


Ex: Your song Everybody’s Lost is profound. Has it gotten the same response throughout the world?
Ananya: Everybody’s Lost is a very different song, and it has done well in the states. It has also done well in Mexico and Japan. A couple of my songs like Meant to be, Hold on have done better in India, but Everybody’s Lost has excellent numbers. I like electronic music, but this is a sound that I enjoy right now. It blends in time and sounds better.

Ex: Apart from music, what are your other passions?
Ananya: I love travelling, adventure, reading, and I love cars. Even this is an adventure for me having a long drive in the Urus.


Ex: Now that the lockdown is over, what are the destinations you would like to visit with your girl gang?
Ananya: I think we would go to the Maldives; I love the Maldives. It’s so peaceful there, and I love oceans basically; I’m a water baby.

Ex:  What gives you a thrill? What are some of the thrilling adventures you have been to or done?
Ananya:  I went skydiving in Dubai recently and loved it. I have had a lot of highs and lows, and when you have those high high highs, you want to keep getting them, and adrenaline does that to you, so when you are driving fast in a car or when you are travelling, you feel this rush.

Ex: Urus does 0-100 in 3.6 seconds. The roads are clean ahead, so are you up for it?
Ananya: WOW! That’s insane, and honestly, it was so smooth you did not feel that jerk.

Ex:  What is the hardest decision you made or took in your life?
Ananya: I think it has to be dropping out of Oxford was quite a tough decision.                                                                                                                            Rs – I think swapping seats with you was the hardest decision I had to make.

Ex: You have your music passion, and you are also the founder of Swatantra. Are you able to manage your life and music in a cool way?
Ananya:  I started Swatantra when I was 17. It is a billion dollars worth now with over a million clients, 17 villages, and we give loans to people who need it the most, and yes, I find balancing very tough. That is one thing I still struggle with.

Exit mobile version