What is your criteria when it comes to buying a pair of TWS? For me, it will always be the comfort and sound quality. Over the years I’ve used a number of wireless earbuds that are barely comfortable to wear for an extended period of time while giving an optimum sound experience. Thus, my scepticism while trying out the latest Nothing Ear (2) was soaring high. Nothing’s new addition to its product lineup surely leaves an amazing first impression thanks to its futuristic looks but there’s more to everything than what meets the eye. So, how good is Nothing Ear (2)? let’s find out –
Design
The design arena is where Nothing Ear (2) marks its elegance. However, the design is ‘nothing’ to get excited about as it is heavily borrowed from the first iteration of the TWS with minor tweaks here and there. There is an addition of a tiny metal plate for pressure-sensitive controls along with the ‘Ear (2)’ branding which is new for this iteration. Besides that, the looks remain unchanged. The futuristic aesthetic coupled with a plain white form factor makes the Ear (2) stand out from its competitors in the design aspect.
While the design of the buds is top-notch, they do not tend to stick around in your ears during extended hours of music streaming or binge-watching. I had to plug the buds in from time to time while watching films as they would simply pop out which prompted me to not even risk working out while wearing them. The earbuds come with IP54 dust and water resistance which is an upgrade from the previous IPX4-rated Ear (1). The earbuds case is not any different from the first generation except for a slightly smaller form factor.
Audio and ANC
The most important aspect of any TWS is how good they sound. Companies often get lost in the sauce of delivering visually appealing earbuds at the cost of losing out on sound quality. Nothing Ear (2) does not fall into that trap and only gets better from the previous iteration. The previous Nothing Ear TWS featured powerful bass but lacked mids and treble which resulted in a muffled sound experience. However, Nothing Ear (2) strikes a beautiful balance between the three bringing in a much improved sound experience. Ear (2) does not obsess with high bass and delivers clear mids and highs making up for an overall enhanced listening experience. It features LDHC 5.0 which is refreshing to see in midrange earbuds.
The ANC and EQ settings sit tight in the NothingX application which offers a number of personalization options to the user. My favourite feature of Nothing Ear (2) has to be its Personalised ANC option which calibrates the level of ANC based on the user’s hearing sensitivity. The app offers a hearing test for users and fine-tunes the sound profile of the earbuds based on the test. During my testing, the sound experience did get better once I switched to personalised ANC.
The noise cancellation features here are not beyond anything other earbuds offer at this price range. It is pretty much a standard ANC experience which neither overwhelms nor disappoints.
Performance
At its core, Nothing Ear (2) comes off as capable everyday listening earbuds. I wouldn’t recommend using them during extensive physical activities as they tend to fall off easily even if you’ve got an ‘Ear Tip Fit Test’ done through the NothingX app. The music experience is well-rounded here and the earbuds do a fantastic job of operating the highs, lows, and mids of any given track. They support hi-res audio with only a limited bunch of Android devices. The call quality is amazing here. However, one gripe with the earbuds has to be their battery life. Nothing Ear (2) does not come with an impressive battery performance as they lose out on a big chunk of power within just two hours of usage with ANC turned on. While the charging case offers an additional 18-20 hours of battery life with ANC turned on, it is still underwhelming.
Verdict
Nothing Ear (2) build upon a solid foundation laid out by its predecessor and excels where Nothing Ear (1) lacked plenty. The balanced sound quality coupled with futuristic looks make up for a solid overall package for your audio needs. If your smartphone device comes with Hi-res audio support then the deal becomes a little sweeter, however the same cannot be said for an universal experience with the Nothing Ear (2). Ultimately, Nothing Ear (2) is a balanced upgrade which can be considered for your audio needs.
The Mobile World Congress is underway in Barcelona right now with a number of new developments in the world of smartphones being announced left and right. It was OnePlus that unveiled its OnePlus 11 Concept device which made waves on the internet. TECNO also announced its entry into the foldable phone market with PHANTOM V Fold. While smartphone leaders around the world brought their A-game revealing hardware updates to their devices, Nothing went a different route and `used MWC as an avenue to meet with vendors and other big names in the industry.
Nothing Phone (2) with Snapdragon 8 series SoC
Nothing’s Carl Pei announced at the Mobile World Congress that the Nothing Phone (2) will sport a Qualcomm Snapdragon 8 series processor. This will mark the company’s first device to feature the flagship-level SoC as the Nothing Phone (1) rocked the midrange Snapdragon 778+ chipset. During the same announcement, Nothing CEO Carl Pei also revealed that the company would be launching a new product next month. Given Nothing’s track record, we won’t be surprised if it’s a new TWS.
Along with a better chipset, the Nothing Phone (2) will be getting a proper release in the US this time around, something that was not done for its predecessor. Carl shared that the US market was the company’s top priority going forward. The Nothing Phone (2) should arrive sometime late in 2023. During his conversation at the MWC, the Nothing CEO also talked about the OnePlus 11 Concept phone mentioning the device’s illuminated cooling liquid. Carl Pei also acknowledged a small company named UniHertz that has developed a ‘carbon copy’ of the Nothing Phone (1) stating he is interested in checking that device out. However, when it comes to the upcoming Nothing Phone (2), I am convinced it won’t feature the latest Snapdragon 8 Gen 2 as the company would have chosen to reveal that right away. I believe the company will go for the 8+ Gen 1 platform or lower to keep the prices competitive.
Nothing in tech is interesting anymore; these are the words of Carl Pei, the visionary behind many successful companies, products and now his own company, Nothing. Before we understand the company, we need to know about the journey of Carl Pei and how everything in his life leads to Nothing. Carl Pei is a master entrepreneur. He was one of the core members when OnePlus came into being. OnePlus as we all know, is a technology brand with many portfolios and SKUs catering to customer technology. The man and his missions Carl Pei and marketing strategies
Awareness of a problem
Carl Pei was the man behind the first “flagship killer” campaign. His modus operandi has been a three-stage approach. First is awareness of a problem – Technology is not fun anymore. His presentations with the OnePlus One, his involvement with the OnePlus Nord series and now his own company, Nothing, presented a similar problem. According to him, technology in consumer products is stagnant and lacks innovation to make things interesting.
The Nord series was the approach to meeting the expectations of the youth. The awareness created for the Nord series was the lack of colours, good affordable products and making tech interesting for the youth. Has that problem been solved? Maybe the teal colour was the solution? Despite not completely eliminating the problem, the Nord series was an absolute success.
Nothing ear (1) followed the same approach of creating awareness of a problem. ANC at an affordable price but also an innovative solution in the form of design. Something similar is being approached with the Phone (1). Carl Pei had a seventeen-minute video teasing the problem of smartphones becoming mundane and boring. He also approached the problem that nothing new is happening in the smartphone space. Earlier phone launches were exciting, but not anymore.
Opportunity – Solution to the problem
In a world filled with consumer products that all look alike, the OnePlus One was considered revolutionary. His strategy involved creating a comprehensive new phone that would challenge the best of its time. The product had to be affordable enough to wide-spread that flagship experience among people who were sceptical about buying a flagship product or just did not find value in most flagships. The phone delivered when it arrived, and almost every person looking for a phone to buy was considering the OnePlus One despite the lack of stores, service networks and enough units to call it a success.
Nord series did something similar but catered to a younger audience. The teal colour for the Nord series was an iconic hit. It was not the complete solution as it was offered in an iconic colour that stood as the brand image colour for a long time. Carl Pei insisted on affordable 5G solutions, keeping costs less and offering more at a given price increased the Nord value. A subsidiary of the brand OnePlus, Carl Pei’s Nord, was able to provide a solution to loyal OnePlus customers while keeping the core OnePlus One strategy. OnePlus was acquired by the giant parent company of many other brands like Realme, Oppo, Vivo, etc., BBK electronics. Thus, Carl Pei focused on Nord as his visionary project of the time.
Carl Pei moved on from OnePlus for reasons unknown, but his vision and mission were alive with Nothing, a new company under his leadership. The first product launched was the Nothing ear (1), promising to promote ANC and features much above its competitor’s market price. A solution for people who want to enjoy music whilst gaining a reality check on his dream to create a new fan base for his upcoming products from Nothing.
A prime example of the same was when he announced Nothing Phone (1), a phone supposedly making smartphone space enjoyable again. He presented the problem that most smartphones are not exciting; they have become mundane yearly. His solution is their first phone from Nothing. A phone teased about being interesting in design with a transparent back loaded with innovative notification LEDs, 40% less bloatware than the competition and a near-stock Android experience with dot-matrix-inspired Nothing UI.
Hype marketing
Carl Pei is a man of value offerings. He does not believe in flagship offerings at a flagship price. His years of experience and approach have always been to hype the launch of something that could be innovative through various popular means of marketing. Hype marketing seems to create a buzz around the social media audience, and potential buyers are raising expectations. Carl Pei is a master of creating hype with selective marketing tools strategically used to reach maximum reach.
OnePlus One
In 2014, Carl Pei announced the launch of the OnePlus One with a strategy similar to his 2022 product, Nothing Phone (1). It involved showcasing products of 2014 with brand names up front on the bezels of the phone, hardware and software that was lacklustre from most brands available in the market. Like the Nothing series on YouTube, the OnePlus One launched with several videos that involved research about the problems of that era, the making process of the OnePlus One and how exactly the product solved the issues presented with a viral tagline – Flagship killer. The phone was a massive internet sensation when it launched.
Influencer marketing was successful enough post the hype. Most YouTube channels with millions of subscribers were the first to unbox this flagship killing product. Numerous videos compared it to the flagships of that era, showcasing the prowess of a visionary and his hype marketing that resulted in positive success for the brand overall. With interchangeable backs, one in sandstone, one in wood finish and another in white matte, this phone was considered different in design and hardware. The most disruptive feature was the amount of value it promised at a given price. It was launched with Cyanogen Mod, a custom operating system that was a first at its time. It provided the enthusiast with custom firmware to tinker, something most enthusiasts do to date. No one had done this before.
OnePlus Nord series
Later in 2019, Carl Pei was also heading the Nord series and its marketing. This time, the problem served was something for youth and you in general. Carl was seen in multiple videos across the Nord series’ making process. The team researched and provided a teal-coloured solution for all the OnePlus loyalists lost due to OnePlus penetrative marketing strategies. Penetrative marketing is when something launches at a disruptive price, sells in quantity, and, upon successful market reach, increases the cost slowly but steadily to gain market share.
Nothing is similar
Carl Pei is all hype about Nothing with a track record of successful marketing campaigns. He has successfully marketed his reach and selective information to create a non-stop social media hype about his upcoming product, the Nothing Phone (1). This strategy does seem to work in this time and era of online marketing. People all around the world have easy access to online media. Like his earlier strategies, Carl Pei has strategized the online marketing hype for his newest offering, launching on 12th July 2022, Nothing Phone (1).
Capturing the best of social media engagement, endorsing along with the best channels with millions reach and strategically hyping one segment after the other of an innovative product. For example, with the OnePlus One to Nothing Phone (1), Carl has always provided production-ready units to YouTube celebrities like MKBHD, etc. They never reveal their genuine opinions as a part of an embargo designed to release after the product launch event. A hype train ridden with hours of teaser content for an actual product that isn’t ready is a new world strategy by Carl Pei. Similar to the OnePlus One, the Nothing Phone (1) will only be available through invites shared by owners of the device. This is a traditional marketing technique of word-to-mouth or barter since most people will be exchanging those invites for some temporary gratification.
Nothing Phone (1)
The Nothing Phone (1) hardware was leaked online despite the hype train. It may be the device’s growing popularity or the intuitive and innovative back of the phone. Thousands of people highly await the Nothing Phone (1). The strategy is tried and tested. The founder shared awareness of a problem that phones are boring while someone or their Phone (1) intends to change that scenario. As mentioned, Carl Pei, the founder of Nothing, is a man who loves to provide value to his end consumers.
Thanks to this era of technology booming amid a chip shortage and a global pandemic, providing something similar to the OnePlus One was impossible with the Nothing Phone (1). Carl and his team thus scouted the best solution and researched the market for a sweet spot among smartphone buyers. We already have a smartphone (or two), and the upgrade cycle is a constant spinning wheel. Rumour mill churns the Nothing Phone (1) to come powered with one of Qualcomm Snapdragon’s gems – Snapdragon 778+ SOC.
If you are unaware of the Snapdragon 778+ SOC, this is the same one used by Motorola in the Edge 30. The 778+ is not only powerful when it comes to gaming at high resolutions and high frames per second but also is one of the most efficient current generation SOCs. This 5G capable chip supports multiple 5G bands and most newer WiFi standards and performs excellent at camera post-processing. Couple that with the rumour of 8GB fast RAM and UFS 3.1 configured multiple internal storage options; this phone seems similar to most phones.
The phone might also get OIS on its primary 50MP camera and the ultra-wide sensor. There are innovative features like notification LEDs on the back that light up as alert combinations based on user preferences. There’s also a 4500mAh battery with wireless and reverse wireless charging with NFC capabilities. If the hardware sounds fine, the software promises to offer what they call human warmth. Innovate Nothing OS, and UI pledges to bring freshness to the evolving Android 12 software. This shall improvise with OTA updates in the future.
An ecosystem of Nothing
Nothing UI promises to integrate hardware and software level recognition for its ecosystem of devices alongside support for third-party accessories. The phone is the hub for all we know as of now, and with a disruptive price like the OnePlus One back in its time, the Nothing Phone (1) is nothing but hype waiting to come true. We wish nothing but the best to a visionary and Nothing. Invites only!
When Nothing launched Nothing Ear (1) earbuds in September 2021 at the price of ₹5,999, it grabbed a lot of attention, mainly due to its standout design (which looks as iconic as Apple’s AirPods) and marketing strategies. Now, the same company is planning to debut its first smartphone in the market this summer, which would be a second product from the London-based tech company.
The first Nothing smartphone was announced at a global event last evening. The phone will be called the Phone 1, which will run on an Android-based operating system Nothing OS and be powered by a Qualcomm Snapdragon processor. While talking about the upcoming smartphone, Nothing CEO and Co-founder Carl Pei cited, “the idea is to take on Apple, not OnePlus”.
Nothing OS is built on an open and seamless ecosystem that will effortlessly connect and integrate Nothing products and products from other world-leading brands. Nothing OS is designed to deliver a fast, smooth and personal experience. It captures the best features of pure Android, distilling the operating system to just the essentials, where every byte has a purpose.
“Having raised $144M, and secured support from trusted partners like Qualcomm Technologies, Inc, we are ready for phone (1) to mark the start of change for the sleepy smartphone market,” said Carl Pei. “We are also doing a new $10M round of community investment, so that our supporters get the chance to be part of our journey going head to head against the giants of the industry.”
Furthermore, he mentioned, Nothing aims to be “the most compelling alternative to Apple” with products that connect and perform seamlessly. The short teaser trailer suggests that the Nothing smartphone could have a series of light strips with a transparent back design built into its back. As per the trusted tipsters, the phone will get its components from key suppliers such as Samsung, Sony and Visionox.
The Nothing Phone (1) is on the verge of the launch days, but the company deliberately avoided mentioning any specifications of the upcoming smartphone or even a price. The first-ever product from the Nothing – Nothing Ear (1) was hyped marvellously before the launch, but it basically had Nothing to satisfy. Hope the upcoming Phone (1) will do the job and clear the path for Nothing.
