Tag: Tech Blogs Online

Ujjwal Chaurasia | Gaming | Influncex’20

Ex:  Tell us about a change you’ve seen in the digital blogging space since you started out your journey? How has this space evolved?

Ujjwal: Rise of Mobile gaming as compared to PC gaming and competition.

Ex: What would be your calling in a parallel universe? (Alternate career options) 

Ujjwal:  App Developer/ programming.

Ex:  If you were stranded on an island, what are the 3 gadgets you’d take along?

Ujjwal: Phone, Internet, and computer.

Ex:  A technology you wished you’d invented?

Ujjwal: Mobile Gaming.

Ex:  What’s been your favorite encounter with a fan so far? (DMs included!)

Ujjwal: One of Ujjwals fan started crying on Discord live call.

Ex:  Social Media is known to expose vulnerabilities, with influencers being at the epicenter. How do you deal with the dark side that comes with the medium?

Ujjwal: Always be attentive, think twice before clicking on links from unknown/corrupted sources.

Ex:  What does success mean to you?

Ujjwal: Owning my own gaming company.

Ex:  Do you think Influencer Marketing is a fad? Where do you see this space in years to come?

Ujjwal: Influencer marketing is doing wonders for Brands and Influencers both. It has a great future as digital modernization is rapid.

Ex:  Which three things does someone starting in the gaming industry need to know?

Ujjwal: Consistency, New trend, Content quality.

Ex:  What would you say is the biggest challenge for a gaming influencer?

Ujjwal: Making your identity at the beginning because the competition is too much, a concern of gaining followers and family pressure at the same time.

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The Crazy Indian Foodie | Top 100 | Influncex’20

Ex: Tell us about a change you’ve seen in the digital blogging space since you started out your journey? How has this space evolved?

Devashree: I started The crazy indian foodie 5 years ago when digital blogging was quite new. It’s evolved tremendously over the years.

Ex: Can you give us an insight into social media platforms that only an Influencer can know?

Devashree: For me, posting consistently and posting unique, engaging content is the key to succeed on social media. If you have a business account you can see insights and keep track of what posts work best for you and post accordingly.

Ex: What would be your calling in a parallel universe? (Alternate career options) :

Devashree: I’m a lawyer too and I quit my job at a law firm two years ago to pursue blogging full time. If there was a parallel universe, I’d definitely continue my law practice.

Ex: If you were stranded on an island, what are the 3 gadgets you’d take along?

Devashree: My phone, portable charger and laptop.

Ex: A technology you wished you’d invented?

Devashree: A time machine so I can travel back and forth in time to whatever place I want! Also a fresh gourmet food vending machine like the one in the Jetsons.

Ex: What’s been your favorite encounter with a fan so far? (DMs included!)

Devashree: I was in Lonavala for a weekend and posted a story about it. A fan messaged me saying she’d love to meet me so we did and she baked me cupcakes with The crazy indian foodie on them, made me meet her whole family with a lot of excitement and we spent a lovely time together.

Ex: Social Media is known to expose vulnerabilities, with influencers being at the epicenter. How do you deal with the dark side that comes with the medium?

Devashree: Every career has its good and bad side. There will always be trolls and people with lots of free
time on their hands who will pass offensive and derogatory comments but I choose to ignore them as there will be hundreds of others who will post positive, motivating ones. It’s something you learn to deal with over time.

Ex: Which is that one dish or cuisine that you haven’t tried yet but are looking forward to?

Devashree: There are so many on my list! I really want to travel to South America, Japan and Russia to try their local cuisines. Dish wise, In India too, there are a huge number of local dishes from various states that I’d love to try, for example food from North East India.

Ex: What do you do to make your content unique from others?

Devashree: I always add a personal touch to my content, post a mix of everything from street food to restaurants to unique destinations to luxury hotels to some lifestyle content too. There’s something in it for everyone and I always try to create high quality content that stands out.

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Tanvi Geetha Ravishankar | Top 100 | Influncex’20

Ex:  Tell us about a change you’ve seen in the digital blogging space since you started out your journey? How has this space evolved?

Tanvi : I still remember when there was no jio internet we bloggers & YouTubers were struggling for views, hardly people used to read a blog or watch videos on the internet because the internet cost was very high but when jio came to market with low-cost internet, it changed the entire digital blogging space completely, so yeah big thanks to jio!

Ex:  Can you give us an insight into social media platforms that only an Influencer can know?

Tanvi : The insight would be that creating content is not as easy as it looks . We spend hours in shooting a 15 second or 60 second video and most of the time it’s a one human show!

Ex: What would be your calling in a parallel universe? (Alternate career options)

Tanvi :  A Fashion Designer or an Actress / Singer.

Ex: If you were stranded on an island, what are the 3 gadgets you’d take along?

Tanvi : My Ipod , Headphones and a Camera.

Ex: A technology you wished you’d invented?

Tanvi : It’s not yet invented (at least that’s what we think ) – A Time Machine!

Ex: What’s been your favorite encounter with a fan so far? (DMs included!)

Tanvi : A fan told me a while ago how my posts and my words helped her come out of her depression and step out of the house after months ! To be able to touch a life that way…makes me so grateful and emotional.

Ex: Social Media is known to expose vulnerabilities, with influencers being at the epicenter. How do you deal with the dark side that comes with the medium?

Tanvi : I deal with this by constantly being open and talking about my vulnerabilities! Social Media is in fact the best space to BE YOU. The more you open up to people about your struggles, the more you’re connectable with them .

Ex: What does success mean to you?

Tanvi : To be happy and for more people to know, understand and support my work.

Ex: What was the thought process behind this journey?

Tanvi : I wanted to make people comfortable and happy in their skin.

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Prajakta Koli | Editor’s Choice | Influncex’20

Ex: Tell us about a change you’ve seen in the digital blogging space since you started out your journey? How has this space evolved?

Prajakta: I think the sheer magnanimity of the platform speaks for itself. When I started 5 years ago, we did not see this coming. Nobody knew the digital space would boom like this in every corner of our country. That is the biggest change I have seen. Now there are more consumers and even more creators coming on to the platform everyday.  

Ex: Can you give us an insight into social media platforms that only an Influencer can know?

Prajakta: Know what is the best time to post that’ll give you the most engagement. Consistency is key and content is king at the end of the day. Also, engaging with your audience makes all the difference. 

Ex: A technology you wished you’d invented?

Prajakta: An app that deletes your account if you baselessly spew hate at people on the internet.

Ex: What’s been your favorite encounter with a fan so far? (DMs included!)

Prajakta: Running into viewers at malls and airports or reading the amazing letters they write to me is by far the best thing about my job. But I remember, a viewer once came up to me at an event to talk about how she gave up on waxing her legs and accepted her body as is after listening to my song ‘SHAMELESS’. That was such an accomplishment!

Ex: What does success mean to you?

Prajakta: Seeing the people that matter to me happy. 

Ex: Do you think Influencer Marketing is a fad? Where do you see this space in years to come?

Prajakta: Influencer marketing is definitely not a fad and is here to stay. Over the years brands have seen the connect influencers have with their audience. The brands are keen on tapping this bond and maximising visibility for their brand. So it is definitely here to stay wherein many brands are actively focussing on influencer marketing over mainstream conventional marketing techniques.

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Mumbikar Nikhil | Trendsetter | Influncex’20

Ex: Tell us about a change you’ve seen in the digital blogging space since you started out your journey? How has this space evolved?

Nikhil: Changes which I have seen in the digital blogging space that there are so many opportunities have grown a lot and more and more people are coming onto this.

Ex: Can you give us an insight into social media platforms that only an Influencer can know?

Nikhil: The insight which I can give you is that the Influencer who is more personal about their life has more connection with their audience.

Ex: What would be your calling in a parallel universe? (Alternate career options)

Nikhil: I would have been either a Photographer or probably a DOP.

Ex: A technology you wished you’d invented?

Nikhil: Technology I wish I could have invented the Smartphone, It’s a device on which we all rely on and I think it’s the most popular invention in the history of Mankind.

Ex: What’s been your favorite encounter with a fan so far? (DMs included!)

Nikhil: There are many but one is that when I was traveling from Kolkata to Visakhapatnam two boys were standing just before the toll naka and when I spoke to them, they told me they came 200km from inside a village and they just guessed it I would be passing from there because I didn’t update it anywhere. I was really shocked and felt blessed at that time.

Ex: Social media trolling is seeing an upward rise. Do you think this only increases with the popularity of an Influencer? How does one tackle this situation?

Nikhil: Definitely grows with the popularity or I’d like to say Depends on how deep of a personal connection an influencer have with their audience through their content. When you grow, you gotta have bullies and haters. That’s proof you are growing.

Ex: Tell us something we don’t know about the influencer’s content strategy?

Nikhil: One thing people don’t know about the content strategy is that Influencing is not just about to look good, wear good clothes, It’s about talking what needs to be spoken and doing something which people find it challenging and of course you need to be calculative and futuristic what’s gonna happen in the future and accordingly make a move.

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Madan Gowri | Break Through Talent | Influncex’20

Ex: Tell us about a change you’ve seen in the digital blogging space since you started out your journey? How has this space evolved?

Madan: When I started 4 years ago, YouTube was just a hobby people had. Now, it has become a profession. In the process, everything from camera to content, everything has been upgraded by multi-folds. There is a lot more clutter too but the evolution has been amazing.

Ex: Can you give us an insight into social media platforms that only an Influencer can know?

Madan: The cover picture or thumbnail is equivalent to a movie trailer. Only when the trailer is good will the audience watch the movie. Likewise, a thumbnail invites or repels the viewer to watch the video.

Ex: What would be your calling in a parallel universe? (Alternate career options)

Madan: CEO of Jio. I am in all awe of Mukesh Ambani and the internet revolution he has brought to India.

Ex: If you were stranded on an island, what are the 3 gadgets you’d take along?

Madan: My phone, drone camera (better aerial view of the island), and bluetooth speaker (to scare the wild animals).

Ex: A technology you wished you’d invented?

Madan: Something that will convert my videos into multiple languages of choice.

Ex: What’s been your favorite encounter with a fan so far? (DMs included!)

Madan: I had a bad day in Qatar once when I was on a week-long trip. I got a bouquet full of flowers in my room from a fan. I have never got a bouquet in my life till that very moment. It was very sweet!

Ex: Social media trolling is seeing an upward rise. Do you think this only increases with the popularity of an Influencer? How does one tackle this situation?

Madan: Being part of the meme culture is very important for any creator across the world. It gives a marketing that is worth crores of rupees. Tackling it is simple, blocks toxic people, encourages healthy memes.

Ex: What does success mean to you?

Madan: Going to bed realizing that I did something meaningful today. Nothing feels better than adding some kind of positive value to people’s lives.
Tell us something we don’t know about the influencer’s content strategy?
The strategy is that, there is no strategy, we just ride the wave and believe in our content!

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The Fluence of Influencers September 2020

The viral issue in the new normal. Last year, we started one of our strongest IPs, where we curated 250 content creators who in their category had been relevant, with a meaningful fan following and put them up for public voting to choose “The Top 100” Class of 2019. Almost immediately, we had a huge spike in our web traffic; touching 500k hits daily as a consequence of these content creators who had influenced their fans to go and vote. This is when realisation dawned that they are real influencers! What came next was our first-ever Influencex awards where the “Top 100” had flown in from different parts of the country for the “Influencex” awards night. The vibe was strictly informal and it soon converted to one big party. The celebration still continues and thereafter we started a dedicated “Influencer marketing Division” which has been busy ever since with curating and executing huge influencer marketing campaigns.

This year we repeated last year’s event, albeit with a twist. Our website continued to spike during the voting days to 5000%. Nothing changed. Only the awards went virtual right from this screen. We fixed one day and all the winners came together one by one. It was a field day chatting on Zoom sessions with 15 winners across – Entertainment, Fitness, Tech, Travel, Fashion, Lifestyle, Social Media ,Beauty, Changemaker, Gaming, Food and Automobile. All of them have a few things in common, they have huge fan bases – If I put all the following of only these 15 of them it would stack up to 50 Million+. Secondly, they are all chilled out and know what they are doing and come up trial and error and thirdly, humble with feet on the ground.

The entire day-long session has been curated and cut to feel like an awards ceremony into a 30-minute session and is resting pretty at our channel youtube.com/exhibitmagazine. The process of choosing the winners is also straight forward. There is no jury round and it’s up for public voting with some tech in play which will map votes to the unique IP and the results have always been “on display” mode since day one of voting.

Here’s to the new era of Infleuncers and marketers to have a new honorific in their blue book which has quickly flipped pages to the fore of their communication strategies and medium.

 

Sarah Hussain | Top 100 | Influncex’20

Ex: Tell us about a change you’ve seen in the digital blogging space since you started out your journey? How has this space evolved?

Sarah: I started 4 years ago, where the space of digital marketing was not so solid, and Instagram/YouTube bloggers were just treated with freebies and free lunches. However, no people like me are making it a career choice, people have started recognizing it, brands want their products to be endorsed by bloggers, and it works as a regular creative business.

Ex:  Can you give us an insight into social media platforms that only an Influencer can know?

Sarah: I feel social media is one place for expression which gives every creator its chance to express their creativity. If you’re good at something the app can make you a star, you don’t need to be super rich or an influential person, social media recognizes talent faster than any other platform.

Ex:  A technology you wished you’d invented?

Sarah: To make all my videos viral.

Ex:  What’s been your favorite encounter with a fan so far? (DMs included!)

Sarah: There have been many really, but once a man msged me that he named her daughter Sarah, because he wants her to become like me, I was really touched by it.

Ex:  What does success mean to you?

Sarah: Success is never a target, for me success is waking up everyday, making content, making my followers happy and having a good night’s sleep. It’s constant. I believe hard work is the way to success.

Ex: Do you think Influencer Marketing is a fad? Where do you see this space in years to come?

Sarah: I don’t think social media is going anywhere, it’s a super growing field. I see this field getting more popular than movies in the years to come.

Ex: Which is that one dish or cuisine that you haven’t tried yet but are looking forward to?

Sarah: I really want to try authentic Spanish and Andhra Food.

Ex:  What do you do to make your content unique from others?

Sarah: Originality and just sheer love for what I do.

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Mercedes Benz EQC SUV | Are We Ready For Electric Cars?

Mercedes Benz has brought the EQC SUV to India and after a nice long drive and testing its features, we are here to make you decide if it’s worth all the hype. To stop making you wonder more about the car, we have asked all the necessary EV questions. What is the battery tech? What is the range? What features does it offer? And most importantly, is it worthy of that three-pointed star.

Tanzeel Khan | Top 100 | Influncex’20

Ex: Tell us about a change you’ve seen in the digital blogging space since you started out your journey? How has this space evolved?

Tanzeel: I’ve started being really active and religiously following the digital blogging scene since 2016 now. Honestly, this very space has evolved a lot… as we have a lot of beautiful and hardworking creators all over social media platforms. Which were not really active a year or two before. Availability of Internet everywhere is one of the reasons I’m guessing

Ex: Can you give us an insight into social media platforms that only an Influencer can know?
 Tanzeel: There’s no special formula or spell that actually works. I personally feel consistency is the key, and anlaysing what your audience loves and giving them exactly they want from you


Ex: If you were stranded on an island, what are the 3 gadgets you’d take along?
Tanzeel: My mobile phone, my laptop and my microphone.

 

Ex: A technology you wish you had invented?
 Tanzeel: I wish I would’ve invented aircrafts

 

Ex: What’s been your favorite encounter with a fan so far? (DMs included!)
Tanzeel: Every fan encounter has been very special… I won’t segregate any into the favourite , but there’s one when I was in the canteen of my college and a junior walked up to me and said “Tanzeel Bhai I’m a big fan of you and specially your hairstyle, and I try and manage to keep my hair like you” That really motivated me, since It made me realise how I am at a point who can actually influence people without actually knowing them

Ex: What does success mean to you?
Tanzeel: Success for me is Serenity

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