In a strategic move to cater to modern consumer’s growing demand for convenience, ASUS has announced a collaboration with Zepto, a quick commerce platform. This partnership aims to rapidly deliver ASUS’s popular accessories to major cities, including NCR, Mumbai, Chennai, and Bengaluru.
This partnership is created to enhance the accessibility of ASUS products, reshaping the notion of customer convenience in the tech space. The initial lineup includes premium accessories such as stylish keyboards and mice, crafted to elevate users’ setups and improve their overall experience.
As the trend of urban consumers increasingly shifting towards quick commerce platforms for tech products rises, over 30% of urban dwellers now utilize these services.
Arnold SU, Vice-President of Consumer and Gaming PC at ASUS India, stated, “With the rising demand for ultra-fast deliveries in urban areas where consumers are increasingly looking towards quick commerce platforms, ASUS is excited to tap into this trend to deliver unparalleled convenience. The response to our accessory portfolio in 2024 has been exceptional, indicating its significance as a critical growth driver for our brand.”
The available accessories include:
- ASUS Marshmallow Keyboard (available in Oat Milk and Green Tea Latte variants)
- ASUS Marshmallow Mouse (offered in Blue and Grey variants)
- ASUS Multi-Device Wireless Silent Mouse (in Black)
- ASUS Mouse (in Black)