Elista has launched its latest range of QLED Google TVs. This new lineup includes models in three screen sizes: 55 inches (4K UHD), 43 inches (Full HD), and 32 inches (HD). The introduction of these models aims to provide immersive visual experiences, user-friendly connectivity, and modern aesthetics, all at competitive price points.
Mr. Pawan Kumar, CEO of Elista, commented on the launch, stating, “Smart TVs have emerged as one of our top-performing product categories, and we’re focused on staying ahead by delivering meaningful innovation. Aligned with our new brand tagline – ‘built for U,’ our new QLED Google TV lineup is designed to meet evolving consumer needs and aspirations, combining cutting-edge technology with elegant design while prioritizing affordability.”
The new QLED TVs feature the Google TV interface, which creates a personalized home screen by consolidating content from various platforms. Built-in Google Assistant and Chromecast capabilities allow for hands-free control, voice-based search, smart home integration, and seamless screen mirroring from mobile devices. Additionally, preinstalled applications such as Netflix, Prime Video, Disney+ Hotstar, SonyLIV, and YouTube give users quick access to a wide range of entertainment options.
Equipped with QLED display panels, the Elista Smart TVs has deeper contrasts, and improved brightness levels, providing cinematic-quality visuals. The 55-inch model supports 4K UHD resolution and HDR10, while the 43-inch and 32-inch models deliver Full HD resolution. Users can customize picture settings, while select models come with a built-in 48W soundbar supported by Dolby Audio for a theater-like audio experience. The design features an edge-to-edge display with a sleek, bezel-less frame that is both aesthetically pleasing and durable.
In terms of connectivity, the new Smart TVs support dual-band Wi-Fi (2.4GHz and 5GHz) for enhanced streaming performance and reduced buffering. They are equipped with two HDMI ports for easy connections to consoles, set-top boxes, and other audio systems. The built-in Chromecast feature allows for quick casting of content from smartphones and tablets.
The QLED Google TV range is now available at major retail outlets across India, with pricing set as follows:
– QLED-32”: ₹ 23,990.00
– QLED-43”: ₹ 35,990.00
– QLED-55”: ₹ 69,990.00