Mivi has unveiled its latest innovation, the Mivi AI Buds. This new product aims to redefine user interaction with technology by blending immersive audio with an AI platform. Fully designed and engineered in India, the AI Buds promise a screen-free, conversational experience that enhances how users engage with their devices.
The Mivi AI Buds will be exclusively available on Flipkart and the official Mivi website starting July 4, 2025, with a price tag of ₹6,999.
Unlike conventional AI systems, Mivi AI positions itself as a human-like companion. It is built on principles of memory, context-awareness, and personalized interaction, allowing it to evolve through conversations. The AI retains context, remembers user preferences, and delivers tailored responses, creating a connection that goes beyond mere functionality.
Users can engage with the AI on a wide range of topics, from negotiating job offers to cooking recipes, with support for eight Indian languages like Hindi, Tamil, Telugu, Bengali, Marathi, Kannada, Malayalam, and Gujarati without requiring any changes to settings.
Midhula Devabhaktuni, Co-founder and CMO of Mivi, stated, “With Mivi AI, we’re not just launching a product; we’re defining the next era of human-AI interaction. This is India’s AI moment, a world-class innovation built in India for the global market. Our AI Buds are intuitive and sensitive, marking the beginning of a new way to connect.”
Devabhaktuni also highlighted Mivi’s commitment to AI development, with ₹2,000 crores dedicated to fostering innovation. This investment positions India not only as a consumer but also as a creator in the global AI landscape.
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Key Features of Mivi AI Buds:
- Design: The AI Buds feature an hourglass-inspired design that anatomically aligns with the ear for all-day comfort.
- Mivi AI: Users can initiate rich conversations with a simple wake word “Hi Mivi” to engage in meaningful exchanges that surpass basic commands.
- Mivi AI App: Available exclusively on the Google Play Store, the app facilitates first-time setup, audio customization, and interaction management, enhancing the user experience.
Specialized Avatars
The Mivi AI is supported by various domain-specific Avatars including:
- Guru Avatar: Provides clear, jargon-free explanations on a wide range of topics from science to everyday queries.
- Interviewer Avatar: Offers interview preparation assistance through testing and constructive feedback.
- Chef Avatar: Guides users through cooking processes, providing real-time suggestions and ingredient advice.
- Wellness Coach Avatar: Acts as a supportive listener for emotional well-being, offering calm responses without judgment.
- News Reporter Avatar: Curates tailored news updates from different domains, keeping users informed about local and global events.
Advanced Audio Technology
The Mivi AI Buds are equipped with state-of-the-art audio technology, including:
- Hi-Res Audio and LDAC: For high-quality, lossless sound.
- 3D Soundstage and Spatial Audio: To provide immersive auditory experiences.
- Quad Mic ANC: Ensures clear calls and effective noise cancellation.
- 40 Hours of Battery Life: Allows for extended usage without interruptions.
Engineered specifically for the Indian market, Mivi has developed its AI using thousands of voice samples from diverse accents and dialects to ensure accurate recognition and responses. Extensive research and development efforts have led to custom firmware designed to optimize real-time AI interaction while maintaining battery efficiency.