Vu Televisions are the new hottest thing for the television market. The brand is now the largest selling TV brand in the large size 4K TVs, with over 30 lakhs TV sold and a consolidated sales of Rs. 5,000 crores.
The brand is self-funded and claims to be one of the only debt-free and profitable companies in the consumer tech industry. Vu owes this to the successful balance of its distribution across offline and online platforms, with a 50-50 ratio strategy. They believe in delivering excellent quality products and providing the best customer service, which has led to a 97% customer-repeat ratio.
Vu experiences high demands from GenZ and the Millenials nationwide. To reach them directly, the brand has recently launched an online store that promises the best prices, faster delivery, genuine products, faster installation, and guided shopping. Vustore.com has an average selling price per unit of Rs 20,000, which is highly affordable compared to what 4K TVs usually cost.
The new online store will enable nationwide customers to browse with ease and shop with confidence. The brand has always been customer-oriented and makes sure it exceeds customers’ expectations. But what’s good without a little human touch? Vu enables guided shopping with personalized assistance via chats and calls. The brand will also notify all its customers via WhatsApp about the order and delivery status.
Devita Saraf, Chairperson and CEO, Vu Televisions, said,
“Ever since we started the company, Vu has been a youth favourite! However, during the lockdown I received hundreds of messages on social media from young people across the country asking to make our products more affordable and accessible. Today’s Gen-Z and Millennial buyers are the most informed, intelligent and connected generation in history. We’ve taken their requests seriously and launched a platform that addresses their needs without compromising on the luxury brand experience that Vu is famous for.”
The brand’s 43” 4K TVs remains their best-selling segment sold at the price of Rs.24,999/-, which is currently the ongoing price of FHD TVs. The brand’s 43” FHD TVs will then be sold at Rs.19,999/-.