Ai+ Smartphone has unveiled its Nova Series in what is shaping up to be the company’s most ambitious product push since its recent inception. With these multiple launches, the company wishes to create an ecosystem. Alongside three new 5G smartphones, the brand has introduced its first tablet, new audio devices, and a refreshed wearables lineup, all tied together by a focus on simplicity, privacy, and everyday usability.
At the heart of the launch are the Nova 2, Nova 2 Ultra, and Nova Flip. These are three devices aimed at different user segments but built around a shared philosophy: making premium features accessible without unnecessary complexity. CEO Madhav Sheth positioned the launch as a continuation of Ai+’s early momentum, citing over a million users within its first year as validation of its approach to trust and consistency.
The Nova 2 targets everyday users with a 50MP camera, a sizeable 6000mAh battery, and dual-mode 5G support, starting at ₹9,999. The Nova 2 Ultra steps things up with a Sony IMX752 sensor with OIS, a MediaTek Dimensity 7400 chipset, and added design elements like dynamic lighting for notifications, priced from ₹16,999. Meanwhile, the Nova Flip introduces a more lifestyle-driven proposition, reviving the flip form factor with a 6.9-inch AMOLED display and a design inspired by Pantone aesthetics, set to launch in May at ₹29,999.
All three devices run Android 16 layered with NxtQuantum OS, which includes a NxtPrivacy Dashboard aimed at offering users greater transparency over data usage, an area increasingly becoming a differentiator in the crowded smartphone market.
Beyond smartphones, Ai+ is entering the tablet space with the PulseTab, priced at ₹9,999, and expanding its ecosystem with audio products like NovaPod Beats and NovaPods Air, as well as the RotateCam 4G smartwatch.
Taken together, the launch reflects Ai+’s attempt to evolve from a device maker into a cohesive ecosystem brand, one that emphasises accessibility and integration over sheer spec-chasing.