In a move that could dramatically lower the barrier to digital creativity in India, Bharti Airtel has partnered with Adobe to offer Adobe Express Premium at no cost to its entire customer base of over 360 million users. The offer, valid for one year, is available to all Airtel customers across mobile, Wi-Fi and DTH services, and can be activated directly through the Airtel Thanks app without any payment details.
At a time when content creation is no longer limited to influencers and agencies, this partnership targets a much broader audience, which includes students, small business owners, first-time job seekers and everyday social media users. By bundling a full-featured creative suite into a telecom subscription, Airtel is effectively turning smartphones and home internet connections into production studios for mass-market users.
Also Read: ₹17,000 AI Tool Now Free for Airtel Customers and Here’s How to Claim It!
Adobe Express Premium includes access to thousands of professionally designed templates, many of them tailored to Indian use cases such as festivals, weddings and local business promotions. The app also brings in AI-driven tools like background removal, custom image generation, quick video edits, auto-captions and instant resizing for different social platforms. Users additionally get premium stock assets, over 30,000 fonts, 100GB of cloud storage, and watermark-free exports, which are features that typically sit behind a paid subscription.
Language accessibility is another key aspect of the rollout. Adobe Express is available in English, Hindi, Tamil and Bengali, making it more usable for creators outside metro, English-first audiences. This matters in a country where digital participation is growing fastest in Tier-2 and Tier-3 cities, driven largely by mobile internet.
For Airtel, the move strengthens its positioning beyond connectivity, pushing deeper into digital services and everyday utility. For Adobe, it places its creative ecosystem directly into the hands of millions who may never have paid for design software before, but who increasingly need visual content for resumes, business promotions, school projects and social media.
More than a simple freebie, the partnership reflects how creativity tools are becoming as essential as data packs in today’s digital economy. And for a year at least, a large part of India gets to create like the pros — without paying like them.