boAt’s New CREST AI Film with Ravi Kishan | CREST AI

boAt has brought in actor Ravi Kishan for a new ad film. The film is part of the brand’s ongoing ‘Upgrade to boAt’ campaign. It’s called The Best Advice. Ravi Kishan brings his iconic quotes and usual comic energy to the story. This time, though, he plays more than one role.

The film opens on a familiar office moment. Someone asks a question, and you don’t know the answer. So you look around the room for help. In the film, the question is “What’s the EBITDA update?” The protagonist doesn’t know it, so he does what most people do: he asks around. That’s when Ravi Kishan takes over the screen. He shows up as three different characters. He plays a colleague, a Gen Z intern, and a hospitality executive. Each version gives a different take on the same question. The scene turns into a mix of conflicting advice. Then the protagonist switches to boAt’s CREST AI instead. He gets an instant answer, right in his ears. By the end, he’s no longer the one asking – he’s the one with the answers.

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CREST AI is boAt’s AI system. It’s built with Google Gemini. It brings AI-powered features to compatible boAt smart audio devices. The system offers hands-free assistance. Users can access information, communicate, translate conversations, and manage everyday tasks without reaching for their phones.

Two key features are CREST Ask for conversational voice assistance and CREST Translate for real-time multilingual conversations across 25+ languages. These features aim to make daily interactions faster and smarter.

boAt wants to show what the technology can do for the person using it. The focus is on helping users become more informed and self-reliant.

You can watch the full film on boAt and Ravi Kishan’s Instagram pages.